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6 Tips to Optimize Your PPC Campaign

Optimize PPC CampaignToday, numerous businesses are seeking to reach out to their target audiences online through paid mediums like PPC. Successfully managing a PPC campaign can be very effective for a business that is launching a new product, a small company trying to reach a specific market, or an enterprise level ecommerce store.

The one thing that these businesses are focusing on is connecting to a large number of their target customers online within the shortest possible time. This can be fulfilled by launching and optimizing a PPC campaign. In order to yield meaningful results in your PPC campaign within a short duration, make use of the PPC optimization tips mentioned below.

1. Incorporate changes to improve your ad copy text: In order to successfully optimize your PPC campaign, you should twist the AD copy text to improve its effect on target customers. You can do this by creating a list of the main services or products, which are unique to your business. You should also make sure the right keywords are used in the ad title or text. Create a distinction from other ads by capitalizing your URLs. You may decide to come up with a number of ad variations (2 or 3) so that you can identify the one that works best. Make sure your ad copy communicates the best offers directly to your target customers. You can use phrases like free shipping. Finally, pay attention to your call to action. Phrases like shop now or buy now, yield the best result.

2. Keyword selection: Avoid generic terms and target those keywords that are very specific to the product or service you offer. You should also avoid using broad keywords. Always get the search term reports to understand which keywords lead to higher conversions so that you can add them to your list. From this PPC keyword report, you can get information on the wrong keywords, which were not yielding any results so that you can eliminate them from your list.

3. Keyword insertion: Use the dynamic keyword insertion. For instance, {KEYWORD="WOMEN BOOTS"} will show each letter of your keyword in upper case. You can insert your keywords dynamically which helps in boosting your quality score. Remember that, with a high quality score, your listing can rank higher in the PPC results for less cost per click.

4. Focusing on the quality of your landing page: Select the right landing page by ensuring that it matches to your ad copy. You can target your homepage or any other page within the site but make sure the information in that landing page is what has been described on the ad copy. High quality landing pages should load faster (in around 10 seconds); have minimal links to avoid confusing visitors and provide brief sign up or registration requirements.

5. Make use of ad extensions: In case you are using Google ad words, consider using ad extensions to maximize PPC results. The extension provides additional information in your PPC ad. They are basically 5 types of ad extensions. These include location extensions, sitelink extensions, call extensions, product extensions and social extensions.

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