Having a smooth, fast-loading ecommerce website is imperative if you want your online store to be successful. If you want your ecommerce website to be effective, users must find the website easy to use. Fast loading speed is also important because it helps in ecommerce search engine optimization (SEO). So, how do you go about enhancing your ecommerce website’s mechanical performance for better usability and ecommerce SEO?
Keep everything simple. Keeping your ecommerce website simple ensures that it is cached quickly whenever someone visits it. It is important that you ensure your website loads fast and that all the necessary information reaches customers since customers who are concerned about security will not cache their sites. However, do not sacrifice effectiveness for simplicity.
The only things that could be simplified are those that do not hinder the function of the website. Good user experience is important because it ensures potential customers convert, that they come back whether or not they have converted and that they recommend others. You could make your ecommerce site simple by cutting back on the images, the videos and other multimedia. If there are requests for images, you could combine them into a single, big image. Incorporate simplicity in the Web design and back-end coding structure, and the improvements for ecommerce SEO may suffice.
Keep up with the latest ecommerce technology if you want your website to have fast loading speeds. Complacency is not acceptable because falling behind means it will take a long time to catch up with others. This will end up costing you a lot of money. If you have enlisted the services of a programmer to do the coding for you, knowing the latest technological advances will help you ensure that the ecommerce web site is being constructed in a way that it will have fast loading times.
Have a working knowledge of such technologies as CSS scripts and HTML5. You could also take advantage of add-ons. Knowing about these technologies will help you understand why your Web pages are loading slowly so that you are not confused when discussing methods of making improvements with the Web designer. You could focus on ensuring that your storefront has a nice window since this ensures that potential customers are able to vide the products on offer easily.
Consider the appearance of fast loading even as you seek to improve your site’s speed. Some Web pages seem to load faster than others with the same loading speed. There are several strategies to ensure that your Web pages seem to load quickly for SEO purposes. They may have the same effect as Web pages that actually load fast.
One way of doing this, particularly for ecommerce SEO, is ensuring that the windows are clean. With a properly-present website, the customer will feel like there has been improvements and time will fly a lot more slowly. This website optimization process also helps with your customer service. You simply need to reorganize the HTML to make the site appear to be loading faster. Be careful when using automated Web page designers since they usually use complicated code.
If you need guidance or services on improving the usability or SEO performance of you ecommerce site, ClickCentric SEO is one company that offers strategy and consulting expertise specifically for ecommerce.continue...
The Internet is a very visual world. What people think of an entity can be reflected in how well it presents itself online. If they don’t like what they see, they move on. Your web and graphic design makes or breaks your success, and the bounce rates tell you if you’ve been made or broken.
The bounce rate is the measure of how many people visited a page (perhaps the home page) on your site via the recommendation of a search engine, and left (“bounced”) without exploring the rest of your website to return to the search engine results page. It’s an important statistic to take note of because a high bounce rate can kill your SEO efforts. It suggests that your content is not relevant to the search terms, and thus your position on the results page will dip.
Bounce rates come in two kinds--the actual bounce rate and the standard bounce rate. An actual bounce rate is determined by the number of users who navigated away from your site almost immediately. Standard bounce rates factor in how long a user stays on that particular page. Bounce rates can be monitored through Google Analytics and other similar tools that tell you which websites have dangerous bounce rates. A bounce rate that is below 30% is low, while rates hovering at 50% and above are high.
One of the most significant factors affecting bounce rate is presentation. Here are some reasons why your web design is rebounding visitors away.
1. It’s not easy to navigate. Visitors who go to your site need to have an easy way of getting to the other parts of your site. If you don’t have a clear and simple site map, or if navigation links don’t work, users will not bother sticking around to find out how to explore the site if another site can give them what they want more quickly. The general rule in web design is to be user-friendly.
