Web Ecommerce Solutions

    

2 Big Ecommerce Shifts for 2012

Even though businesses are still using marketing platforms like TV, radio, and print, the effects of ecommerce are growing bigger and better. The Internet can be accessed by anyone, from any part of the world and at any time. This makes ecommerce a more convenient and efficient option for marketing and product sales for retailers.

Just like fashion and technology, ecommerce also has trends that stem from the latter examples. The underlying trends for ecommerce look bright. Small businesses to large corporate brands are able to reach out to their audiences and facilitate their buying behaviors in highly effective ways.

Today, most people tend to visit social networking sites more than any other type of website. Due to this, most of the latest trends in ecommerce have shifted focus onto these sites. In addition, the devices in which we conduct online shopping have shifted from PC's and laptops to smartphones and other PDA's. This too has been an increase focus for ecommerce companies.

There are several social sites that can be used today for ecommerce efforts; however the main one that is rating high on the ecommerce trends for 2012 is Facebook. F-commerce the next ecommerce?

WTF is F-Commerce?

F-commerce is one of the ecommerce trends for 2012 that involves conducting business over the social network site Facebook. In fact, the trend is viewed to be one of the best in future based on the majority influence that the social site has.

In fact, today, there are millions of people on Facebook and many of these individuals are sharing opinions on products and brands. Apart from just the easy access to Facebook, businesses can take advantage of various tools such as Facebook coupons and now new features that facilitate actual product purchases.

M-Commerce = Money

The act of shopping through mobile devices is another trend that is significantly picking up among consumers. In fact, in the UK alone, it is said to increase by almost 53% in the next year at a spending rate of Euro 4.5 billion. mcommerce shoppers doing their thing

In case you are one of those businessmen out there who is looking for the perfect ecommerce strategy, then M-commerce is the ideal option that you need to take. This is because, in the near future, almost everyone will be using their mobile devices like smartphones to facilitate their shopping endeavors. The only real investment is finding a mobile apps developer to design a mobile-friendly ecommerce application that meets the interests of your sales objectives.

There are more ecommerce trends for 2012 that you may also need to consider depending on the type of business that you are involved in. However, the above mentioned are some of the best that will be able to give your business the exposure that you need.

Are you curious about any ecommerce trends? Let us know in the comments section below.

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Ecommerce Web Design Tips

Just like every business, communication and user interation with the intended target market must be done with a lot of care.

Ecommerce businesses must make sure that all customers and prospects are attracted to the website (both from a web design and SEO standpoint) and can easily perform transactions.

In essence, the more people who are attracted to your ecommerce site, the higher chances there are for transactions to actualize. However, certain things have to be considered of the business is to realize this. Below we highlight a few ecommerce web design tips

Web Page Design

Ensure that your web pages are attractive to your customers and that the web design graphics and styling is relevant to them. In this case, the web design has to show product ranges in a broad and fast way to get the attention of people. It has to provide options to users such as contacts, images, and products reviews, among other informative segments apart from the shopping cart and pay options. This way, you will look more appealing than money-oriented.

Shopping Cart Functionality

The shopping cart has to be easily operated by even the newest users to ensure they can buy whatever they need. Many designers overlook ease of operation when making sophisticated designs. Buyers are likely to flee a complex online shopping cart for one that is easy to operate, even if the former offers better terms. It is thus vital to ensure you know the nature of the product and buying behaviors of the market, to design a shopping cart that works well on the web.

Web Design Clarity

Make sure all buttons are easy to understand and straight-forward for customers to know what to do. For example the "add-to-cart" button work faster than naming the same button "more information". This is an easier guide to users and the response becomes higher. Make sure the buttons are also visible, by using brighter colors and larger digits or letters.

It is also good to add complete information in just a singe button to avoid confusing customers and visitors or wasting their time with so much information. This way, more people are able to get to the end of the transaction without problems and faster. Where information is so much, ensure you guide users by categorizing such information for example services and goods sold in different lists.

