The practices of search engine optimization (SEO) are constantly changing. One thing that's evident is that ecommerce SEO in 2013 is going to focus on establishing meaningful connections. The ecommerce stores that will thrive in SEO will have strong social communities backed by brand loyalty and credibility.
Less important will be link building strategies and keyword optimized content. Rather, your 2013 ecommerce SEO strategy will need to focus on basic marketing principles. In short, this approach to ecommerce SEO will center on social media engagement and quality content.
To get you started on your 2013 SEO plan, below we offer five tips that will be essential ingredients for a powerful strategy.
Your 2013 ecommerce SEO strategy must definitely focus on quality content marketing. But what is more than simply writing articles and blog posts is producing rich content like videos, slideshows, and infographics. Exploit your creativity (along with your market research) and develop a sound content marketing strategy that's well-aligned with your target audience and in-house capabilities.
SEO is changing to become more like traditional marketing. The best insights you can earn for your ecommerce SEO strategy will center on learning about your target audience and what motivates them to take action. This will include the types of social media networks they're using, the keywords they're searching, and the main purpose for their connection with your brand.
There's no doubt that social media engagement is going to have a significant impact on your 2013 SEO strategy. One social media platform that you must take into consideration is Google Plus. Google Plus will soon have more of an impact on the organic search engine results. Thus, you and your ecommerce marketing team will want to create and verify the company's Google Plus page.
The content of your ecommerce website should be assessed when revising your SEO strategy. To generate great content, get a strong sense of the perception and motives of your target market. Ask yourself questions like: what type of content is going to appeal to my audience the most? You may also want to consider aspects like the website's design and layout to ensure it's up-to-date and attractive.
Relevant blogs play a massive role in generating quality link popularity for ecommerce SEO. By building connections for guest blogging, you can create contextually relevant links back to your website that will have incredible SEO value. Take some time to reach out to related businesses and brands that have blogs on their websites, even if their focus is slightly different. The idea is to get creative and find ways to make you content valuable for your off-page SEO efforts.
You have a couple months to start building you ecommerce SEO strategy for 2013 so your planning should begin now. We hope these tips and insights will steer your planning in the direction for successful ecommerce SEO campaign.
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