In the competitive world of ecommerce search marketing, videos are virtually a must-have. Videos can help in many forms of marketing and social media. It's an engaging form of content that can offer immense value for ecommerce SEO, PPC (landing pages,) YouTube marketing, social media and content marketing.
Like any form of content marketing, it's the quality and relevancy of the content that ultimately steers rankings. Classic SEO (keyword optimization and link popularity) is only a fraction of the pie. Social signals (or "social indicators" - likes, tweets, shares, +1's) are becoming increasingly impactful for ecommerce SEO and keyword rankings.
Below are few tips to make the most of videos for ecommerce SEO and search marketing.
Although keyword optimization is a minute aspect of the SEO process, ensuring that your videos are keyword relevant is the foundation. Here is a tutorial I put together that offers step-by-step instructions on how to optimize your videos for SEO.
Social media and SEO almost go hand-in-hand, particularly for ecommerce SEO and Internet marketing. Social media is the primary avenue to share and promote your video content to your target audience. Not only can this naturally inbound traffic to your website, but the social signals mentioned above will empower a video's SEO value.
A sitemap is similar to an index - it contains links to select pages of a website. When it comes to SEO for ecommerce sites, the sitemap is one of the most important pages of the website.
Creating segmented sitemaps is wise approach for deep ecommerce sites with thousands of pages. A sitemap that's dedicated to videos is extremely helpful for video SEO. It basically tells Google spiders "Hey! Here's the videos on this website. Crawl and index them, STAT!"
One thing I constantly preach to SEO's and content marketers is the power of being an educator. This hits home during the planning stages for video production. Think about the type of content you target market wants to see. For ecommerce, typically quality, unbiased product reviews are key.
Here you are educating your audience about certain products. As a result, they will have more trust and credibility in your brand. To learn more about this concept, visit this blog post about being an educator for SEO.
About the Author Tyler Tafelsky is an organic search marketing expert with a high degree of experience in ecommerce content marketing and social media engagement. You can learn more by connecting with Tyler on Google+, or following Tyler on Twitter.continue...
Video marketing has become an effective marketing tool for online businesses, particularly ecommerce. No matter what product you intend to promote, video marketing can work to your advantage in many ways.
There are many platforms for video marketing that can give you the audience you seek (e.g. YouTube, Vimeo, etc.) You therefore need to employ the right strategies that will help you create video content of great viral potential. The following tips are useful for creation of effective marketing videos which will certainly help you realize maximum benefits.
A good, keyword-relevant video title will help the video to show up in search engine results, thus pulling powerful traffic to your website. Additionally, a great title grabs a viewer's attention making him/her interested in watching the video and eventually buying the product or service. When you post your videos to YouTube or other social sites, the title of the videos will determine a person's decision on whether to watch it or browse on. The title should therefore be catchy yet relevant to the video content and SEO keyword targets.
When creating a marketing video, you should think about your ideal viewer and what he/she considers valuable. A video which teaches the viewer "how to" do or get something are very powerful because they give the viewer great value while showcasing your knowledge and skills hence presenting you as an expert in the field. Quality content is key for a continuous growth of your ecommerce brand. You should also make sure that you keep your videos short because your viewers will lose attention if your videos are too long no matter how good the content is.
When editing your video (whether the video itself or the YouTube description, ensure that you insert a text box which displays your ecommerce website address. This is important especially if you intend to market your business in other online platforms. This is a great way of increasing exposure for your business especially to viewers who have no idea of your business. Your URL's should be clickable so as to transform views into clicks and sales.
Find a creative way of telling your viewers the ecommerce products and services you offer. This can be done by including some creative graphics which help you communicate your message in the best way. Ensure that your videos answer the most important questions your viewers may have concerning your product or service. You can also tell a compelling story to your viewers and bring out a lesson at the end.
For ecommerce branding purposes, include your company logo strategically in your marketing video. You can have the logo displayed throughout the video, or during some key times in the video.
Customers usually value the recommendations of their peers concerning a certain product or service. You should therefore include endorsements of your product or service especially from individuals who your customers look up to. You can also look for credible executives who are bold enough to sell your product in the best way possible.continue...
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