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7 Tips to Optimize Your Landing Pages for Better Conversions

The landing page is a very important page the often requires ongoing analysis and improvement. Strategic landing page design is most often required in email marketing and Pay Per Click advertising. The aim of the landing page is to convert or funnel visitors into taking action, such as signing-up or making a purchase.

Testing Landing Page Concepts

One of the more basic approaches to optimizing landing pages for more conversions is performing A/B split testing of various landing page concepts. This typically involves designing numerous variations of landing pages and testing each over a period of time to determine which styles work best.

Testing multiple landing pages is often critical for high traffic situations, such as competitive keywords (via PPC advertising) that result in a high volume of visitors, as well as email marketing campaigns that target tons of customers. Different landing page concepts will usually place calls-to-action, images, navigation and links, copy, and other web design elements in various formats. The key is to closely track and monitor which design concepts offer the most web marketing success.

In addition to testing landing pages, there are also some general approaches to designing and formatting effective pages. Below we offer 7 tips to optimize your landing pages for greater conversion rates.

Tips for Landing Page Design & Optimization

Landing Page Optimization

1. Always include a call-to-action: It is always recommended that you include some sort of call-to-action on your landing page. Typically the best calls-to-action will be very obvious and include copy that promotes action, or leads with a verb. We suggest utilizing a web designer who can create very attractive and prominent buttons or submission forms. Just remember to keep your entire conversion funnel in-mind when designing the call-to-action for your landing page.

2. Produce content that is digestible: Exceptional content not only ensures visitors learn and understand what makes your business unique, but great copy can often times trigger the emotional appeal of users. Experienced copywriters to will get to know the target audience and their true needs and desires. They will then produce copy that speaks value, trust, and empathy to the reader.

3. Avoid offering too many choices: Know the true purpose of your landing page and focus on the purpose through very specific goals and objectives. Be very precise in the options your provide and focus on the buttons, links, and other calls-to-action that will promote the conversion. Also, it sometimes best to strip your landing page designs of the core navigation that is on your website. This will further ensure that users make their way down your pre-determined conversion path.

4. Keep your pages simple: Any talented web designer can make a landing page that walks, talks, moves, and blinks. These web design elements might work for inside webpage or homepage; however for landing pages, simplicity is often more effective. In a landing page's design, you want your users to focus on the core copy and the call-to-action. Any distractions could hinder the performance of your conversion funnel.

5. Minimize the length of forms: Avoid having too many fields in your forms if you want to convert more users. Having a short, tight form that only requires necessary information is key aspect of web designing a better landing pages.

6. Avoid trying to oversell your value: Keep your value proposition concise and to the point. Additionally, avoid using buzz words, industry jargon, abstract terms, and other marketing lingo that some visitors might not understand. A good approach is to use plain English that can be understood by a middle school student.

7. Evoke trust: Trust is very important when it comes to conversion. Visitors need to view your company honest and professional. You can enhance the perception of credibility and reliability by using testimonials, case studies, or reviews. You can include some web design elements that include professional accreditations or other affiliations that might make you stand out as more credible.

Professional Landing Page & Web Design

Landing page design and optimization is not easy. It requires having the right resources (e.g. graphic web designers, copywriters, strategic marketers) as well as experience in knowing which design concepts are most effective.

One company that we recommend consulting for expertise in landing page design, development and optimization is OIC Group, Inc. based in Peoria, Illinois. They design and marketing experts at OIC Group offer a wealth of experience in ecommerce web development, SEO, PPC advertising, and custom web design services. They specialize in landing page optimization and design and can offer a individually tailored solutions to meet a wide range of needs. Additionally, this web design Peoria IL company is highly affordable and caters to small businesses and local professionals who may have certain budget restraints.

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Enhance Your Pay Per Click (PPC) Advertising Strategy

Pay-per-click (PPC) is one of the most effective Internet marketing channels. It enables you to reach targeted Web traffic. So, how do you ensure you have a solid PPC strategy?

