A big player in the ecommerce industry has recently made significant move toward mobile ecommerce.
Shopify, which specializes in ecommerce technology that enables almost anyone to create an online storefront, has recently acquired Select Start Studios.
Select Start Studios is a company that specialized in mobile apps and gaming, and will be of great value to Shopify as it continues to expand into mobile ecommerce, or "mcommerce."
Although Shopify already offers mobile optimized ecommerce stores and shopping carts, the acquisition of Select Start Studios will add over 20 new engineers to the team at Shopify. And all of this new talent has specific expertise in the mobile realm.
This is a big shift as smartphones continue to grow and dominate the consumer shopping industry. Even ecommerce for small and medium sized local business has offered new opportunities to expand and connect with relevant consumers.
And its players like Shopify that make ecommerce (and mcommerce) affordable and easy to implement, without a specialist.
Shopify is unique because it operates a web-based platform for its services. This enables virtually anyone to establish an ecommerce store and online shopping cart with ease. Storefronts can be fully customized to match the brand and the platform has reputation for its highly level of security.
As more game-changers like Shopify continue to expand and cater to innovative ideas, such as mcommerce, expect the world of online business to continue thriving.continue...
Are you thinking of launching a new ecommerce store? Looking to compare various CMS platforms to operate your online store? If your answer is yes to both the questions, you will need to consider a lot of different elements before selecting the right one for your store.
However, you should give a high priority to the built-in SEO features available with the platform. The reason for focusing on SEO? Because that's how a user searching the Internet for the product is going to land into your online store. This added SEO functionality will help your store get ranked well in the search rankings and be crawled easily by the search engines like Google, Yahoo and Bing.
So, how do the various platforms compare with each other in terms of SEO features? The following list helps demystify the critical differences of ecommerce software solutions that offer SEO-friendly platforms:
BigCommerce is growing in popularity, given its large range of templates, an intuitive dashboard along with plenty of excellent SEO features. The key differentiators associated with this platform are:
1. H1 tags are incorporated on the page level
2. Built-in no-follow support
If you want a self hosted option, you may opt for Interspire Shopping Cart, which is a product of the same company behind BigCommerce. Both of these solutions have a great track record of getting good rankings in the search engines.
If you aren't looking to go for a hosted solution, Magento is a free to download, open source solution for creating an online store. The platform is known for its robustness and high returns on SEO efforts because of the HTML simplicity and site structure it follows.
A large variety of add-ons are offered by the community members, and many free and premium templates are available to download. Not just that, it can be hosted anywhere and accessed even via mobile devices. The only downside, however, is that it would need an experienced developer to handle the whole process, since it could be a bit tricky to setup by yourself.
Volusion is considered by many as one of the most widely used ecommerce software platforms out there. It offers a number of different pricing levels in order to accommodate the online retailers during all the stages of business growth. Along with that, the program includes a huge list of features, including: dynamically-generated SEO-friendly URLs and specific SEO settings for pages based on store/product/category/article themes.
Although these kind of features might be easier to implement, the Volusion membership additionally includes 24x7 professional support along with the access to a support community. This can be really helpful for the newcomers to the online retailing scene, who don't want to learn about using the complex open-source ecommerce platforms.
The final spot in this list goes to the paid solution that is rapidly building a following, given its easy-to-use user interface and design features along with a large theme store. However, Shopify isn't comparable to the other platforms in terms of strong ecommerce SEO functionality (like creating public sitemaps or editing robot.txt file); it does provide an integrated blogging service which proves as an advantage over its competitors. A business blog will not only help in creating a good user experience and building relationships with the customers, but is also helpful in providing an extra keyword exposure for ecommerce SEO.continue...
Most business owners agree that ecommerce is the way to go for business growth and prosperity in today's digital world. Business owners however have to ensure that their business websites are well structured, easy to use and attractive in order to realize all the benefits associated with ecommerce. Fortunately, getting the right ecommerce web design is as easy as getting the right platform that offer enough applications to meet most if not all business owners ecommerce requirements and at the same time ensure a rich customer experience.
Ecommerce platforms are designed to make both small business web design and enterprise-level web design for big box retailers easy as they provide the tools required to run an online store successfully. Here we review the top five ecommerce platforms on the market that have been proven to offer the best web designs for basic online store owners.
Shopify platform makes it possible to create easy to use ecommerce stores making it a good option for small scale businesses that that just require an uncomplicated system with built in designs. Shopify is a hosted platform which means that users never have to worry about hosting, software installation and platform performance and can concentrate on running and growing their business. The platform also offers 24 hour support well equipped to handle any queries and help users solve any problems that users encounter.
A transaction fee is charged for basic and professional plans, and an unlimited plan comes at a monthly cost of slightly less than $180. This might seem too high for some business owners but the integrated hosting and custom made designs makes it worth every penny.
Square Space is the best platform for business owners looking for simple yet visually rich web design. The platforms allows the user to make beautiful professional looking websites making it ideal for designers and photographers who want to have many quality images on their websites. Square Space comes with some handy applications that allow inventory management, unlimited products upload and sales taxes configuration in addition to ensuring that customers have a satisfactory shopping experience.
BigCommerce is another hosted platform that is friendly to most business owners. The platform comes with over 100 free templates to suit different businesses' unique requirements. The platform also comes with a list of designers that users who prefer custom made designs can use to get their requirements met.
Where ecommerce website usability is concerned, business owners get detailed reports, a variety of marketing features that include coupon codes and gift certificates, and are able to manage customer orders from the admin dashboard. Customers on the other hand get to enjoy a single page checkout that gives them a chance to review products and an easy time shopping even on their mobile devices.
Magento is an open ecommerce platform that allows web designers and developers to create custom made websites to suit every businesses unique requirements. The platform is free and comes with a number of free templates and premium templates. Magento Go allows small business owners to come up with their own ecommerce designs and is equipped with features, themes and extensions that make it easy for business owners to customize their websites. Business owners looking for a more detailed ecommerce site however need to get web design services from competent web designers.
Volusion is one of the pioneers in ecommerce having been launched in 1999. Over time, the platform has built a reputation and is regarded as the platform of choice for most business owners. Volusion has a wide selection of per-designed stores that are up to date and match current customer requirements.
The ecommerce platform is a hosted solution which comes at a price but with $120 per month, a business owner can comfortably run a medium sized store on this platform. This makes the platform affordable for small businesses that are starting out. Its many features also make it ideal for medium sized businesses that might require a more detailed store to match its capacity.
The five platforms discussed form a fraction of the best platforms that make wed design when it comes to ecommerce stores possible and stress free for business owners. Many other platforms exist and business owners have to take their time and select the platform that promises to meet all their business requirements and take their investments to a higher level.continue...
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