Keyword optimization is one of the most important factors in any ecommerce SEO context. Also known as on-page SEO, the keyword optimization process involves making a website's pages relevant on certain semantics in order to establish on-site relevancy for those keywords. This is done through the content of website's title, meta data, page copy, and linking.
Coming up with the right keywords and keyword phrases to target is a very important decision. If you do not make the effort to do research, chances are that you will end up with keywords that are of no benefit to your SEO campaign.
One of the best options is to use ecommerce PPC (pay-per-click) to test prospective keywords for SEO. The use of PPC for ecommerce SEO testing is not only reliable, but it is also one of the most cost effective methods of testing keywords (this because ecommerce SEO is often a long-term effort, as opposed to PPC which is almost immediate.)
Google is the most popular search engine in the world. You could use it for your PPC campaign through Google AdWords whereby you pay whenever somebody clicks on one of your links. To test keywords, simply use different keywords in your Google AdWords campaign. For the PPC testing of keywords to be effective, you must track the campaigns. Determining how much money you are spending vis-a-vis what you are getting in terms of sales/leads is the only way you will be able to rank the keywords in terms of their effectiveness.
You could do the tracking using Google’s conversion tracking software. You could implement the code where customers compete and submit inquiries, where customers sign up for a particular service, where a sale is made, and in other similar places using the software. Through the software, Google records transactions against keywords that generate the sales/leads.
Using Google’s conversion tracking software together with your Google AdWords campaign allows you to find the keyword phrases that lead to high traffic volumes. It also helps your ecommerce SEO team to determine the keyword phrases that result in conversion.
Using PPC campaigns to select your ecommerce SEO keywords is advantageous in that you will always be in control. You get to determine the amount you will use for the PPC campaign and how long the campaign will run. You will achieve results faster than you would with other methods of selecting SEO keywords. You also get unparalleled convenience since you do not have to man the PPC campaign once it gets started.
Come up with a short list of effective keyword phrases. Next, determine their competitiveness. This will help you understand how long it will take for you to get a high ranking in search engine results pages (SERPs). Competitive keyword phrases are great, but note that it will take a lot longer for you to start seeing results in SERPs. The choice depends on your particular needs.
Consider running your ecommerce PPC campaign alongside your SEO targeted keyword phrases as the experimenting allows you to find a winning formula that is ideal for your particular business. Avoid the temptation of doing what other businesses are doing because all businesses are different.continue...
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