Once you embark on a PPC campaign, measure the campaign’s success by setting up metrics. You first should establish baselines and goals if you are to measure the success of the PPC strategy. It is important that you do comprehensive research to establish what the break-even point is. The greatest merit of knowing the break-even point is that you will be able to determine the cost-per-click (cost-per-conversion) that is acceptable.

If each sale brings you $50 and your conversion rate is 2%, this means for every 100 visitors, there will be 2 sales. With these statistics, you can afford an expenditure of $100 (which translates into $1 per click) for every 100 clicks if you want to break even. If you are able to accurately estimate the conversion rate, you will be able to determine what you can afford for each click.

Ecommerce PPC Advertising Strategy

Another way to enhance your PPC strategy is having deep knowledge of your target market. Pay Per Click advertising allows you to reach a targeted market since you get to decide where your ads will be placed. If you understand your target market, you will save on your PPC marketing costs. To understand your target market, do thorough market research. An example of what you can do during research is trying to determine the time most people in your demographic and in a particular region shop. This way, you will be able to turn off your PPC campaign when you are unlikely to reach your target market. There are several tools for making this determination.

Do ad testing and tracking to know how your ads are doing. Do a spit test on your ads. Once you have determined what the well performing ads are, remove the old ones, and write new ads to try to beat the ones that are working. By incrementally improving the quality of your ads, you will also be incrementally improving your CTR (click-through ratio). Take time to research keywords that are related to your niche and keep in touch with the latest trends.

For proper PPC campaign management, make a good plan and set up the ad groups you will use properly. When doing keyword research, group keywords that are related into different ad groups. After this, have a separate ad for each of the ad groups. Note that targeted ads will lead to a good quality score and a good quality score means lower bids.

Fight the temptation to compare yourself with the competition. Focus on improving your actions since you will get progressively better results and there is nothing much you can do about your competitors’ PPC campaigns. There are many online resources that will give you valuable tips on how to get the best from your PPC campaign. Create a budget for continual education. Ecommerce PPC advertising in particular has a steep learning curve and you should, therefore, not expect instant results. Once you master proven PPC techniques, driving targeted Web traffic to your website will be a walk in the park.

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3 Ecommerce PPC Tips to Maximize Ad Spend

Ecommerce PPC TipsWhether you Pay Per Click (PPC) expert or beginner, there's a few powerful ways to help maximize your ad spend. When it comes to ecommerce PPC advertising, this can be a momentous game-changer in revamping your campaign.

Below we offer three tips to help your ecommerce PPC campaign thrive.

Develop More Specific Landing Pages per Ad Group

One of the biggest mistakes that PPC advertisers make is directing user-clicks to the home page. In short, specificity is extremely important for success in ecommerce PPC advertising.

Fortunately for ecommerce PPC, product pages are a common landing page - which happen to be ideal so long as they are designed with conversion optimization in mind. However, when you're bidding on more broad based keywords (such as 2 and 3 word phrases) choosing a landing page might be challenging.

Landing pages for ecommerce PPC advertising should have a direct connection to the corresponding keyword and ad copy. Be sure to evaluate where you are taking your visitors after they click your ad's. In some cases, you might find opportunities to develop more specific landing pages with better calls-to-action and conversion funnels.

Pinpoint "Negative Keywords"

Negative keyword research is just as important in ecommerce PPC advertising as traditional keyword research. Adding a "negative keyword" in AdWords tells Google not to trigger your ads when an unwanted keyword variation is searched, such as "free men's socks" or "men's socks reviews."

If you are using broad, modified-broad, or phrase match bidding strategies, you'll need to find out which keyword variations are resulting in unwanted impressions and clicks (and thus wasted ad spend.)

To find good negative keywords, click the "Dimensions" tab in the AdWords interface. In the filter option, select "Search Terms." Here you'll see precisely the keyword phrases that people are using that trigger your ads. This information can be extremely revealing, and sometimes shocking.