2. It’s too messy. Some websites overwhelm visitors by having too much going on in a single page. Every page is easy to reach, but the chosen font is unreadable, is too small, or is too big. Others use completely different backgrounds and design concepts for every page, creating a complete disconnect in all the components of the site. And there are those who utilize bright, clashing color schemes for the design, making it hard to look at the screen. Having interesting content won’t matter if the content is painful to read--you’ll find users clicking the Back button as quickly as they can. A good website is simple, cohesive, easy to read, and relaxing to the eyes.
3. It’s not universal. Browsing the Internet is different for everyone all over the world. From the tools they use (PCs, laptops, tablets, and smartphones) to the browsers (Internet Explorer, Firefox, Chrome, Safari) to the different screen resolutions, it’s a necessity for websites to be flexible in terms of design. Your site may look great viewed on your PC, but how does it look to the user with an iPhone? If your visitors enter your site and find the formatting all messed up, it’s like walking into a poorly-kept store--they’ll just leave and go someone else. The same is true for a website that’s so steeped in Flash applications and videos that it takes forever to load on a less-than-high-speed Internet connection. Even if your content is fascinating, very few people will wait half an hour to see it.
4. It looks old. Visitors get on the Web to find the latest information available. If your website looks like it was last updated in 1997, you won’t find many lingering visitors because you’re giving off the impression that your information probably isn’t reliable too. An outdated website design tells visitors that you aren’t on the pulse of what’s hot and what’s not in the industry, and that means your content must be equally out-of-touch.
5. It’s full of technical issues. How many of us have clicked on what seems to be an interesting link, only to be told that there are server or coding errors with the page? No matter how well-designed a website is, visitors will give up on you if your links aren’t working. A great website should be completely accessible, with all bugs ironed out and accounted for.
If you find your bounce rates to be worrying, there is still time to lower them. Update what needs to be updated, overhaul what needs to be redone. Get feedback from knowledgeable peers and potential users on the effectiveness of your web design. In the age of the Internet, don’t let your website go.
About the Author @CelinaConner is a Yoga Instructor, an alumna of Information Technology and Web Design Development at Martin College Australia and a mother of a beautiful daughter, Krizia. She has a passion in cooking and formulating vegan recipes.continue...
The hype of smart phones, tablets and ubiquitous computing made the mobile platform so powerful. Everyone now has quick and easy access to the internet and not through a PC or a laptop but through handheld devices. Ignoring mobile consumers is really a bad idea. Here are some tips to optimizing your e-commerce website for your mobile consumers.
It is quite obvious that a website when viewed on a laptop is quite different when it is viewed using a mobile phone. First, the size is different. The smaller screen will definitely affect the look of the website. Also, there are some features of that website that would not be accessible through a smart phone. Often, popular websites will have a separate website for mobile phone users. Others will have a mobile app ready for download. This is because companies will be able to put in as much text or graphics or call to action buttons as they want with the unlimited space with a traditional website.
Rarely will you see consumers filling in application forms or the details of an order form using a smart phone. One will definitely go blind doing this. This is better done with a laptop. But with a mobile consumer, one must provide a clear call to action. If it is a service that one wants to provide, or the purchase of a product, make this obvious for your consumers. For mobile websites, make sure that the call to action button is obvious. Single it out, highlight it, emphasize it. Make it easy for your consumers to avail of your product.
Usually, customers who are using their mobile phones are just basically just looking for information on a particular product they would like to purchase. They are on their mobile phones and tablets because of convenience but will most definitely look more into the detail later on once they are on their laptops or PCs. Thus it is wise to place all the essential FAQs about your product or company in your mobile website. For usability, it is important that consumers can navigate your page easily, get as much information as they want and proceed to the call to action button.
Of course, with a mobile website, one does not really have to back it up with the biggest memory to make your website load faster. One can invest in a bigger bandwidth for one's traditional website. For the mobile website, it is best to choose the bandwidth that will allow the consumers to view all the available information and text and proceed to the call to action button.
The internet is just so smart. It has allowed traditional websites and mobile websites of the same company or product to be indexed as one. There are just bit programs guiding which website to log on according to one's choice of device. It is wise to test one's websites. Try loading your site on a laptop and on a tablet. Note the differences in the length of time it needs to load. Look for bugs in the call to action button. Does your mobile site stand up to your traditional site?
