When it comes to ecommerce and serving your customers, getting them to your online store is only half the battle. Even after a shopper has put several products in their cart, that doesn't guarantee that you have sealed the deal.
Many ecommerce stores miss the mark during the final stages due to a poor shopping cart checkout process. But there are ways you can limit shopping cart abandonment by making the checkout process as simple and customer-friendly as possible.
First, ensure that your ecommerce website design and shopping cart are as simple and clear as possible. This includes convenient cart editing options and easy to operate navigation to enhance the usability of the shopping cart.
Although most people who will be going through the checkout process in your store have probably shopped online before, always design for the least Internet-savvy customer. Find the most technophobic person you know, and have them try your cart. If they can't complete the checkout process, pinpoint the issues, and resolve them.
A second tip to avoid shopping car abandonment is to minimize the number of pages of the checkout process.
Although a one or two page checkout process is best, multiple pages might be necessary if the product or services is very costly. This will instill greater confidence in the buyer who is spending a fair chunk of change.
Assess the nature of your businesses, and determine the appropriate amount of shopping cart pages to include. Try to avoid including unnecessary fields, pop-ups or special offers, or annoying referral programs. If you must include these things, use them after a customer has entered their order information or after the order has been completed.
Finally, try to give your customers as many ways as possible to pay. If a customer prefers method of payment is not available at checkout, it is likely that they will find another store that will accept their payment.
The vast majority of customers will want to pay you via credit or debit card, or by PayPal. It is absolutely essential to provide both of these options to stay competitive. Only occasionally will customers want to pay by check or other methods, but it is worthwhile to provide these options too.
By creating a simple, quick, and painless way to check out, you'll be able to avoid the most common causes of shopping cart abandonment, see your sales increase, and have satisfied customers who will continue to return to your ecommerce website!continue...
A big player in the ecommerce industry has recently made significant move toward mobile ecommerce.
Shopify, which specializes in ecommerce technology that enables almost anyone to create an online storefront, has recently acquired Select Start Studios.
Select Start Studios is a company that specialized in mobile apps and gaming, and will be of great value to Shopify as it continues to expand into mobile ecommerce, or "mcommerce."
Although Shopify already offers mobile optimized ecommerce stores and shopping carts, the acquisition of Select Start Studios will add over 20 new engineers to the team at Shopify. And all of this new talent has specific expertise in the mobile realm.
This is a big shift as smartphones continue to grow and dominate the consumer shopping industry. Even ecommerce for small and medium sized local business has offered new opportunities to expand and connect with relevant consumers.
And its players like Shopify that make ecommerce (and mcommerce) affordable and easy to implement, without a specialist.
Shopify is unique because it operates a web-based platform for its services. This enables virtually anyone to establish an ecommerce store and online shopping cart with ease. Storefronts can be fully customized to match the brand and the platform has reputation for its highly level of security.
As more game-changers like Shopify continue to expand and cater to innovative ideas, such as mcommerce, expect the world of online business to continue thriving.continue...
There are two types of shopping carts: the physical carts that are found in stores and supermarkets, and virtual shopping carts for ecommerce stores.
The latter shopping cart for online ecommerce stores is software that has been designed to retain data and details of customer activity, as well as the products and/or services available on the site. Let's go into further detail about the types of online shopping carts and what to look for when investing in one.
There are two main types of virtual online shopping carts. The first type are licensed shopping carts. These are typically a one-time, fixed payment, and are installed on web servers being downloaded. Licensed versions often come with many other applications and features, but probably the most powerful benefit to these types of online shopping carts is that a programmer can access its source code and do any custom modifications that a business desires.
The second type of online shopping cart for ecommerce is the hosted service type. These are commonly offered through many ecommerce content management systems and other related hosting services. Hosted online shopping carts are paid for on a monthly basis and/or each time a certain amount of transactions have been made. Unlike the licensed type, there are no modifications that can be done by the buyer, unless it is done by the hosting company.
There are many features that one can experience with different types of shopping carts. Consumers prefer working with the shopping carts that allow them to access as much information about products and services, as well as purchasing information and details. Choosing an online shopping cart often depends on the nature of the product of service being offered. Expensive, high consideration buys might demand a more thorough and secure shopping cart, as opposed low cost, low consideration goods which might need only the basics.
A second consideration of online shopping carts is search engine friendliness. This factor usually depends on how well the ecommerce shopping cart has been built from a coding standpoint. Some have been designed with minimal code, which allows for seamless and highly efficient search engine crawling and indexing. However, other online shopping carts are robust and a very code heavy, which inhibits fluent crawling and can be detrimental to SEO performance.
The last consideration for ecommerce online shopping carts is support and security, especially if a business plans to go with a hosted shopping cart. It is very important that the shopping cart is highly secure and protects sensitive information of customers. Not only that, but when things go wrong or when help is needed a reliable support system is also a major factor. We suggest reading all the reviews you can about different online shopping carts as well as checking out various ecommerce forums to see what experts have to say.
Do you have any considerations to add when looking for online shopping carts for ecommerce? Please comment about them below.continue...