SEO Friendly Web Design

The main trick behind ecommerce is the fact that you are dealing with buyers and not computers and search engines. This means that you will have to address customers as the first priority of the business and not just SEO. Make sure all the content is readable and that too much repetition is avoided. Many people bank on high repetition rates for availability levels in search engines to ensure their businesses stay at the helm. The problem with that is that readers get bored with so much repetition and could go away from your site.

Use links and avoid very long HTML codes as this makes the search a boring experience for the buyers. This information on design can be acquired from various online sites, for you to make comparisons and know what the best blend for your business is. Play it smart, stay at the top and still be easy on your customers and visitors at all times for success.

If you need help with web design and SEO for your ecommerce site, Peoria web design company OIC Group, Inc. has a high level of specialty in the ecommerce website design arena.

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Shopping Cart Optimization for Ecommerce Websites

online shopping cart and ecommerce website optimizationIf you have an ecommerce website, it is important that you refine your shopping cart to minimize shopping cart abandonment. Fine-tuning an online shopping cart for ecommerce takes time and a sound understanding of who your target market is.

Many consumer markets and buying process are different. Expensive products often require a more extensive checkout process to ensure customer confidence and security. However, lower priced goods can benefit from more express online shopping carts that offer faster checkouts in minimal steps.

Although shopping carts for ecommerce websites vary based on the latter consideration, there are a number of elements you may want to consider to optimize the online shopping cart of your ecommerce website. Below we offer a number of tips for online shopping cart and ecommerce website optimization.

Visual Ecommerce Enhancements

Improve your shopping cart by adding product thumbnail images next to the product name. The visual reminder ensures that customers do not forget what they have added to their shopping carts, which often leads to the removal of the items they cannot remember.

In addition to adding visual elements of the products already in a customer's shopping cart, the visual appeal of other related products that might complement their purchase is great way to get them buy more. Many effective ecommerce stores apply this strategy by noting that "you may also like these products" or "customer who bought that product, also purchased this." Be creative and use alluring incentives, even if they are small, low-priced accessories.

Also visually important is keeping the shopping cart and price total viewable on every page that the user is on. In this module or section of the web design, include the checkout button on each page of your website. Furthermore, attract return customers by having express checkout where they only need to login to shop and finalize an order.

Honest Shipping & Incentives

Offer free shipping at certain price points to attract customers. You should use this as bait by displaying prominent messages informing customers that there is free shipping if they spend a certain amount of money at your store.

If you have specific shipping charges in place, show them as early as possible during the checkout process. This brings you out as being credible, reliable, and honest. If your shipping charges are based on distance, ensure that visitors are able to calculate the charges without requiring them to enter a lot of information. Taking this concept one step further, you should also offer shipping time estimates. You can get these estimates from the parcel delivery company you are using.

It is important that you indicate the shipping method you are using. This is particularly helpful if you are using reputable parcel delivery services like US Mail, FedEx, and UPS. Improve your shopping cart by up-selling items. This means telling your customers that you have other products that might come in handy. You should, however, 'soft sell' so that you do not drive customers away or you do not confuse their checkout process.

Comparison Features

An important feature in any shopping cart is feature comparison. You could have a 'compare' link if you cannot provide all the relevant information in the page.

Really solid ecommerce stores will goes as far as including customer reviews as a comparison feature. This often the most trusted source of information for shoppers, so including legitimate reviews can help facilitate sales and instill greater confidence in your ecommerce store.

Avoid Shopping Cart Abandonment

If customers abandon shopping carts, email them and include discounts, coupons or other incentives to attract them back to your store. You should always show the stock you have (to spawn more immediate purchases if inventory gets low) and you should suggest items similar to what customers are adding to shopping carts. Include a 'save for later' button since not all customers buy the same day they add items to a shopping cart.

Consider having a live chat link and a prominent phone support number. Other important tips to improve your shopping cart are that you should show the different payment options early, you should submit form changes automatically, you should have a security and privacy reminder, and you should include a link to your exchange and return policy.

