Web Ecommerce Solutions

    

Social Media’s Growing Impact On Ecommerce

Ecommerce is fast becoming the go-to portal for consumer shopping. And what better way to promote an ecommerce store then through the consumer-centric mediums of social media.

The Spanish postal service in coordination with Territoria Creativo, a social media communications specialist, conducted a study linking the purchase decisions of Spanish consumers to social media. The study suggests that social marketing is becoming an increasingly important in swaying consumer preference. Additionally, the study indicates that peer recommendations have an extremely heavy influence on consumer purchasing decisions.

So what just is social marketing? At its roots, social marketing is an effort to promote behavioral action of “social good.” However in today’s standard, the application of social marketing is directed to a more commercial aim. That is, social marketing seeks to influence consumer orientation, and thus, buying behaviors.

The Spanish study shows that online commercial trade is becoming a social activity. People all over the world are utilizing the Internet to meet their needs, and the Internet has become a powerful tool in facilitating consumer behavior. The Web’s influence is largely in part by product and store reviews, loyalty-promoters such as Foursquare, likes on Facebook as well as recommendations on other social media platforms such as LinkedIn and Google+.

The study also stresses the importance of tailoring marketing efforts towards the use of smart phones and mobile devices. With respect to social media’s impact on ecommerce, branded applications allow consumers to engage, learn about, and share products and services through social networking platforms.  And what further promotes this point, is the speed at which the social sharing can happen.

This trend in Spanish consumer behavior is parallel in the United States and other parts of the world. One satisfied consumer has the ability to influence the purchasing decisions of many others - and in a matter of minutes.

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Using Pinterest as a Marketing Tool

How can Pinterest help your business?

Similar to many other social media plaftorms like Facebook, Twitter, and YouTube, there are a number of advantages to using Pinterest for business. Below are some of the most powerful:

  • Build Backlinks for SEO: Every “Pin” and “Repin” builds a backlink to the source of the image, providing additional SEO value
  • Expose Your Brand: Everytime a user “Pins,” “Repins,” or “Likes,” it is shared on the category in which it falls under and the network of the user who “Pinned” the image
  • Generate Consumerism: Pinterest enables users to explore and discover products and services that they never knew they needed (or knew existed)
  • Instill Brand Loyalty: When aspects of brand are shared throughout the Pinterest network, users are displaying their support and loyalty

The Basics of Using Pinterest

The first step for marketers is to obtain an invite to the Pinterest network. If you are struggling to get an invite, you can request one directly from the Pinterest.com.

Upon set-up, users will be asked to provide a few interests that suit their style. Based on the interests that have been outlined, Pinterest will select a few of the most active users to follow. This is to get the user underway and start learning how the site works.

From Food & Drink to Technology, Science & Nature, Pinterest currently offers 32 categories. No matter what industry or niche a user has interested in, there is a place to share and interact with all types of brands on Pinterest.com.

Similar to other content sharing networks, there are definitely some best practices that marketers will need to follow to realize the greatest benefit. With respect to the ‘pinning’ site itself, marketers should always:

  • Pin from permalinks
  • Pin from the original source
  • Offer credit and describe your pin with merit

Tips to Maximize Your Pinterest Endeavors

Once you are on your way to pinning, there are a few things to keep in mind:

  • Pin from a wide range of sources rather than one specific website. Pinterest.com doesn't permit brands on Pinterest solely for self-promotion.
  • Repin on Pinterest to engage with other individuals. Repinning is the primary social activity on Pinterest and it is how users establish their following.
  • Develop several boards that target a broad spectrum of interests, rather than having only one board dedicated to one subject

Pinterest is exploding with popularity. What are your thoughts on using Pinterest as a marketing tool?

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Social Media Essentials for Ecommerce Sites

Social Media Marketing for Ecommerce Sites

Applying social media to your ecommerce marketing strategy is a must. Social is a serious stimulant for ecommerce in that the potential these platforms have are immense:

  • The ability to reach your target market is more precise than ever
  • The cost is next to nothing (aside from management)
  • The spread of word of mouth and social sharing can help you grow

Social media connects your ecommerce site with millions of potential customers. Additionally, social media helps to sustain loyalty in customers and helps your ecommerce store stay top of mind with your market.

To make the most of social media marketing for ecommerce, you must do more than just choose the right channels (e.g. Google+, Facebook, Twitter, etc.) You must be able to communicate effectively, timely, and righteously.

In this article, our focus is helping you sharpen your lines of communication so that when you go to execute your social media marketing strategy, and you will have a solid perspective on how to capture the attention and respect of you audience.

Be Clear & Concise

Your social communications need to be engaging, clear, and concise to have the most effectiveness. When it comes to Facebook and Google+, be sure to limit how much you say to the bare minimum and share content of value. Often times less is more, and if you share something awesome without having to say much, you can earn a solid reputation and earn much need respect.

Much of this is attributed to the underlying perspective and behaviors of most social users. People use social platforms for enjoyment, or as a retreat from their bustling life. This is why you will want to be a Buddha of ecommerce enlightenment and only say what is needed. Long, drawn-out posts will have your audience thinking "I don't have time to ready this paragraph..." So keep it short and to-the-point.

Be Consistent

Sticking to a common social media strategy is important because you will learn from your mistakes and successes. As a result, you can improve your communications and understand what works and what doesn't. Follow a consistent pattern in your postings, not only in what you say but also when you say it. Make your posts regular and on a consistent basis.

Take this into consideration across all of you social platforms. Twitter is very different from other platforms, so you will want to adopt a ecommerce strategy of consistency across the each social media channel. Any awkward our out-of-the-norm posts can result in disconnect with your loyal followers. This is a big no-no for ecommerce sites, so keep your communications consistent and regular.

Be Righteous with Your Words

It may sound simple and essential to most markets, but earn the attention and loyal sustainability of customers you have to communicate respectfully. That doesn't mean you have to say 'please' and 'thank you' in all of your posts, but rather respecting your audience by what content you put in front of their faces. In accordance with being clear and concise, be relevant and share content that is righteous to you market's liking.

You don't always need to be promoting your ecommerce site when using social media marketing. As long as you are sharing something relevant and interesting, you can br the top of mind business to you social followers. Strive to be a righteous business that promotes nothing but 'all good' things that are closely aligned with your ecommerce store.

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