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7 Tips to Optimize Your Ecommerce Site for More Conversions

The practice of ecommerce search engine optimization (SEO) is paramount for online stores because it helps to bring in much need traffic to stay afloat. However, what's more important than just traffic is making sales conversions. With so many buying options for consumers and tons of competitors in ecommerce SEO and PPC, conversion optimization is key for ecommerce sites in today's digital age.

Ecommerce SEO Conversion OptimizationEcommerce conversion optimization refers to the processes of testing, analyzing, and implementing the many aspects of a website that contribute to a sales funnel, or how a visitor interacts with the website. In essence, conversion optimization is the icing on the SEO cake, and is perhaps one the best investments for ecommerce sites. Below are 7 powerful tips to optimize your ecommerce site for more conversions.

Optimize Your Acquisition Channels

Optimizing acquisition channels is very critical if you want to better understand the value of your conversions and where most sales are deriving. Here you'll want to look into Google Analytics to see where your customers are coming from. You should then delve deeper into top-content pages and see where this traffic is going after it lands on your website. This will enable you to become more aware of the acquisition channels that offer the greatest profits.

Create and Share Quality Content

Quality, value-driven content is king when it comes to ecommerce SEO and conversion optimization. Your content should be highly relevant to your target market, as well as what you offer on your ecommerce site. The best utilization of content stems from content marketing (sharing your good content to build your brand and inbound traffic to your website) and link building (using the content you publish as a means to build quality links back to your ecommerce website.)

Be Empathetic

Empathy is simply understanding or feeling the emotions and mind-set of another person or group. Sense the perspective of your target market by putting yourself in your customers’ shoes. This will help you appreciate the true nature of what they are looking for. It will also help you pinpoint the weaknesses and opportunities of your site to address their needs. Start on one of you landing pages or high traffic inside pages, and imagine you are a potential buyer. How can you optimize the conversion funnel to make sales most efficient?

Generate Social Hype

Generate social hype through social media, professional affiliations, testimonials, reviews, contests, and giveaways. Not only will this generate popularity and magnify your ecommerce seo efforts, but these social strategies help create trust in customers and often leads to more sales conversions.

Focus on Search

Focusing your ecommerce marketing efforts on search (SEO and PPC) is key, for this is the greatest form of web traffic, aside from social media and affiliate marketing programs. There is no better form of search engine marketing, so use both organic SEO for ecommerce sites, along with Pay Per Click advertising, to create synergy and maximize your search exposure. For SEO, focus on the keywords that are driving the most conversions via PPC. For PPC, test the waters relentlessly, but keep in mind the competitive nature of some keywords.

Analyze Your Competitors' Strategies

Try using the ecommerce SEO and PPC strategies that your competitors are using, especially those ecommerce sites that have a strong web presence. If you have a truly successful competitor, try adopting there ecommerce SEO strategies. Similarly, try using ecommerce PPC strategies that seem to be working for your competitors. This may include the use of Ad Extensions in Google AdWords or setting up a Google Merchant account for product listings.

Leverage Your CRM Data

Conversion optimization can further make an impact when you know who it is you are targeting. You can pinpoint individuals through CRM data, if available. This enables ecommerce marketers to exploit very powerful PPC strategies like remarketing via the Google Display Network.

Conversion optimization for ecommerce sites must also take into consideration the website's design, product pages, and shopping cart functionality. Take your time and address only one component at a time. The process can get overwhelming, but each piece of the puzzle will contribute to greater results in the end.

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6 Tips to Optimize Your PPC Campaign

Optimize PPC CampaignToday, numerous businesses are seeking to reach out to their target audiences online through paid mediums like PPC. Successfully managing a PPC campaign can be very effective for a business that is launching a new product, a small company trying to reach a specific market, or an enterprise level ecommerce store.

The one thing that these businesses are focusing on is connecting to a large number of their target customers online within the shortest possible time. This can be fulfilled by launching and optimizing a PPC campaign. In order to yield meaningful results in your PPC campaign within a short duration, make use of the PPC optimization tips mentioned below.

1. Incorporate changes to improve your ad copy text: In order to successfully optimize your PPC campaign, you should twist the AD copy text to improve its effect on target customers. You can do this by creating a list of the main services or products, which are unique to your business. You should also make sure the right keywords are used in the ad title or text. Create a distinction from other ads by capitalizing your URLs. You may decide to come up with a number of ad variations (2 or 3) so that you can identify the one that works best. Make sure your ad copy communicates the best offers directly to your target customers. You can use phrases like free shipping. Finally, pay attention to your call to action. Phrases like shop now or buy now, yield the best result.