Do you have any ideas to enhance the shopping cart functionality of an ecommerce site? Give us your 2 cents in the comments section below.

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Best Practices Tips for On-Page SEO

If you want your ecommerce website to get ranked in the search engine results on a certain keyword phrase, on-page search engine optimization is a must. On-page SEO refers to the keyword optimization that is performed on the website itself, primary through its content.

The three content elements on a webpage that are most important for SEO are the Page Title, Meta Description, and On-Page Copy, or visible text. These elements are crucial when optimizing product pages or category pages for ecommerce SEO.

In this post, we are going to share with you some best practices tips for on-page SEO via these three content elements.

Page Titles

The page title tag refers to the title or 'main subject' of a site. It is the hyperlink that shows up in the SERP (search engine results page), just above the Meta description and the URL of the webpage. Page titles are also important because they inform users of the content that they will see on the website once they visit it.

For SEO, the page title is one of the major factors of establishing keyword relevancy for a webpage. It is thus important to write a well balanced page title that is both keyword friendly and user friendly. Below we outline several rules of thumb to follow when writing well optimized page titles.

1. Ensure that the title for each webpage is unique. On many ecommerce sites, particularly those on content management systems (CMS), it is easy to have automatically generated page titles that are consistent across the site. Be sure to customize and keyword optimized each page title for its respective webpage.

2. Use title tag to accurately describe the content of the webpage. This gives search engine users an honest idea of what the page is about, and is one of the reasons why a unique page title is key.

3. It is recommended that the page titles are somewhere between 60 and 70 characters long. Most search engine like Google will only display some many characters, so keep your titles tight and to the point.

4. In the title tag, always include the exact phrase match of your primary keyword target for that page, and as early as possible. This is very important for SEO and will maximize your potential to rank in the search results.

5. When separating keywords or phrasing in the page title, use basic characters like commas, hyphens, or clean pipes ('|') - avoid using special characters that can waste character space.

Meta Descriptions

Meta descriptions are short website summaries showing up below hyperlinked titles in SERPs. Meta descriptions simply describe webpages by embellishing a bit on what the title is about. Meta descriptions, like page titles, are not visible on the actual page, however they are still a very important element for on-page SEO.

On-Page SEO for Ecommerce

Meta descriptions are important because they help to tell visitors a little more of what a page is about. A good Meta description is is informative, expresses value, and will often times include a call to action. Below are some best practices tips while writing solid Meta descriptions with SEO in mind.

1. It is recommended that your Meta description are between 150 and 200 characters long. Stick to around 150 characters because Google and other search engine will only display about 160 characters.

2. Be creative and compelling with you descriptions. Include action words (call to actions) and really promote what is unique about this page (or product). Do you offer free shipping or any special promotions?

3. Like page titles, use your primary keyword target early in the Meta description. If you have room, try using a secondary keyword variation towards the end, but do this respectively and avoid keyword stuffing.

On-Page Copy

The on-page copy is what users read while browsing your webpages. It is thus important that your copy is unique and valuable to users. Writing fluff, generic copy will only diminish the quality of your website.

Writing well-optimizing copy is not easy. It is typically a balancing act of including some instances of your keyword targets, while still expressing creativity, value, and compelling users to take action. Not all of us are professional SEO copywriters, but there are a few key tips to keep in mind while writing on-page copy for SEO.

1. Strong tag (not bold) your keywords to let search engine spiders know that this specific phrase is a bit more important than others.

2. Use other content styling attributes like italics or underlining to express emphasis in you text. Whether your keywords are involved or not, these elements offer users a bit more stimulation when reading your site's copy.

3. Use blend of different headers. That is, logically make use of H1's, H2's, and H3's throughout your pages. Think of H1's as the primary title of a page, while h2's and h3's are supportive sub-headers. Include your keywords in these headers respectively.

4. Include your primary keyword target at least once or twice in the page copy. You do not need to keyword stuff, but mentioning your keyword target in the fist few lines of text is essential of SEO.

