Keyword optimization is one of the most effective ecommerce SEO (search engine optimization) techniques, especially at the product page level. A product-focused keyword phrase is specific in how people find the exact items they're are looking for. However, it is sometimes difficult to determine the exact keywords that you should be using for your ecommerce SEO efforts.
In short, keyword optimization means using the right keyword, having the right keyword density, and using the keyword in appropriate places on the website. Before you do such SEO for ecommerce, you need to pinpoint the right terms.
If you want to have a good keyword, you need to do keyword research. This is basically the process of trying to figure out the most appropriate keyword for your specific requirements. There are several tools that will help you with keyword research. Note that these tools do not eliminate the requirement for keyword research. They simply help you determine what is working for your competitors so that you can make informed decisions.
The ecommerce SEO tools herein are free of charge. Some of them have paid options, but only the free features are detailed. Take advantage of what these tools have to offer to maximize your ecommerce SEO efforts.
You can get this tool through keywordeye.co.uk. It is default to UK’s Google since its developers are based in the UK. This means it will be necessary to change the default to Google U.S. if you are in the U.S. There are also options for other countries.
• With the free version of KeywordEye, you will be limited to only 100 keywords. This means the tool is not a substitute to keyword research, even if it will give you helpful ideas.
• The tool can “order” cloud visualization in returns. This is by search volume or by AdWords competition.
You could get this tool through www.keywordspy.com. Keyword Spy, as the term suggests, allows you to “spy” on your competitors’ keywords.
• The Domain spy feature stands out in the free version of this tool. All you should do is type in the domain you want into its search box, ensure that the radio button reads “domains”, and do the search. This gives you information on how much the domain spends in paid searches, the keywords your competitors are spending money on, and who these competitors are, among other information.
• The tabs at the top of the website work. You are restricted to between 10 and 20 results per tab with the free trial.
• You can export any list into Google Spreadsheets, CSV, or Excel. The Bonus! Export feature is restricted in the free version.
• You can see both paid competitors and organic competitors side by side in the competitors tab.
• You will get the keywords with the greatest cost-per-click change using the “Top Lists” page.
• The Keyword Spy’s add on is arguably the best feature of the free version.
This keyword research tool is available through www.semrush.com. The tool’s free option is unlike the free options of the other tools in that the data is almost as useful as what you would get in the paid option. The only differences are more in-depth analysis on keywords, which can be beneficial for your on-page SEO efforts.
• There is a metric for the results numbers in Google’s SERPs (search engine results pages). This is simply the number of searches done for a particular keyword on Google.
• The “related keywords” is also effective.
It goes without saying that you will get the best data with paid tools. Some of the best in the industry that you could subscribe to are:
Start using these excellent tools for SEO and website optimization. They can help to ensure that you choose and optimize for the right keywords for ecommerce search engine optimization (SEO).continue...
Organic search engine optimization (SEO) for your ecommerce website is essential to be found in Google and other search engines. However, you do not need a professional SEO expert or website optimization company to do this work for you.
There are a number of organic SEO tools that can help do your own keyword optimization and website promotion. For small to medium sized companies with limited website budgets, these tools can help your website thrive without having to spend top dollar for organic SEO services.
Below we share with you seven SEO resources for ecommerce websites.
Content is and will continue to be the king of organic SEO. Scribe is simple SEO software program from Brian Clark who is the originator of Copyblogger. The program offers three step plan to help you build and optimized a successful website for SEO.
Scribe will enlighten you on the language and semantics that Internet users use, which is helpful knowledge to consider before creating and optimizing your ecommerce website's content. Once you have content for your website, Scribe can proceed to analyze the content of your website trying to ensure that it is reader focused. You will then learn ways in which you should tweak your content to ensure that it gets high page rankings in search engines. Lastly, Scribe will teach you how to build backlinks to your website (for off-page SEO authority) as well as teach you how to cross-link content and pages of your website (on-page SEO authority.) To start using Scribe, you'll need to pay a $17 monthly fee (which comes with a 30-day money back guarantee.)
SEOmoz is one of the biggest players in the organic SEO profession when it comes to ecommerce SEO software. SEOmoz supports a huge community of Internet users as well as a blog. SEOmoz provides the SEO-interested with an array of free SEO tools which they can use to for website optimization and link building.
