The wrapping-up of the holiday season would usually mean a marketing halt for most ecommerce stores. Many online businesses assume the peak of storm has calmed, so they slack on their post-holiday sales strategies.
In today’s digital age, many the opportunities for ecommerce extend well beyond Christmas and into the new year. Below we outline a list of reasons why ecommerce web marketing and sales strategies should continue well beyond the holiday season.
Gift Cards: Ecommerce stores that offer gift cards should definitely keep up their web marketing efforts, however with a slightly different approach then a pre-holiday strategy. Consumers will be more apt to add more goods into their online shopping carts with incentives like "free shipping on purchases over $50" or "buy X amount, get Y for 50% off." These promotions will have gift card recipients checking-out with balances exceeding their gift card amount.
Inventory Clearance: The post-holiday season is a popular time for deal seekers. This is the ideal time to dedicate product categories to after-Christmas specials and post-holiday mark-downs. Not only can this help get rid of old inventory for next year's models, but this can also be a way to attract new customers through creative web marketing.
Complementary Shopping: A DVD player is not complete with a few favorite movies to enjoy. Many online shoppers are looking for complementary products to enhance the gifts that they have received during the holiday season. Particularly for digital devices, focusing on complementary shoppers and their motives is wise web marketing move.
Learn from the Holiday Storm: The evaluation of key online sales data after the holiday season, such as that of Google Analytics, can offer a wealth of information. Pinpoint strengths and weaknesses based on your ecommerce web marketing efforts over the holidays, and target specific areas to grow and improve.
The end of the holiday season does not mean the end of the shopping season for ecommerce businesses. Your web marketing and sales efforts should be refined and continued for several weeks beyond the peak of the season. Get creative and find ways that will incentivize the post-holiday swarm of shoppers.continue...
Ecommerce content management systems (CMS) are critical for online retailers. Many ecommerce stores rely on CMS systems to maintain customer and product catalog data, perform payments and transactions, deliver online shopping cart features, marketing and search analytics, as well as SEO support.
At Web Ecommerce Solutions, we outline 3 key features to look out for in an ecommerce CMS system.
Don't judge an ecommerce CMS platform by its cover. Many might look clean and simple to use, but their functionality might suck.
The ability to efficiently manage the content of the website is a number one priority for a good ecommerce CMS. This often entails a clean dashboard or platform that lays it all out in a convenient interface. A good platform enables users to make edit on the breeze without having to dig for specific products and pages.
A ecommerce CMS that is search engine optimization friendly comes in two forms: slim and easy.
Slim content management systems are minimal in their code. That is, the HTML that makes up the structure of the website, or back-end, is slim and easy to crawl for search engine spiders. Slim, minimal coding often correlates to fast crawling and better performance in the search engines.
Easy SEO-friendliness means its simple to implement on-site optimization. Some of the most SEO-friendly content management systems provide a URL, page Title, meta description and meta keywords field for each page of the site. The ability to add these SEO elements uniquely to each page is a critical one-up for ecommerce optimization.
Many missed conversions on ecommerce sites occur during the checkout process. Sometimes the process is too long and asks for too much information on too many pages, whereas other CMS are too brief with their checkout process, giving buyers a lack of confidence and motivation to shop elsewhere.
A seamless, SEO-friendly shopping cart and checkout process is ideal for ecommerce. Know exactly the process users take in placing their order until the final confirmation page. If you sell high dollar items, a lengthy checkout process might be more appropriate by giving users a sense of security and assurance.
We hope these three features of a solid CMS for ecommerce will help you find a platform that meets your goals. Thanks for visiting the Web Ecommerce Solutions blogs.continue...
Almost every product niche, ecommerce web marketing is competitive battle. In addition to getting recognition and site traffic, realizing sales makes for a two-fold mission.
One of the most powerful avenues for ecommerce web marketing is getting your products listed in comparison shopping sites. This makes your inventory more accessible to a wider audience or new potential customers.
If your ecommerce website offers a solid value proposition (such as competitively low pricing, free shipping, or bundle/builk deals), you can thrive in using popular comparison shopping sites.
Below we share five comparison shopping sites that give online merchants high-volume online exposure.
