There several techniques that a SEO company can use to increase the visibility of its webpages within search results. There are methods that search engines recommend as part of good design and others that are not approved.
Basically search engines try to minimize the effects of the disapproved methods while encouraging the use of the conventional techniques. These methods are categorized as:
A technique is considered as white hat if it follows the search engine's guidelines without engaging in deception .Although search engine rules are not written down there are certain regulations that should be followed. White hat SEO methods seeks to follow guidelines that conform to guidelines set down by search engines but also ensures that the content searched and indexed is the same as what the user sees.
Basically this technique attempts to create content for users and not for search engines. They also make the content easily accessible to spiders unlike trying to trick the algorithm from its main purpose. In many ways white hat is the same to web development that improves accessibility however both are not identical. Results produced by this technique tend to last longer unlike using other methods that may get you banned when search engines discover such illegal techniques.
These are techniques that attempt to boost rankings using methods that are frowned upon by search engines including deception. Black hat methods uses hidden text, this can be text that is colored differently to the background or position off the screen. Black hat also uses a different method by giving a different page depending on whether the page is requested by a search engine or a human visitor, this technique is commonly referred to as cloaking. Black hats are known to hack into people's websites and using spam content.
A SEO company can be penalized when it is discovered to be using these techniques. This is done by eliminating or reducing its listings from databases. Penalties can be applied automatically by the search engine algorithms or manually by reviewing the site.
These are strategies that are riskier compared to white hats. Grey hat uses a set of SEO techniques that closely resemble white hat. They abide by the rules set by Google, this enables them to escape being scrutinized which gives them the leeway to manipulate rankings. They achieve this by exchanging or buying links to improve site rank at a medium speed.
SEO is not always the most appropriate strategy for every site as there are other marketing methods that are also effective although it depends on the goals of the operator. Successful internet marketing may also be hinged upon establishing high web pages to engage and persuade. Analytics programs can also be set up to enable site owners to evaluate results and improve the rate of a site's conversion. This is particularly important for ecommerce SEO campaigns.
Google performs regular updates every year, this is why it is important for every SEO company to play by the rules and practice SEO strategies that benefit your website in the long term. If you abide by the rules and regulations laid down your website will grow naturally and make great connections in the process.
This article was written by the advocates of ClickCentric SEO, a professional ecommerce SEO services provider. Learn more and receive a free ecommerce SEO audit by visiting ClickCentricSEO.com.continue...
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