2. Keyword selection: Avoid generic terms and target those keywords that are very specific to the product or service you offer. You should also avoid using broad keywords. Always get the search term reports to understand which keywords lead to higher conversions so that you can add them to your list. From this PPC keyword report, you can get information on the wrong keywords, which were not yielding any results so that you can eliminate them from your list.

3. Keyword insertion: Use the dynamic keyword insertion. For instance, {KEYWORD="WOMEN BOOTS"} will show each letter of your keyword in upper case. You can insert your keywords dynamically which helps in boosting your quality score. Remember that, with a high quality score, your listing can rank higher in the PPC results for less cost per click.

4. Focusing on the quality of your landing page: Select the right landing page by ensuring that it matches to your ad copy. You can target your homepage or any other page within the site but make sure the information in that landing page is what has been described on the ad copy. High quality landing pages should load faster (in around 10 seconds); have minimal links to avoid confusing visitors and provide brief sign up or registration requirements.

5. Make use of ad extensions: In case you are using Google ad words, consider using ad extensions to maximize PPC results. The extension provides additional information in your PPC ad. They are basically 5 types of ad extensions. These include location extensions, sitelink extensions, call extensions, product extensions and social extensions.

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3 Essential Ecommerce PPC Strategies Using AdWords Ad Extensions

Adwords Ecommerce PPCIf you've created a Google AdWords PPC campaign to advertise your ecommerce site, you should definitely be using the ever-powerful Ad Extensions.

Ad Extensions are simple and free enhancements that can make your PPC ads appear more prominent and alluring to search engine users. And because ecommerce PPC advertising is often times very competitive, it's almost essential that you use Ad Extensions to improve the quality and interaction of your ads.

Although there are a number of different Ad Extensions you can use, in this short post I will share with you a few strategies that are specific to ecommerce PPC. These tips will help you get the most out of your PPC expenditure.

3 Ecommerce PPC Tips Using Ad Extensions

  • Use the SiteLinks Ad Extension to include product-specific links within ads targeting more broad-based keyword searches. For example, you can have SiteLinks to the top selling models of Saucony running shoes (e.g. "Saucony Progrid Guide 6") in an ad that's bidding on brand keyword searches like "Saucony Running Shoes for Men".
     
  • If you run an ecommerce site that also has a tangible, retail store that people can visit, leverage Location Extensions for address information to be shown in your ads. This is a powerful way to compete with big-brand ecommerce sites.
     
  • Take advantage of Social Extensions to show ecommerce brand credibility and social authority. In the ad, this extension will display how many Google +1's your Google Plus page has earned. This promotes great trust in shoppers who find your ad socially endorsed by other people.

Want more ecommerce PPC tips and strategies? Stay tuned to Web Ecommerce Solutions for more insights to come.

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5 Social Media Marketing Tips to Support Your Ecommerce SEO Strategy

ecommerce seo socialWhen it comes to the effectiveness of internet marketing, the majority of ecommerce marketers would still concur that SEO doesn't just provide the best way to drive targeted traffic to a website, but SEO is also the best and most efficient.

In other words, when you consider things like money and time spent, Google is still the most liked way to attract new customers on the internet, despite the social media explosion that has become such an important thing in the past few years.

So, will that mean you can afford to ignore your own social media profiles to focus on ecomerce SEO? Absolutely not. In fact, if your ecommerce marketing campaign doesn't have a social media component, then you're actually doing the work wrong.

It really comes down to this: although ecommerce SEO is vital, it doesn't mean you should disregard social media. Good social content has the power to help you in your SEO, and vice versa.

5 Social Medea Strategies That Aid Ecommerce SEO

1. Use a Vanity URL

A vanity Web address for each social media site enables you to easily optimize your websites for organic search. If possible, every URL should contain your company name. If you have a common company name, the URL you want might already be taken, so attempt to add your location to the URL, for example: facebook.com/mikeplumbingequipment.

Try to achieve maximum similarity between your various social media URLs. This not just helps consumers find your ecommerce store online, but it also creates uniformity between all your disparate webpages across the Web.

2. Complete the "About" Section

If you want to get SEO benefits from the social media profiles you have, it is important to provide more relevant information about your business. It's important to optimize the areas in your site where people expect you to discuss yourself, like in the "About" section of a social networking site.