No one can fault Google for deprecating Google Product Search in favor of its replacement Google Shopping. The Google Product Search was a free service, where ecommerce sites can submit their products for listing. It has since been replaced by Google Shopping which is a paid service. Google Shopping looks like a different service, and it is.
This paid service is worth the investment if volume is your objective. Google offers the largest audience of shoppers. Besides that, the service itself is growing faster than almost every other big comparison shopping site. As a result, it's become quite the web ecommerce solution for premium marketing.
Amazon Product Ads is a very popular click-through model. The listing sends the shopper to the internet marketer's website. This is separate from the Amazon Marketplace model, however, you can be registered with Marketplace and get the benefits of both an external site, and being listed inside the Amazon website.
Among online shopping sites, eBay has one of the largest following of independent internet marketers. Listing with Shopping.com uses the CPC model, and transactions are consummated at the marketer's external website. In addition, listing with Shopping.com also gets listed to Google Shopping.
There are a lot of items which are for sale on the internet. Almost everything from mansions, cars, to small collectibles. Nextag is a paid service which allows for everything from household appliances to real estater. The wide range of products on the Nextag makes this worth it to get listed.
In search, Bing is a far third in terms of traffic. That does not mean that it should be left out of an internet marketer's list. On the contrary, as a free listing Bing Shopping gives a great ROI. It delivers traffic for free.
Since the mid-1990's, comparison shopping sites have evolved from simple “Yellow Pages” type directories, to massive auctions and online clearing houses. These days, there are still comparison shopping sites which look like simple inventory listings or search engine results lists, and there are those with more sophistication with features lists and reviews.
Some comparison sites are paid submission sites, while others are for free. It is up to the website owner to decide for themselves where and when to submit their lists to these comparison sites. Empower your ecommerce web marketing efforts and capitalize on the profit potentials some of these shopping sites offer.continue...
As the owner of a small local boutique that offers highly-specialized and hard-to-find products, an online ecommerce site could significant grow your business. Due to the fact that you have such a specified niche, a direct targeted consumer audience, and less competition in your market space, an ecommerce website can do wonders for your site.
Whether you sell organic toys or rare jewelry, investing in an ecommerce web marketing could tap into an entirely new potential for your small business. Below we share some of the benefits and possibilities of exploiting ecommerce marketing with your niche boutique.
If you have a small local boutique, that is well known and well established in the local community, what better way to expand upon this audience than by opening an ecommerce site? Especially if you are a well known business, and one that is highly targeted for your product listing, building an online audience should be easy to do.
With SEO and web marketing for ecommerce sites, targeted keyword searches, and the inclusion of searches via Google maps and other local searches, more consumers are going to be able to find you. And, with an ecommerce shop, you can expand, by growing to a broader audience base, and by shipping outside your local community as an online merchant.
If you already have a developed retail shop, an ecommerce site can help expand business and sales. Due to the fact that you can carry more products in warehouses, rather than the small boutique shop, you are going to be able to sell more merchandise. And, because you can expand your sales center, by shipping outside your local community, it is also going to be easier to grow the number of consumers, and total sales figures, you are currently producing as a business.
Take organic toys store, Hazelnut Kids, for example. Once started as small retail store in Traverse City, the organic-only toy shop expanded its web presence by opening an online store. Now, after investing in web ecommerce web marketing, Hazelnut Kids toys have become an authority in the global market for organic toys, and the company is now realizing almost 90% of its sales from online shoppers.
When it comes to expanding a local boutique shop, you are going to notice that as a small, niche market seller, you will find far more success than a local business that focuses on various niches. One main reason is the limited competition. If you are the only business that sells to a particular consumer audience, are the only business to carry a certain type of merchandise, and are a business that has specifically tailored to a particular audience, it is going to be easier to grow in that niche industry online. You already have the market cornered in your local community; the addition of the ecommerce site means the addition of a larger consumer base, within that small niche which you have already built as a business owner.
Today, more and more consumers are turning to online shopping. As a small local boutique, such as Hazelnut Kids in Traverse City, MI, the only way to appeal to the newer generation and those who have never visited your shop, is to grow with ecommerce web marketing.
In addition to keeping your current audience happy, it is going to allow your business to grow. And, because you can reach a much broader consumer audience base, outside of your small local community, it is going to greatly benefit the sales, the total consumer niche, and it is going to allow your business to grow in the small niche you have developed.continue...
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