Even though businesses are still using marketing platforms like TV, radio, and print, the effects of ecommerce are growing bigger and better. The Internet can be accessed by anyone, from any part of the world and at any time. This makes ecommerce a more convenient and efficient option for marketing and product sales for retailers.
Just like fashion and technology, ecommerce also has trends that stem from the latter examples. The underlying trends for ecommerce look bright. Small businesses to large corporate brands are able to reach out to their audiences and facilitate their buying behaviors in highly effective ways.
Today, most people tend to visit social networking sites more than any other type of website. Due to this, most of the latest trends in ecommerce have shifted focus onto these sites. In addition, the devices in which we conduct online shopping have shifted from PC's and laptops to smartphones and other PDA's. This too has been an increase focus for ecommerce companies.
There are several social sites that can be used today for ecommerce efforts; however the main one that is rating high on the ecommerce trends for 2012 is Facebook.
F-commerce is one of the ecommerce trends for 2012 that involves conducting business over the social network site Facebook. In fact, the trend is viewed to be one of the best in future based on the majority influence that the social site has.
In fact, today, there are millions of people on Facebook and many of these individuals are sharing opinions on products and brands. Apart from just the easy access to Facebook, businesses can take advantage of various tools such as Facebook coupons and now new features that facilitate actual product purchases.
The act of shopping through mobile devices is another trend that is significantly picking up among consumers. In fact, in the UK alone, it is said to increase by almost 53% in the next year at a spending rate of Euro 4.5 billion.
In case you are one of those businessmen out there who is looking for the perfect ecommerce strategy, then M-commerce is the ideal option that you need to take. This is because, in the near future, almost everyone will be using their mobile devices like smartphones to facilitate their shopping endeavors. The only real investment is finding a mobile apps developer to design a mobile-friendly ecommerce application that meets the interests of your sales objectives.
There are more ecommerce trends for 2012 that you may also need to consider depending on the type of business that you are involved in. However, the above mentioned are some of the best that will be able to give your business the exposure that you need.
Are you curious about any ecommerce trends? Let us know in the comments section below.continue...
Small businesses are generally behind when it comes to content marketing. They don't adapt quickly enough, don't add the right content mediums, or simply don't know where to begin when it comes to choosing content marketing strategies.
Regardless of the reasons you haven't properly developed a content marketing plan, laying out a foundation and getting started is the only way to really adapt in this busy field. These tips will help you begin, and successfully develop a content marketing strategy.
Most small businesses overlook the basics of a calendar in planning for this marketing strategy. Having a calendar, with clearly marked dates, deadlines, goals, and different topics to complete by a date, will help you stay on track.
Like anything else, a schedule will help you stay on top of things, and avoid getting stuck in a vicious circle or ignoring priorities. So, to get started, simply get started with planning, setting up a calendar with concrete dates, and start on your marketing plan.
Sure, you want to see what competitors do and what successful businesses do when it comes to content marketing. But, why reinvent the wheel when you don't have to? Look at old marketing tactics. Sure, some might be dated, and no longer work.
But, if you do your research, you will find certain things that have worked for years, so why wouldn't they work for you? Learn what has worked in the past, what tactics companies have used for years, and develop your content plan and strategies around this, as it gives you a basic, solid foundation to begin your own marketing plan.
Newjacking, or using content around what is currently popular, is simply smart practice. Since it is popular, since people are talking about it, and know what it is, why not develop a content marketing plan around it?
Doing this gives you a basis to begin your marketing, and also gives you solid ground, as it is popular in current news media. So, staying on top of the trends, and knowing what is hot in social media world, will help you in the marketing plan you are developing.
Surveys are very telling; for this reason you should use them. Ask consumers what they want to see, learn what they like and dislike, and work around this. Understanding their stance on different areas revolving around your business allows you to develop a marketing plan they are going to enjoy.
You can create graphics, infographics, graphs, and other relevant data to see what works and what doesn't. Giving the people what they want will help benefit your business and enable it to thrive and grow.
SEO focuses on the written for the most part; but, 90% of what we gather, and information we see daily, is visual. So, yes, you do want to consider SEO and words and content is extremely important. But, remember, people are far more likely to remember something they see, than a small passage they read. So, keep up with visual content and informative visual ideas, when developing a content marketing plan for your business.
Video blogs are a great addition to your marketing plan. People watch online video; it is more entertaining than reading a passage and can give more in depth information as well. A majority of people who go online watch videos, so why not use this in your content marketing plan as well?
Creating useful, fun, and entertaining content, will give your visitors something to see and enjoy, all while delivering valuable content about your business and industry to them.
Maybe you don't have time to create new content; in some instances you don't have to. If you have used previous content which people responded to in the past, recreate it. Make it new, up to date, and give them something they haven't seen before.
Sometimes what you delivered in the past is still what they want to see; simply give them a new visual and new way to view old information in a new light.
When it comes to content marketing, planning is key. In short, you can't afford not to use content marketing. These simple tips will help you develop a viable plan for your small business strategy to market to your consumer.continue...
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