5. Depending on the nature of you page, try to write at least 200 words or more of content. The more valuable content you can offer on you pages, typically the more respect you'll gain from the search engines.

Well future optimizers, there you have it - A starter's guide to on-page website optimization. If you have any other ideas to share, we'd love to hear about them in the comments section below.

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A Simple Keyword Research Technique for Ecommerce SEO

Some of the most obvious insights are right before our eyes. One source of insights for doing keyword research is Google. Not the Google AdWords Keyword Tool, but Google search.

When you begin typing a search in Google, it starts offering suggestions. These suggestions are based on what other users are searching, and thus represent long-tail search trends.

Google for Ecommerce SEO Keyword Research

The art of ecommerce SEO is unique in that it's challenging to drill down on product-specific, long-tail keywords. That is, the very detailed phrases that people search when trying to find specific product. Using the search suggestions feature that Google provides is great way determine these phrases.

The trick to doing this keyword research technique is to test multiple 'starters.' In the image above you can see the keyword search started with 'mens new balance...' We can immediately tell that the 993 model is popular choice. If we flip our search, we can gather even more insights.

Keyword Research for Ecommerce SEO

By modifying our 'starter' phrase to 'new balance shoes mens...,' we learn that the 621 and 881 models are both common searches. These keyword insights can further help us with our ecommerce SEO strategy.

Although this tip works best for ecommerce SEO's, the possibilities for using this research technique applies to all types of keywords.

The Google AdWords Keyword Tool is also an essential resources for search engine optimization, however sometimes the long-tail insights are limited. That's where easy techniques like these come in to play.

If you're interested in learning the best practices of using the Google Keyword Tool, check out this video on SEO Keyword Research. This will show you the way to using Keyword Tool most efficiently.

Use a combination of tools and be creative and logical with your research and SEO efforts. Rank on.

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The Mind-Set for Good Ecommerce Landing Pages

The landing page/lead capture page is a Web page where visitors who click on a link or an ad to your website first land. This is the face of your ecommerce website and it is therefore important that you optimize it.

Ecommerce Landing PagesOptimization of landing pages for ecommerce should be focused on high traffic generation, but more important is a high conversion rate. Optimization of the landing page must be accompanied by testing since it is only through testing that you are able to determine what needs to be done. The optimization and testing of ecommerce PPC landing pages is not rocket science, but there is demand for an expert hand because there is need for knowledge in different fields, among them copywriting, math, Web design, and usability.

You must however, never forget that the purpose of the optimization is trying to influence buyers’ behavior. Human nature remains constant. A framework that describes stages of customer behavior and interests was pioneered by Elias St. Elmo Lewis back in 1898. The same concepts are still in use today. The 4 stages in the framework that describes the stages of customer behavior and interest are commonly referred to as AIDA. They are:

1) Awareness

2) Interest

3) Desire

4) Action

There should be a great deal of continuity and logic in the landing page decision making model so that the progression of the visitor is properly supported through all the steps. None of the steps is optional and they should be done in sequence. This however, does not mean placement of equal emphasis on each step.

AIDA applies to different time frames and scales of tasks. A potential customer may interact with a site several times before making the final decision. The other extreme is short-duration and small-scale micro tasks that take a few seconds only.

Visitors should be given what they want. Define key user roles and classes and define the most important conversion tasks for the different classes. For conversion actions that have long delays, mechanisms recording the progress of the visitors must be put in place and the visitors should be restarted from where they reached when they return.

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Natural Link Building for Ecommerce SEO

The practice of link building is essential for any search engine optimization (SEO) campaign. Due to the immense SEO potential of building backlinks, many ecommerce SEO practitioners have employed some rather sketchy and unethical tactics to establish link popularity (or off-page website authority.)

Penguin & Over Optimized Backlinks

As a result of these black hat link building practices, Google has counteracted these issues by releasing an update to its search engine algorithm called "Penguin." The Penguin update is designed to target websites that have too many over optimized backlinks. In other words, Google may penalize (and knock the rankings) for websites that have a backlink portfolio that's clearly the result of SEO link building.

