Web Ecommerce Solutions


Ecommerce Web Design Tips

Just like every business, communication and user interation with the intended target market must be done with a lot of care.

Ecommerce businesses must make sure that all customers and prospects are attracted to the website (both from a web design and SEO standpoint) and can easily perform transactions.

In essence, the more people who are attracted to your ecommerce site, the higher chances there are for transactions to actualize. However, certain things have to be considered of the business is to realize this. Below we highlight a few ecommerce web design tips

Web Page Design

Ensure that your web pages are attractive to your customers and that the web design graphics and styling is relevant to them. In this case, the web design has to show product ranges in a broad and fast way to get the attention of people. It has to provide options to users such as contacts, images, and products reviews, among other informative segments apart from the shopping cart and pay options. This way, you will look more appealing than money-oriented.

Shopping Cart Functionality

The shopping cart has to be easily operated by even the newest users to ensure they can buy whatever they need. Many designers overlook ease of operation when making sophisticated designs. Buyers are likely to flee a complex online shopping cart for one that is easy to operate, even if the former offers better terms. It is thus vital to ensure you know the nature of the product and buying behaviors of the market, to design a shopping cart that works well on the web.

Web Design Clarity

Make sure all buttons are easy to understand and straight-forward for customers to know what to do. For example the "add-to-cart" button work faster than naming the same button "more information". This is an easier guide to users and the response becomes higher. Make sure the buttons are also visible, by using brighter colors and larger digits or letters.

It is also good to add complete information in just a singe button to avoid confusing customers and visitors or wasting their time with so much information. This way, more people are able to get to the end of the transaction without problems and faster. Where information is so much, ensure you guide users by categorizing such information for example services and goods sold in different lists.

SEO Friendly Web Design

The main trick behind ecommerce is the fact that you are dealing with buyers and not computers and search engines. This means that you will have to address customers as the first priority of the business and not just SEO. Make sure all the content is readable and that too much repetition is avoided. Many people bank on high repetition rates for availability levels in search engines to ensure their businesses stay at the helm. The problem with that is that readers get bored with so much repetition and could go away from your site.

Use links and avoid very long HTML codes as this makes the search a boring experience for the buyers. This information on design can be acquired from various online sites, for you to make comparisons and know what the best blend for your business is. Play it smart, stay at the top and still be easy on your customers and visitors at all times for success.

If you need help with web design and SEO for your ecommerce site, Peoria web design company OIC Group, Inc. has a high level of specialty in the ecommerce website design arena.


Website Optimization: SEO Evolved

Most people use website optimization and search engine optimization interchangeably, but the two are different in terms of their techniques and overall end goals. The two are similar in that they are both useful as Internet marketing strategies, yet we will go into detail why SEO and website optimization are slightly different from one another.

Search engine optimization (SEO) is the optimization of a website to attain higher rankings and overall search engine exposure. The goal of many SEO companies is simply to achieve just that, and only that - get their clients' websites rank higher in the search engines. website optimization companies go further than just SEO

Some of the most effective search engine optimization techniques are link building (through guest blogging, article submissions, blog commenting, press release distribution, etc), keyword optimization, loading speed optimization, Sitemap creation, and the strategic use of ALT and Meta tags.

All SEO techniques are geared towards bringing in as many people as possible into a website. While SEO is focused on inbound traffic, website optimization is geared towards all of the latter strategies of SEO as well as increasing a website's conversion potential after users land on the site.

Why Website Optimization Companies are Different

Website optimization refers to search engine optimization combined with strategies of conversion optimization. Conversion optimization refers to measures that are taken to increase the post-click conversion rate so as to have a greater ROI (return on investment). Website optimization is a broader term that also encompasses Pay Per Click (PPC) advertising, mobile website optimization and content marketing.

Companies like the Web Presence Group are emerging players in the profession of website optimization services. They not only provide PPC and SEO services, but they also take into consideration the conversion funnel of the websites. That is, the path users take to submit a form, make a purchase, or contact the client.

Website optimization companies focus on making websites friendlier to search engines and people alike. A website that is friendly to search engines such as one that has both high loading speeds and high ranking. In addition, these services focus on usability with strong copywriting, clean and clean landing pages, creative web design, and intuitive navigation.

