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The Foundation to Your 2013 Web Presence Management Framework

Web Presence Management FrameworkWeb presence management is an evolved approach of web marketing, and it encompasses much more than just organic SEO and PPC advertising. Web presence management focuses on a more strategic approach to building a powerful brand amongst an online audience.

With respect to the astonishing growth of social media (and its influence on both SEO and PPC via Google+) constructing a web presence management framework is a more cohesive strategy that encompasses a number of elements.

In a nutshell, a web presence management framework is the culmination of a brand's digital marketing channels and online touch-points, and how these elements combine to generate greater brand awareness and visibility.

Ultimately, creating an optimal web presence hinges on creative planning, thorough research, a strong sense of consumer behavior, and dedicated execution. In a sense, web presence management is like real marketing. The only difference is how the context focuses more on digital marketing channels, such as the Internet and mobile devices.

Elements of a Web Presence Management Framework

Each framework for web presence management will be difference per brand. However in most situations, a brand will include at least two to three of the following elements.

Social Media Marketing

Social media is the glue that helps keep your brand tight with your community. It's a cost-efficient medium to create loyalty with your audience. Whether your business pursues Pinterest, Facebook, Google+, and/or Twitter, social media should be a must in its web presence management framework.

Organic Search Marketing

Organic search marketing (SEO) is one of the most popular sources for quality website traffic. Although organic search engine marketing is a long-term effort of getting your site ranked in the search engines, the benefits can be momentous for your business. Most frameworks for web presence management will include some keyword targets for organic search marketing, but not all brands will find this strategy necessary.

Paid Search Advertising

Pay Per Click (PPC) advertising, or paid search advertising, is a great supplement to an organic search engine marketing strategy. Unlike organic search marketing (SEO) PPC advertising requires marketers to bid on select keywords. This offers a more immediate form of search engine exposure, but the quality of traffic may not be as good.

Mobile Marketing

There's usually always a way to include mobile in a business's web presence management framework. Whether via text message marketing, mobile search engine marketing (SEO or PPC,) QR code integration, or mobile app development, the growth of mobile must not go overlooked

Conversion Rate Optimization

We all understand the importance of solid website with a decent looking design. But one on-site element that must be address is conversion rate optimization (CRO). This is the diligent practice of testing and improving calls-to-action and other on-site elements that contribute to more conversions and sales. Like we mentioned above, each web presence optimization framework will be unique. These five elements will be integral for any successful strategy. To learn more about how develop a powerful web presence management framework, visit Web Presence Group. Their team of experts can provide a free audit to see where you stand.

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3 Essential Factors to Magnify Your Brand's Web Presence

Magnify Your Brand's Web PresenceWhen you have an ecommerce brand, one of the major things that determine your level of success is your brand's overall web presence. If your ecommerce brand doesn't have a recognized and credible web presence, your site could be missing out on a significant number of potential customers.

There are essentially three main factors that you must focus on to optimize and magnify your brand's web presence. These three factors will promote greater overall success in your online sales efforts.

1. Search Engine visibility

This is crucial if you want a good amount of traffic to your brands website as search engines are one of the biggest and easiest source of regular traffic online. Also it's always good to have your brands name as your website's domain name as this also helps for web presence and brand recognition. You must also remember to focus on getting your brands name in the first position on the search engine as this will also add to your brands web presence.

2. Compelling and Engaging Content

You can rank high on search engines all you want but if you don't have good content on your website, that you are missing the mark for sustainability. Even if you aren't a strong writer yourself there are always other people who are skilled writers out there who will be more than happy to write for you, and often at a low cost.

You should also consider integrating a blog, as this will help enage your users who access your site, and it will look good if your providing useful information to your customers. A blog can also help with your search engine visibility as blog posts are full of rich, engaging, and sometimes keyword optimized content (which is what search engines love.)

3. Social Clout & Credibility

Social media and networking is another huge thing to increase your brands web presence as it opens up a whole new world of quick and easy new custom as the buyers you have share your brand with others through the usage of a social media site. This will also allow you to easily keep in touch and be active with your social following.

Social media also adds a degree of credibility to a site, because a site that people are sharing regularly and suggesting to others is obviously worth checking out. But if a site doesn't have people sharing its content/brand or product then this takes away that degree of credibility that can often come in handy, especially if you want your brand to be easily recognized online.

