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Ecommerce SEO Checklist for Your Online Store

SEO Checklist Ecommerce SitesWhen looking at SEO, most companies still ignore the kind of business they operate and instead focus on the basic strategies. All the SEO principles are the same for all kinds of companies and all industries. Some things differ depending on whether you own a blog, a franchise or an ecommerce site.

After understanding how SEO operates, it is good to know the way it relates to the company type that you own. The best way to do this is to create a SEO checklist. Here is the ecommerce SEO checklist for your search marketing needs:

  • Reduce the load time - Few things annoy a customer while shopping on the Internet that a site that takes eternity to simply load. Reducing the loading time is within the control of a webmaster. Ensure you do away with unnecessary plugins, reduce the HTTP requests and use external CSS files.
     
  • Design something engaging and interactive - While this sounds commonplace, it is not that easy. You need to invest your time and energy into ensuring that you have an appealing web design, surveys and polls to encourage people to participate. You should also use interactive infographics plus a simple and short way for users to sign up.
     
  • Put products on the homepage and have product reviews - Before giving you a PageRank, search engines analyze your home page. Therefore, your products should be near or on the home page. Moreover, you need to give the customers a platform to discuss your service or product. Product reviews are the best way to achieve this. Good reviews will win prospective customers, as well.
     
  • Integrate social media and think about Pinterest - Several companies understand that networks like Twitter, LinkedIn, Facebook, and Google+ are amazingly essential when you want to increase visibility and clicks. For the ecommerce websites, people usually forget Pinterest, which is a good place to showcase your products.
     
  • Start the blog and guest blogging approach – This is the best time to create a blog and set up a guest blogging strategy. This will help you to gain more backlinks as well as increase visibility. To do this, you may need to hire a writer to write niche-specific content and pitch to various websites.
     
  • Use rich snippets – These are little videos, graphics or additional information that appears in the results page of search engines. These work effectively because they help to distinguish your results from others and they allow users and search engines to see what your site constitutes without the need to click.
     
  • Optimize the images for search – Use alt tags on your images to enable search engine bots recognize what the images represent. This makes a great difference when Google is analyzing your site, as it shows how important each part of your site is.
     
  • Use Content management systems (CMS) – Most companies still ignore CMS that work effectively for ecommerce sites. These systems allow you to update products and add info related to those products on your sites. Magento is a popular CMS system for most ecommerce sites.
     
  • Have a HTML or XML sitemap – This is essential for those with big ecommerce sites, as the update will be automatic when you want to change or revise your products.

Want more in a SEO checklist for your ecommerce site? Visit the ecommerce SEO checklist from Click Centric SEO, a professinal provider of ecommerce SEO services.

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5 Website Optimization Tips for Ecommerce Companies

optimizationWebsite optimization for ecommerce companies is more than just simple keyword optimization for SEO. Ecommerce companies need to look at the entire website's foundation, characteristics, and performance (rather than focusing entirely on SEO.)

For ecommerce companies, the end result of any website optimization strategy should naturally lead with conversion rate optimization (or "CRO".)

Conversion rate optimization provides an accurate measure of the effectiveness of converting leads in to actual paying customers through the ecommerce portal. Ecommerce website optimization services would be irrelevant if the website doesn’t have the ability to convert incoming leads in to confirmed sales.

Every aspect of the company’s website should be optimized in order to score highly on CRO. The various aspects that need to be considered are detailed below.

1.Enhancing Website Load Speed

Website load speed is a direct indication of efficiently the website gets crawled and indexed by the different search engines. One of the principal reasons for the slow loading of a website is its complicated HTML structure. More complicated HTML structures would naturally decrease page load speeds.

HTML coding needs to be simplified and less complicated by limiting the number of attributes that are specified along the HTML codes. Certain content management tools would generate Nested tables for HTML rendering. Such tables are resource intensive and would slow down page load speeds. Resource intensive attributes such as images and graphics should be optimized along with the appropriate HTML coding structures. Using them in inappropriate fashions would further slow down the page load speed.

2.Optimized Internal Linking

Optimized internal linking lies in linking one particular web page to another relevant web page using key word focused anchor text. This would greatly enhance the spider-ability of the website.

Another major benefit achieved is that the search engines would start providing matches to the internal link’s anchor text in addition to the SEO individual pages of the web site. But care should be taken not to over do the internal linking as search engines might start viewing such pages in a negative manner.

3.Creating Segmented Site Maps

Segmented site maps are an excellent website optimization technique for breaking down a complex HTML site map in to smaller and relevant categories. After segmenting sitemaps in to smaller and more focused sitemaps, an XML version of each sitemap can be created and submitted to the Google Webmaster Tools account. This would help in facilitating the search engines to quickly crawl through the website. Segmented site maps also helps in faster indexing of the website.

4.Creating Eye-Catching Calls to Action

The conversion potential of the ecommerce website gets greatly enhanced by giving proper attention to designing effective calls to action. Calls to action (CTA) should be in line with the business objective and also have a close relationship to the important keywords used across the website.

For ecommerce websites, popular calls to action include using “Add to cart” and “Buy Now” buttons. In order to find the effectiveness of a particular call to action, one can make use of the split testing technique by closely placing related calls to action next to each other. After a certain point in time, website owners can get data regarding the frequently used calls to action and implement that calls to action across the website.

For more website optimization tips and strategies for you ecommerce company, you can visit WebPresenceGroup.net, one the leading website optimization companies that offers a wealth of information for all types of websites and business looking to better optimize their overall web presence.