The "About" section for every site should accurately explain what your business is. Be sure to include two or three company keywords you think your customers will use when looking for your ecommerce store's products. You can use Google's key word tool to look for keywords with a decent search volume, but relatively reduced competition. If your social media website allows it, include a hyperlink back to your business website, which will help create inbound links to your website as well as boost rank in search engines.

3. Add Geo-Targeted Key Phrases

Most of your target consumers are likely looking for a business like yours within a specific geographic region. That means it's important to include geographical markers in your descriptions, like your physical address as well as the cities or even neighborhoods you provide service to. You can include local SEO keywords in content material focusing on your ecommerce store, event listings, or special deals.

4. Create Content That Can be Shared

Social messages on your Google+ and Facebook pages have a big effect on the ranking of your social media pages. In addition to adding content on your static pages, create content material that has the ability to engage your target audience, such as images, videos, infographics, special offers and events that your fan base will likely share.

The more your followers and fans interact with you on the web, the more authority you get within each social networking website. Major search engines give high importance to this authority when figuring out the ecommerce SEO keyword rankings for your social media page.

5. Regularly Post Clean and fresh Content

Search engines favor websites that deliver fresh as well as updated content. Posting regularly and frequently to all your social networking sites will help them to rank on search engines like google. Actively responding and posting on your social media pages will not only help them in search, but it will even keep your audience engaged.

It's important to monitor your own social posts and evaluate their results. This will help you figure out the times that work best for your company on each platform. For instance, many businesses see success on Facebook when they post 5 to 10 times per week, however posting more than 7 times in a week created a 25 percent reduction in interaction rates, according to one study. On Twitter, you can test using hashtags, which provide a Twenty one percent increase in engagement if you use a maximum of two per post.

Search engines consider many elements when ranking your social networking sites organically. With these tips, you'll have the ability to increase the chances of customers discovering your pages when they search for your type of business online. For more insights about ecommerce SEO strategy, visit Click Centric SEO for a free ecommerce audit. They are one of the most honest and experienced ecommerce SEO service providers in the profession.

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Amazon SEO for Ecommerce: Tips for Top Product Lising Rankings

Amazon SEOSEO for ecommerce is essential for any online store looking to sell products. If you're in online sales (or doing marketing for ecommerce sites,) then you know how important it is to get ranked in popular search engines such as Google, Yahoo, and even YouTube. Given the sheer number of competitors that never stops growing, getting your website ranked in the top results of these search engines can be very hard.

Fortunately, there are other alternative search engines that offer equal potential for SEO and sales. That is Amazon, and it's considered to be the biggest online retailer which makes it one of the most visited sites on the Internet. Therefore, getting ranked in Amazon could benefit you and your business.

In this article, we share strategies for Amazon SEO and getting your ecommerce store's product listings ranked near the top. So, my friend, lets drive right in.

Optimizing Your Product Pages

First, you have to get yourself listed on Amazon. You can do this by publishing one or more products that you sell. You will then be given one webpage per product. To get a high chance of getting one of your product pages ranked high in Amazon, one thing you can do is to work on your product pages one section at a time. Remember, every section of a product page is important. Working on each section one by one ensures that you don’t miss any one of them.

Keyword Rich Title

Most Amazon sellers have the habit of using the name of their products in the title section of their product pages. Well, the name of your product may sound cool and catchy but if product page title doesn’t contain the words that people use to search for items in the search box then your product page will not realize its fullest ecommerce SEO potential.

First, you have to know the keywords that people use when searching for products that are similar to yours. You can do this by typing a few phrases in the search box of Amazon and letting the auto complete feature show you the keywords that correspond to your product industry.

Take note of the keywords that best describe your products. With a little creativity, include one or two of those keywords together with your product name for a catchy and SEO-friendly title.

Have an Optimized Product Description

A description is a must-have for every product page and is a factor for ecommerce SEO success. It lets potential customers know about your product and your company as well as gives you an opportunity to persuade readers to actually make a purchase.

Product descriptions are also used by Amazon’s search engine in finding products. Therefore, it is important to write descriptions that are not only well-detailed but also keyword rich. Including keywords in your descriptions can further increase your rankings in your chosen product keyword.

Another benefit to using keyword rich descriptions in your products is that it contributes to increasing your visibility on sites outside Amazon since your product pages are crawled like regular web pages by other search engines.