So unlike search engine optimization the solely focuses on increased rankings and inbound traffic, website optimization goes one step further. Before you hire a SEO company for your Internet marketing objectives, consider the opportunities and advantages of working with website optimization company.


Ecommerce Website Highlight: Military Uniform Supply, Inc.

Here at Web Ecommerce Solutions, we often come across ecommerce stores that display sheer awesomeness in the world wide web of online shopping platforms. One of those is Military Uniform Supply, Inc. The beauty behind MilitaryUniformSupply.com isn't so much in the front end appearance, but more so in the back-end structure which enables the site perform very well for SEO - a major factor for many ecommerce stores.

We found the website of Military Uniform Supply ranking highly on many competitive keyword phrases. One of site's primary keyword targets being "military uniforms," which the site sits in the middle of page one for that exact phrase match. But what's more impressive than the two word phrases, are the sales-driven long-tails that site ranks well for.

One of the most popular product categories for Military Uniform Supply is the MultiCam camouflage category. There are tons of products with MutliCam, including military uniforms, combat gear, footwear, military patches and other military uniform accessories.

Military Uniforms Company shows Double Stack

One standout listing in Google is under the phrase "MultiCam unit patches." MilitaryUniformSupply.com shows a powerful double-stack listing of the main product category page and a sub-category page for flag patches underneath.

Respecting SEO & Web Design

There is no doubt that some SEO has been done on the website. In the footer are links pointing to Peoria web design company OIC Group, Inc., which in addition to website design services, this company also provides search engine optimization. After looking in the web design company's portfolio, OIC has many clients with both attract website and top rankings.

But what's more than then just the SEO and web design work done on this site, is the ecommerce software platform the website uses.

A Super SEO-Friendly Ecommerce Solution

Military Uniform Supply, Inc. is built under the highly SEO friendly shopping cart platform known as Exponent. Exponent is a user-centric content management system (CMS) that is ideal for almost any ecommerce site. The Exponent CMS offers easy inventory management, search engine friendly back-end usability, and seamless coding structure that facilitates smooth search engine crawling and indexing.

After diving deeper into the features and benefits of the Exponent CMS, it is obvious that this open source software platform has been developed with SEO in mind. Users can write custom URLs, Page Titles, Meta Data, and other elements that impact SEO performance. In addition, the coding structure of Exponent is far from robust. This allows search engine spiders to easily crawl and index pages on the site.

The proven capabilities of Exponent, under the wing of MilitaryUniformSupply.com has us impressed. The team at OIC Group knows what they are doing for ecommerce sites and they show a great respect for both website design and search engine optimization.

Have you had experience with Exponent CMS? Please, share your comments below.


Enhance The Speed of Your Ecommerce Site for Better Usability and SEO

Ecommerce SEO and Usability is KeyHaving a smooth, fast-loading ecommerce website is imperative if you want your online store to be successful. If you want your ecommerce website to be effective, users must find the website easy to use. Fast loading speed is also important because it helps in ecommerce search engine optimization (SEO). So, how do you go about enhancing your ecommerce website’s mechanical performance for better usability and ecommerce SEO?

 Keep everything simple. Keeping your ecommerce website simple ensures that it is cached quickly whenever someone visits it. It is important that you ensure your website loads fast and that all the necessary information reaches customers since customers who are concerned about security will not cache their sites. However, do not sacrifice effectiveness for simplicity.

The only things that could be simplified are those that do not hinder the function of the website. Good user experience is important because it ensures potential customers convert, that they come back whether or not they have converted and that they recommend others. You could make your ecommerce site simple by cutting back on the images, the videos and other multimedia. If there are requests for images, you could combine them into a single, big image. Incorporate simplicity in the Web design and back-end coding structure, and the improvements for ecommerce SEO may suffice.

Keep up with the latest ecommerce technology if you want your website to have fast loading speeds. Complacency is not acceptable because falling behind means it will take a long time to catch up with others. This will end up costing you a lot of money. If you have enlisted the services of a programmer to do the coding for you, knowing the latest technological advances will help you ensure that the ecommerce web site is being constructed in a way that it will have fast loading times.

Have a working knowledge of such technologies as CSS scripts and HTML5. You could also take advantage of add-ons. Knowing about these technologies will help you understand why your Web pages are loading slowly so that you are not confused when discussing methods of making improvements with the Web designer. You could focus on ensuring that your storefront has a nice window since this ensures that potential customers are able to vide the products on offer easily.

