The Google AdWords team is introducing dynamic structured snippets which can give your PPC ads a new facelift. These automated extensions will display information that reflects the content found on the landing page of an ad.
In essence, AdWords is further delving into structured snippets which were introduced in September 2014 by lacing ads with an additional line of text. This is designed to show more specifics about the content carried on your site. Ultimately, your customers can see more specific information to make a decision on whether your site contains the information they are looking for. Not only can this help your ads' click-through rates, but also bring more qualified traffic to your landing pages.
As of now, dynamic structured snippets have been designed to work with retail, hotel as well as flight searches. A typical ad may look like this:
According to Google, this move will be good for your business by helping potential customers learn and discover more about your products or services without you having to change anything. This is because the additional information that goes with your ad will be pulled automatically after an analysis of your site’s content. You will also earn more PPC revenue as a result of your ads becoming more industry-specific and structured,
If you don’t have a problem with dynamic structured snippets, your Adwords will automatically start carrying the additional line of text/information. However, if you are not a fan, fill this form to notify Google of the same. You will still fill the same form in case you have a change of heart along the way.
Data on the performance of the dynamic structured snippets can be accessed from the Ad Extensions tab: simply click on Automated extensions report found under the “View” menu. All your other eligible ads will display performance data as before through the existing performance reports.
Like other Ad Extensions, Google will not charge you for the dynamic structure snippets, but the only for the cost per click of an ad.continue...
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