Optimized backlinks are links pointing a website with a keyword target used as the link's anchor text (or link text.) Where a natural backlink would have the anchor text of a URL (.com or .org) or a call to action phrase (e.g. "click here" or "learn more,") an optimized backlink would have an obvious keyword phrase (e.g. "men's New Balance shoes for sale".) There are also semi optimized backlinks which have a portion of the keyword target used in the anchor text, however not in the form of exact phrase match.

The websites that are being penalized by Google are those with an overwhelming majority of optimized backlinks. As a result, Google's Penguin update has shaken the SEO profession and many well-ranking websites have plummeted.

It is now more important than ever to build links in a natural manner when optimizing an ecommerce website. In essence, the perspective to have while doing this is to ensure that your backlink portfolio has a blend of natural and optimized anchor text, and that your links come from various sources.

Diversify Your Anchor Text Profile

Natural Link Building for Ecommerce SEOTo build a more natural backlink portfolio, there should be a high degree of link diversity. This includes both the sources of the backlinks as well as the links' anchor text profile.

Before the Penguin update, most ecommerce SEO experts would heavily utilize exact phrase match anchor text to build highly keyword targeted rankings in minimal time. Yet now, the link building approach diversified with various other forms of anchor text.

Some ways in which you can diversify the anchor text profile of your backlinks includes using:

* a portion of the product or brand name (semi-optimized)

* images as links (natural)

* synonyms or related phrasing (semi-optimized)

* action words like "click here" (natural)

* simply the URL of link's destination (natural)

Spread Your SEO Backlink Sources

Website's involved in ecommerce SEO can further diversify and naturalize their backlink portfolio by utilizing a blend of link types. This may include a blend of contextual links (backlinks found in the body copy of an article or blog post), image links, blogroll links, and so on.

In addition to the type of link, the source of links is also a major consideration when building links for ecommerce SEO. This may include a mixture of high and low authority blogs (based on Google PageRank), articles, press releases, affiliate sites, forum posts, tweets, and other natural sources.

The key to creating a natural looking link portfolio is keep in mind the keyword relevancy. If you have an ecommerce website that sells shoes, but most of your links come from blog posts about hair loss, the nature of those links is far from natural. Google is smart and can recognize the contextual relevancy of your backlinks. For this reason, ensuring you build links from quality, relevant sources is important.

Natural Link Building Tips for Ecommerce SEO

By now you should be aware of the nature of backlinks and how they influence the practices of SEO. Below we provide some ecommerce link building tips for SEO. These ideas are designed to help you sharpen your perspective on the new best practices of SEO link building.

* Social Signals - Although social signals, like Facebook likes, Re-Tweets, and Google +1's, may not directly impact rankings, they give your content natural credit. In the eyes of Google, when your link-infused content is socially shared and appreciated by real people, the link quality is greater. Be sure to share your blog posts, articles, and other forms of link-oriented content. This will also force you to keep quality control in mind.

* NoFollow Links - Even though NoFollow links are not quite as powerful as DoFollow links for ecommerce SEO, they help to diversify your backlink portfolio for a more natural look.

* Blogrolls - Use the blogroll section strategically for ecommerce SEO link building. Instead of linking directly to your product pages, try linking to other web properties (that contain links) to spread PageRank. For instance, if you a blog with a PageRank of 6 and another blog with a PageRank of 1, you could try linking from the PR6 to the PR1 to help the PR1 grow higher.

* Directory Listings - The web is filled with various online directories. Some have a very niche focus for ecommerce, which is ideal for ecommerce optimization. Seek out quality directories and build your profile as thoroughly as possible. The backlink provided in profile listing will not have tons of authority, but will still help make your backlink roster look more natural.

* Guest Blogging - If you don't have many link building sources, or would like to further diversify your backlink portfolio, guest blogging offers a great solution. In this context, you can inquire to other blog owners about writing a post for their blog. By doing this, you can set terms with the blog owner to allow you include a couple backlinks to your website.

