Web Ecommerce Solutions

    

The Power of Videos for Ecommerce SEO: Tips & Resources

Videos for Ecommerce SEOIn the competitive world of ecommerce search marketing, videos are virtually a must-have. Videos can help in many forms of marketing and social media. It's an engaging form of content that can offer immense value for ecommerce SEO, PPC (landing pages,) YouTube marketing, social media and content marketing.

Like any form of content marketing, it's the quality and relevancy of the content that ultimately steers rankings. Classic SEO (keyword optimization and link popularity) is only a fraction of the pie. Social signals (or "social indicators" - likes, tweets, shares, +1's) are becoming increasingly impactful for ecommerce SEO and keyword rankings.

Below are few tips to make the most of videos for ecommerce SEO and search marketing.

Keyword Optimize Videos, Respectfully

Although keyword optimization is a minute aspect of the SEO process, ensuring that your videos are keyword relevant is the foundation. Here is a tutorial I put together that offers step-by-step instructions on how to optimize your videos for SEO.

Socially Promote Your Videos

Social media and SEO almost go hand-in-hand, particularly for ecommerce SEO and Internet marketing. Social media is the primary avenue to share and promote your video content to your target audience. Not only can this naturally inbound traffic to your website, but the social signals mentioned above will empower a video's SEO value.

Create Video Sitemaps

A sitemap is similar to an index - it contains links to select pages of a website. When it comes to SEO for ecommerce sites, the sitemap is one of the most important pages of the website.

Creating segmented sitemaps is wise approach for deep ecommerce sites with thousands of pages. A sitemap that's dedicated to videos is extremely helpful for video SEO. It basically tells Google spiders "Hey! Here's the videos on this website. Crawl and index them, STAT!"

Be an Educator

One thing I constantly preach to SEO's and content marketers is the power of being an educator. This hits home during the planning stages for video production. Think about the type of content you target market wants to see. For ecommerce, typically quality, unbiased product reviews are key.

Here you are educating your audience about certain products. As a result, they will have more trust and credibility in your brand. To learn more about this concept, visit this blog post about being an educator for SEO.

About the Author Tyler Tafelsky is an organic search marketing expert with a high degree of experience in ecommerce content marketing and social media engagement. You can learn more by connecting with Tyler on Google+, or following Tyler on Twitter.

continue...

Tips to Create Videos for Your Ecommerce Marketing Efforts

Video marketing has become an effective marketing tool for online businesses, particularly ecommerce. No matter what product you intend to promote, video marketing can work to your advantage in many ways.

Ecommerce Video Marketing

There are many platforms for video marketing that can give you the audience you seek (e.g. YouTube, Vimeo, etc.) You therefore need to employ the right strategies that will help you create video content of great viral potential. The following tips are useful for creation of effective marketing videos which will certainly help you realize maximum benefits.

Choose a good video title

A good, keyword-relevant video title will help the video to show up in search engine results, thus pulling powerful traffic to your website. Additionally, a great title grabs a viewer's attention making him/her interested in watching the video and eventually buying the product or service. When you post your videos to YouTube or other social sites, the title of the videos will determine a person's decision on whether to watch it or browse on. The title should therefore be catchy yet relevant to the video content and SEO keyword targets.

Feature only compelling and relevant content

When creating a marketing video, you should think about your ideal viewer and what he/she considers valuable. A video which teaches the viewer "how to" do or get something are very powerful because they give the viewer great value while showcasing your knowledge and skills hence presenting you as an expert in the field. Quality content is key for a continuous growth of your ecommerce brand. You should also make sure that you keep your videos short because your viewers will lose attention if your videos are too long no matter how good the content is.

Include URL to your website in the video description

When editing your video (whether the video itself or the YouTube description, ensure that you insert a text box which displays your ecommerce website address. This is important especially if you intend to market your business in other online platforms. This is a great way of increasing exposure for your business especially to viewers who have no idea of your business. Your URL's should be clickable so as to transform views into clicks and sales.

Be creative while developing your videos

Find a creative way of telling your viewers the ecommerce products and services you offer. This can be done by including some creative graphics which help you communicate your message in the best way. Ensure that your videos answer the most important questions your viewers may have concerning your product or service. You can also tell a compelling story to your viewers and bring out a lesson at the end.

Use the videos for branding

For ecommerce branding purposes, include your company logo strategically in your marketing video. You can have the logo displayed throughout the video, or during some key times in the video.

Give reviews, recommendations, and testimonials

Customers usually value the recommendations of their peers concerning a certain product or service. You should therefore include endorsements of your product or service especially from individuals who your customers look up to. You can also look for credible executives who are bold enough to sell your product in the best way possible.

continue...

Recent Posts

  • Why Branding May Be The Best SEO Strategy
    In 2016, digital marketing has completely come... read more
  • SEO Intelligence: Top Google Search Engine Ranking Factors
    Smart businesses know that SEO and achieving h... read more
  • What You Should Know Before Investing in SEO Services
    For every business moving forward with SEO se... read more
  • PPC Optimization Tips for Using Negative Keywords
    There are times when your PPC advertising cam... read more
  • How to Pinpoint Industry Influencers on Social Media Sites
    Social media is now playing a major role in t... read more

Blog Tags

Ecommerce Resources

Ecommerce Times

Ecommerce news and information about E-marketing, social media, and more.

Ecommerce Site Audits by Click Centric SEO

Company offering SEO and Internet Marketing services for Ecommerce Websites.

SEO-friendly Website Design

Whether for large ecommerce websites or small business sites, here you can find solutions for SEO-friendly web design services.

Google Maps Optimization & Marketing

Yes, also applicable to ecommerce stores, see local SEO strategies and news to help businesses craft successful Google Maps marketing campaigns.

Web Presence Optimization Strategy Guide

Take your SEO and web marketing efforts to the next level with web presence optimization, and this profoundly awesome strategy guide.

Best Practices of Backlink Building

A highly informative Squidoo lens that outlines 3 best practices techniques for "white hat" SEO link building for websites.

Righteous Business Blog

Explore a blog that is dedicated to righteous business practices. Find inspiring ideas, industry examples, and insights to improve your business.

Website Optimization Company

More than just SEO, this website optimization company takes into consideration the critical elements that help to convert users after they land on your webpages.

SEO Copywriting Blog

Learn SEO copywriting tips for ecommerce sites. Ensure your product pages are keyword relevant and compelling to customers.

Pay Per Click Optimization Strategies

Know these strategies for Pay Per Click advertising and PPC optimization. They are highly valuable for ecommerce marketers.

Choosing an Optimization Company

This is a great article on what to consider when shopping for a SEO specialist or website optimization company.

Local Traverse City SEO Guide

The ultimate how-to guide on doing local SEO, specifically if you operate a northern Michigan business

Ecommerce SEO Services

Find information, resources, and services for ecommerce search engine optimization, such as link building, content marketing, and more.

Small Business Ecommerce Tips

This is a  great article that provides tips for small business ecommerce sites trying to compete with big-budget goliaths. 

Sweet Tumblr on Website Optimization

Awesome blog that shares tips, strategies, and resources on SEO and website optimization

SEO Tips for Ecommerce Sites Blog

A great blog dedicated to sharing SEO tips and strategy insights specifically for ecommerce sites.

Epic Entrepreneur Blog

An insightful blog that offers creative ideas for entrepreneurs and business owners.

All Things SEO Blog

Personal SEO Blog with Tips, Strategies and Insights on All things related to SEO.