Consider the appearance of fast loading even as you seek to improve your site’s speed. Some Web pages seem to load faster than others with the same loading speed. There are several strategies to ensure that your Web pages seem to load quickly for SEO purposes. They may have the same effect as Web pages that actually load fast.

One way of doing this, particularly for ecommerce SEO, is ensuring that the windows are clean. With a properly-present website, the customer will feel like there has been improvements and time will fly a lot more slowly. This website optimization process also helps with your customer service. You simply need to reorganize the HTML to make the site appear to be loading faster. Be careful when using automated Web page designers since they usually use complicated code.

If you need guidance or services on improving the usability or SEO performance of you ecommerce site, ClickCentric SEO is one company that offers strategy and consulting expertise specifically for ecommerce.


7 Tips to Optimize Your Landing Pages for Better Conversions

The landing page is a very important page the often requires ongoing analysis and improvement. Strategic landing page design is most often required in email marketing and Pay Per Click advertising. The aim of the landing page is to convert or funnel visitors into taking action, such as signing-up or making a purchase.

Testing Landing Page Concepts

One of the more basic approaches to optimizing landing pages for more conversions is performing A/B split testing of various landing page concepts. This typically involves designing numerous variations of landing pages and testing each over a period of time to determine which styles work best.

Testing multiple landing pages is often critical for high traffic situations, such as competitive keywords (via PPC advertising) that result in a high volume of visitors, as well as email marketing campaigns that target tons of customers. Different landing page concepts will usually place calls-to-action, images, navigation and links, copy, and other web design elements in various formats. The key is to closely track and monitor which design concepts offer the most web marketing success.

In addition to testing landing pages, there are also some general approaches to designing and formatting effective pages. Below we offer 7 tips to optimize your landing pages for greater conversion rates.

Tips for Landing Page Design & Optimization

Landing Page Optimization

1. Always include a call-to-action: It is always recommended that you include some sort of call-to-action on your landing page. Typically the best calls-to-action will be very obvious and include copy that promotes action, or leads with a verb. We suggest utilizing a web designer who can create very attractive and prominent buttons or submission forms. Just remember to keep your entire conversion funnel in-mind when designing the call-to-action for your landing page.

2. Produce content that is digestible: Exceptional content not only ensures visitors learn and understand what makes your business unique, but great copy can often times trigger the emotional appeal of users. Experienced copywriters to will get to know the target audience and their true needs and desires. They will then produce copy that speaks value, trust, and empathy to the reader.

3. Avoid offering too many choices: Know the true purpose of your landing page and focus on the purpose through very specific goals and objectives. Be very precise in the options your provide and focus on the buttons, links, and other calls-to-action that will promote the conversion. Also, it sometimes best to strip your landing page designs of the core navigation that is on your website. This will further ensure that users make their way down your pre-determined conversion path.

4. Keep your pages simple: Any talented web designer can make a landing page that walks, talks, moves, and blinks. These web design elements might work for inside webpage or homepage; however for landing pages, simplicity is often more effective. In a landing page's design, you want your users to focus on the core copy and the call-to-action. Any distractions could hinder the performance of your conversion funnel.

5. Minimize the length of forms: Avoid having too many fields in your forms if you want to convert more users. Having a short, tight form that only requires necessary information is key aspect of web designing a better landing pages.

6. Avoid trying to oversell your value: Keep your value proposition concise and to the point. Additionally, avoid using buzz words, industry jargon, abstract terms, and other marketing lingo that some visitors might not understand. A good approach is to use plain English that can be understood by a middle school student.

7. Evoke trust: Trust is very important when it comes to conversion. Visitors need to view your company honest and professional. You can enhance the perception of credibility and reliability by using testimonials, case studies, or reviews. You can include some web design elements that include professional accreditations or other affiliations that might make you stand out as more credible.

Professional Landing Page & Web Design

Landing page design and optimization is not easy. It requires having the right resources (e.g. graphic web designers, copywriters, strategic marketers) as well as experience in knowing which design concepts are most effective.

