Most people use website optimization and search engine optimization interchangeably, but the two are different in terms of their techniques and overall end goals. The two are similar in that they are both useful as Internet marketing strategies, yet we will go into detail why SEO and website optimization are slightly different from one another.
Search engine optimization (SEO) is the optimization of a website to attain higher rankings and overall search engine exposure. The goal of many SEO companies is simply to achieve just that, and only that - get their clients' websites rank higher in the search engines.
Some of the most effective search engine optimization techniques are link building (through guest blogging, article submissions, blog commenting, press release distribution, etc), keyword optimization, loading speed optimization, Sitemap creation, and the strategic use of ALT and Meta tags.
All SEO techniques are geared towards bringing in as many people as possible into a website. While SEO is focused on inbound traffic, website optimization is geared towards all of the latter strategies of SEO as well as increasing a website's conversion potential after users land on the site.
Website optimization refers to search engine optimization combined with strategies of conversion optimization. Conversion optimization refers to measures that are taken to increase the post-click conversion rate so as to have a greater ROI (return on investment). Website optimization is a broader term that also encompasses Pay Per Click (PPC) advertising, mobile website optimization and content marketing.
Companies like the Web Presence Group are emerging players in the profession of website optimization services. They not only provide PPC and SEO services, but they also take into consideration the conversion funnel of the websites. That is, the path users take to submit a form, make a purchase, or contact the client.
Website optimization companies focus on making websites friendlier to search engines and people alike. A website that is friendly to search engines such as one that has both high loading speeds and high ranking. In addition, these services focus on usability with strong copywriting, clean and clean landing pages, creative web design, and intuitive navigation.
So unlike search engine optimization the solely focuses on increased rankings and inbound traffic, website optimization goes one step further. Before you hire a SEO company for your Internet marketing objectives, consider the opportunities and advantages of working with website optimization company.continue...
If you have an ecommerce website, it is important that you refine your shopping cart to minimize shopping cart abandonment. Fine-tuning an online shopping cart for ecommerce takes time and a sound understanding of who your target market is.
Many consumer markets and buying process are different. Expensive products often require a more extensive checkout process to ensure customer confidence and security. However, lower priced goods can benefit from more express online shopping carts that offer faster checkouts in minimal steps.
Although shopping carts for ecommerce websites vary based on the latter consideration, there are a number of elements you may want to consider to optimize the online shopping cart of your ecommerce website. Below we offer a number of tips for online shopping cart and ecommerce website optimization.
Improve your shopping cart by adding product thumbnail images next to the product name. The visual reminder ensures that customers do not forget what they have added to their shopping carts, which often leads to the removal of the items they cannot remember.
In addition to adding visual elements of the products already in a customer's shopping cart, the visual appeal of other related products that might complement their purchase is great way to get them buy more. Many effective ecommerce stores apply this strategy by noting that "you may also like these products" or "customer who bought that product, also purchased this." Be creative and use alluring incentives, even if they are small, low-priced accessories.
Also visually important is keeping the shopping cart and price total viewable on every page that the user is on. In this module or section of the web design, include the checkout button on each page of your website. Furthermore, attract return customers by having express checkout where they only need to login to shop and finalize an order.
Offer free shipping at certain price points to attract customers. You should use this as bait by displaying prominent messages informing customers that there is free shipping if they spend a certain amount of money at your store.
If you have specific shipping charges in place, show them as early as possible during the checkout process. This brings you out as being credible, reliable, and honest. If your shipping charges are based on distance, ensure that visitors are able to calculate the charges without requiring them to enter a lot of information. Taking this concept one step further, you should also offer shipping time estimates. You can get these estimates from the parcel delivery company you are using.
It is important that you indicate the shipping method you are using. This is particularly helpful if you are using reputable parcel delivery services like US Mail, FedEx, and UPS. Improve your shopping cart by up-selling items. This means telling your customers that you have other products that might come in handy. You should, however, 'soft sell' so that you do not drive customers away or you do not confuse their checkout process.
An important feature in any shopping cart is feature comparison. You could have a 'compare' link if you cannot provide all the relevant information in the page.