In addition to this, there are also paid plans that users could opt for if they would like to take advantage of more tools. The Open Site explorer allows website owners to see which domains have been linking to their websites. If you use Google Chrome or Firefox you can get the MOZbar for free which is an add-on that will enable you to view page level details.
When it comes to link indices, Majestic SEO is the largest one available. Users can test it out whenever they want by simply keying in a web address into their home page. However, if you would like to take advantage of the tools and services that it offers, you should subscribe to it at $49.99 monthly fee.
SEMRush is not only ideal for ecommerce SEO, but also Pay Per Click (PPC) advertisers. This free, web-based software tool enables you to see the different keywords that your competitors are making use of on their site (SEO), as well as what keywords competitors are bidding on (via PPC advertising.) With this software, you are better placed at establishing what would be the most ideal content for your website that would attract web traffic. SEOQuake is another product from SEMrush that enables you to see different SEO parameters once you perform a search on any of the leading search engines.
In essence, the knowledge provided by SEO Book is based on a training program which helps to make ecommerce search engine optimization easy for basic end-users. Once you become a member, you get a host of useful tools. The founder of this website, Aaron Wall, is one of the experts in search engine optimization and has valuable insights from his expertise. In addition to this, Aaron Wall has written a host of eBooks which have sold over a million in volume. By becoming a member of SEO Book.com, you get a chance to interact with Aaron and his team of experts.
Raven offers Internet marketing tools to SEO's and website optimization specialists looking to improve on their organic SEO as well as social media marketing. The optimization company is not only good at what it does, but it does so in a fun and light manner. Using this service is convenient for beginners as they are not bombarded with SEO jargon rather it helps them figure out what keywords would be best suited for their website as well as greatly reduce their research time. You can earn some really good SEO tips for ecommerce sites based on the free thirty day trial. If you would like to still get access to the services you can then pay $99 a month.
As the name suggests, DIY SEO" is do-it-yourself SEO program that's education-based. The monthly plan for doing this on your own is $33.25. However, if you would like the software provider to handle some tasks on your behalf, you are required to pay a monthly rate of $149. One thing to note with this software though is that your personal contact information will be needed before you can get access to it.continue...
Search engine optimization (SEO) for your ecommerce website is crucial. However, ecommerce SEO doesn't require an expert or an SEO company to do all of the work.
There's several SEO tools available for basic users that can help educate you on how to optimize your ecommerce store. These tools enable just about anyone with some general knowledge about web marketing on how to do your own ecommerce search engine optimization.
Take a look at some of these handy tools for ecommerce SEO below.
The SEO Powersuite is a paid-for software platform that offers an abundance of tools for ecommerce SEO. The suite is composed of four primary programs that each address a specific aspect of search engine optimization. Included in the SEO Powersuite is Rank Tracker (scans and reports keyword search rankings for Google, Yahoo, and Bing,) Website Auditor (performs an on-site SEO scan and evaluates the overall content of a website,) Link Assistant (seeks link building opportunities and partnerships,) and SEO SpyGlass (scans the backlinks of a domain, offering a wealth of information on link authority, source, and more.)
In addition to offering a deep site filled with enlightening blog posts and a community forum, SEOBook.com offers SEO tools and training programs for varying skill levels. Once you become a member at SEOBook.com, you can get access to a wide spectrum of useful tools. The founder of this website, Aaron Wall, is one of the experts in search engine optimization and has valuable insights from his expertise.
SEOmoz.org is one of the giants when it comes to web-based SEO software. SEOmoz also boasts one of the largest communities of SEO-enthusiasts, as well as a great forum to learn and explore. As part of the SEOmoz software programs, users can take advantage of a wide range of tools to better their search engine optimization. In addition to on-site SEO audits for content optimization, SEOmoz also supports Open Site Explorer, which allows users to see which domains are linking to their websites. Because ecommerce sites are so deep, the tools provided by SEOmoz.org are very powerful for online stores.