One company that we recommend consulting for expertise in landing page design, development and optimization is OIC Group, Inc. based in Peoria, Illinois. They design and marketing experts at OIC Group offer a wealth of experience in ecommerce web development, SEO, PPC advertising, and custom web design services. They specialize in landing page optimization and design and can offer a individually tailored solutions to meet a wide range of needs. Additionally, this web design Peoria IL company is highly affordable and caters to small businesses and local professionals who may have certain budget restraints.


The Dueling Benefits of Website Optimization

The concept of website optimization carries a number of different meanings and approaches in the online world. There are two popular practices the constitute the true definition of website optimization.

Website Optimization The first is enhancing a website's load speed. This form of website optimization is highly technical and emphasizes the optimization a website' back-end or HTML code.

The second is keyword optimizing a website for greater SEO performance, otherwise known as search engine optimization. In fact, SEO and website optimization are often used interchangeably, however website optimization primarily focuses on the on-page or on-site processes of keyword optimization.

Both approaches to website optimization, from a SEO perspective, are interrelated. That is, website load speed can also contribute to SEO, for slow loading sites are typically ranked much lower than fast loading sites. As a result, the complete picture of optimizing a website must address all of these components.

Website Optimization: Improved Load Speed

Optimizing a website for improved load speed provides two primary benefits. The first benefit derives from the standpoint of users. Individuals who land on a slow loading website are more apt to leave the website. This makes the concept of website optimization for improved load speed important to ensure visitors can navigate around your website without having to wait for webpages to load.

The second benefit of having a quick loading site is centered on search engine optimization. A web design or page that has been developed for faster loading will often result in more efficient crawling and indexing. In other words, when a search engine spider comes to crawl and index your site, it will be able to do so more efficiently. As a result, you site can rank better and quicker in the search engine results.

Optimizing a website for faster load speed requires the expertise of a web designer or website developer. The web design professional must enhance the website's back-end code structure or mark-up language. In doing so, the web design or developer will strip the code of unnecessary tags and scripts that might inhibit search engine crawling and indexing. This practice is otherwise known as search engine friendly web design. These services are often very niche and sometimes difficult to find. This approach to website optimization will often typically depend on the skill-sets of a Peoria web design professional.

Website Optimization: Better SEO

The approach to optimizing a website for search engine optimization demands proper usage of targeted keywords throughout the content of a website. In this approach, organization is key, for each page must not only be optimized, but also organized in a strategic fashion to capture the best results.

This common practice of website optimization is also known as keyword optimization. Here an optimizer or SEO will organize and optimize webpages to center on specific keyword categories. All of the optimized pages of the website will help establish greater keyword relevancy for the entire site.

A great deal of the website optimization process for SEO is performed through content writing. Targeted keyword phrases must be intricately written and blended throughout various parts of a webpage's content. Some of these parts include the page's meta title, meta description, on-page (visible) copy, and link anchor text. Strategic application of keywords in these important parts of a webpage is the foundation of website optimization for SEO.

Benefits of a Website Optimization Company

Now more than ever, businesses are pursuing the benefits of working with a website optimization company for both SEO and improved website load speed. Because these two approaches to website optimization are correlated in that they can result in greater search engine exposure many companies are investing in website optimization as a primary way to market their business on the web.

There are many companies that specialize in website optimization services. Some will even go as far as offer search engine friendly web design and development. These firms are a rare breed, however can offer the ideal packages to promote your website in the search engines.


Best Practices of Ecommerce Web Design

When building an ecommerce website, the process encompasses a wide range skills and contributions. There are the technical components of ecommerce, which include electronic data interchange (or EDI,) inventory management, automated data collection, supply chain management, electronic funds transfer, online transaction processing, and Internet marketing.

And then there are the more creative and aesthetic components such as ecommerce web design and website development. Every ecommerce website should be geared towards being user friendly and allowing visitors to make purchases as easily as possible.

Web Design for Online Shopping Sites

There are several online selling principles that web designers should consider while designing and developing an ecommerce site. These include:

1) The ecommerce site should be attractive so that it attracts as many people as possible.

2) The site should be organized so that users have an easy time navigating through the site.

3) The colors should fit the spirit of the website.

4) Users should not have a difficult time determining the owner of the website.

5) The website must be trustworthy.

6) Users must enjoy the shopping experience.

7) The site should have an edge over competitors’ sites.