The name of the game is haste and you want to be able to draw in as much customers as possible with the use of these SEO basics. It will really go along way when a consumer types in a word and Google lists you as the top 5 websites.
Optimizing your e-commerce website for your mobile consumers is easy enough. With just a few intentional steps, one can generate a fairly great demand from both traditional laptop and PC users, and mobile consumers on smartphones and tablets.
About the Author @CelinaConner is a Yoga Instructor, an alumna of Information Technology and Web Design Development at Martin College Australia and a mother of a beautiful daughter, Krizia. She has a passion in cooking and formulating vegan recipes.continue...
Ecommerce websites are increasing at a fast rate and this has necessitated the development of more appealing websites in order to maintain high sales. Ecommerce has no boundaries and allows enthusiastic shoppers to purchase products at their convenience.
Any online store which wants to get more customers has to make a very user friendly website which is appealing to customers. However, most of the ecommerce websites fail to meet the primary reason for their website i.e. ensuring easy shopping for customers. This article provides guidelines aimed at helping you make a more usable website.
An ecommerce website should be kept simple to avoid confusing the customer. A complex navigation structure makes potential customers look for other simpler ecommerce websites to purchase the desired product. Keeping the navigation structure neat ensures a smooth and effortless browsing which encourages customers to continue exploring the website and end up becoming regular customers. A good navigation structure enables customers easily locate information, do comparison between products, and make payment with minimum clicks.
The homepage of an ecommerce website creates a first and lasting impression for shoppers who visit a website. The homepage should help visitors find what they are looking for immediately they get there. If an ecommerce website has offers, they should show up in the homepage. It is also important to display numerous products in the homepage so that you do not narrow down customer’s choices from the start.
Product page should use a clearly visible font type, font color, and have the right combination of colors to ensure that visitors do not have any problem in finding details of products. Each item on product pages should have a purpose so as to make it easy for the customer to find relevant information in the shortest time possible.
For visitors to trust a ecommerce website, security of the personal details should be guaranteed. A website with a trust certificate is more trusted by customers because it assures them of security. A shopping cart button is usually the final action button of an ecommerce website. It should therefore be designed with a good shape, font and color so that it triggers final action from a shopper.
This functionality helps customers easily find what they are looking for hence making their shopping experience more enjoyable and fulfilling. The search functionality saves a buyer the labor of going from one page to the other while reading the every product before locating the desired product.
Long tedious sign up processes before purchase usually turns most shoppers off. Customers should only be asked to fit crucial details only, like email address and password. It is also good to allow customers to check out the products first without having to register, and then registering later when making purchase. This improves customer retention and reduces cat abandonment.
For success of any ecommerce website, customer experience improvement is very important. The website should be kept simple while meeting the client’s expectations. This helps to transform potential clicks to final payments and also increases likelihood of the customer revisiting the website in future.
For more usability tips and resources to better optimize your ecommerce site for conversions, SEO, and other aspects of your ecommerce site, visit www.ClickCentricSEO.com. Here they offer free audits for ecommerce SEO and usability.continue...
Retailers spend thousands of dollars on analysis and usability testing before launching a redesigned or new ecommerce website. Shortly after launch, businesses are often puzzled about their website’s lack of search engine visibility. When they turn to vital SEO information online, they often encounter various black-hat myths and other misconceptions about the SEO process.
The conclusion often reached is user-centered design (UCD) and SEO are at odds with one another. Many Black Hat professionals try to encourage this belief because this way they try to wriggle away from an area that they have limited or no knowledge about.
This is the best time for usability professionals and website owners to open their eyes. SEO and UCD are now closely related. The shift on putting users and customers in focus is quite different from SEO practices of yesterday.
There are two basic goals of user-centric SEO. The first and most important one is to get high-value traffic by using targeted and valuable experience on the website. This can be done using on-site SEO techniques. The second is to create an environment where users can directly connect with the content that’s highly relevant to them. This not only leads to higher user satisfaction, but also conversion.