Although these forms of link building for ecommerce SEO are not the most powerful, they will certainly help to make your backlink portfolio all the more natural. Also be sure to include various forms of link types as well as anchor text. If you have any ideas or tips you'd like to share, please let us know in the comments section below.

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3 Keyword Research Tools for Ecommerce SEO

Keyword optimization is one of the most effective ecommerce SEO (search engine optimization) techniques, especially at the product page level. A product-focused keyword phrase is specific in how people find the exact items they're are looking for. However, it is sometimes difficult to determine the exact keywords that you should be using for your ecommerce SEO efforts.

Keyword Research Tools for Ecommerce SEOIn short, keyword optimization means using the right keyword, having the right keyword density, and using the keyword in appropriate places on the website. Before you do such SEO for ecommerce, you need to pinpoint the right terms.

If you want to have a good keyword, you need to do keyword research. This is basically the process of trying to figure out the most appropriate keyword for your specific requirements. There are several tools that will help you with keyword research. Note that these tools do not eliminate the requirement for keyword research. They simply help you determine what is working for your competitors so that you can make informed decisions.

The ecommerce SEO tools herein are free of charge. Some of them have paid options, but only the free features are detailed. Take advantage of what these tools have to offer to maximize your ecommerce SEO efforts.

KeywordEye

You can get this tool through keywordeye.co.uk. It is default to UK’s Google since its developers are based in the UK. This means it will be necessary to change the default to Google U.S. if you are in the U.S. There are also options for other countries.

• With the free version of KeywordEye, you will be limited to only 100 keywords. This means the tool is not a substitute to keyword research, even if it will give you helpful ideas.

• The tool can “order” cloud visualization in returns. This is by search volume or by AdWords competition.

KeywordSpy

You could get this tool through www.keywordspy.com. Keyword Spy, as the term suggests, allows you to “spy” on your competitors’ keywords.

• The Domain spy feature stands out in the free version of this tool. All you should do is type in the domain you want into its search box, ensure that the radio button reads “domains”, and do the search. This gives you information on how much the domain spends in paid searches, the keywords your competitors are spending money on, and who these competitors are, among other information.

• The tabs at the top of the website work. You are restricted to between 10 and 20 results per tab with the free trial.

• You can export any list into Google Spreadsheets, CSV, or Excel. The Bonus! Export feature is restricted in the free version.

• You can see both paid competitors and organic competitors side by side in the competitors tab.

• You will get the keywords with the greatest cost-per-click change using the “Top Lists” page.

• The Keyword Spy’s add on is arguably the best feature of the free version.

SEMRush

This keyword research tool is available through www.semrush.com. The tool’s free option is unlike the free options of the other tools in that the data is almost as useful as what you would get in the paid option. The only differences are more in-depth analysis on keywords, which can be beneficial for your on-page SEO efforts.

• There is a metric for the results numbers in Google’s SERPs (search engine results pages). This is simply the number of searches done for a particular keyword on Google.

• The “related keywords” is also effective.

Other Paid Tools for Ecommerce SEO

It goes without saying that you will get the best data with paid tools. Some of the best in the industry that you could subscribe to are:

• Wordtracker

• Adgooroo

• SpyFu

• Compete.com

• KeywordDiscovery

Start using these excellent tools for SEO and website optimization. They can help to ensure that you choose and optimize for the right keywords for ecommerce search engine optimization (SEO).

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Tips to Enhance Your Ecommerce Pay Per Click (PPC) Advertising

Pay Per Click advertising is powerful form of online marketing for ecommerce sites. Ecommerce PPC enables online retailers to advertise their products in very targeted and precise manner. And although some keyword categories are highly competitive in the paid search playing field, employing the right ecommerce PPC strategy can be a highly profitable endeavor.