You do not need training to know that these training are important since the same principles are applicable even when shopping in a shopping center, a mall, or any other marketplace. Web designers however, usually have a challenge translating these principles to the virtual Internet world. Web designers need to front websites so that there is high conversion rate. This is comparable to supermarkets that have breads further inside the shop, but where you can smell the freshly baked bread right from the entrance.

Drawing an imaginary path in an ecommerce website, a path that ensures most visitors to the site make a purchase is not rocket science, but a professional is best suited to handle it since experience is valuable. The Web designer must design the ecommerce website in such a way that customers/clients are exposed to most if not all the products. Failure to do this means the customer/client will buy from your competitor’s site.

Ecommerce Web DesignThe layout is an important component of ecommerce web design. The Web design should focus on where the eyes of the user first focus on when they visit a Web page. There has been a lot of research on this, with most of the research indicating that the mid-left side of Web page is what attracts most attention, followed by the center. With this knowledge, Web designers can mimic what supermarkets do by drawing the ‘walking path’.

Lead Driven Website Design

The Web designer should create a site that leads visitors to the right Web page in not more than 2 clicks. Web designers often use techniques that are never used for non-ecommerce sites. One way of doing this is having only one link, the link pointing towards the order form in a sales letter site. Sales letter sites are not conventional ecommerce sites since they usually sell a single product. Web designers are therefore able to exaggerate this one-click principle and to take full advantage from it. As is the case in sales letter sites, details about the products on sale must be presented in an intelligent way. The Web design should be such that the user is prompted to go to the order form page after every few lines of the description. Ensure there are further facts and customer testimonials about the product/s for customers/clients who are not convinced.

Online shops have more products. The more the products, the more complex the website will be. Different personalization technologies are used in more complex ecommerce sites to determine the best products to sell in the sites. All successful ecommerce sites today use these personalization technologies. Amazon.com was the pioneer in the use of personalization technology. The company used the technology to push books to visitors based on past orders and using statistics collected in the past. Today’s goal of personalization technology is to try to also predict what to first offer users on their first visit.

Simple Web Design Navigation

Keep the ecommerce site simple. There should be a clear hierarchy so that the navigation is consistent. Do not provide more information than is needed. Use images for your products. Human beings are visual creatures and as the old adage goes, a picture is worth 1,000 words. The images should pop out when highlighted. This ensures that you have as many products on each page as possible. You could have more than one picture for each product preferably from different angles. This helps in the building of trust since visitors will see you have nothing to hide.

Give as much details as possible in your content and in the website's design. Anticipate all questions that buyers are likely to ask. The customer should never be left in doubt since this might push him/her to your competitors’ sites. A lot of attention must be put on the shopping cart page. The page should have such features as the changing of item quantity while shopping, estimation of taxes, and removal of products without starting from scratch. In other words, the shopper should have full control.

Provide answers to all the questions the clients could ask if were in a physical store. Do not let your customers doubt or question certain web design functionality, otherwise they will go to another website. There should be a search tool that works perfectly. There should be pictures in the results generated by the tool. This can be most effective when consulting with a Peoria web design company.

Ensure there are no hidden charges since this will drive away return customers. Give your phone number and real address since some visitors prefer calling while others will only buy once they confirm that you are a genuine store. The URLs should be search-engine friendly and popular searches URLs should be included in the Google sitemap. Give as many payment options as possible.


5 Considerations When Investing in an Optimized Website

When building a website, most businesses and professionals invest a considerable amount of money in the design and aesthetics of the site. Although having an attractive looking website is important, if the site is not visible or easily found in the search engines, a great deal of opportunity may be missed.

In many situations, web design can get in the way of SEO. For web designers, the opposing perspective might be the case. But if a website gets no traffic, what good is its pretty design?

Investing in SEO Website OptimizationOn-page optimization should be the paramount priority in building a website. Proper website optimization is key, and although many web design companies include SEO as part of their services, many fail to perform the best practices. For this reason, it's important to be aware of a few things when investing in well optimized website.

It's important to realize that some web design elements may inhibit search engines from effectively crawling and indexing the site. There are also a number of intricacies that go into proper on-page SEO. In this post, we are going to share five important considerations when investing in an optimized website.

Avoid Flash, Use an HTML Alternative

Because only text-based content can be interpreted and indexed by search engine spiders, if a website has any media (animation, images, videos) in the form of Flash, an HTML alternative should be used. In short, using Flash can cause search engine spiders to choke while crawling your page, which can slow the rate in which your website gets indexed and ranked in the search engines.

