Here at Web Ecommerce Solutions, we often come across ecommerce stores that display sheer awesomeness in the world wide web of online shopping platforms. One of those is Military Uniform Supply, Inc. The beauty behind MilitaryUniformSupply.com isn't so much in the front end appearance, but more so in the back-end structure which enables the site perform very well for SEO - a major factor for many ecommerce stores.
We found the website of Military Uniform Supply ranking highly on many competitive keyword phrases. One of site's primary keyword targets being "military uniforms," which the site sits in the middle of page one for that exact phrase match. But what's more impressive than the two word phrases, are the sales-driven long-tails that site ranks well for.
One of the most popular product categories for Military Uniform Supply is the MultiCam camouflage category. There are tons of products with MutliCam, including military uniforms, combat gear, footwear, military patches and other military uniform accessories.
One standout listing in Google is under the phrase "MultiCam unit patches." MilitaryUniformSupply.com shows a powerful double-stack listing of the main product category page and a sub-category page for flag patches underneath.
There is no doubt that some SEO has been done on the website. In the footer are links pointing to Peoria web design company OIC Group, Inc., which in addition to website design services, this company also provides search engine optimization. After looking in the web design company's portfolio, OIC has many clients with both attract website and top rankings.
But what's more than then just the SEO and web design work done on this site, is the ecommerce software platform the website uses.
Military Uniform Supply, Inc. is built under the highly SEO friendly shopping cart platform known as Exponent. Exponent is a user-centric content management system (CMS) that is ideal for almost any ecommerce site. The Exponent CMS offers easy inventory management, search engine friendly back-end usability, and seamless coding structure that facilitates smooth search engine crawling and indexing.
After diving deeper into the features and benefits of the Exponent CMS, it is obvious that this open source software platform has been developed with SEO in mind. Users can write custom URLs, Page Titles, Meta Data, and other elements that impact SEO performance. In addition, the coding structure of Exponent is far from robust. This allows search engine spiders to easily crawl and index pages on the site.
The proven capabilities of Exponent, under the wing of MilitaryUniformSupply.com has us impressed. The team at OIC Group knows what they are doing for ecommerce sites and they show a great respect for both website design and search engine optimization.
Have you had experience with Exponent CMS? Please, share your comments below.continue...
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