Other benefits of user-focused SEO are protection against massive traffic loss and ranking due to website migrations and redesigns, protection against penalization, increase in conversions, traffic quality/quantity, user satisfaction and ROI. There is also a noticeable increase in in-bound links, earned citations, engagement and social shares from authority websites and other industry influencers.
Now that you’ve understood the concept of user-centric SEO, it’s time to learn more about its primary components:
It’s very important to carry out thorough review and analysis of keywords with special emphasis on compiling a list of all high-value keywords. These might not necessarily be the ones with higher search volumes, but they definitely have a greater appeal to target personals, can drive traffic and build brands. They can also help in much better conversion. Later on, you can easily integrate appropriate keywords in your page content.
It’s very important to develop user centric content that also contains your niche keywords. Your content will define how you’ll interact with your target audience. This content is not only for your website but also for blogs, social media, and forums. Your ultimate goal should be to produce and share content that advances your goals.
Developing personals is key to user-focused SEO, as this process compels you to think about your users and their needs. Whether you're doing SEO for surgeons and medical specialists or SEO for ecommerce, personas each may have different goals and conversion paths that will decide how you place your keywords on your website. By developing personas in planning stages you and your clients can be on the same page from the get-go and this will also prevent you from implementing wrong SEO strategies to get traffic.
In this, you should determine all the metrics that are to be tracked, techniques used to capture, and the frequency of reporting. This is important for two reasons: The first is to get hold of crucial client data that will help you refine your SEO activities. The second is to ensure an integrated way that will help you show your value to your target audience and identify successes.
Setting these four vital elements securely in place can give you the springboard from where you can work further for your online success. Each and every aspect of your SEO efforts will then be driven by and reflected in all these areas.continue...
Due to the competitive nature of the ecommerce industry, it is vital that an ecommerce website is as user-friendly as possible. Research shows that 70% of users will leave and never return to a site that loads slowly. In order to delve more deeply into what gives a site outstanding usability, we are going to investigate 5 ecommerce websites and how they employ certain usability rules.
The first thing that strikes about backcountry.com. The first thing that strikes about is how smoothly it loads. It loads all images at once. This is probably due to using a content delivery network (CDN). Secondly, it has a nice open design due to using a white background. This makes sure that the eyes are directed at the most important thing, the products.
The designer has chosen to make products very easy to find. There are extensive categories and a large search bar. Finally, there is a customer service help box that follows you down the page when you have been on the site for 2 minutes. These elements contribute to the fantastic usability of this ecommerce website.
The designer of Hazelnut kids has chosen to use very simple but highly effective layout. All their product categories are along the left hand side. The background design doesn't distract from the products. The homepage has a slider using images of children to make their target audience (parents) stay longer on the site. Moreover, each product category and product have high resolution images, making it very easy to inspect the natural toys at Hazelnut kids before purchasing.
This ecommerce website is aimed at young, fashion conscious people and has factored this into their usability. There is a search bar as well as having all the product categories on the left hand side of Zappos.com. This makes it incredibly easy to find what you are looking for.
Zappos.com loads quickly and uses bright and professional pictures to draw their visitors in. Each product has a video which makes the shopping experience resemble visiting a physical shop. There is a live-help button which puts you in contact with a sales representative. Finally, each product comes with reviews. This informs the buying decisions of customers and increases the chances of a sale being made. These elements have been carefully chosen to make Zappos.com as user-friendly as possible.
The speed of this ecommerce website is truly remarkable. The first thing Trisports.com does once you visit is to offer a 10% off coupon in exchange for your email address. This immediately invests the user with their brand and increases time spent on the site. Trisports.com use big, beautiful buttons which entice you to click on them. Due to the big range of products on offer they use drop-down menus with images on the right hand side to really draw the user in. It was really easy to find my way around and an incredibly enjoyable experience.
This ecommerce website is truly very beautiful. Sohofixed.com uses approximately 70% images, giving it incredibly pleasing on the eyes and easy to navigate. Hovering your mouse over a product causes it to flip, revealing the price and some extra information.