Sitemaps are a Must

Next to the homepage, the second most important page on a website is considered the sitemap. From a search engine perspective, this is considered the index of the book (website). This page includes links of all of the pages that are on your website. In essence, the sitemap is the hub for SEO and helps facilitate proper crawling and indexing. On any optimized website, a sitemap is essential. It's also wise to create a XML version of the sitemap and submit this version to Google Webmaster Tools.

Keyword Selection is Key

Many SEO's and website optimization companies will choose keyword targets for their clients that will purely drive traffic. That's good, however what is more important than traffic, is capturing conversions from that traffic. Before optimizing a website for a given keyword target, ask yourself "will this keyword actually result in profitable conversions?" Conversion-oriented keywords are often precise and highly relevant to the website and what's being offered. Know the keywords that your website optimizer is choosing before making any commitments.

Quality Unique Optimized Copy

The optimized copy of your website is not only important to establish keyword relevancy, but also to help convert visitors. SEO copywriting is a common weakness for most website optimization companies, especially web design firms with so-called SEO expertise. Here you'll want to avoid generic, free-form content and focus on unique copy that talks specifically about your business and its products and services. And in addition to ensuring balanced inclusion of targeted keywords, conveying value and meaning to your audience is critical to convert users into potential leads or sales.

Optimize Page Titles & URLs

An integral element of any optimized website is the page title tag. An optimized title tag will always contain the exact phrase match of the SEO keyword target. Because Google and other engines weigh the title tag heavily when establishing keyword relevancy, including the keyword target will ensure that the page sufficiently optimized. Nearly just as important as the title is the URL. The URL string is another key opportunity to keyword optimize a webpage. Here, you'll always include the core two or three keyword targets of the webpage. If either of these elements has not been optimized, then your SEO or website optimization company is not doing its job.

By following these five considerations when investing in an optimized website, you can been ensure the SEO-friendliness of you website. These elements are also good indicators of whether or not your Peoria web design and SEO provider is sufficiently do its job.


Optimizing Landing Pages for Ecommerce PPC

One way to build a successful ecommerce website is to embark on a Pay Per Click (PPC) advertising campaign. PPC or paid search advertising is fast way to reel-in highly targeted web traffic.

In short, PPC is creating ads to display on Google search (or on other related websites) and you only pay each time an ad gets clicked. Once a user clicks your ad, they will be taken to the landing page that you specify. It's therefore very important that your landing page well-designed and written so that it promotes conversions, or sales.

Many ecommerce PPC advertisers fail to ensure that their landing pages are optimized for the best results. Instead, they use generic, pre-existing pages of a website that has no true conversion funnel or plan of action for users after they land on the site.

In this post, we underscore the significance of optimizing landing pages for ecommerce PPC as well as tips to be mindful of when designing and writing these unique pages.

Personalization for Ad-to-Landing Page Consistency

Optimizing Landing Pages for Ecommerce PPC Personalizing your landing pages for ad copy consistency is a powerful concept that can help you optimize your landing pages for greater PPC success. When a user clicks on a sponsored ad or paid listing, they will anticipate what the ad mentions on the landing page. It's absolutely critical that the landing page meet users' expectations. Furthermore, it's ideal when you can match elements of your ad copy with that of your landing pages.

There are many ways that can help you make consistent your ad-to-landing page content. These are:

* Know the nature of your target market and the ad copy that best appeals to their interests. If you're using an emotional approach in the ad copy, try to follow-up with that approach in the landing page design and copy.

* Design new landing pages for each ad group or ecommerce PPC campaign. Having dedicated ecommerce PPC landing pages for each individual ad group well improve the control and performance of your ads.

* JavaScript (and other select scripting languages) can be applied to alter or add content to landing pages. To better ensure the consistency of ad-to-landing page, JavaScript can be used to enhance the presentation and allure of select landing pages.

Optimizing Conversion Funnels

During the designing and copywriting of your website's landing page, you should always keep the design and layout consistent with that of the rest of the website. The meaning behind your landing pages is to facilitate sales with predetermined conversion funnel. Whether the funnel is as short as a button that says "buy now" on the landing page, or takes users on a path of learning more through more pages (typically for more costly, high consideration purchases,) having a conversion strategy with your landing pages is key.