Really solid ecommerce stores will goes as far as including customer reviews as a comparison feature. This often the most trusted source of information for shoppers, so including legitimate reviews can help facilitate sales and instill greater confidence in your ecommerce store.
If customers abandon shopping carts, email them and include discounts, coupons or other incentives to attract them back to your store. You should always show the stock you have (to spawn more immediate purchases if inventory gets low) and you should suggest items similar to what customers are adding to shopping carts. Include a 'save for later' button since not all customers buy the same day they add items to a shopping cart.
Consider having a live chat link and a prominent phone support number. Other important tips to improve your shopping cart are that you should show the different payment options early, you should submit form changes automatically, you should have a security and privacy reminder, and you should include a link to your exchange and return policy.
Do you have any ideas to enhance the shopping cart functionality of an ecommerce site? Give us your 2 cents in the comments section below.continue...
Website optimization is not only important for ecommerce stores, it is necessary for its survival. Earning quality backlinks (or inbound links) is imperative for SEO and website optimization success.
One of the most effective ways for ecommerce website optimization is creating valuable content and thus attracting Internet users, bloggers, and webmasters link to that content. It is, however, difficult to earn links to an ecommerce store due to the nature of the website being a retailer.
At Web Ecommerce Solutions blog, we have compiled some of the best tips to generate great content on ecommerce store that will motivate outsiders to link to an online retailer.
People share great deals with their friends and readers, mostly via social media sites and blogs. A good tip is to have a page that is dedicated to ecommerce coupons and other deals. Not only can this strategy help in earning quality backlinks, but when search engine users submit a query for a product you offer, plus the word "coupons," this page has the potential to rank highly in the results. That is of course if the page is optimized correctly for your local Internet marketing strategy.
To take this idea one step further, you can develop coupon pages for each brand or product line you offer. A good first step would be to do some keyword research to determine the searching behaviors of your target markets. This will make the website optimization process much more cohesive and potentially profitable.
Having reviews on your ecommerce website is important because it brings you out as being credible and reliable. You could have the reviews underneath a tab or below the fold of the Web page, but creating a review listing page is the best option if you want to attract quality links to your site.
Such pages are very linkable since they are stand-alone (or dedicated to only reviews,) and the fact that they feature independent reviews by neutral customers makes them even more attractive. Reviews are huge source of information for shoppers, and many will depend on the reviews of others before making a purchase.
Yet another way to build link-worthy content is by hosting attractive contests and giveaways. In this strategy for website optimization, you should not have a temporary, dedicated page for this. Rather embed the entry forms of the contest into key pages, such as your homepage, category pages, or even individual products pages. This ensures that the links built will benefit the pages that your really want ranked in the search engines.
Consider creating a gift registry page or a wish-lists page. The page should be prominently displayed so that customers can share the link. Encourage customers to share the pages on their blogs and on social networking sites.
Come up with a product comparison page. These pages feature unbiased content and are therefore valued from an outsider’s perspective.
You could create link-worthy content by having seasonal gift guides during holidays like Valentine’s Day and Christmas. Use the same URL for these gift guides, but simple change the content on the page. This will ensure that this particular page sustains its authority for website optimization.
We hope you can put some of these strategies to use in creating quality, link-worthy content on your ecommerce site. The benefits can greatly enhance your overall SEO and website optimization strategy for the long-run.continue...
The concept of website optimization carries a number of different meanings and approaches in the online world. There are two popular practices the constitute the true definition of website optimization.
The first is enhancing a website's load speed. This form of website optimization is highly technical and emphasizes the optimization a website' back-end or HTML code.
The second is keyword optimizing a website for greater SEO performance, otherwise known as search engine optimization. In fact, SEO and website optimization are often used interchangeably, however website optimization primarily focuses on the on-page or on-site processes of keyword optimization.
Both approaches to website optimization, from a SEO perspective, are interrelated. That is, website load speed can also contribute to SEO, for slow loading sites are typically ranked much lower than fast loading sites. As a result, the complete picture of optimizing a website must address all of these components.
Optimizing a website for improved load speed provides two primary benefits. The first benefit derives from the standpoint of users. Individuals who land on a slow loading website are more apt to leave the website. This makes the concept of website optimization for improved load speed important to ensure visitors can navigate around your website without having to wait for webpages to load.
