In the competitive world of ecommerce search marketing, videos are virtually a must-have. Videos can help in many forms of marketing and social media. It's an engaging form of content that can offer immense value for ecommerce SEO, PPC (landing pages,) YouTube marketing, social media and content marketing.
Like any form of content marketing, it's the quality and relevancy of the content that ultimately steers rankings. Classic SEO (keyword optimization and link popularity) is only a fraction of the pie. Social signals (or "social indicators" - likes, tweets, shares, +1's) are becoming increasingly impactful for ecommerce SEO and keyword rankings.
Below are few tips to make the most of videos for ecommerce SEO and search marketing.
Although keyword optimization is a minute aspect of the SEO process, ensuring that your videos are keyword relevant is the foundation. Here is a tutorial I put together that offers step-by-step instructions on how to optimize your videos for SEO.
Social media and SEO almost go hand-in-hand, particularly for ecommerce SEO and Internet marketing. Social media is the primary avenue to share and promote your video content to your target audience. Not only can this naturally inbound traffic to your website, but the social signals mentioned above will empower a video's SEO value.
A sitemap is similar to an index - it contains links to select pages of a website. When it comes to SEO for ecommerce sites, the sitemap is one of the most important pages of the website.
Creating segmented sitemaps is wise approach for deep ecommerce sites with thousands of pages. A sitemap that's dedicated to videos is extremely helpful for video SEO. It basically tells Google spiders "Hey! Here's the videos on this website. Crawl and index them, STAT!"
One thing I constantly preach to SEO's and content marketers is the power of being an educator. This hits home during the planning stages for video production. Think about the type of content you target market wants to see. For ecommerce, typically quality, unbiased product reviews are key.
Here you are educating your audience about certain products. As a result, they will have more trust and credibility in your brand. To learn more about this concept, visit this blog post about being an educator for SEO.
About the Author Tyler Tafelsky is an organic search marketing expert with a high degree of experience in ecommerce content marketing and social media engagement. You can learn more by connecting with Tyler on Google+, or following Tyler on Twitter.continue...
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