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5 SEO Tips to Help Increase Your Ecommerce Website Ranking in Google

Increase Website Ranking in GoogleIn order to make it easier for potential customers to find your ecommerce store, you need to employ the right SEO strategies to increase your website’s ranking on search engines like Google.

By increasing your ranking, your ecommerce site's organic search listing will rank higher in search engine results pages, making it more likely that people looking for your products and services will visit your site. Below are five effective SEO tips can help increase your ecommerce site rankings in Google.

1. Integrate Product Schema Markup

Schema is under used by most websites, even though it has existed for several years. Since it has been under used, you may not know what it is. Schema is microdata that can be added to a website to make it easier for Google analyze and interpret the information on web pages to help retrieve the most relevant information for users based on their searches.

Schema elements and attributes are added directly to the HTML code to provide additional information to search crawlers. There are many different forms of Schema, but Product Schema is one of the most powerful for ecommerce SEO, higher rankings, and greater click-through rates. For more information various Schema types, check out this post at EcommerceSEOMarketing.com.

2. Don’t Neglect SEO Copywriting

SEO copywriting is used to create compelling text based content for your website. Where in the past it involved focusing on keywords in your articles or blog posts in order to help searchers find your website, the value of the content is just as important.

If content can increase your search engine ranking if it is fresh and provides your web visitors with information they need, or didn’t know they needed. Good, fresh content is also shareable, which will also help to increase your website ranking in Google.

3. Build Segmented Sitemaps

Some SEO experts consider sitemaps as second most important web page on a site, with the landing page being number one. A sitemap helps users find web pages on a site with the information the user wants. It is basically a blueprint or index where information can be found on the website. A segmented sitemap separates the site’s content by category and it can be set up to tell search engines when fresh content has been posted, which will help increase your website ranking on Google.

4. Conduct a Backlink Analysis

Having backlinks to your site is also important to increasing your website’s ranking, especially on Google, so you should run a backlink analysis on your website. As a vital component to any ecommerce SEO marketing strategy, the analysis should tell you the number of links you have, the number of unique domains you’re linking to, the anchor text you’re using and the variety of the text, the number of fresh links on your site, the quality of links you have, etc.

There are a variety of tools that you can find online to help you do a good backlink analysis. Our favorite is Majestic, formally known as Majestic SEO.

5. Implement a Creative Content Marketing Strategy

Along with keeping fresh content on your site, creative content can compel visitors to perform an action, such as to buy something or sign up for your newsletter. If you can compel your web visitors to watch video content or sign up for email alerts, you increase your chances of turning them into buying customers.

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On-site SEO Tips to Help Increase Your Google Rankings

Google SEOThere are many ways to ensure that your website is positioned well in Google's search engine rankings. If you follow some simple on-site SEO rules of thumb, it can mean the difference between ranking near the top, or not being found in the top 100. Below we share five easy yet highly effective SEO tips to help increase your website's Google search ranking.

Site Maps

Site Maps must be present on the site, as these pages act has primary navigators for search engine spiders. When SEO and website optimization initially came into being, HTML language was the only option to utilize. Today, there is another known as Extensive Mark-up Language or XML.

While HTML is still recommended by Google to be utilized for the site map on your site, they also recommend that XML be used. The site administration has the ability to determine and feed information to search engines with these two languages. The difference is that with XML, pages are crawled as priority and higher up the ladder of site content alongside of the most recent updates, making it the most preferred language of the two.

On-Page SEO

Several factors make up good page copy. Among them are unique quality content that is keyword relevant, Schema markup, optimizing images, media, and the like to reach success with SEO and website optimization. Pages need to precisely define the page matter. Title tags should be original and thoughtful so that web browsers will be inclined to stop web surfing long enough to see what the site is about, what it has to offer, and if it is something that can interest or help them.

Creativity should thrive here to maintain interest and captivate the reader. Titles should be brief but descript. Human beings have a short attention span, so in order to maintain appeal, keep with easy reading and short phrases. All tags including meta tag should be usable for the purposes of maintaining reader attention. A description of what the site is about should be included, followed by concise text, short and descriptive.

Link Structure

Links should pop enough to catch the reader’s attention, but not so much that they distract from the article. It is a good idea to use alternate text when images are utilized as links. This makes it easier for Google to differentiate what is happening on the website and act accordingly. Include a summary of the page. This will allow the web surfer to determine if he or she wants to continue surfing the site or move on to another site.

Navigation

If the web page is put together well with interesting content, chances are more likely than not that they will keep reading. It is important to remember to utilize text primarily for navigating a website. When utilizing images for navigation purposes, it makes this process more complex than it needs to be and that can send potential customers running to another site. Simplicity is key with any website.

The more crisp and neat a website is, statistically, it is likely to get more hits. Compare major brands, it is easy to see why they work. Content should be based on the perspective of the customer not the SEO. Too many individuals building websites get wrapped up at looking through the wrong lens and the site does not do well. Look at the site through the customers eyes.

Optimized Media

Media is a huge outlet to attract new customers and remind old ones where a specific website is so take advantage of these places. Facebook, LinkedIn, and others are constantly being utilized around the world 24 hours a day. Use these resources to increase business.

Remember, successful websites do not run themselves without a bit of help. SEO is a somewhat of a science. Successful website owners know how to utilize the tools to gain the most success. Be one of them by following some basics that can make the difference in becoming successful at increasing Google rankings.

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