The bottom line of having an eCommerce website is making sales. You can do this only if you have enough traffic to your site. The higher the number of people who visit your site the higher the probability they will buy what you are offering.
It is a known fact that most internet users reach websites through search results pages. This means your eCommerce website has to rank well in these results. There are lots of SEO techniques that will get your website up the ranks however, the most debated are social media signals. Social signals include Facebook likes, comments and shares, Google+ +1s, tweets/retweets and favorites, and Pinterest pins.
Search engines claim not to give social media sites any special preference. In fact they are not crawled as normal website due to the ton of personal information. While this might be true, valuable and likeable content on social media has the potential of reaching millions through shares or retweets.
In essence, your ecommerce SEO strategy should include using social media to engage users in your content and your brand. This interaction brings about trust and positions the brand as an authority. Awesome content shared on social media will eventually make it to search engine result as many people share it.
There are a myriad of social media sites but the most popular include: Facebook, Google+, Twitter and Pinterest. Between these four social media sites there are millions of users, and if you ecommerce SEO strategy plan does not encompass them you are missing out.
Among all Social Media sites Facebook boast of the highest number of users. This high number of user, in their millions, has to have a say in what is popular on the internet. Fortunately getting your brand on Facebook is simple - all you need is a Facebook Page for your brand.
However, it does not stop there. First of you have to ensure that you get details right - the brand name and fill the about section. Utilize the share function to push content from your website and improve its overall SEO value.
The rise of Google+ has been steady. In addition Google+ is affiliated with one of the biggest search engines. It is no wonder that Google+ pages appear in search result. This 'bias' may not be replicated in other search engine, but it does not lessen its importance.
Twitter is a unique social media site that brands can use to reach millions of people around through 140 character bursts. Twitter provides user with the ability to follow their favorite brands and personalities. An authoritative twitter brand account will have lots of followers. With a high number of followers content you share with them will find its way to every corner of the world. Awesome content will get retweets which somehow will get the attention of the search engines.
Pinterest is optimized for sharing pictures. This is a good platform for an eCommerce website to showcase its products. Users will be attracted to valuable pins and this attention will boil over to the search engines sites. A popular picture will make its way into the search results.
Are you actively engaged on social media for your ecommerce brand? Have you noticed any impact on you SEO efforts? Let us know in the comments section below.continue...
You may have thought that you have defined your ecommerce SEO strategy for several years to come, but the internet and search engines are changing rapidly. And so is how people are using Google search to find what the need.
Take a glance around and you will see people glued to their cell phones or tablets. Laptops seem to have been relegated to the office. People are buying from your ecommerce site with a much smaller screen now.
Is your ecommerce SEO strategy set up so that your website can be viewed (and more importantly purchased from) using a mobile device? Your customers and, for SEO purposes, Google both prioritize a fast screen load. Mobile devices are slow to load so take this into account and ditch the large graphics.
Talking about Google, everyone knows that they never say exactly what they are searching for, but several criteria are very clear.
Google wants content, lots of it and good quality content that is regularly updated. The days of grabbing an article from an article site are long gone. Google wants well thought out content, that is not duplicated elsewhere. Now is the time, when defining your ecommerce SEO and marketing strategy, to find an experienced article writer and nurture them. You need a constant stream of good quality content.
If you have more than one ecommerce site, search through them for duplicate content. Google penalizes – hard! Many an otherwise good site has plummeted from the first few pages of Google because they did not refresh their sites or had the same information on more than one site.
In the last few updates Google has purportedly become less interested in the often abused links on or to a website. Instead they are more impressed with citations, without links, about your ecommerce site found on other sites. In other words they like the digital equivalent of word of mouth.
Get your customers to reference your good service and products. Pay attention to review sites and ensure that you correct any problems as soon as possible. Encourage people to post about their purchase by putting a Twitter and Facebook button on your site for just that purpose.
Google Authorship has disappeared as a failed experiment, but Google is still paying a great deal of attention to mentions of your brands and websites on Facebook and Twitter. Your current SEO strategy for your ecommerce site must include regular, appropriate postings to these sites.
