With the ecommerce market at an all time high, capitalizing on smart and effective online business strategies is an absolute must. When building a properly structured ecommerce website, there are a few key elements that must be employed for optimal results. In this article we are going to break down 13 "must do" tips for building the ultimate ecommerce website.
1 - Use A Simple and Straight Forward Navigation - Using a simple and straight forward navigation on your website isn't just encouraged, it's a necessity. The internet average for page view duration is between 10 and 20 seconds. This means if the visitor doesn't get exactly what they want in that time, you can bet their going to be clicking the back button. Not only will this help you with conversions, Google rewards sites with simple navigation's via SEO presence.
2 - Use High Definition and Unique Images - Since you are building an online store, the visitor will not be able to touch or feel the product, this is why images are the lifeblood of your conversions. Using high definition images from many different angles will help visitors get a better feel of the object without actually getting a feel of it.
3 - Use Video - Video has been proven to increase conversions in almost every type of online business, and ecommerce is no different. By creating product review videos or product specification videos in the ecommerce site's design, you can change a visitors mind from "browsing" to "buying".
4 - Make Your Site Social - Having a social media presence is almost expected by online buyers these days, and without it your significantly hurting yourself. On top of making potential visitors feel more comfortable because of your social media presence, share buttons can drastically increase exposure and viralability. Most brands these days have an established presence on Facebook, Twitter, Instagram, and Google Plus just to name a few.
5 - Use Proper "On Page" SEO Practices - If you are not experienced with SEO, it might be more beneficial to outsource this task to a third party ecommerce SEO company. But the use of proper on page SEO can drive hundreds of thousands of free visitors to your website from the search engines. One of the key elements about effective SEO for ecommerce websites are the vast competitors and competing ecommerce websites They can have anywhere from 10,000 to 10,000,000,000 pages depending on how big the site is. Knowing how to use meta tags, descriptions, H1 tags, and other information can allow you to tap into a large variety of keywords.
6 - Use Proper "Off Page" SEO Practices - Once again, if you are not experienced, it might be more beneficial to outsource the SEO. However, link building can be extremely beneficial for getting your site ranked higher in the search engines for targeted keywords.
7 - Use an Email List - Even though you are building your ecommerce website, the bottom line is that you are building your business. Build an email list by giving out a free coupon or product. Then email your list with special deals and promotions to further increase profits. Repeat buyers are the lifeblood of any business as they already trust your brand and website.
8 - Offer Related Products - On every product page, offer related products to the one the visitor is shopping. If a visitor is on the fence of buying a certain product, similar products could be exactly what they are looking for.
9 - Use Product Reviews - Put product reviews on the product pages of each item. By allowing a user to freely browse what the community thinks of an item, it greatly increase conversion rates. It also allows the buyer to leave a review which makes them feel involved in your brand's community. The more interaction in the community = more sales.
10 - Don't use Ads - While Google Adsense and other advertising platforms can be a smart monetization strategy, your ecommerce website already has a strong monetization strategy. Ads will just divert the visitor's attention, and if they click through you will lose them forever.
11 - Use a "Featured Products" Section - On the homepage of your website, use a "featured product" section that diverts visitors to the best selling items in your store. If the items have been proven to be best selling, you know for a fact they convert well. This means increased conversions and more money.
12 - Offer Multiple Payment Options - By offering multiple payment options, you are allowing the visitor to buy with no problems. It would make very little sense to lose a buyer because you don't offer payment from a certain credit card. I highly suggest looking into an online payment processing company such as Authorize.net or 2Checkout; these companies have all major credit card processing abilities built into their framework.
13 - Create a Well Thought Out "About" Page - The biggest concern with online customers is the legitimacy of an online store. By creating a well designed "About" page, you show transparency which puts trust in the visitor. You should also put your contact information somewhere on the site that is easy to find, and easy to read.continue...
Most business owners agree that ecommerce is the way to go for business growth and prosperity in today's digital world. Business owners however have to ensure that their business websites are well structured, easy to use and attractive in order to realize all the benefits associated with ecommerce. Fortunately, getting the right ecommerce web design is as easy as getting the right platform that offer enough applications to meet most if not all business owners ecommerce requirements and at the same time ensure a rich customer experience.