Over the past few years the number of Internet shoppers has steadily increased, especially lately with smartphone-friendly shopping carts. Given the massive market of potential clients, even small business retailers are turning to ecommerce solutions to sell their goods.
Because ecommerce involves the selling goods online, without the need of a business having a physical location, this shift is becoming a big game changer. Small business ecommerce solutions are becoming more affordable, and now "ma n' pop" stores are adopting web ecommerce solutions to funnel both local and visitor sales.
The advantages of small business ecommerce can be very wealthy, depending on the nature of the store. Some local businesses have rare products that many non-local customers have limited access to. An online store front could easily take care of location barriers.
In addition, smartphone shopping cart compatibility could contribute to more sales. Mobile shoppers browse and comparison shop, even while on the downtown strip as they make their rounds from store to store. Local small businesses could incentive those shoppers with better prices, deals, and/or direct online purchasing.
The momentum for ecommerce, even at the local small business level, is great opportunity for many different companies. Below we offer some small business ecommerce tips to get you on your way.
Most unsuccessful small business owners fail to truly understand their customers. As marketer or owner of a business, understanding the true nature of your target markets is key. Market awareness results in better sales solutions that will suit there styles and needs.
By understanding your market, you can better build your website to have an interface which they can relate to. Knowledge about the customers also enables more efficient online (and off-line) marketing tactics, such as search engine optimization (SEO) and Pay Per Click. These strategies involve understanding the keyword phrases that customers may using when searching for your products online.
Small business owners planning to introduce ecommerce into their businesses must make sure their system is verified by major players in the online payment industry. This enables their customers have trust in them, as this displays signs of reliability.
Stemming from the latter tip about knowing about your customers, you must understand how your customers relate to your products. In turn, this allows you as the ecommerce marketer to create the appropriate checkout flow. For low-priced products, perhaps two-to-three pages consisting of data retrieval of customer's information and confirmation order page is all you need. For pricier items, more steps in the checkout process may be needed to instill that extra feeling of security.
Strong ecommerce stores provide a number of images of their products. Some of the most powerful e-retailers also include videos has product highlight. The use of rich media to help sell your goods is wise approach. This offers greater confidence in consumers, for they now what they are getting before they opt to buy.
It is also important for customers who visit you website to be allowed to provide product reviews. By allowing the clients to do this, it gives you a chance to know which products are most popular and which ones are not. Also, most customers trust reviews from fellow customers, so good reviews can result in greater sales.
Thanks for visiting the web ecommerce solutions blog. If you have any questions or comments about small business ecommerce solutions, use the comments section below.continue...
If you have an ecommerce website, it is important that you refine your shopping cart to minimize shopping cart abandonment. Fine-tuning an online shopping cart for ecommerce takes time and a sound understanding of who your target market is.
Many consumer markets and buying process are different. Expensive products often require a more extensive checkout process to ensure customer confidence and security. However, lower priced goods can benefit from more express online shopping carts that offer faster checkouts in minimal steps.
Although shopping carts for ecommerce websites vary based on the latter consideration, there are a number of elements you may want to consider to optimize the online shopping cart of your ecommerce website. Below we offer a number of tips for online shopping cart and ecommerce website optimization.
Improve your shopping cart by adding product thumbnail images next to the product name. The visual reminder ensures that customers do not forget what they have added to their shopping carts, which often leads to the removal of the items they cannot remember.
In addition to adding visual elements of the products already in a customer's shopping cart, the visual appeal of other related products that might complement their purchase is great way to get them buy more. Many effective ecommerce stores apply this strategy by noting that "you may also like these products" or "customer who bought that product, also purchased this." Be creative and use alluring incentives, even if they are small, low-priced accessories.
Also visually important is keeping the shopping cart and price total viewable on every page that the user is on. In this module or section of the web design, include the checkout button on each page of your website. Furthermore, attract return customers by having express checkout where they only need to login to shop and finalize an order.
Offer free shipping at certain price points to attract customers. You should use this as bait by displaying prominent messages informing customers that there is free shipping if they spend a certain amount of money at your store.
If you have specific shipping charges in place, show them as early as possible during the checkout process. This brings you out as being credible, reliable, and honest. If your shipping charges are based on distance, ensure that visitors are able to calculate the charges without requiring them to enter a lot of information. Taking this concept one step further, you should also offer shipping time estimates. You can get these estimates from the parcel delivery company you are using.
It is important that you indicate the shipping method you are using. This is particularly helpful if you are using reputable parcel delivery services like US Mail, FedEx, and UPS. Improve your shopping cart by up-selling items. This means telling your customers that you have other products that might come in handy. You should, however, 'soft sell' so that you do not drive customers away or you do not confuse their checkout process.
An important feature in any shopping cart is feature comparison. You could have a 'compare' link if you cannot provide all the relevant information in the page.
Really solid ecommerce stores will goes as far as including customer reviews as a comparison feature. This often the most trusted source of information for shoppers, so including legitimate reviews can help facilitate sales and instill greater confidence in your ecommerce store.