The fewer clicks the user has to make in order to find out about a product, the higher the chances that they will buy. The creators of sohofixed.com/bikes have employed this rule magnificently. You can make a decision quickly about what you want to buy. The use of large images, excellent font choice and animation makes this website fun and easy to use.continue...
TheNeonSouth.com should be your first stop if your group needs an on-trend, custom tank top design. From watermelon pink to ice blue, they have over 20 colors to choose from, and they also offer three styles of super comfy, quality tank styles. Designing the perfect custom tank top for your next event, class trip, club, sorority or fraternity is a simple and fun task with TheNeonSouth.com's easy to use design studio.
You don't need to install or download any software to get started designing custom tank tops. Just visit TheNeonSouth.com, pick the style and color tank top that you want, play around with the text and design, and you'll be ready to order. Their ready-to-order designs feature catchy southern sayings with a modern twist and stylish color combos. They also have a special selection of city-centric designs in their festival shop, so you can show off where you're from.
Sororities and fraternities will find a ton of designs in the studio gallery that can be customized just for them -- and, yes, it's all officially licensed. If you want to make sure you're looking good before Greek Week, spring break, holiday parties, or your sorority or fraternity's next charity event, you can't go wrong with a custom tank top from TheNeonSouth.com.
Should you want to design unique custom tank tops that aren't readily available in their studio gallery, TheNeonSouth.com can create one just for your sorority or fraternity.
TheNeonSouth.com apparently loves sororities and fraternities, but they've got plenty of designs for everyone else, too. Their design studio gallery has a good selection of options for those who haven't pledged, and they welcome requests for custom designs. TheNeonSouth.com's custom tank top designs are unique and edgy, and would make a great alternative to the shirts normally seen at reunions, birthday parties, and other group events.
Want to order, but don't need a ton of tanks? Unlike some providers of custom tank tops on the web TheNeonSouth.com has a low order minimum of 20 for most of their tank tops, which is perfect for smaller groups, birthday parties, and reunions. If you need a custom design for your tank tops, just send a quote request and TheNeonSouth.com will get back to you within an hour during regular business hours.
They'll create a design for your tank tops and send a custom design proof within 24 hours so that you can get your order in a hurry. Best of all? TheNeonSouth.com includes your custom-made, amazing design with your order at no additional cost. If you're ordering for a group whose members want to pay for their tank tops separately, just let them know and TheNeonSouth.com will set up a link for each person to pay for their purchase individually.
TheNeonSouth.com aims to make outfitting you with the perfect custom tank top a breeze, and they completely stand by their products and design services. Your custom order is guaranteed to be just how you want it, and they're not afraid to admit when they've made a mistake. It's rare that they don't nail the perfect design, but if your order isn't correct, they will fix it at absolutely no additional cost. Rest easy, and know that you'll be thrilled with your tank tops from The Neon Southcontinue...
To ensure your business succeeds when investing in an ecommerce SEO campaign, it is important to desist from the temptation of going for 'black box' or quick fix methods to gain fast traction in the online market space.
In the SEO space (especially ecommerce SEO) it is important to employ a long-term and sustainable approach to the campaign within a well thought out and integrated marketing strategy. Here are the 5 pillars of successful ecommerce SEO programs, which include but are not limited to the following:
Just like in the outside world, a brand name in the online market space is invaluable. First and foremost, it is important to cut a niche or specialized market for your business before even embarking on an SEO campaign.
Know your market, know what they want and come up with effective and efficient ways of getting them what they want. Once this has been done, build a brand that’s anchored on high quality, good content, reliability and timeliness. Always keep in mind that building a brand is usually the easiest part, maintaining the brand name is by far the most difficult aspect of any SEO strategy.
Search engines such as Google need highly accessible sites which it can index and crawl. Technical SEO broadly does involve dealing with a wide array of issues such as pagination and indexation, page load and site speed times, keyword research, structured data rich snippets such as mark-up and micro data, meta tags, URL structure as well as site management are some of the technical aspects that require constant attention.