The second benefit of having a quick loading site is centered on search engine optimization. A web design or page that has been developed for faster loading will often result in more efficient crawling and indexing. In other words, when a search engine spider comes to crawl and index your site, it will be able to do so more efficiently. As a result, you site can rank better and quicker in the search engine results.
Optimizing a website for faster load speed requires the expertise of a web designer or website developer. The web design professional must enhance the website's back-end code structure or mark-up language. In doing so, the web design or developer will strip the code of unnecessary tags and scripts that might inhibit search engine crawling and indexing. This practice is otherwise known as search engine friendly web design. These services are often very niche and sometimes difficult to find. This approach to website optimization will often typically depend on the skill-sets of a Peoria web design professional.
The approach to optimizing a website for search engine optimization demands proper usage of targeted keywords throughout the content of a website. In this approach, organization is key, for each page must not only be optimized, but also organized in a strategic fashion to capture the best results.
This common practice of website optimization is also known as keyword optimization. Here an optimizer or SEO will organize and optimize webpages to center on specific keyword categories. All of the optimized pages of the website will help establish greater keyword relevancy for the entire site.
A great deal of the website optimization process for SEO is performed through content writing. Targeted keyword phrases must be intricately written and blended throughout various parts of a webpage's content. Some of these parts include the page's meta title, meta description, on-page (visible) copy, and link anchor text. Strategic application of keywords in these important parts of a webpage is the foundation of website optimization for SEO.
Now more than ever, businesses are pursuing the benefits of working with a website optimization company for both SEO and improved website load speed. Because these two approaches to website optimization are correlated in that they can result in greater search engine exposure many companies are investing in website optimization as a primary way to market their business on the web.
There are many companies that specialize in website optimization services. Some will even go as far as offer search engine friendly web design and development. These firms are a rare breed, however can offer the ideal packages to promote your website in the search engines.continue...
When building a website, most businesses and professionals invest a considerable amount of money in the design and aesthetics of the site. Although having an attractive looking website is important, if the site is not visible or easily found in the search engines, a great deal of opportunity may be missed.
In many situations, web design can get in the way of SEO. For web designers, the opposing perspective might be the case. But if a website gets no traffic, what good is its pretty design?
On-page optimization should be the paramount priority in building a website. Proper website optimization is key, and although many web design companies include SEO as part of their services, many fail to perform the best practices. For this reason, it's important to be aware of a few things when investing in well optimized website.
It's important to realize that some web design elements may inhibit search engines from effectively crawling and indexing the site. There are also a number of intricacies that go into proper on-page SEO. In this post, we are going to share five important considerations when investing in an optimized website.
Because only text-based content can be interpreted and indexed by search engine spiders, if a website has any media (animation, images, videos) in the form of Flash, an HTML alternative should be used. In short, using Flash can cause search engine spiders to choke while crawling your page, which can slow the rate in which your website gets indexed and ranked in the search engines.
Next to the homepage, the second most important page on a website is considered the sitemap. From a search engine perspective, this is considered the index of the book (website). This page includes links of all of the pages that are on your website. In essence, the sitemap is the hub for SEO and helps facilitate proper crawling and indexing. On any optimized website, a sitemap is essential. It's also wise to create a XML version of the sitemap and submit this version to Google Webmaster Tools.
Many SEO's and website optimization companies will choose keyword targets for their clients that will purely drive traffic. That's good, however what is more important than traffic, is capturing conversions from that traffic. Before optimizing a website for a given keyword target, ask yourself "will this keyword actually result in profitable conversions?" Conversion-oriented keywords are often precise and highly relevant to the website and what's being offered. Know the keywords that your website optimizer is choosing before making any commitments.
The optimized copy of your website is not only important to establish keyword relevancy, but also to help convert visitors. SEO copywriting is a common weakness for most website optimization companies, especially web design firms with so-called SEO expertise. Here you'll want to avoid generic, free-form content and focus on unique copy that talks specifically about your business and its products and services. And in addition to ensuring balanced inclusion of targeted keywords, conveying value and meaning to your audience is critical to convert users into potential leads or sales.
