Web Ecommerce Solutions

    

Carving a Niche in Embroidery Designs for Sewing Machines

There is no denying the fact that there are plenty of people around the world that love sewing and embroidery work. That being said, it’s also not necessarily something that many people would jump up and down saying that it was an incredibly exciting industry. T

herefore, it may seem to be incredibly difficult when it comes to marketing an embroidery website, as it could be a challenge to gain the type of traction that it needs to survive. However, a website like Windstar Embroidery has been able to gain a large following of dedicated users who rely on their embroidery designs for all of their sewing machine needs. Here’s a look at how they were able to turn their generic idea into an ecommerce success story that shows how any website can capitalize in their given market.

Easy To Use Materials

One of the highlights of Windstar Embroidery is that it provides materials for their customers that are incredibly easy to use. There are tons of different options to choose from for embroidery patterns, at which point a user then just has to click on the design and download it to their computer. From there, the user can easily then begin sewing their own design at home.

A Clear And Concise Embroidery Design Website

There is nothing more frustrating from a users point of view than coming across a website that is confusing or hard to navigate. Luckily, this isn’t the case with the Windstar Embroidery website. Instead, the entire left side of this embroidery designs website includes design options to choose from, and each page has it’s own featured designs that are commonly used.

There are plenty of ecommerce sites out there that make it difficult for their users to navigate through the site, but this is a perfect example of how easier is certainly better. For an ecommerce site to be successful, they need to ensure that customers will stay interested with their site. And as proven here on this embroidery designs website, even if it’s something as simple as embroidery designs, a clear and concise website can make that happen. Scope out the Windstar Embroidery design website to see for yourself.

Many Options To Choose From

There are a ton of different embroidery designs to choose from with the Windstar Embroidery website. Other ecommerce websites can take note, as they must have a wide range of options to choose from if they want to continually draw in new customers that will stay interested. It doesn’t matter if a company is selling shoes, t-shirts, artwork, or, as in this case, embroidery designs, having plenty to choose from will increase the potential market that the company can target.

An embroidery design website may not be as attractive or interesting as other website options out there, but that doesn’t mean that it still can’t be successful. As demonstrated through the efforts Windstar Embroidery, it’s all about how the website is developed and what is offered to the clients. If it’s something that interests them and its designed in an easy-to-use way, then the ecommerce website can rest assured knowing that they’ll begin gaining the traction they need to be successful.

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5 Ecommerce Sites That Display Flawless Usability

Ecommerce Site UsabilityDue to the competitive nature of the ecommerce industry, it is vital that an ecommerce website is as user-friendly as possible. Research shows that 70% of users will leave and never return to a site that loads slowly. In order to delve more deeply into what gives a site outstanding usability, we are going to investigate 5 ecommerce websites and how they employ certain usability rules.

1. Backcountry.com

The first thing that strikes about backcountry.com. The first thing that strikes about is how smoothly it loads. It loads all images at once. This is probably due to using a content delivery network (CDN). Secondly, it has a nice open design due to using a white background. This makes sure that the eyes are directed at the most important thing, the products.

The designer has chosen to make products very easy to find. There are extensive categories and a large search bar. Finally, there is a customer service help box that follows you down the page when you have been on the site for 2 minutes. These elements contribute to the fantastic usability of this ecommerce website.

2. Hazelnutkids.com

The designer of Hazelnut kids has chosen to use very simple but highly effective layout. All their product categories are along the left hand side. The background design doesn't distract from the products. The homepage has a slider using images of children to make their target audience (parents) stay longer on the site. Moreover, each product category and product have high resolution images, making it very easy to inspect the natural toys at Hazelnut kids before purchasing.

3. Zappos.com

This ecommerce website is aimed at young, fashion conscious people and has factored this into their usability. There is a search bar as well as having all the product categories on the left hand side of Zappos.com. This makes it incredibly easy to find what you are looking for.

Zappos.com loads quickly and uses bright and professional pictures to draw their visitors in. Each product has a video which makes the shopping experience resemble visiting a physical shop. There is a live-help button which puts you in contact with a sales representative. Finally, each product comes with reviews. This informs the buying decisions of customers and increases the chances of a sale being made. These elements have been carefully chosen to make Zappos.com as user-friendly as possible.

4. Trisports.com

The speed of this ecommerce website is truly remarkable. The first thing Trisports.com does once you visit is to offer a 10% off coupon in exchange for your email address. This immediately invests the user with their brand and increases time spent on the site. Trisports.com use big, beautiful buttons which entice you to click on them. Due to the big range of products on offer they use drop-down menus with images on the right hand side to really draw the user in. It was really easy to find my way around and an incredibly enjoyable experience.

5. Sohofixed.com

This ecommerce website is truly very beautiful. Sohofixed.com uses approximately 70% images, giving it incredibly pleasing on the eyes and easy to navigate. Hovering your mouse over a product causes it to flip, revealing the price and some extra information.

The fewer clicks the user has to make in order to find out about a product, the higher the chances that they will buy. The creators of sohofixed.com/bikes have employed this rule magnificently. You can make a decision quickly about what you want to buy. The use of large images, excellent font choice and animation makes this website fun and easy to use.

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