If you have an idea for an ecommerce venture or are thinking about taking your retail business online, now is the time to seize the moment and start taking action. Below we have compiled a few general strategies for those interested in pursuing ecommerce as a new road to success.
Just like a brick and mortar business, ecommerce requires that you understand the market for your products. The first thing to do is see if consumers are looking online for the products or services you are planning to offer. Google's Keyword Tool should provide you with the traffic volume data you need. Enter a list of 20 or so keywords which best describe your products and see if the results offer viability in terms of demand. Low traffic keywords doesn't necessarily equate to low viability. Certain products, by their nature, will manifest low numbers, but may in fact be ideal for your ecommerce efforts. Also try searching your desired keywords in Google just as you would from a consumer’s standpoint. This can help you gauge just how competitive these keywords are, in accordance with traffic data. Are companies bidding on your keywords in the paid or sponsored listings? How many sites are competing in results (found just below the keyword entry box)? If competition is low, you might be able to carve your niche on many desirable keywords.
Software for ecommerce is expensive but it can provide a strong foundation for online retailers with a lot of products. A good system carries a number of features that includes seamless integration with merchandizing, product tracking and reporting, as well as sales and conversion data. When researching ecommerce software, look for integrative features like SEO and CMS functions, content editing, and if the program includes “back office” functionality for warehouse management and stock control. Last but not least, a solid software platform for ecommerce should have an effective payment system that enables seamless authorizations and product settlements.
There are several excellent ways to market your website and its products. And because many of the techniques for ecommerce marketing are highly specialized, many experts will agree that consulting with an experience ecommerce Internet marketer is the best approach. This way, you can rest assure knowing that the right tools and strategies are in place to maximize your website and product’s visibility. Ecommerce marketers commonly use a combination of organic SEO, Pay Per Click advertising, affiliate marketing, and social media. Typically, search engine optimization ideal for low-competition markets, such as those products that Amazon and other powerful websites are not optimizing for. When SEO deems too competitive, many Internet marketers utilize paid search advertising and other forms content marketing and direct online marketing. Consultancy services are also a good route to take for ecommerce marketing, especially if your inventory is small or if you have a very niche product line that you know best. Here professional Internet marketers can offer insights and training on how to establish your own SEO or PPC program.
Ecommerce is becoming more and more prevalent, particularly through mobile devices. And because consumers are shopping on there smartphones, having a mobile-friendly shopping cart is going to be the new “must have” for online retailers. Keep reading the Web Ecommerce Solutions blog to stay fresh on the best practices of ecommerce and online marketing.continue...
Ecommerce content management systems (CMS) are critical for online retailers. Many ecommerce stores rely on CMS systems to maintain customer and product catalog data, perform payments and transactions, deliver online shopping cart features, marketing and search analytics, as well as SEO support.
At Web Ecommerce Solutions, we outline 3 key features to look out for in an ecommerce CMS system.
Don't judge an ecommerce CMS platform by its cover. Many might look clean and simple to use, but their functionality might suck.
The ability to efficiently manage the content of the website is a number one priority for a good ecommerce CMS. This often entails a clean dashboard or platform that lays it all out in a convenient interface. A good platform enables users to make edit on the breeze without having to dig for specific products and pages.
A ecommerce CMS that is search engine optimization friendly comes in two forms: slim and easy.
Slim content management systems are minimal in their code. That is, the HTML that makes up the structure of the website, or back-end, is slim and easy to crawl for search engine spiders. Slim, minimal coding often correlates to fast crawling and better performance in the search engines.
Easy SEO-friendliness means its simple to implement on-site optimization. Some of the most SEO-friendly content management systems provide a URL, page Title, meta description and meta keywords field for each page of the site. The ability to add these SEO elements uniquely to each page is a critical one-up for ecommerce optimization.
Many missed conversions on ecommerce sites occur during the checkout process. Sometimes the process is too long and asks for too much information on too many pages, whereas other CMS are too brief with their checkout process, giving buyers a lack of confidence and motivation to shop elsewhere.
A seamless, SEO-friendly shopping cart and checkout process is ideal for ecommerce. Know exactly the process users take in placing their order until the final confirmation page. If you sell high dollar items, a lengthy checkout process might be more appropriate by giving users a sense of security and assurance.