Ecommerce Pay Per Click (PPC) Advertising Before starting an ecommerce PPC campaign, it is critical to have specific metrics defined for which you'll measure the success of the campaign. Your initial efforts should focus on goal creation and how you intend to measure the success of those advertising goals. So whether your goals are to capture new website visitors or generate more sales conversions, know exactly how you'll measure success is an important consideration.

Determine the Break-Even Point

The greatest factor in deterring the success of your ecommerce PPC efforts is pinpointing the break-even point of your investment. Two important metrics that you'll want to focus on for break-even are cost-per-click and cost-per-conversion. These metrics define how much you spend versus how much you're making.

Market Research & Immersion

Another great way to improve your ecommerce Pay Per Click advertising strategy is research and learn all that you can about your target market. PPC advertising enables marketers to reach a very precise market since the marketer is control of which keywords trigger the ad.

If you are well aware of the search behaviors of your target audience, you better minimize your PPC expenditure and save on advertising costs. To learn more about specific market segments, thorough market research is essential. One way in which you can conduct research is assess the demographic data of you ecommerce sales. This will enable you to employ more targeted advertising strategies which are very powerful of Google display advertising.

It's also very important to consistently split test ads and track how different creatives and concepts are working. Once you have learned which ad variations are performing the best you can constantly refine and build upon the techniques that are working the best.

Managing & Improving Your Ecommerce PPC Advertising

By improving the quality and effectiveness of your ecommerce PPC ads, not only can you improve your CTR (click-through rate) but the quality scores of your ad groups can also potential rise. Take the time needed to perform good content experiments and build the best presentation you can for you market.

To best manage an ecommerce PPC campaign, create a solid plan and establish the PPC ad groups you will use to run your ads. When doing keyword research, segment keyword groupings in very tight and highly relevant categories. Once you have broken apart your keyword list into related groupings, you'll be able to write a targeted ad (or multiple ads to split-test) for each ad groups.

Lastly, don't become too overwhelmed by the fierce competition of big budget advertisers. Focus on carving your very unique ecommerce niche and improving your efforts. There are a number of online resources that can offer great advice on how to reap the greatest profits from your ecommerce PPC services. Additionally, allocate a budget for ongoing education and learning. Pay Per Click advertising has a very steep learning curve (using Google AdWords) so you should be well versed on how to execute essential functionality.

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7 Tips to Optimize Your Ecommerce Site for More Conversions

The practice of ecommerce search engine optimization (SEO) is paramount for online stores because it helps to bring in much need traffic to stay afloat. However, what's more important than just traffic is making sales conversions. With so many buying options for consumers and tons of competitors in ecommerce SEO and PPC, conversion optimization is key for ecommerce sites in today's digital age.

Ecommerce SEO Conversion OptimizationEcommerce conversion optimization refers to the processes of testing, analyzing, and implementing the many aspects of a website that contribute to a sales funnel, or how a visitor interacts with the website. In essence, conversion optimization is the icing on the SEO cake, and is perhaps one the best investments for ecommerce sites. Below are 7 powerful tips to optimize your ecommerce site for more conversions.

Optimize Your Acquisition Channels

Optimizing acquisition channels is very critical if you want to better understand the value of your conversions and where most sales are deriving. Here you'll want to look into Google Analytics to see where your customers are coming from. You should then delve deeper into top-content pages and see where this traffic is going after it lands on your website. This will enable you to become more aware of the acquisition channels that offer the greatest profits.

Create and Share Quality Content

Quality, value-driven content is king when it comes to ecommerce SEO and conversion optimization. Your content should be highly relevant to your target market, as well as what you offer on your ecommerce site. The best utilization of content stems from content marketing (sharing your good content to build your brand and inbound traffic to your website) and link building (using the content you publish as a means to build quality links back to your ecommerce website.)

Be Empathetic

Empathy is simply understanding or feeling the emotions and mind-set of another person or group. Sense the perspective of your target market by putting yourself in your customers’ shoes. This will help you appreciate the true nature of what they are looking for. It will also help you pinpoint the weaknesses and opportunities of your site to address their needs. Start on one of you landing pages or high traffic inside pages, and imagine you are a potential buyer. How can you optimize the conversion funnel to make sales most efficient?