This web-based SEO and PPC software benefits a wide range for ecommerce stores pursuing search engine optimization. SEMRush.com is ideal for keyword research and analysis. This hand platform enables users to see the different keywords that your competitors are website optimizing and ranking for. Ecommerce SEO providers use this tool for quick keyword insights and SERP analysis to see who is ranking for which keywords. SEOQuake is another product from SEMrush that enables you to see various SEO parameters once you perform a search on any of the leading search engines. Both of these tools are free and very insightful.
Do you use any specific tools for ecommerce SEO? Let us know in the comments section below!continue...
Adept PPC advertisers are aware that proper keyword research is essential for search advertising success. THe Google Keyword Planner is an excellent tool that provides all relevant information that is needed to make an informed decision with regard to keywords that are best for the business.
Recently, Google has introduced cool, new features to enhance user experience. In this article, we discuss the newly-introduced features that are intended to give ecommerce PPC advertising experts better insights into keyword search data.
1. Google has brought in impressive graphical representations and display of query volumes based on the geographical locations.
2. The next visually appealing and intriguing feature introduced by Google allows you to find location breakdowns and the geographies of the targeted location.
3. It includes a device specific breakdown of search volume estimates according to the device that you are using – desktop, laptop, smart phone or tablet. Estimates are generally based on the baseline that is applicable to all the devices. This allows you to add adjustments in accordance with the bid adjustment provided for you.
4. The flexible time period comparison facilitates you to compare search estimates for different periods of time. With just the click of a button you can avail daily estimates, monthly estimates, quarterly estimates or even annual estimates.
5. It has also enabled break down by devices and target locations. This feature again allows you to break down your data according to the device that you are using, be it a computer, mobile device or tablet. It includes a visual graph also which is great for advertisers to predict what they can actually expect from each device with regard to the average monthly searches.
6. It facilitates visualization of mobile trends wherein you can anticipate and envisage by comparing mobile search volume with total volume search.
7. Another added feature for keyword research is the ability to view and compare absolute and relative changes for each ad group and comparison of keyword volume for two distinct periods. You also have the facility to categorize by the total change or the percentage of change of the keywords. This gives a vivid picture of which keywords do well at a specified period of time.
8. It also comprises of a time period comparison that permits you to include total change in volume estimated from the start date till the end date. You have the ability to perform the time period comparison with the help of a pictorial graph representation.
9. This is yet another excellent feature that specifies the time period for keyword suggestions. This is touted as the most favorite aspect of this essential tool as it provides inspiring ideas for searching the keywords as well as the volume estimates of the suggested keywords over a period of time. This again comes with a graphical depiction that illustrates the changes over a period of time.
The new changes incorporated in the Google Keyword Planner tool enhance the appeal and value of it to a great extent. Besides this it also assures advertisers and publishers the ability to target keyword research based on specific devices, locations or focussed over a specific period of time.continue...
With today's univeral Google SERP (Search Engine Results Page), SEOs are now competing with news items, products, image results, social media content, local listings, and other types of searchable content that was not otherwise being displayed in the regular SERPs of the past.
So, how does an SEO review the SERP to determine the actual content they are competing with the results page so as to improve the quality of their strategy? Below we share some solid insights as to how you can embrace SERP analysis to help shape a solid SEO strategy.
The starting point to every SEO procedure is identifying the right keywords to optimize a given website or web content. Depending on the uniqueness of your niche and the extent of your SEO exercise, you can settle on a couple of keywords to review the SERP. There are various tools that are available to help you get the ideal keywords to optimize for a given website. Three of the top tools that you can use are:
Some of the SEO tools and resources can help you shape a click centric SEO strategy that's data driven and actionable.
Once you have identified the keywords to use in your SEO campaign, you will then review the search results page of each of the keywords. For a start, you can focus on the organic results. Of importance to note are the type of content that is on the results page and the target market of the content available in the results.
Are there any predominant types of content? How much social media back-links point to the websites? Are the websites from specific brand and authority domains or from regular websites? Are the results blended, that is, news results, images, videos, shopping, local search or other Google categories? Are there any predominant characteristics of the websites on the results page?
Google has over the years evolved its results page to have more dynamic results in a bid to meet the needs of divergent searchers. Some people want straight answers, infographics, PDF results and other non-typical results. These changing results now demand for a paradigm shift in the way SEOs optimize and compete for SERP slots.