We hope these three features of a solid CMS for ecommerce will help you find a platform that meets your goals. Thanks for visiting the Web Ecommerce Solutions blogs.continue...
Organic search engine optimization (SEO) for your ecommerce website is essential to be found in Google and other search engines. However, you do not need a professional SEO expert or website optimization company to do this work for you.
There are a number of organic SEO tools that can help do your own keyword optimization and website promotion. For small to medium sized companies with limited website budgets, these tools can help your website thrive without having to spend top dollar for organic SEO services.
Below we share with you seven SEO resources for ecommerce websites.
Content is and will continue to be the king of organic SEO. Scribe is simple SEO software program from Brian Clark who is the originator of Copyblogger. The program offers three step plan to help you build and optimized a successful website for SEO.
Scribe will enlighten you on the language and semantics that Internet users use, which is helpful knowledge to consider before creating and optimizing your ecommerce website's content. Once you have content for your website, Scribe can proceed to analyze the content of your website trying to ensure that it is reader focused. You will then learn ways in which you should tweak your content to ensure that it gets high page rankings in search engines. Lastly, Scribe will teach you how to build backlinks to your website (for off-page SEO authority) as well as teach you how to cross-link content and pages of your website (on-page SEO authority.) To start using Scribe, you'll need to pay a $17 monthly fee (which comes with a 30-day money back guarantee.)
SEOmoz is one of the biggest players in the organic SEO profession when it comes to ecommerce SEO software. SEOmoz supports a huge community of Internet users as well as a blog. SEOmoz provides the SEO-interested with an array of free SEO tools which they can use to for website optimization and link building.
In addition to this, there are also paid plans that users could opt for if they would like to take advantage of more tools. The Open Site explorer allows website owners to see which domains have been linking to their websites. If you use Google Chrome or Firefox you can get the MOZbar for free which is an add-on that will enable you to view page level details.
When it comes to link indices, Majestic SEO is the largest one available. Users can test it out whenever they want by simply keying in a web address into their home page. However, if you would like to take advantage of the tools and services that it offers, you should subscribe to it at $49.99 monthly fee.
SEMRush is not only ideal for ecommerce SEO, but also Pay Per Click (PPC) advertisers. This free, web-based software tool enables you to see the different keywords that your competitors are making use of on their site (SEO), as well as what keywords competitors are bidding on (via PPC advertising.) With this software, you are better placed at establishing what would be the most ideal content for your website that would attract web traffic. SEOQuake is another product from SEMrush that enables you to see different SEO parameters once you perform a search on any of the leading search engines.
In essence, the knowledge provided by SEO Book is based on a training program which helps to make ecommerce search engine optimization easy for basic end-users. Once you become a member, you get a host of useful tools. The founder of this website, Aaron Wall, is one of the experts in search engine optimization and has valuable insights from his expertise. In addition to this, Aaron Wall has written a host of eBooks which have sold over a million in volume. By becoming a member of SEO Book.com, you get a chance to interact with Aaron and his team of experts.
Raven offers Internet marketing tools to SEO's and website optimization specialists looking to improve on their organic SEO as well as social media marketing. The optimization company is not only good at what it does, but it does so in a fun and light manner. Using this service is convenient for beginners as they are not bombarded with SEO jargon rather it helps them figure out what keywords would be best suited for their website as well as greatly reduce their research time. You can earn some really good SEO tips for ecommerce sites based on the free thirty day trial. If you would like to still get access to the services you can then pay $99 a month.
As the name suggests, DIY SEO" is do-it-yourself SEO program that's education-based. The monthly plan for doing this on your own is $33.25. However, if you would like the software provider to handle some tasks on your behalf, you are required to pay a monthly rate of $149. One thing to note with this software though is that your personal contact information will be needed before you can get access to it.continue...
Are you thinking of launching a new ecommerce store? Looking to compare various CMS platforms to operate your online store? If your answer is yes to both the questions, you will need to consider a lot of different elements before selecting the right one for your store.
However, you should give a high priority to the built-in SEO features available with the platform. The reason for focusing on SEO? Because that's how a user searching the Internet for the product is going to land into your online store. This added SEO functionality will help your store get ranked well in the search rankings and be crawled easily by the search engines like Google, Yahoo and Bing.