Don’t Forget About Customer Product Reviews

Customer reviews are a great way to not only attract more buying customers; they are also a great way to effortlessly add more keywords to your product page to rank for. Just make sure that majority of the reviews that you get from your customers are positive or no one will buy any of your products.

Having great customer reviews on your product page will require you to actually have a great product and service that the customers will love. To start getting reviews, simply ask customers who are happy with your product to leave a review on your Amazon page.

You can also add a review button on your site that automatically posts reviews on your Amazon product to make it easy for customers to publish their reviews. Keep in mind, that fake reviews are prohibited. Posting fake reviews are against Amazon policies and doing so will get you banned. And don't think that an ecommerce SEO company is the solution to generate false reviews. It's organic process that must be done naturally.

Polishing Your Page

Just like when publishing web pages, make sure that all information about your product is in the page. After filling up the form, do one or two rounds of proof reading to make sure that everything is written perfectly. To get the most out of optimizing your Amazon, you should consider doing some off-page SEO. This will help bring in more customers and more profit.

For online businesses who either want to increase their profit or simply turn their declining earnings the other way around, getting ranked high in big search engines such as Google, YouTube, and others. However, the number of competitors getting ranked makes it impossible to do this.

Fortunately, Amazon provides an alternative way to get traffic for your business. Use the Amazon SEO tips for ecommerce sites above along with your creativity to get your product pages ranked high and ultimately make profit in Amazon.

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5 Aspects of SEO That New Startups Should Push Aside

SEO ConfusionSEO is very important when it comes to getting your ecommerce website found. It's so important, in fact, that you want to make sure you aren't putting much thought into it.

You read that right. When you're doing SEO, the first rule to remember is that the rules that worked last year likely won't work the same as they did today. This primarily because Google is always making tweaks to its algorithms, and it often targets effective SEO practices (that manipulate search results in SEO's favor) to make them either less effective, or potential penalty prone.

Some rules may always be valid. For instance, when you make a comment on somebody else's blog that actually sounds like you're adding something to the discussion, add a link to your own website if you can do it without looking like you're spamming.

Another example is updating your ecommerce site's content regularly with new ideas and fresh pages. This can help your SEO efforts, but should be apart of your overall online marketing strategy.

Where to Focus & What to Push Aside

In essence, don't fall for “black hat” tactics (like artificially going for the keywords whenever possible) that might work, but take some sketchy practice to achieve. Instead, push aside former SEO practices and embrace more holistic online marketing strategies that bring value to your website, business, and target market.

To help you understand what aspects of SEO to avoid, below are five common strategies that new ecommerce startups in particluar should push aside.

Push aside link building. There is software that can automatically build the links for you, but you want to avoid even that much because Google can tell if you're not doing it yourself. Make link building something you do by hand when you do it at all so that Google can see what you're not blindly going for as many links as you can get. Instead, focus on making your content so good that it won't really matter if Google suddenly decides to say, “Nevermind,” when it comes to counting backlinks.

Push aside the need/quest for #1 rankings. Basically, you shouldn't obsess about it. Everybody's going for the top spot, but you'll be doing good if you can get on the front page. Instead, design your content and your marketing strategy around what you would have done if Google never existed. The algorithms are getting better at reading your content like a human would, so if a visitor who is seeing your site for the first time can tell right away what it's about, so can Google.

Don't let yourself get talked into a strategy that doesn't feel right. Sometimes people will pretend to be SEO marketing experts and try to sell you services you don't need. Ignore them and that rulebook that was written a few years ago, before the Panda Update shakeup ever happened. Your business is about people, not Google, so you want to make sure you're not selling to a company that may not know or care that you exist.

Try localized SEO if you run a local business. You'll usually have better luck if you optimize for the people who search for women's clothing boutiques in Toronto or bookshops in Cleveland. You still want to make your website looks like you proofread, but in most cases, you'll get a better return on investment by applying local SEO strategies along with your online marketing efforts.

Don't freak out if you don't see results right away. Think of this as being like a good diet and exercise regiment for your website. You feed it quality content with wise use of keywords and bulk it up with frequent updates. It can take a couple of months to start noticing an increase in search engine traffic if you're using good tactics.

So good SEO is still doable, but you want to make sure you're basically not being obsessive about it and using outdated tactics. Instead, focus on greater ways to build and manage a web presence as a whole from a branding perspective, and worry less about keyword rankings and search engine performance.

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