Ecommerce platforms are designed to make both small business web design and enterprise-level web design for big box retailers easy as they provide the tools required to run an online store successfully. Here we review the top five ecommerce platforms on the market that have been proven to offer the best web designs for basic online store owners.
Shopify platform makes it possible to create easy to use ecommerce stores making it a good option for small scale businesses that that just require an uncomplicated system with built in designs. Shopify is a hosted platform which means that users never have to worry about hosting, software installation and platform performance and can concentrate on running and growing their business. The platform also offers 24 hour support well equipped to handle any queries and help users solve any problems that users encounter.
A transaction fee is charged for basic and professional plans, and an unlimited plan comes at a monthly cost of slightly less than $180. This might seem too high for some business owners but the integrated hosting and custom made designs makes it worth every penny.
Square Space is the best platform for business owners looking for simple yet visually rich web design. The platforms allows the user to make beautiful professional looking websites making it ideal for designers and photographers who want to have many quality images on their websites. Square Space comes with some handy applications that allow inventory management, unlimited products upload and sales taxes configuration in addition to ensuring that customers have a satisfactory shopping experience.
BigCommerce is another hosted platform that is friendly to most business owners. The platform comes with over 100 free templates to suit different businesses' unique requirements. The platform also comes with a list of designers that users who prefer custom made designs can use to get their requirements met.
Where ecommerce website usability is concerned, business owners get detailed reports, a variety of marketing features that include coupon codes and gift certificates, and are able to manage customer orders from the admin dashboard. Customers on the other hand get to enjoy a single page checkout that gives them a chance to review products and an easy time shopping even on their mobile devices.
Magento is an open ecommerce platform that allows web designers and developers to create custom made websites to suit every businesses unique requirements. The platform is free and comes with a number of free templates and premium templates. Magento Go allows small business owners to come up with their own ecommerce designs and is equipped with features, themes and extensions that make it easy for business owners to customize their websites. Business owners looking for a more detailed ecommerce site however need to get web design services from competent web designers.
Volusion is one of the pioneers in ecommerce having been launched in 1999. Over time, the platform has built a reputation and is regarded as the platform of choice for most business owners. Volusion has a wide selection of per-designed stores that are up to date and match current customer requirements.
The ecommerce platform is a hosted solution which comes at a price but with $120 per month, a business owner can comfortably run a medium sized store on this platform. This makes the platform affordable for small businesses that are starting out. Its many features also make it ideal for medium sized businesses that might require a more detailed store to match its capacity.
The five platforms discussed form a fraction of the best platforms that make wed design when it comes to ecommerce stores possible and stress free for business owners. Many other platforms exist and business owners have to take their time and select the platform that promises to meet all their business requirements and take their investments to a higher level.continue...
Whether it's custom tank tops or hats, online clothing stores that offer custom clothing capabilities have become really popular. But what further separates the most popular and authoritative custom clothing websites from the rest are those who allow visitors to do the designing directly from the website.
If you're clothing site owner or marketer looking to tap into this niche, you'll want to integrate custom design software on your ecommerce website. In this article, we'll show you how.
The easiest way for your customers to custom design clothing is via your website. Usually, this feature will have its dedicated tab or page which has a blank shirt, tank top, or canvass to work with.
Users can choose the color and size and customize it to their liking. The amount of customization will depend on what you can handle and what the software is capable of. However numerous your customizations are, the user interface should be easy to use and not tasking to the customer.
Creating a feature like this on your website is a very hard task-- something that will eat up a lot of your time and is probably outside your field of expertise all together as this is a very high-level task to accomplish. Fortunately, there are already a lot of pre-made custom design software available online which you can purchase and easily add to your website.
Tools such as LiveArt are easy to use and the setup process will comprise of most of the work. For instance, one online store that offers custom neon tank tops The Neon South uses Design Studio on their website. It is easy to use and provides ready to use outputs in PDF, PNG, or SVG formats.