The in-depth review of the SERP page will reveal who your true SERP Competitors are, where your direct competitors rank and how this plays out in your optimization and search engine marketing campaign. The tools that you can use for this SERP analysis will include:
Another important analysis of the SERP is the sponsored links and paid advertisements featuring in a results page. The type of advertisements will give you an indication of the perception that marketing have to a given keyword.
Some keywords will have localized advertisements, price focused advertisement, variation keyword advertisements and other more sophisticated advertisements. The wording, locations and designs of the advertisements are also important to note. You can also analyze the type of predominant advertisers.
Are the advertisers manufacturers, big distributors, affiliates, providing a free product or service, or networking websites? You can also review the level of competition for a given keyword. All these factors will give you a more in-depth perspective about the keywords that you are seeking to optimize. For analyzing the paid results, you can use various tools including:
The SEO analysis of the SERP will significantly impact your SEO tactics. You may need to adjust your landing page and redesign it in a way that is more favorable to the results pages. You may also want to consider non traditional content for landing pages including blogs, PDFs, question and answer (Q&A) pages, images, forums and social media pages.
You must also manage the expectations of the leads from the search results pages to ensure high conversion rate. This may call for more creativity and a paradigm shift of how to get to your target market.continue...
Content curation involves collecting, arranging and presenting information that is considered valuable about a given area or issue. Such content can be in the form of videos, images, and blog-posts that resonante with a specific target audience.
Providing important and valuable information to your audience makes you a thought leader in that given area of interest. In addition to that, content curation ensures the development and stability of your brand. Below is a list of 10 content curation tools that can help you gather, analyze and deliver content to your social media audience.
Using Curate you can find out, put together, add more information and then deliver content that add value to your clients. You get suggestions about content suitable for your audience and even arrange them depending on how important they are. Once you specify how you want things to be then content can be posted automatically even in your absence.
Listly helps you discover, and create well organized, straight to the point lists for your clients. You can then incorporate these lists to your website, and you and your audience can easily edit the lists.
Feedly uses the Really Simple Syndication to make sure both you and your audience get all the content you love. Besides that you also get access to other content that are not within your feed. Feedly also works well with Facebook, Dropbox, twitter, Evernote and many other social sites.
If you want to be considered the thought leader in your field, then this tool is a must for you. PublishThis allows you to curate content from advanced sources as well as key decision makers. With it, you can also increase the quality of the content you already have by spreading it alongside fresh content.
Ever imagined the power of an online magazine in marketing you content? Kuratur can help you create a web magazine automatically. Collect content from sites with RSS feeds such as Facebook and Twitter and then create numerous magazines all at once.
What happens when you are searching for content and you come across something you would want to view later? Its simple just put it in Pocket. There is no limit to what you can save either from your browser or other applications.
Simply allow your followers to make use of their sight. Using a board you can develop real stories for your audience. You can also use pins to curate almost anything with Pinterest
Swayy helps you find videos, images, articles and more that you can conveniently share with your social media followers. Swayy also gets you suitable hashtags and handles so your followers can find messages that have a given theme or information.
Keep your social media networks, emails, blogs, newsletters, and eBooks blowing using shareist. Shareist makes it possible to get content and then let them appear as posts on the mentioned communication channels. So you can be sure to market your content in no time.
This tool allows you to gather content and use in the best way possible on your social media sites. The best thing about Trapit is that you can even analyze how well or bad your content is doing on social media. Trapit is able to identify the content you like and ensures you get your favorite.
Content curation has been in use for several years. Owing to the increased competition marketers have no option but to develop engaging content that will help them achieve their goals. Thanks to the availability of content curation tools, it is no longer such an uphill task. However to realize success you need well rooted editorial, technological, creative and distribution techniques.continue...
Trying to make your voice heard in a world of competing blogs, websites and news magazines is a challenging task. Search Engine Optimization (SEO) can help you drive traffic to your site, and get noticed by a wider audience of consumers.
It used to be a time-consuming, laborious job to optimize your posts, but in recent years a number of SEO tools have been created that help to simplify your job as a webmaster or writer for a particular website.
Familiarizing yourself thoroughly with SEO techniques may take some time, but with the following seven tools, freely available for public use, you can make SEO content marketing work for you and achieve the results you're striving for.