If customers abandon shopping carts, email them and include discounts, coupons or other incentives to attract them back to your store. You should always show the stock you have (to spawn more immediate purchases if inventory gets low) and you should suggest items similar to what customers are adding to shopping carts. Include a 'save for later' button since not all customers buy the same day they add items to a shopping cart.
Consider having a live chat link and a prominent phone support number. Other important tips to improve your shopping cart are that you should show the different payment options early, you should submit form changes automatically, you should have a security and privacy reminder, and you should include a link to your exchange and return policy.
Do you have any ideas to enhance the shopping cart functionality of an ecommerce site? Give us your 2 cents in the comments section below.continue...
Whether you are popular ecommerce merchant or just put first step in e-commerce business, developing feature-rich website for your business is much important. For new merchant, it is bit difficult to decide where to start from, although number of shopping cart programs available to show the right direction. In this article, we are going to discuss certain points of creating feature-rich shopping cart that attracts the number of buyers.
In the entire article, you will find all the essential tips that work surely for your online business. Here, we are giving much importance to the design of the website as normal buyers attract towards the professional looking website. There are many online stores host thousands of websites that included marketing tools like search engine optimization, social networking options, full merchant account integration, etc.
It is must for webmaster to test the speed of an ecommerce shopping cart. Being a commercial looking cart, it also has necessary speed so the customers don’t get frustrated and abandon the shopping cart. If you are finding that your adopted plan doesn’t work properly, it is advisable opt another plan of ecommerce development.
Show your contact details in every web page for gaining trust of the visitors. Although, there is separate contact page available in all shopping website, displaying contact information helpful for customers to order over phone, who wants to.
E-store is all about to display product in good manners, so shoppers doesn’t find any difficulty in searching an appropriate product. Displayed products should be categorized with easy navigation option. Make sure that each product has its true product description.
Payment Option is one of the important points for ecommerce merchant to consider. Number of payment options through credit card, debit card and online banking is available, but make sure to do all payment procedures via secured (https) environment. It is advisable to put all the personal information of customers including name, address, phone, etc. under a secure environment. Most of the customers visit your site more frequently because of high security payment option.
For many ecommerce merchants, above given points is basic one. Although it is basic, plays the most vital role for grabbing an attention of potential visitors. So, consider the basic points and develop feature-rich online shopping website.
Brianna Wills working in Perception System as a Sr. content writer. It is a leading E-commerce Solutions Provider on the web. The company offers e-commerce solutions for all types of online businesses no matter whether it is a small or a medium-sized. Learn more about Perception Systems by clicking here.
Ecommerce websites are increasing at a fast rate and this has necessitated the development of more appealing websites in order to maintain high sales. Ecommerce has no boundaries and allows enthusiastic shoppers to purchase products at their convenience.
Any online store which wants to get more customers has to make a very user friendly website which is appealing to customers. However, most of the ecommerce websites fail to meet the primary reason for their website i.e. ensuring easy shopping for customers. This article provides guidelines aimed at helping you make a more usable website.
An ecommerce website should be kept simple to avoid confusing the customer. A complex navigation structure makes potential customers look for other simpler ecommerce websites to purchase the desired product. Keeping the navigation structure neat ensures a smooth and effortless browsing which encourages customers to continue exploring the website and end up becoming regular customers. A good navigation structure enables customers easily locate information, do comparison between products, and make payment with minimum clicks.
The homepage of an ecommerce website creates a first and lasting impression for shoppers who visit a website. The homepage should help visitors find what they are looking for immediately they get there. If an ecommerce website has offers, they should show up in the homepage. It is also important to display numerous products in the homepage so that you do not narrow down customer’s choices from the start.
Product page should use a clearly visible font type, font color, and have the right combination of colors to ensure that visitors do not have any problem in finding details of products. Each item on product pages should have a purpose so as to make it easy for the customer to find relevant information in the shortest time possible.
For visitors to trust a ecommerce website, security of the personal details should be guaranteed. A website with a trust certificate is more trusted by customers because it assures them of security. A shopping cart button is usually the final action button of an ecommerce website. It should therefore be designed with a good shape, font and color so that it triggers final action from a shopper.
This functionality helps customers easily find what they are looking for hence making their shopping experience more enjoyable and fulfilling. The search functionality saves a buyer the labor of going from one page to the other while reading the every product before locating the desired product.
Long tedious sign up processes before purchase usually turns most shoppers off. Customers should only be asked to fit crucial details only, like email address and password. It is also good to allow customers to check out the products first without having to register, and then registering later when making purchase. This improves customer retention and reduces cat abandonment.
For success of any ecommerce website, customer experience improvement is very important. The website should be kept simple while meeting the client’s expectations. This helps to transform potential clicks to final payments and also increases likelihood of the customer revisiting the website in future.
For more usability tips and resources to better optimize your ecommerce site for conversions, SEO, and other aspects of your ecommerce site, visit www.ClickCentricSEO.com. Here they offer free audits for ecommerce SEO and usability.continue...
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