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5 Ways to Leverage Google Webmaster Tools to Optimize Your Website

Google Webmaster ToolsThere are many web developers, research experts and website optimization experts who rely on various Google Webmaster Tools to analyze numerous technical aspects of a website. Most of the web developers and experts focus on different forms of data like page errors, crawl stats and rich snippets.

Besides a thorough technical analysis, most of the developers also recommend Google Webmaster Tools for on-page SEO and website optimization. Google Webmaster Tools can prove to be quite effective and useful to improve your website optimization strategy. Here are 5 useful tips to use Google Webmaster Tools to better your company's website optimization efforts.

HTML Improvements

You can easily find HTML improvements under Search Appearance. With this report, you’re able to learn more about any minor or critical issues regarding your website’s title tags and meta descriptions. It also gives you a detailed record of any website content which is not indexable.

In the world of SEO, it is extremely important to have unique meta descriptions along with search engine optimized title tags. This report can allow you to identify meta descriptions and title tag issues to prioritize your efforts without any problems. This is paramount for a company's website optimization strategy.

Let us give an example. If you assume that exactly 4 pages have a duplicate tag, here’s what will happen. If you click on the 'Duplicate Title Tags’ link, you will be taken to a screen listing showing the 4 pages. It will give you an easy and quick way to identify all those page titles which need to be updated. In other words, it will help you to save time.

Content Keywords

You can find Content Keywords under Google Index. With this tool, you can easily determine how Google sees your website. You don’t have to worry about any superficial features of your website or how good you think your website looks. But rather get down to SEO business.

This section shows all those keywords which are used on your website along with different keyword significance and variations. This data allows you to quickly determine if you want more content specifically created around particular keywords, topics and themes. In fact, it also shows information about all the pages on which these keywords appear. This can be very helpful for website optimization.

Structured Data

Structured data can be a very helpful way to properly explain the content of your site to popular search engines like Google, Yahoo and Bing. In some cases, this can be a very effective way to improve your traffic and rankings.

If structured data is available on your website, Google Webmaster Tools offers a feature which can show the specific type of structured data that Google was able to identify or detect on your website. It also shows specific URLs containing type of structured data. This report is available in Search Appearance - Structured Data.

Data Markup Helper

Structured Data Markup Helper is visible under Other Resources. It allows you to tag various data fields for different products, events and other information on your website. If you have no idea about where to begin activity with Structured Markup, this can be a very easy and effective point-and-click too.

The best part about this tool is that you don’t require any HTML changes. Your mouse can easily highlight and tag every important piece of data on an appropriate page of your site.

Sitemaps

This section of the Google Webmaster Tools allows users to view various sitemaps which you’ve added on the website or Google found on its own along with all the essential statistics like last date of processing, number of pages indexed, number of pages submitted and so on.

These statistics can be easily viewed according to content type like video, web, news and images. Sitemap Test Option is another effective and useful feature. It can provide you with the URL of a particular sitemap. Google can scan it to detect any issues or errors which need to be fixed.

For every top website optimization company or web developement firm, Google Webmaster Tools is one of the most effective ways to improve SEO efforts and significantly reduce analysis time. The features explained above are just a brief synopsis of what Google Webmaster Tools offers.

Every smart developer looking to improve website optimization needs to explore various ways in which Google Webmaster Tools can help effectively implement on-page optimization to increase traffic and improve rankings.

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5 Pillars of Successful Ecommerce SEO Programs

Ecommerce SEO PillarsTo ensure your business succeeds when investing in an ecommerce SEO campaign, it is important to desist from the temptation of going for 'black box' or quick fix methods to gain fast traction in the online market space.

In the SEO space (especially ecommerce SEO) it is important to employ a long-term and sustainable approach to the campaign within a well thought out and integrated marketing strategy. Here are the 5 pillars of successful ecommerce SEO programs, which include but are not limited to the following:

Brand Building and Niche Carving

Just like in the outside world, a brand name in the online market space is invaluable. First and foremost, it is important to cut a niche or specialized market for your business before even embarking on an SEO campaign.

Know your market, know what they want and come up with effective and efficient ways of getting them what they want. Once this has been done, build a brand that’s anchored on high quality, good content, reliability and timeliness. Always keep in mind that building a brand is usually the easiest part, maintaining the brand name is by far the most difficult aspect of any SEO strategy.

Website (Technical) SEO

Search engines such as Google need highly accessible sites which it can index and crawl. Technical SEO broadly does involve dealing with a wide array of issues such as pagination and indexation, page load and site speed times, keyword research, structured data rich snippets such as mark-up and micro data, meta tags, URL structure as well as site management are some of the technical aspects that require constant attention.

Using Google Webmaster Tools or dashboard management for technical SEO comes in quite handy in this regard. Use Google PageSpeed to measure both inner and home page speed or Yahoo’s YSlow Plug-in. It is also advisable to use Schema to structure your content.

Content Marketing and Outreach

One of the most powerful pillars of SEO is content. Creating and promoting high quality content that aligns with your service or product offering is bound to help you increase overall sales figures. It is important to think of ways of offering complementary content both on and off site.

For an ecommerce store's SEO program, it is advisable to consider running various forms of content; it should not only be in form of text. Good content can be consumed as podcast (audio), webinars, guest blog posts, info graphics, competitions, white papers, email newsletters, mobile apps etc. it is important to get a good content marketing strategy that supports your brand. Promoting your high quality content does encourage bloggers, users and publishers to link to your site and discuss your content.

Provide Unmatched User Experience

For any SEO campaign to succeed, it is important to create and develop an intuitive and accessible website with your target market and other users in mind. Make a site that’s easy on the eye, easy to navigate and access or retrieve content. For an ecommerce site, make sure there is a secure and easy mode of payment as well.

Come up with ways to make the average user spend more time on your site and reduce the bounce rates. These are important engagement indicators which you need to take into consideration. Always keep in mind that user experience is an on-going, never ending process. Come up with a responsive web design and have image and video driven content for a good start.

Social Media

As one commentator aptly put it, "Content is fire, social media is the gasoline" people are currently spending lots of hours on social media, the platform chosen notwithstanding. Facebook, Pinterest, Vine and Twitter are some of the leading platforms where people are constantly discovering and engaging with brands.

Any SEO campaign that doesn’t include a strong social media pillar is bound to fail in meeting its target. Any company that’s not already using Google Authorship is losing a great deal. Authorship does assist Google in assigning credibility to a site’s content, resulting in higher search engine results. Make sure you give users great content which they would want to share and while at that, ensure you give them tools such as social media buttons which make it easier for them to share this content.

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