The bottom line of having an eCommerce website is making sales. You can do this only if you have enough traffic to your site. The higher the number of people who visit your site the higher the probability they will buy what you are offering.
It is a known fact that most internet users reach websites through search results pages. This means your eCommerce website has to rank well in these results. There are lots of SEO techniques that will get your website up the ranks however, the most debated are social media signals. Social signals include Facebook likes, comments and shares, Google+ +1s, tweets/retweets and favorites, and Pinterest pins.
Search engines claim not to give social media sites any special preference. In fact they are not crawled as normal website due to the ton of personal information. While this might be true, valuable and likeable content on social media has the potential of reaching millions through shares or retweets.
In essence, your ecommerce SEO strategy should include using social media to engage users in your content and your brand. This interaction brings about trust and positions the brand as an authority. Awesome content shared on social media will eventually make it to search engine result as many people share it.
There are a myriad of social media sites but the most popular include: Facebook, Google+, Twitter and Pinterest. Between these four social media sites there are millions of users, and if you ecommerce SEO strategy plan does not encompass them you are missing out.
Among all Social Media sites Facebook boast of the highest number of users. This high number of user, in their millions, has to have a say in what is popular on the internet. Fortunately getting your brand on Facebook is simple - all you need is a Facebook Page for your brand.
However, it does not stop there. First of you have to ensure that you get details right - the brand name and fill the about section. Utilize the share function to push content from your website and improve its overall SEO value.
The rise of Google+ has been steady. In addition Google+ is affiliated with one of the biggest search engines. It is no wonder that Google+ pages appear in search result. This 'bias' may not be replicated in other search engine, but it does not lessen its importance.
Twitter is a unique social media site that brands can use to reach millions of people around through 140 character bursts. Twitter provides user with the ability to follow their favorite brands and personalities. An authoritative twitter brand account will have lots of followers. With a high number of followers content you share with them will find its way to every corner of the world. Awesome content will get retweets which somehow will get the attention of the search engines.
Pinterest is optimized for sharing pictures. This is a good platform for an eCommerce website to showcase its products. Users will be attracted to valuable pins and this attention will boil over to the search engines sites. A popular picture will make its way into the search results.
Are you actively engaged on social media for your ecommerce brand? Have you noticed any impact on you SEO efforts? Let us know in the comments section below.continue...
There's no doubt that SEO is a significant avenue to attain higher search engine rankings and bring greater traffic to a webpage. There are various factors that make the better-positioned websites different from those that are placed at lower rankings. So to help you optimize your webpage (beyond using keywords,) here are 5 simple yet very efficient ways to increase the SEO value of a webpage.
A good quality and relevant content is most significant factor of getting favourable search engine rankings. Elements such as good word count, addition of images or videos as well as well structured and nicely written content gain preference. The higher the number of people you connect with including consumers, viewers, forums and organizations, higher are the chances of them visiting your website.
Schema markup is a very effective approaches to on-site SEO. It communicates what the content of webpage is all about in a better way that's more definitively interpreted by Yahoo, Google and Bing. Schema helps to makesthe SEO thrive better as search engines can understand the semantics of your site in a easier fashion. Try integrating Schema markup on a few specific pages and you will surely be surprised with the search engine results.
To get people to link to your website and to make the search engines rank your pages high, it is important to have unique and quality content that serves the right purpose. The correct use of keywords is very significant. Multi-word keywords are much favorable than single subject keywords.
Also, ensure that the keywords are not overused. The search engine results are not solely based on the keywords that appear in the URL or the domain name. Meta descriptions are important to target the right audience and keywords should be included in the page descriptions and the headings. Every page and post should own a unique title including the main keywords.
A URLs with a large number of social sharing signals have greater credibility, and this more SEO value to atop the search engines. Also, it has been widely observed that well positioned URLs have more tweets, likes, plus ones, shares and other social indictors.
Participating in the major social media platforms such as Twitter, Facebook and Google+ and regularly making updates to them helps to gain better visibility for a brand as it stems by ensuring that a page has meaning, merit and purpose that resonates with a particular audience. Google considers social signals a major element in its ranking algorithm as well as it adds a factor of trust to one's site.
One of the most significant factors that influences a webpages SEO power is backlinks. Sites that have more backlinks always have an upper leg in the organic search rankings. Along with the quantity of backlinks, their quality also matters considerably.
Deciding the type of content that benefits the audience and makes them to link to it is a major element of SEO. It is essential to use resourceful and informative content to earn popularity from the web to earn a good amount of backlinks.continue...
For the past few years, Google has been tight-tipped about the importance and the value of social signals in determining quality content. In the year 2014, they said that social signals are not an active component of their ranking algorithm. But this is the complete opposite of what they said in the year 2010.
Social signals are an important part of all kinds of digital marketing efforts. They have power to drive traffic naturally and through paid channels. But what are the effects of social signals on your SEO efforts? Below are some of the primary means in which social signals contribute to SEO.
The traffic originating from social signals is what Google likes seeing and you can easily turn the no-follow links in your social media profile into a real asset. Google will easily know that people are talking about your site through social media and there is a live person managing the social channels to maintain the engagement at higher levels.
After you have turned the social signals into social shares, real value will come to play. If your content is good, people will share it through their social networks and others will link to the content.
Links from your social channels have to go through a long way before carrying the weight of citation or editorial link. And link building should be a large part of serious SEO strategies. Natural links are important even though they are hard to earn and leverage.
But you should know that your social links have underlying authority and mostly if they originate from the trusted social networks. You can leverage them to increase the traffic in your website and to improve online visibility.
To benefit from the links, you have to be prepared. Ensure that you have optimized your pages to track and catch any traffic originating from your social networks. Check your social bios and profiles and ascertain that you have optimized them for optimal results with back links to your primary website.
Social signals can increase the overall authority of a website. Generally, the social signals have impact on the authority of a site’s domain which makes sense. While you will be directing more traffic to your website which you get from the trusted networks, it will increase the value and authority of your website. Google recognize social signals as brand signals which they like.
The heightened importance of social signals in SEO marketing should prompt you to stepping up your web presence in the social media. Major social players continue making strides into SERPs. Social networks have millions of regular users and this is a resource that you should tap.
You should focus in making share-worthy content whether it’s an article, info graphic, survey or video and use it in attracting more attention in your social outlets. By making socially targeted and share-worthy content, you will be able to drive more traffic into your website and you will pass on the much needed social authority.
In addition, you should remain focused with social contacts. By commenting on industry forums and socials media posts, you will be able to drive even more traffic into your website. Social signals have a vital role in the launch and maintenance of successful SEO strategies and you should work to make the best out of your social links.continue...
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