The Google AdWords Keyword Tool is kind of a no-brainer. Being the largest and most widely used search engine in the world, Google has gone out of its way to make it as easy as possible for your site to reach the search results top of the list.
With the Google AdWords Keyword Planner, you can simply type in any topic, and Google will provide you with a list of nearly 1,000 SEO friendly keywords, ranked by search frequency. You can also export the keywords to a spreadsheet file and refer to them at a later date, if necessary.
Once you've found a few trending keywords related to your topic, turn to HubSpot's Blog Topic Generator to get some ideas for content titles. Just grab a few words from the Google AdWords Keyword tool, and type them in! You'll receive a number of article title suggestions that might help get the creative juices flowing.
Buzzsumo is a great program that allows you to enter a topic and see the most popular related content that's being shared on social media websites. With Buzzsumo, you can track the sharers and the specific social media site that the stories have been shared on.
Impactana goes a little deeper than Buzzsumo, and it allows you to see how much interaction each shared link pertaining to a specific topic has received. You can see the number of comments, the actual views recorded, the backlinks, and so forth. Impactana is particularly effective in determining whether or not a shared piece of content actually generated any traffic for the host website.
Grammarly goes far beyond what Microsoft Word or Google Docs offers in terms of editing and proofreading. You can even configure Grammarly to check for issues specific to the style of content that you're creating (clickbait articles, standard reference, etc.)
Once you've published your piece, you can use Sendible to quickly and easily post your content on multiple social media websites, saving you the hassle of visiting each site one-by-one. This really cuts down on time and energy.
If you're looking to promote your content further, use BuzzBundle to search keywords related to your topic. BuzzBundle will return with related questions that have been posted on website forums, social media networks and blogs. Then jump right in and respond to the queries with a link to your content. It's an easy way to increase traffic to your site.continue...
SEO has now become one of the most important marketing channels in generating quality website traffic and cultivating a strong online presence. Most forms of SEO involve a number of technical details, all of which are important to consider if you want to build a strong SEO-friendly website.
One of these technical details is backlinks (or inbound links, external links, or just plain "links.") Backlinking is one of the most important aspects of SEO and determining high ranking websites. From a technical SEO perspective, a backlink strategy entails a process of analyzing links that are directed to a website.
Alternatively, it is the owner or the analyst keeping track of how many redirections from other sources divert to his or her own webpage. In terms of importance, this is a key indicator of the particular website's popularity through external or indirect sources.
This is because the number of quality backlinks leading to your website is a factor that influences the ranking of the website in related search results. In the end results, backlinking is an ingredient to the popularity of the webpage.
An SEO backlink audit can be viewed as the “house cleaning” of your backlinks. It is a review of your current situation and an opportunity to move forward with a better plan. This link analysis, when done right, brings about valuable information regarding the performance of your website.
You may find it useful to conduct a backlink audit if: you want to identify your competitive edge as well as your faults, you want to improve your backlink building strategy, you want to understand your competitions' strategies, and more. In these cases, you will find that analyzing the current backlink situation may be of importance.
Why? For starters, this analysis is critically important as a general assessment tool. In any project, assessment is a key tool. It allows the management to zero in on potential opportunities and close up on their shortcomings.
It is an improvement strategy that requires a thorough analysis of the current situation in order to plan a way forward. A website that undergoes backlink auditing is likely to avoid any potential damage control which may result in penalties. This auditing process diverts this potential mishap by locating and exposing low quality and inappropriate links that may attracts those penalties. After locating them, the process of elimination follows, which keeps the website safe from penalties that may decrease the website's popularity in ranking.
Additionally, the audit gives important insight regarding where the website is doing good. For instance, which websites are linking to yours? Finding out such information is key in adopting an appropriate and strategic SEO to attract more visitors both directly and indirectly. This also allows you to try different tactics, preferably SEO, to improve your website's ranking.
At the end of the auditing process, your website has undergone a health check that is imperative to its survival. Ridding of unwanted links that may potentially bring down the website and improving on the faults is one way to ensure that you are running a well functioning website. Alternatively, identifying strong and quality backlinks gives insight into what to do better in order to improve ranking and increase traffic to the site.continue...
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