So, how do the various platforms compare with each other in terms of SEO features? The following list helps demystify the critical differences of ecommerce software solutions that offer SEO-friendly platforms:
BigCommerce is growing in popularity, given its large range of templates, an intuitive dashboard along with plenty of excellent SEO features. The key differentiators associated with this platform are:
1. H1 tags are incorporated on the page level
2. Built-in no-follow support
If you want a self hosted option, you may opt for Interspire Shopping Cart, which is a product of the same company behind BigCommerce. Both of these solutions have a great track record of getting good rankings in the search engines.
If you aren't looking to go for a hosted solution, Magento is a free to download, open source solution for creating an online store. The platform is known for its robustness and high returns on SEO efforts because of the HTML simplicity and site structure it follows.
A large variety of add-ons are offered by the community members, and many free and premium templates are available to download. Not just that, it can be hosted anywhere and accessed even via mobile devices. The only downside, however, is that it would need an experienced developer to handle the whole process, since it could be a bit tricky to setup by yourself.
Volusion is considered by many as one of the most widely used ecommerce software platforms out there. It offers a number of different pricing levels in order to accommodate the online retailers during all the stages of business growth. Along with that, the program includes a huge list of features, including: dynamically-generated SEO-friendly URLs and specific SEO settings for pages based on store/product/category/article themes.
Although these kind of features might be easier to implement, the Volusion membership additionally includes 24x7 professional support along with the access to a support community. This can be really helpful for the newcomers to the online retailing scene, who don't want to learn about using the complex open-source ecommerce platforms.
The final spot in this list goes to the paid solution that is rapidly building a following, given its easy-to-use user interface and design features along with a large theme store. However, Shopify isn't comparable to the other platforms in terms of strong ecommerce SEO functionality (like creating public sitemaps or editing robot.txt file); it does provide an integrated blogging service which proves as an advantage over its competitors. A business blog will not only help in creating a good user experience and building relationships with the customers, but is also helpful in providing an extra keyword exposure for ecommerce SEO.continue...
The Official Google Webmaster Central Blog has officially announced a new update to its mobile search algorithm for April 21st.
According to SEO experts from all around the world, the new mobile search algo update will not only provide favorable rankings for mobile-friendly website, but will also have an even greater impact than the Panda and Penguin updates.
According to Google's new mobile initiative, called by many "mobilegeddon", it has two new features that promise to help users to find more mobile content sites:
1 - More mobile sites will be seen in search results
2 - More application content will be seen in the search results.
The first change happens on April 21st. "We will expand the use of mobile-friendly features such as ranking signals. This change will affect searches on mobile devices in all languages and countries, significantly impacting the search results," Google said.
In practice, sites adapted to mobile appear better positioned in searches carried out in these gadgets.According to a survey conducted by Conversion consultancy, one in five visitors to online stores is using mobile phones and tablets.
It is estimated that the ecommerce industry will make at least $3 billion dollars just on purchases made by mobile devices this year. Only in 2014, 10% of online sales were made from them, and there's been an increase of over 200% over the last year.
"Both the consumer behavior changes, which is increasingly using smartphones to connect to the Internet, consult products and make purchases, as the importance of search engines to generate traffic to websites. It is essential that companies make a mobile-friendly website that works well in mobile phones," concludes the CEO at Conversion, a specialist in ecommerce SEO.
Before these facts signal that it's mandatory for companies around the world to adjust their marketing efforts. These are not any just trends anymore, but factual signs that show that SEO and search marketers will need to create mobile friendly sites. Since there are so many abundant tools nowadays that make it easier for creating mobile friendly websites such as PHP 5+, HTML 5.0, CSS 3.0 and many other software, programming languages, and applications.
It is incredibly easier for webmasters to create mechanisms that make their employee companies able to use in order to auto create mobile versions for their websites.This shift in methods has resulted from the fact that content consumers across the globe are changing their methods to reach information. They are not only accessing information through the standard PC and notebook hardware, but are now also found in cross-platforms such as mobile, tablets, iPads, TVs and many others.
Many applications, software and intelligent hardware integration have made it possible for users to access information at any time, whenever they want, through any platform they are using.This created both an opportunity as well as a challenge.
Companies that are new to the market can target to capitalize into the mobile optimization and content marketing efforts. They do this to appear better ranked for terms that are shown in mobiles. As for the established companies, they now have the challenge to update all their websites, which at times can become a very daunting task if they have millions of pages in their websites.continue...
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