Once you've pinpointed the negative keyword variations found under the "Dimensions" tab, you can add these keywords under the "Keywords" tab. The negative keywords option is down below, under the keywords that you're currently bidding for.

You may also realize that broad match bidding is just too costly for you ecommerce PPC campaign (because broad match semantics are often extremely broad according to Google.) You may want to employ more precise bidding strategies like modified-broad or exact phrase match bidding.

Keep on Your A/B & Split-Testing

Ecommerce PPC ad testing typically begins with good intentions. However, it's not uncommon for A/B and split-tests to become neglected and forgotten about. In essence, ecommerce PPC advertisers have a lot on their plate.

Although you do want to run your tests for a fair amount of time (a few weeks or months, depending on when enough statistical relevancy is reached,) you don't want to neglect them. Revisiting your split-tests, and analyzing what copy is working and what is not, is key to attaining better CTR's and conversions.

Create a testing schedule or little reminders to help you come back to your A/B and split-tests. This will significantly improve your ecommerce PPC performance.

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5 Tips to Optimize Your Landing Pages for Greater Conversions

As an online marketer, it is important to seek ways to improve your landing page so as to have a higher conversion rate. It will be a waste of time and effort working hard to get visitors to your websites only for them to leave resulting in poor conversion.

Landing Page

The best way to constantly improve your landing page is by testing different conversion methods, strategies and techniques so as to have an effective and optimized landing page for greater conversion. This article takes a look at 5 tips that you could use to optimize your landing page for higher conversions.

Try Out Different Colors

Unlike standard web page optimization for SEO, the color of your landing page plays an important role in improving conversions of landing pages as it sets out the tone of your website. Even though we would all like the colors of our landing pages to match our logo, site design or business brand color, conversion rate is paramount and should override any color design.

The best way to determine the best color for your site which improves the conversion rate is by testing different colors on your sites and analyzing the results in terms of bounce rate, session time and conversion rate.

Time Sensitive Call to Action

It is important that every landing page to have a call to action that converts site visitors. The call to action must be one which gets the visitor to do the said actions. The best call to action must;

  • Incorporate a sense of urgency-even though this may look like a child's tactic, having a sense of urgency works e.g. 'only a few products remaining'
  • It should give visitors confidence to take action while reducing any risks on their part e.g. 'you'll definitely like it' 'try out our free sample'
  • Tells visitors exactly what to do for simple usability e.g. 'click here' 'sign up today'
  • Encourages visitors to respond right away and not giving them the option of waiting and thinking about it 'sign up now' 'subscribe immediately to'

These landing page optimization tips for call to action buttons can be complete game-changers for ecommerce PPC and other related online store applications.

Identify Where People Are Clicking and Why

The best way to optimize your landing page for greater conversion is by first identifying where people are clicking and why. As an online marketer, it is important not to put too much focus on the look and feel of your landing page but rather finding best ways of converting your visitors and finding leads.

The best way to identify where people are clicking is to set up heat map tracking. Use the information from the heat map to identify visitor behavior and see where they are clicking and why. You can prioritize that area by removing any distractions and having a call to action in that area.

Additionally, you can remove distractions and complications like link navigation bar, outbound links and clickable logos from the landing page to increase conversion.

Provide Motivation in the Call to Action

With many spam emails today, no one would want to give their email address only for their inboxes to be filled with spam mail. To get more visitors to sign up, it is important to motivate them. When done well pop ups are the best motivation tool to get more leads.

Pop ups are an effective lead generation tool but when misused or not properly placed, can lead to visitor frustration and even make some of them leave the site. It is important to identify the best way to employ use of pop ups.

Split Test Every Idea You Have

The best way to optimize your landing pages and get better conversion is by split testing every idea you have so as to only implement strategies that will improve conversion rates. Split testing involves present two sets of ideas to users and identifying one which users are identifying with. Many online marketers simply create a landing page and design the page without having any input from users. Split testing will ensure your landing page is fully optimized and thus have a great conversion

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