You will still need to delve into some web codes to integrate this to your website but since it is built on HTML5, it is relatively easy to do so. A little bit of web coding is needed, or you can hire someone to do it for you if you are too busy to do so. Pricing options will vary depending on your needs; however, this is a lot easier and cheaper than doing it yourself.
When planning to put custom design software on your website, make sure that it is easily seen by customers. As this feature is very sought after, it is important to showcase it to your customers. Also, make sure to thoroughly advertise this feature; put it in your front banner and place links all over your website to direct them to this feature.
Now that you have successfully integrated the software to your website, it is time to decide on how your customers will use it. You can set it so that it is based on a template shirt but they can customize it afterwards, or you can choose a shirt design and they can do variations to it like the color of the shirt or the color of the accents. Choose an implementation that is suitable for your needs.
Also, make sure that you are able to deliver on the feature that you decided on; it might be tempting to allow customers to have full control over their customization but if it becomes difficult for you to make the said shirt, then it will become a bigger problem.
Granted not everyone has the time or the creativity to want to design their own shirts, the mere fact that you are giving your customers freedom and choice is already a huge plus. If your customers have the freedom to express themselves and be unique, this will do a very big thing for your brand.
Custom design software is the future of clothing brands as this allows customers to make a truly unique shirt of their own. This is not a gimmicky feature that will simply fade away; this trend is slowly becoming the norm. This trend is even slowly moving into the mobile space allowing customers to design their choice shirts on the go.continue...
TheNeonSouth.com should be your first stop if your group needs an on-trend, custom tank top design. From watermelon pink to ice blue, they have over 20 colors to choose from, and they also offer three styles of super comfy, quality tank styles. Designing the perfect custom tank top for your next event, class trip, club, sorority or fraternity is a simple and fun task with TheNeonSouth.com's easy to use design studio.
You don't need to install or download any software to get started designing custom tank tops. Just visit TheNeonSouth.com, pick the style and color tank top that you want, play around with the text and design, and you'll be ready to order. Their ready-to-order designs feature catchy southern sayings with a modern twist and stylish color combos. They also have a special selection of city-centric designs in their festival shop, so you can show off where you're from.
Sororities and fraternities will find a ton of designs in the studio gallery that can be customized just for them -- and, yes, it's all officially licensed. If you want to make sure you're looking good before Greek Week, spring break, holiday parties, or your sorority or fraternity's next charity event, you can't go wrong with a custom tank top from TheNeonSouth.com.
Should you want to design unique custom tank tops that aren't readily available in their studio gallery, TheNeonSouth.com can create one just for your sorority or fraternity.
TheNeonSouth.com apparently loves sororities and fraternities, but they've got plenty of designs for everyone else, too. Their design studio gallery has a good selection of options for those who haven't pledged, and they welcome requests for custom designs. TheNeonSouth.com's custom tank top designs are unique and edgy, and would make a great alternative to the shirts normally seen at reunions, birthday parties, and other group events.
Want to order, but don't need a ton of tanks? Unlike some providers of custom tank tops on the web TheNeonSouth.com has a low order minimum of 20 for most of their tank tops, which is perfect for smaller groups, birthday parties, and reunions. If you need a custom design for your tank tops, just send a quote request and TheNeonSouth.com will get back to you within an hour during regular business hours.
They'll create a design for your tank tops and send a custom design proof within 24 hours so that you can get your order in a hurry. Best of all? TheNeonSouth.com includes your custom-made, amazing design with your order at no additional cost. If you're ordering for a group whose members want to pay for their tank tops separately, just let them know and TheNeonSouth.com will set up a link for each person to pay for their purchase individually.
TheNeonSouth.com aims to make outfitting you with the perfect custom tank top a breeze, and they completely stand by their products and design services. Your custom order is guaranteed to be just how you want it, and they're not afraid to admit when they've made a mistake. It's rare that they don't nail the perfect design, but if your order isn't correct, they will fix it at absolutely no additional cost. Rest easy, and know that you'll be thrilled with your tank tops from The Neon Southcontinue...
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