An integral element of any optimized website is the page title tag. An optimized title tag will always contain the exact phrase match of the SEO keyword target. Because Google and other engines weigh the title tag heavily when establishing keyword relevancy, including the keyword target will ensure that the page sufficiently optimized. Nearly just as important as the title is the URL. The URL string is another key opportunity to keyword optimize a webpage. Here, you'll always include the core two or three keyword targets of the webpage. If either of these elements has not been optimized, then your SEO or website optimization company is not doing its job.
By following these five considerations when investing in an optimized website, you can been ensure the SEO-friendliness of you website. These elements are also good indicators of whether or not your Peoria web design and SEO provider is sufficiently do its job.continue...
No matter what type of ecommerce business you run, if you are seeking to increase your web presence then you probably know the potential that search engine optimization (SEO) has to offer.
A common misconception that people have about SEO is that the content of your website must include many instances of you keyword target in the copy, as well as select off-page SEO element. However, the tables have turned in SEO.
Now your content must be of top quality, with the intention to inform and educate your visitors. The truth of the matter is that the content of your ecommerce website must convert the visitor after they landed on the page. This also known as conversion rate optimization, and it's a critical element of website optimization.
So how can you scribe superior content while ensuring that it's search engine optimized?
The first main point to keep in mind is empathy. Empathy is putting yourself in the shoes of your target visitor and understanding what motives he or she has when visiting your website. Knowing the common perspective of your ecommerce marketing will help you tailor effective content that helps to convert users.
It is however important to include your keyword targets, respectively, for successful search engine optimization. Therefore, it can be quite easy to lose track of your readers while you are trying to ensure that you are including the right terms and phrasing.
Relax. Nowadays keyword density is not that important, so long as you use your keyword targets a few times in the body copy, as well as the page title and meta data. Just write naturally and include your keyword targets when they make sense.
So what are some of the tips that you can use when it comes to keeping your readers in mind?
1. Be brief. Do not let your content ramble on. Instead, let it comprise of short paragraphs that will take a short time to read.
2. Use headings and sub titles. Break up the content with headings and sub topics so that the reader can scheme through and get a general idea of what the content is about.
3. Have a call to action. It is not merely about filling up the website with creative and fresh content, you should also request a call to action from the readers so that they can buy your products.
4. You should keep in mind that the main aim of website optimization is not simply to get higher search rankings and boost traffic. The main aim is to try and convert this traffic into sales so as to boost your business’s profits. A website that is not interactive or one that is not user friendly will not be able to accomplish this.
5. Be selective with keywords. Keywords are vital for search engine optimization. If you would like your site to be relevant, the content it has should contain the keywords people are searching for. However, do not overstuff the content with keywords. Too many keywords and placing them without any regard to the continuity of the content will raise flags within the search engine and could result in your website being banned. Let the keywords flow naturally.
6. Explain what your business entails. You cannot sell products or services if your target demographic does not understand what they are buying. Be explicit as possible about what your business is about even including your vision as well as mission statement. The more your target audience understands about you, the higher the chances they will trust you enough to buy your products.
To learn more about balancing content with SEO and other social elements, visit this page from our Illinois SEO writers.continue...
The hype of smart phones, tablets and ubiquitous computing made the mobile platform so powerful. Everyone now has quick and easy access to the internet and not through a PC or a laptop but through handheld devices. Ignoring mobile consumers is really a bad idea. Here are some tips to optimizing your e-commerce website for your mobile consumers.
It is quite obvious that a website when viewed on a laptop is quite different when it is viewed using a mobile phone. First, the size is different. The smaller screen will definitely affect the look of the website. Also, there are some features of that website that would not be accessible through a smart phone. Often, popular websites will have a separate website for mobile phone users. Others will have a mobile app ready for download. This is because companies will be able to put in as much text or graphics or call to action buttons as they want with the unlimited space with a traditional website.