Do not forget your social media or clog it up with personal observations. Encourage others to post, follow and re-tweet your postings by making them eye catching, informative and interesting. Integrate all your SEO and social marketing within your SEO strategy for your ecommerce site.
Review your ecommerce websites for old-fashioned SEO like buried links, poor quality content and spammy links to your site. Google has a "disavow a link" option if your linker will not take down their links to you.
Lastly and perhaps more strangely, in your SEO strategy for your ecommerce site, think locally. Whilst shopping on the internet is far more popular this year, people are tiring of faceless retailers. Advertise locally, SEO locally, put a Google Maps on your site and add local towns to your AdWords and social media posts.
So in a nutshell: your SEO strategy for your ecommerce site should include a good quality site, integrated marketing, citations, local marketing and most important CONTENT.continue...
Social media sites can help you improve the SEO potential of your brand. But for this, first of all, you need to improve the set-up, content, and structure of your social media profiles.
Optimizing social media profiles for SEO is done in many ways. However, one of the most important is to ensure that you have a link on each of your profiles directing to your ecommerce site (which should be common sense for those familiar with basic ecommerce SEO.)
Below are a few other methods to optimize your social media presence for SEO.
Use the following tips for to improve the linking structure of your social media profiles (which will help direct new followers and SEO opportunities to these properties):
Below are tips to optimize popular social profiles, namely Facebook, YouTube, Twitter, Pinterest, Instagram and LinkedIn. We will discuss the strategies for each profile link step by step. Some general tips include:
So, these were some easy to follow tips to help you improve the SEO potential of your social media profiles. With a little effort on a daily basis, you can achieve the desired success and enhance your overall social media marketing efforts, in addition to your ecommerce SEO strategy.continue...
Social media is now playing a major role in the marketing strategy of most local and global businesses. New ideas romp the social media marketing industry each and every day and; therefore, each and every business ought to consider keeping updated with such new trends and ideas to win potential consumers.
One secret that social media marketers can use to drive their marketing strategies is the use of social media influencers. Social media influencers should not be confused with social media audience.
These are the people who inspire other social media users to act. Social media influencers have weight to sway other users act in a certain way in compelling other users buy products from a company. They use their experience, trust, credibility and experience to drive other users.
Below we discuss how social media influencers can play an important role in helping a brand or business reach new and seemingly far-fetched clients, as well as some actional strategies to find and connect with influencers.
Social media influencers can be any of the following people: Bloggers - these are the powerful people who are capable of convincing other people to interact and create quality content. They often come with posts that fly via the social media sites to reach a wider area as well as global audience. Blogging is a common thing that has taken over the social media and the internet at large.
Facebook Users - these are the individuals that are capable of sharing Facebook themes that they find interesting and arouse feelings of elated bliss in other Facebook users. As a result, they cause comments, likes and intense attention from other Facebook users. Such Facebookers are essential to any marketer seeking to have maximum exposure for their products.
Twitter Users - these are the people who generate content, share, respond, replies and retweet content over the Twitter social platform. By doing so, they influence others Twitter users, attract them to act.
Google Plus Users - they update and share all the trending topics and updates of one’s products. They aid elevate and increase the chances of success to a business.
Understanding how to find social media influencers is the best step every marketer can take. There are various ways in which a marketer can pinpoint their influencers through sites such as Facebook, Twitter and Google Plus.
The number of fans does matter a lot when it comes to Facebook. The quality and level of communication in Facebook greatly influences the success of any marketing strategy. To determine one’s influencer’s on Facebook, there are various factors to consider, such as:
There are some factors that one can assess when trying to find influencers on Twitter.
Although Google+ is not that popular, it can work greatly in influencing search engine and potential clients. There are factors that can depict that one is an influencer. These include:
Social media provides a convenient platform where clients and marketers interact to establish lifelong relationships. The ability of a marketer to personify and establish solid relationships with social media users can work the magic out in increasing the exposure of their products and services.continue...
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