Generate Social Hype

Generate social hype through social media, professional affiliations, testimonials, reviews, contests, and giveaways. Not only will this generate popularity and magnify your ecommerce seo efforts, but these social strategies help create trust in customers and often leads to more sales conversions.

Focus on Search

Focusing your ecommerce marketing efforts on search (SEO and PPC) is key, for this is the greatest form of web traffic, aside from social media and affiliate marketing programs. There is no better form of search engine marketing, so use both organic SEO for ecommerce sites, along with Pay Per Click advertising, to create synergy and maximize your search exposure. For SEO, focus on the keywords that are driving the most conversions via PPC. For PPC, test the waters relentlessly, but keep in mind the competitive nature of some keywords.

Analyze Your Competitors' Strategies

Try using the ecommerce SEO and PPC strategies that your competitors are using, especially those ecommerce sites that have a strong web presence. If you have a truly successful competitor, try adopting there ecommerce SEO strategies. Similarly, try using ecommerce PPC strategies that seem to be working for your competitors. This may include the use of Ad Extensions in Google AdWords or setting up a Google Merchant account for product listings.

Leverage Your CRM Data

Conversion optimization can further make an impact when you know who it is you are targeting. You can pinpoint individuals through CRM data, if available. This enables ecommerce marketers to exploit very powerful PPC strategies like remarketing via the Google Display Network.

Conversion optimization for ecommerce sites must also take into consideration the website's design, product pages, and shopping cart functionality. Take your time and address only one component at a time. The process can get overwhelming, but each piece of the puzzle will contribute to greater results in the end.

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Blog Tags

Ecommerce Resources

Ecommerce Times

Ecommerce news and information about E-marketing, social media, and more.

Ecommerce Site Audits by Click Centric SEO

Company offering SEO and Internet Marketing services for Ecommerce Websites.

SEO-friendly Website Design

Whether for large ecommerce websites or small business sites, here you can find solutions for SEO-friendly web design services.

Google Maps Optimization & Marketing

Yes, also applicable to ecommerce stores, see local SEO strategies and news to help businesses craft successful Google Maps marketing campaigns.

Web Presence Optimization Strategy Guide

Take your SEO and web marketing efforts to the next level with web presence optimization, and this profoundly awesome strategy guide.

Best Practices of Backlink Building

A highly informative Squidoo lens that outlines 3 best practices techniques for "white hat" SEO link building for websites.

Righteous Business Blog

Explore a blog that is dedicated to righteous business practices. Find inspiring ideas, industry examples, and insights to improve your business.

Website Optimization Company

More than just SEO, this website optimization company takes into consideration the critical elements that help to convert users after they land on your webpages.

SEO Copywriting Blog

Learn SEO copywriting tips for ecommerce sites. Ensure your product pages are keyword relevant and compelling to customers.

Pay Per Click Optimization Strategies

Know these strategies for Pay Per Click advertising and PPC optimization. They are highly valuable for ecommerce marketers.

Choosing an Optimization Company

This is a great article on what to consider when shopping for a SEO specialist or website optimization company.

Local Traverse City SEO Guide

The ultimate how-to guide on doing local SEO, specifically if you operate a northern Michigan business

Ecommerce SEO Services

Find information, resources, and services for ecommerce search engine optimization, such as link building, content marketing, and more.

Small Business Ecommerce Tips

This is a  great article that provides tips for small business ecommerce sites trying to compete with big-budget goliaths. 

Sweet Tumblr on Website Optimization

Awesome blog that shares tips, strategies, and resources on SEO and website optimization

SEO Tips for Ecommerce Sites Blog

A great blog dedicated to sharing SEO tips and strategy insights specifically for ecommerce sites.

Epic Entrepreneur Blog

An insightful blog that offers creative ideas for entrepreneurs and business owners.

All Things SEO Blog

Personal SEO Blog with Tips, Strategies and Insights on All things related to SEO.