Rarely will you see consumers filling in application forms or the details of an order form using a smart phone. One will definitely go blind doing this. This is better done with a laptop. But with a mobile consumer, one must provide a clear call to action. If it is a service that one wants to provide, or the purchase of a product, make this obvious for your consumers. For mobile websites, make sure that the call to action button is obvious. Single it out, highlight it, emphasize it. Make it easy for your consumers to avail of your product.
Usually, customers who are using their mobile phones are just basically just looking for information on a particular product they would like to purchase. They are on their mobile phones and tablets because of convenience but will most definitely look more into the detail later on once they are on their laptops or PCs. Thus it is wise to place all the essential FAQs about your product or company in your mobile website. For usability, it is important that consumers can navigate your page easily, get as much information as they want and proceed to the call to action button.
Of course, with a mobile website, one does not really have to back it up with the biggest memory to make your website load faster. One can invest in a bigger bandwidth for one's traditional website. For the mobile website, it is best to choose the bandwidth that will allow the consumers to view all the available information and text and proceed to the call to action button.
The internet is just so smart. It has allowed traditional websites and mobile websites of the same company or product to be indexed as one. There are just bit programs guiding which website to log on according to one's choice of device. It is wise to test one's websites. Try loading your site on a laptop and on a tablet. Note the differences in the length of time it needs to load. Look for bugs in the call to action button. Does your mobile site stand up to your traditional site?
The name of the game is haste and you want to be able to draw in as much customers as possible with the use of these SEO basics. It will really go along way when a consumer types in a word and Google lists you as the top 5 websites.
Optimizing your e-commerce website for your mobile consumers is easy enough. With just a few intentional steps, one can generate a fairly great demand from both traditional laptop and PC users, and mobile consumers on smartphones and tablets.
About the Author @CelinaConner is a Yoga Instructor, an alumna of Information Technology and Web Design Development at Martin College Australia and a mother of a beautiful daughter, Krizia. She has a passion in cooking and formulating vegan recipes.continue...
The importance of website optimization has gained prominence with the increased number of online businesses and with more people relying on the Internet for information. The need for optimization has been majorly to beat the competition and get to direct traffic to the website.
Website optimization thus basically refers to the strategies and means used to increase visibility online and get higher page ranks amongst the major search engines. This stems from the fact that with many people browsing online for information and looking where to purchase products and services, only those sites easily accessible and traced will attract traffic and eventually result in higher sales.
Website optimization involves a unique mix of techniques that have to be all successfully executed to guarantee desired results. With the high competition in ecommerce marketing, it is important for any business to master the basics of website optimization. Important aspects to consider include the following:
On-page optimization refers to the strategies employed on the web page. They include the title, tags, articles on the website, the keywords used and the choice of URL. It also includes the design of the webpage. The important guiding principles are three. As for the tags and the keywords, they should be well placed to ensure you attain a higher rank and that the search engines can actually get the keywords you want to project. As for the content, while it should be rich and well optimized, remember content is nowadays part of optimization. It should be relevant and informative to the target audience. The design of the webpage should also be attractive and matching to the products or industry. The pages should load easily and be interactive and share features.
Off-page optimization refers to your efforts elsewhere to enable you gain increased online visibility and improve your rank on the search engines. The most common method is to have quality backlinks to your page. There are several methods involved here. First, there is the ethical gathering of links from relevant sites leading to your site. Relevant respectable sites give you quality links which not only provide you with visibility but do much to improve your search engine ranking. There is also the writing of articles and submitting them to directories; these have your links and help you establish your credibility as an informative source.
With the emergence of social media as a powerful communication tool, it will be detrimental to ignore it in your website optimization attempts. You will need to have accounts in the popular social media sites where most of your clients are. Aside from being a source of back links, you get to interact with your consumers and it can also be used for customer care. You would need to have a blog for your site; this creates an interactive channel and allows you more space for promotion and increased visibility. For maximization of social media you should add share features and enable the clients to purchase from their favorite social sites.continue...
If you've entered the world of ecommerce, but aren't generating the sales you had hoped for, you may be able to benefit from these website optimization tips. In order to succeed in the online global marketplace, you will need to do all that you can to ensure that your website optimization efforts are effective.
