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5 Web Design Tips for Ecommerce Product Pages

Product page web designThe product pages of your ecommerce site need to be designed in such a way to get visitors engaged, interested, and motivated to take action. The web design should be effective in terms of both SEO and customers.

In essence, the web design of your product pages truly matters to turn visitors into buyers. It is quite a simple task if the right web design elements are put in place. Here are some of the most effective product page web design tips to take you through successful and notable changes in your business. These tips were provided by professional web design OIC Group of Peoria, IL.

Use Quality Product Images and Videos

According to studies regarding product page engagement and web design, large better quality images can improve sales to around 10%. Once you have high quality images, spice it up with views from various angles preferably 360 degrees views. Set up multiple images of the same product showcasing the various features. The images help the potential customer in deciding the next step to take. Adding keyword alt text to each image is necessary as it helps the search engines understand what that picture entails.

Now that the customer cannot touch your product consider providing a demonstration of the product in video form. Videos with properly laid out instructions offer great appeal especially when trying to sell complicated items. Sales will absolutely rise since the customer has a better view and perception of the product. Hence, your web design should take both images and videos into consideration.

Integrate Social Media Icons

Set up share plugins to enable customers to share the page on platforms like Twitter, Facebook, Pinterest and Google+. Encourage the customers by providing incentives for their willingness. In the same spirit of boosting publicity, you can consider enabling live chat feature on your product page. Sharing the product page drives more visits to the page hence improving the product page's SEO.

Make Room for Adequate Product Description

The product description is provided in short text, usually under 100 words. This makes it vital make each word count in laying out the important features in a persuasive way. This is done using unique SEO keywords to make the product page rank higher in search engine results. The description should differentiate your product and explain why the customer should choose it and not others. It serves well to set the description for real people in the sense that it is in a manner they understand. The description and images should give the visitor the same desire and information as they would derive from the actual stores.

Include a Reviews Section

The reviews section can make it easy to convince potential customers. Many online shoppers will go through other customer reviews before deciding to purchase any product. Display the reviews even though not all are positive. During the web design planning process, consider making use of the lower part of the page so that the customers scroll down through the images first before landing on the warm appreciations. Keep in mind that the user-generated information provides most content about the product through shared text, photo and video.

Design Buttons for Call-To-Action and Scarcity

Design your product pages so that these buttons are clear to the shopper so as to hinder any hesitation in making a purchase. The call-to-action button could say "buy now" or "add to cart". In addition, the scarcity notion acts as a good tool in prompting customers to act by creating a sense of urgency. These sections should be easily recognizable and compelling. Various variations can be implemented from time to time and the best one adopted eventually.

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Do's & Don'ts of SEO [Insights Leaked by Google]

Google Leaks SEO InsightsSEO is a unique marketing channel that's ultimately all about keeping up with the times. The truth is that things change in the SEO community every single year, and usually just a few weeks is all that it takes before Google makes a new update.

The Panda and Penguin updates have evolved over the years and many SEO's have dropped off the face of the earth as a result. Survivors who take these tips (which have been gathered from Google itself,) can see what Google wants site owners to focus on and what you as an SEO can do to get ranked successfully.

These ideas have been extracted and summarized via Josh Bachynski of the TheMoralConcept.net.

The Do's for Good SEO

Keep up with Great Content Make it a goal to create quality content. In other words, remember that content is king. Google is working extra hard to make sure that quality written sites are the ones ranking.

Code Should Be Clean Keep your overall coding clean and SEO-friendly. You don't want too much going on that Google spiders gets confused when they land on a code-heavy, slow-loading site. If that describes your sites, than invest in the services of a website optimization company.

Upload Videos On Multiple Pages With a video, Google sees your site with a ton more authority simply because they are synced with YouTube, in addition to videos offering greater value and user engagement. If your YouTube video has potential to rank and it happens to be on your new page or blog post, they'll both be ranking at the top for keywords.

Create Additional Pages To Rank A lot of people try to rank their first main URL, but that isn't the only part of your site that you can rank. You can instead create additional pages and then optimize that page to be ranked. The more pages ranking for individual keywords, the stronger your main URL will be to rank for some of the other keywords you want to be ranking for. A good example of this is Traverse City SEO company TCTopofMind.com and how they ranked an educational blog post for their primary keyword target "Traverse City SEO" as a unique lead acquisition strategy.

The Dreaded Don'ts of SEO

Create Duplicate Content Stop pasting other peoples articles on your site. It only hurts you in the end. Google wants to give you more maximum exposure, but if you are using other peoples content that is already indexed, it only shows Google that you are spamming your site with used content.

Build Thousands of Sketchy Backlinks Oftentimes, people will try to get hundreds or even thousands of backlinks from backlink sites and social media softwares, but that isn't always the best thing to do. You might as well go slowly but try to keep it more consistent.

Forget About On-Page SEO Do not just focus in backlinks. Make sure that your site up to date with great content and that every tag is cared for. Make sure those tags have keywords, alt text for images, h1 tag on every page, and other on site SEO.

Write For Search Engines Trying to push keywords on every single part of the search engine is not going to benefit you in any way. It will only hurt you in the long run. Writing for the search engines meant to constantly put in keywords in every sentence, but this only hurts your chances with Google. It may have worked in the early 2000's, but it won't work anymore in this generation.

Google is always changing, but the above tips should definitely be up to date and still stay relevant for years to come. Google has some extremely careful algorithms to make sure only the right sites rank, but the tips above should help bring you to the top with ease.