Landing pages should contain all the information that visitors demand to move forward with a purchase. This primarily focuses on sufficient and well-written copy, relevant and compelling images, intuitive web design, and minimal navigation (to ensure that the only options are those you want users to take.)

For ecommerce PPC advertising, one of the simplest ways to optimize your conversion funnel is to include a very prominent "buy now" or “add to cart” button on the landing page. These types of calls-to-action should be large and apparent, as well as bright so that they stand out on the page. Additional considerations include having product reviews, video highlights, or small image galleries.


5 Web Design Flaws That Result to High Bounce Rates

web designThe Internet is a very visual world. What people think of an entity can be reflected in how well it presents itself online. If they don’t like what they see, they move on. Your web and graphic design makes or breaks your success, and the bounce rates tell you if you’ve been made or broken.

The bounce rate is the measure of how many people visited a page (perhaps the home page) on your site via the recommendation of a search engine, and left (“bounced”) without exploring the rest of your website to return to the search engine results page. It’s an important statistic to take note of because a high bounce rate can kill your SEO efforts. It suggests that your content is not relevant to the search terms, and thus your position on the results page will dip.

Bounce rates come in two kinds--the actual bounce rate and the standard bounce rate. An actual bounce rate is determined by the number of users who navigated away from your site almost immediately. Standard bounce rates factor in how long a user stays on that particular page. Bounce rates can be monitored through Google Analytics and other similar tools that tell you which websites have dangerous bounce rates. A bounce rate that is below 30% is low, while rates hovering at 50% and above are high.

One of the most significant factors affecting bounce rate is presentation. Here are some reasons why your web design is rebounding visitors away.

1. It’s not easy to navigate. Visitors who go to your site need to have an easy way of getting to the other parts of your site. If you don’t have a clear and simple site map, or if navigation links don’t work, users will not bother sticking around to find out how to explore the site if another site can give them what they want more quickly. The general rule in web design is to be user-friendly.

2. It’s too messy. Some websites overwhelm visitors by having too much going on in a single page. Every page is easy to reach, but the chosen font is unreadable, is too small, or is too big. Others use completely different backgrounds and design concepts for every page, creating a complete disconnect in all the components of the site. And there are those who utilize bright, clashing color schemes for the design, making it hard to look at the screen. Having interesting content won’t matter if the content is painful to read--you’ll find users clicking the Back button as quickly as they can. A good website is simple, cohesive, easy to read, and relaxing to the eyes.

3. It’s not universal. Browsing the Internet is different for everyone all over the world. From the tools they use (PCs, laptops, tablets, and smartphones) to the browsers (Internet Explorer, Firefox, Chrome, Safari) to the different screen resolutions, it’s a necessity for websites to be flexible in terms of design. Your site may look great viewed on your PC, but how does it look to the user with an iPhone? If your visitors enter your site and find the formatting all messed up, it’s like walking into a poorly-kept store--they’ll just leave and go someone else. The same is true for a website that’s so steeped in Flash applications and videos that it takes forever to load on a less-than-high-speed Internet connection. Even if your content is fascinating, very few people will wait half an hour to see it.

4. It looks old. Visitors get on the Web to find the latest information available. If your website looks like it was last updated in 1997, you won’t find many lingering visitors because you’re giving off the impression that your information probably isn’t reliable too. An outdated website design tells visitors that you aren’t on the pulse of what’s hot and what’s not in the industry, and that means your content must be equally out-of-touch.

5. It’s full of technical issues. How many of us have clicked on what seems to be an interesting link, only to be told that there are server or coding errors with the page? No matter how well-designed a website is, visitors will give up on you if your links aren’t working. A great website should be completely accessible, with all bugs ironed out and accounted for.

pail usability issueIf you find your bounce rates to be worrying, there is still time to lower them. Update what needs to be updated, overhaul what needs to be redone. Get feedback from knowledgeable peers and potential users on the effectiveness of your web design. In the age of the Internet, don’t let your website go.

About the Author @CelinaConner is a Yoga Instructor, an alumna of Information Technology and Web Design Development at Martin College Australia and a mother of a beautiful daughter, Krizia. She has a passion in cooking and formulating vegan recipes.


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