If you aren't familiar with the terms in website optimization, it is important for you to know that this cohesive approach refers to SEO (search engine optimization), which is accomplished by using appropriate keywords to bump your sites ranking in search engines, and CRO (conversion rate optimization), which refers to the rate of customers who actually become customers after landing on your page.
The most successful ecommerce websites strike a delicate balance between SEO and CRO. The key is to include keywords often enough that they make a difference in your search ranking while still writing content that sounds natural and offers real information.
A vital component of this process is website load speed optimization. This is important for two reasons, getting people to your site and keeping them there. Thus, it addresses both SEO and CRO. When your site loads quickly, search engine spiders that crawl your site to find keywords work more efficiently.
When visitors come to your site, they are much more likely to stay if your pages load quickly. In fact, if your website doesn't fully load within ten seconds, you are going to lose roughly 50% of your potential business before they even see what you have to offer. There are many load speed optimization tools you can use, and reducing image size and avoiding or minimizing the use of flash media will also improve your speed. If you don't have a strong technical background, this can be daunting, and it might be best to hire a professional.
When focusing on keywords for SEO, where you place the keywords is just as important as using the right ones. The most impactful placements to include keywords on the pages of you ecommerce site are in the page title tag, meta description tag, page copy, and anchor text of internal links.
Generally speaking, your ecommerce SEO target keywords should compose of roughly 3-5% density of your overall page text. Any less than that many not be sufficient in boosting your rankings, and any more may put you at risk for having your penalized due to "over-optimization."
One of the main focuses of ecommerce CRO is developing your calls to action. In essence, you must ask yourself, what do you want your website visitors to do when they visit your ecommerce store?
In most cases, you want them to buy whatever it is you're selling. So make your purpose clear and compelling and make it easy for them to do just that. Ecommerce CRO also means that your site should be clean and visually pleasing without a lot of distractions. Buttons leading to your purchase page should be well placed and easy to find.
Website optimization is not an easy task, but it is worthy of your time. It isn't enough to simply exist online. You have to be easy to find and your site must offer something worthwhile. Utilizing these website optimization tips will your company accomplish both.continue...
A strategic and comprehensive website optimization strategy for any ecommerce company is the foundation for better search engine optimization (SEO). The key is to focus on your site first and standing by your responsibility to internet users. Search engines will eventually appreciate it leading to better SEO performance. For ecommerce companies, the end product of website optimization is CRO (or "conversion rate optimization.")
Your time, effort and money spent on your company's website optimization efforts would all be useless without converting traffic into sales.
Website optimization, for many ecommerce companies is more than just keyword optimization and SEO. You must understand that there's more to optimizing your company's website than keywords and SEO, but rather your complete web presence. This involves optimizing almost every aspect of your company's website.
Beyond keywords, below are some of other uncommon website optimization techniques for ecommerce companies:
Many websites fail because of too forceful HTML codes. Basically, the more complicated your HTML structure is, the slower your website loads and we all know that internet users hate it. Nobody would wait for a minute or two just to see your site because there are other competitors out there. It's probably time for you to get an expert, keep your HTML simpler and get rid of non-crawler friendly codes.
Though spiders are designed to index HTML codes, these have improved a lot over the years. Today, it's easier for robots to read non-text files but content in rich media files including photos, videos, flash files and images are still harder to analyze. It would be best top just use the best medial files if you really need them on your ecommerce site.
How many times your site did lost possible traffic because of mishandled redirects? You will be surprised if you'll hire an SEO expert to analyze your site statistics. Redirections and inbound linking can be improved using HTML and other technicalities utilized by SEO companies.
If you're going to look online, you'll see long and short URLs. Try to compare URLs of the top ten sites on Google for a particular inch to those placed down under. You'll see that the URLs of what Google considers as the best sites are simpler and more search engine friendly.
There are various aspects on how to make website more crawlable and this has been the objective of website optimization over the years. One of the simplest but forgotten techniques is the use of canonical tags. Tags like these give direction to search spiders and ultimately signify which page is of the primary importance (for SEO.)
Website optimization for ecommerce companies is surely not a walk in the park but if you will educate yourself and take the necessary actions, it's also possible for you to get to the top of search engine rankings. Your company's website optimization efforts and determination will surely pay off in the future.continue...
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