The Takeaway

Focus on these three factors when working on the foundation of your company's web presence and you will be well on your way to having a potentially massive web presence as long as you make sure you keep at it and make sure you stay active once you have a relatively large following on these social media websites otherwise it makes you look lazy and reflects bad on your brands image.

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Website Optimization: 5 Tips To Improve Your Company’s Web Presence

Web Presence ManagementWebsite optimization is undoubtedly one of the most important parts of web developing for any online business. There have been many speculations on how to achieve a better listing on search engines as developers continue exploring how the selection algorithm works.

Keywords may have been the best way to get better ranking but that has now changed as the ranking system adapts to such usage. The listing is chiefly structured to display sites that exhibit superior relevance in providing the information sought. Keyword stuffing and optimization still has some influence, but newer methods exist and a combined use will create the much needed competitive edge.

Here are five powerful tips that will help you optimize your company's web presence in the search engines.

5 Powerful Website Optimization Tips

Google autho continue...

Embrace Web Presence Optimization (WPO) Over SEO in 2015

Web Presence OptimizationOver the past couple of years, it has been a real evolution of SEO. Best practices have evolved in what many are starting to call WPO or Web Presence Optimization. This is about optimizing content and web properties across your ecommerce brand's entire web presence. This includes your ecommerce sites, blogs and blog posts, web 2.0's, press releases, and social media profiles to name a few.

By embracing Web Presence Optimization over SEO in 2015, you will be able to better maximize your organic ranking in the search engines. Web presence optimization is about optimizing all touch points that users can take to interact with your ecommerce brand. This way you can ensure that during all phases of their online research your potential customers willbe able to find your business.

The Hierarchy of Web Presence Optimization

These days is becomes important that businesses track, measure, and manage their entire web presence and have insight into their digital footprint in order to improve their organic search results. The SEO landscape has changed over the last years, since the introduction of the new Google algorithm updates, Search Plus and Google+. A new theory and practice has appeared, called the hierarchy of Web presence optimization.

The hierarchy of web presence optimization should include the following five tiers:

1. Technical SEO Fundamentals & Foundation
2. Keyword and Competitive Research
3. Optimized Content Marketing Plan
4. Publish, Socialize & Share Content
5. Measure & Improve

The idea that stays at the base of this theory comes from the belief that organic search success can be achieved only after implementing the basic fundamentals. Web presence optimization has the purpose of promoting your online brand for awareness, better visibility, and recognition. Crafting a web presence optimization strategy should focus on aspects of SEO, search engine marketing, social media marketing, website optimization, and content marketing.

Crafting a Web Presence Optimization Campaign

Unlike traditional forms of web marketing and SEO, WPO combines in a synergy all digital touch points and online marketing channels with impact on awareness and brand visibility. Optimizing brand presence means building meaningful connections that promote lasting exposure in the search engine results and sustainable social relationships. So web presence optimization is an evolved form of SEO that introduces Google Plus into the SEO picture of your website and have the search results more socially integrated.

Web presence optimization can help you to adapt your ecommerce brand to the significant changes that took place in SEO over the last years. Among the various elements that make up a web presence optimization strategy are included Search Marketing (SEO and PPC Advertising), Social Media Marketing, Content Marketing, and Off-site Marketing (non-Internet strategies that can lead to more web traffic, such as "Review Us on Yelp" postings on storefronts, etc.). In essence, these efforts center on web presence management marketing or the effort that goes into such strategies.

These powerful strategies can have a lasting impact on your brand image. Web presence optimization focuses on establishing a trustworthy, credible, and visible web presence. Such a strategy seeks totake advantage of the most relevant social media platforms in order to maximize your company’s exposure in the search engine results. Whether via PPC advertising, social media marketing, organic SEO, or mobile marketing, your successful brand campaign depends upon the optimization of your consumer touch points and your brand’s primary marketing platforms.

As SEO evolves, you have to adapt and start using new tactics, techniques, and tools. For the year 2015 it is recommended that you embrace Web presence optimization over the traditional search engine optimization. You can use the hierarchy of web presence optimization as a guide to your in-house SEO efforts, in your sales conversations and implementation processes.

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