Using Google Webmaster Tools or dashboard management for technical SEO comes in quite handy in this regard. Use Google PageSpeed to measure both inner and home page speed or Yahoo’s YSlow Plug-in. It is also advisable to use Schema to structure your content.
One of the most powerful pillars of SEO is content. Creating and promoting high quality content that aligns with your service or product offering is bound to help you increase overall sales figures. It is important to think of ways of offering complementary content both on and off site.
For an ecommerce store's SEO program, it is advisable to consider running various forms of content; it should not only be in form of text. Good content can be consumed as podcast (audio), webinars, guest blog posts, info graphics, competitions, white papers, email newsletters, mobile apps etc. it is important to get a good content marketing strategy that supports your brand. Promoting your high quality content does encourage bloggers, users and publishers to link to your site and discuss your content.
For any SEO campaign to succeed, it is important to create and develop an intuitive and accessible website with your target market and other users in mind. Make a site that’s easy on the eye, easy to navigate and access or retrieve content. For an ecommerce site, make sure there is a secure and easy mode of payment as well.
Come up with ways to make the average user spend more time on your site and reduce the bounce rates. These are important engagement indicators which you need to take into consideration. Always keep in mind that user experience is an on-going, never ending process. Come up with a responsive web design and have image and video driven content for a good start.
As one commentator aptly put it, "Content is fire, social media is the gasoline" people are currently spending lots of hours on social media, the platform chosen notwithstanding. Facebook, Pinterest, Vine and Twitter are some of the leading platforms where people are constantly discovering and engaging with brands.
Any SEO campaign that doesn’t include a strong social media pillar is bound to fail in meeting its target. Any company that’s not already using Google Authorship is losing a great deal. Authorship does assist Google in assigning credibility to a site’s content, resulting in higher search engine results. Make sure you give users great content which they would want to share and while at that, ensure you give them tools such as social media buttons which make it easier for them to share this content.continue...
SEO is divided into off-site SEO (i.e. link building, social media, etc.) as well as on-site SEO (content development, technical SEO, etc.). On-site refers to SEO techniques that are visible without looking at the source code of the website. Technical SEO refers to the techniques that are only recognizable after seeing the source code of the website.
There are a number of technical SEO techniques that can be conducted to make the website load faster. A website with a high site speed is able to rank higher in the search engine results. Moreover, it is easier to use and allows for more customer conversions.
To increase site speed, the following activities are conducted in the website. One of them is to have a high performance server hosting your website. A super fast server allows the search engine spiders to crawl through your pages faster. As such, it ranks higher in the search results.
The pages in your website should also be designed so that they load quickly. There are design formats that allow websites to load very fast. These can be incorporated in the technical SEO initiative for your website.
Technical SEO activities can be used to ensure that the Flash content in a website promotes easy usability of the website. People who visit the website should know all about your website and your products and services in the landing page.
As such, you can implement some Flash elements in this page. The attractive elements are bound to keep visitors interested and promote the chances of converting them. When optimizing Flash elements in your website, be careful not to make them too many. This is because too much Flash in a website will lead to some search engines struggling to find content in your website.
You can implement some technical SEO strategies for conversion rate optimization (CRO) in your website. One of the ways to do this is to appeal to the emotions in the people who visit your websites.
You can set your website code such that it recognizes the exact location of the visitor and shows them advertisements with products that solve problems they can relate to. By communicating to the visitor that you are concerned about them, you are likely to convert them into a customer.
To improve the search engine rankings for your website, you can ensure that the Universal Resource Locators (URLs) for your internal pages are also search engine friendly. Ensure that the URLs of your internal pages follow a logical pattern that is very closely related to the URL of your main page. This will help search engines to find these internal pages and improve site rankings.
SEO is series of strategies and techniques that are conducted on (and off) a website to increase Google search engine rankings. If a website increases its ranking such that is is visible in the first page of results, then more people will visit it, it will become more popular and the company that owns the website can experience an increase in brand awareness and revenue.continue...
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