Some of the most obvious insights are right before our eyes. One source of insights for doing keyword research is Google. Not the Google AdWords Keyword Tool, but Google search.
When you begin typing a search in Google, it starts offering suggestions. These suggestions are based on what other users are searching, and thus represent long-tail search trends.
The art of ecommerce SEO is unique in that it's challenging to drill down on product-specific, long-tail keywords. That is, the very detailed phrases that people search when trying to find specific product. Using the search suggestions feature that Google provides is great way determine these phrases.
The trick to doing this keyword research technique is to test multiple 'starters.' In the image above you can see the keyword search started with 'mens new balance...' We can immediately tell that the 993 model is popular choice. If we flip our search, we can gather even more insights.
By modifying our 'starter' phrase to 'new balance shoes mens...,' we learn that the 621 and 881 models are both common searches. These keyword insights can further help us with our ecommerce SEO strategy.
Although this tip works best for ecommerce SEO's, the possibilities for using this research technique applies to all types of keywords.
The Google AdWords Keyword Tool is also an essential resources for search engine optimization, however sometimes the long-tail insights are limited. That's where easy techniques like these come in to play.
If you're interested in learning the best practices of using the Google Keyword Tool, check out this video on SEO Keyword Research. This will show you the way to using Keyword Tool most efficiently.
Use a combination of tools and be creative and logical with your research and SEO efforts. Rank on.continue...
The importance of website optimization has gained prominence with the increased number of online businesses and with more people relying on the Internet for information. The need for optimization has been majorly to beat the competition and get to direct traffic to the website.
Website optimization thus basically refers to the strategies and means used to increase visibility online and get higher page ranks amongst the major search engines. This stems from the fact that with many people browsing online for information and looking where to purchase products and services, only those sites easily accessible and traced will attract traffic and eventually result in higher sales.
Website optimization involves a unique mix of techniques that have to be all successfully executed to guarantee desired results. With the high competition in ecommerce marketing, it is important for any business to master the basics of website optimization. Important aspects to consider include the following:
On-page optimization refers to the strategies employed on the web page. They include the title, tags, articles on the website, the keywords used and the choice of URL. It also includes the design of the webpage. The important guiding principles are three. As for the tags and the keywords, they should be well placed to ensure you attain a higher rank and that the search engines can actually get the keywords you want to project. As for the content, while it should be rich and well optimized, remember content is nowadays part of optimization. It should be relevant and informative to the target audience. The design of the webpage should also be attractive and matching to the products or industry. The pages should load easily and be interactive and share features.
Off-page optimization refers to your efforts elsewhere to enable you gain increased online visibility and improve your rank on the search engines. The most common method is to have quality backlinks to your page. There are several methods involved here. First, there is the ethical gathering of links from relevant sites leading to your site. Relevant respectable sites give you quality links which not only provide you with visibility but do much to improve your search engine ranking. There is also the writing of articles and submitting them to directories; these have your links and help you establish your credibility as an informative source.
With the emergence of social media as a powerful communication tool, it will be detrimental to ignore it in your website optimization attempts. You will need to have accounts in the popular social media sites where most of your clients are. Aside from being a source of back links, you get to interact with your consumers and it can also be used for customer care. You would need to have a blog for your site; this creates an interactive channel and allows you more space for promotion and increased visibility. For maximization of social media you should add share features and enable the clients to purchase from their favorite social sites.continue...
There several techniques that a SEO company can use to increase the visibility of its webpages within search results. There are methods that search engines recommend as part of good design and others that are not approved.
Basically search engines try to minimize the effects of the disapproved methods while encouraging the use of the conventional techniques. These methods are categorized as:
A technique is considered as white hat if it follows the search engine's guidelines without engaging in deception .Although search engine rules are not written down there are certain regulations that should be followed. White hat SEO methods seeks to follow guidelines that conform to guidelines set down by search engines but also ensures that the content searched and indexed is the same as what the user sees.
Basically this technique attempts to create content for users and not for search engines. They also make the content easily accessible to spiders unlike trying to trick the algorithm from its main purpose. In many ways white hat is the same to web development that improves accessibility however both are not identical. Results produced by this technique tend to last longer unlike using other methods that may get you banned when search engines discover such illegal techniques.
These are techniques that attempt to boost rankings using methods that are frowned upon by search engines including deception. Black hat methods uses hidden text, this can be text that is colored differently to the background or position off the screen. Black hat also uses a different method by giving a different page depending on whether the page is requested by a search engine or a human visitor, this technique is commonly referred to as cloaking. Black hats are known to hack into people's websites and using spam content.
A SEO company can be penalized when it is discovered to be using these techniques. This is done by eliminating or reducing its listings from databases. Penalties can be applied automatically by the search engine algorithms or manually by reviewing the site.
These are strategies that are riskier compared to white hats. Grey hat uses a set of SEO techniques that closely resemble white hat. They abide by the rules set by Google, this enables them to escape being scrutinized which gives them the leeway to manipulate rankings. They achieve this by exchanging or buying links to improve site rank at a medium speed.
SEO is not always the most appropriate strategy for every site as there are other marketing methods that are also effective although it depends on the goals of the operator. Successful internet marketing may also be hinged upon establishing high web pages to engage and persuade. Analytics programs can also be set up to enable site owners to evaluate results and improve the rate of a site's conversion. This is particularly important for ecommerce SEO campaigns.
Google performs regular updates every year, this is why it is important for every SEO company to play by the rules and practice SEO strategies that benefit your website in the long term. If you abide by the rules and regulations laid down your website will grow naturally and make great connections in the process.
This article was written by the advocates of ClickCentric SEO, a professional ecommerce SEO services provider. Learn more and receive a free ecommerce SEO audit by visiting ClickCentricSEO.com.continue...
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