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5 Ways to Increase the SEO Value of a Webpage

SEO ValueThere's no doubt that SEO is a significant avenue to attain higher search engine rankings and bring greater traffic to a webpage. There are various factors that make the better-positioned websites different from those that are placed at lower rankings. So to help you optimize your webpage (beyond using keywords,) here are 5 simple yet very efficient ways to increase the SEO value of a webpage.

1. Include Videos & Images When Possible

A good quality and relevant content is most significant factor of getting favourable search engine rankings. Elements such as good word count, addition of images or videos as well as well structured and nicely written content gain preference. The higher the number of people you connect with including consumers, viewers, forums and organizations, higher are the chances of them visiting your website.

2. Integrate Proper Schema Markup

Schema markup is a very effective approaches to on-site SEO. It communicates what the content of webpage is all about in a better way that's more definitively interpreted by Yahoo, Google and Bing. Schema helps to makesthe SEO thrive better as search engines can understand the semantics of your site in a easier fashion. Try integrating Schema markup on a few specific pages and you will surely be surprised with the search engine results.

3. Ensure Copy is Unique, Purposeful, and Keyword-Relevant

To get people to link to your website and to make the search engines rank your pages high, it is important to have unique and quality content that serves the right purpose. The correct use of keywords is very significant. Multi-word keywords are much favorable than single subject keywords.

Also, ensure that the keywords are not overused. The search engine results are not solely based on the keywords that appear in the URL or the domain name. Meta descriptions are important to target the right audience and keywords should be included in the page descriptions and the headings. Every page and post should own a unique title including the main keywords.

4. Generate Social Signals

A URLs with a large number of social sharing signals have greater credibility, and this more SEO value to atop the search engines. Also, it has been widely observed that well positioned URLs have more tweets, likes, plus ones, shares and other social indictors.

Participating in the major social media platforms such as Twitter, Facebook and Google+ and regularly making updates to them helps to gain better visibility for a brand as it stems by ensuring that a page has meaning, merit and purpose that resonates with a particular audience. Google considers social signals a major element in its ranking algorithm as well as it adds a factor of trust to one's site.

5. Earn Backlinks

One of the most significant factors that influences a webpages SEO power is backlinks. Sites that have more backlinks always have an upper leg in the organic search rankings. Along with the quantity of backlinks, their quality also matters considerably.

Deciding the type of content that benefits the audience and makes them to link to it is a major element of SEO. It is essential to use resourceful and informative content to earn popularity from the web to earn a good amount of backlinks.

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7 Impactful Content Marketing Tips for SMB's

Content StrategySmall businesses are generally behind when it comes to content marketing. They don't adapt quickly enough, don't add the right content mediums, or simply don't know where to begin when it comes to choosing content marketing strategies.

Regardless of the reasons you haven't properly developed a content marketing plan, laying out a foundation and getting started is the only way to really adapt in this busy field. These tips will help you begin, and successfully develop a content marketing strategy.

1. Get started

Most small businesses overlook the basics of a calendar in planning for this marketing strategy. Having a calendar, with clearly marked dates, deadlines, goals, and different topics to complete by a date, will help you stay on track.

Like anything else, a schedule will help you stay on top of things, and avoid getting stuck in a vicious circle or ignoring priorities. So, to get started, simply get started with planning, setting up a calendar with concrete dates, and start on your marketing plan.

2. View prior content

Sure, you want to see what competitors do and what successful businesses do when it comes to content marketing. But, why reinvent the wheel when you don't have to? Look at old marketing tactics. Sure, some might be dated, and no longer work.

But, if you do your research, you will find certain things that have worked for years, so why wouldn't they work for you? Learn what has worked in the past, what tactics companies have used for years, and develop your content plan and strategies around this, as it gives you a basic, solid foundation to begin your own marketing plan.

3. What's trending?

Newjacking, or using content around what is currently popular, is simply smart practice. Since it is popular, since people are talking about it, and know what it is, why not develop a content marketing plan around it?

Doing this gives you a basis to begin your marketing, and also gives you solid ground, as it is popular in current news media. So, staying on top of the trends, and knowing what is hot in social media world, will help you in the marketing plan you are developing.

4. What does your consumer want?

Surveys are very telling; for this reason you should use them. Ask consumers what they want to see, learn what they like and dislike, and work around this. Understanding their stance on different areas revolving around your business allows you to develop a marketing plan they are going to enjoy.

You can create graphics, infographics, graphs, and other relevant data to see what works and what doesn't. Giving the people what they want will help benefit your business and enable it to thrive and grow.

5. Visualize

SEO focuses on the written for the most part; but, 90% of what we gather, and information we see daily, is visual. So, yes, you do want to consider SEO and words and content is extremely important. But, remember, people are far more likely to remember something they see, than a small passage they read. So, keep up with visual content and informative visual ideas, when developing a content marketing plan for your business.

6. Use video

Video blogs are a great addition to your marketing plan. People watch online video; it is more entertaining than reading a passage and can give more in depth information as well. A majority of people who go online watch videos, so why not use this in your content marketing plan as well?

Creating useful, fun, and entertaining content, will give your visitors something to see and enjoy, all while delivering valuable content about your business and industry to them.

7. Reuse recycled content

Maybe you don't have time to create new content; in some instances you don't have to. If you have used previous content which people responded to in the past, recreate it. Make it new, up to date, and give them something they haven't seen before.

Sometimes what you delivered in the past is still what they want to see; simply give them a new visual and new way to view old information in a new light.

When it comes to content marketing, planning is key. In short, you can't afford not to use content marketing. These simple tips will help you develop a viable plan for your small business strategy to market to your consumer.

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