Short-tail keywords (like "Nike shoes") are very competitive to the extent that in most cases, they aren’t even worth your energy and time. What you need to do in your ecommerce SEO strategy is to make a list of low-to-medium competitive long tail keywords that are attainable and have the capacity to drive profitable traffic to your clients.
However, the task of finding these long-tails is not always easy. It requires you to drill as deep as possible. This article is going to help you with some insights and tips on how you as a marketer can find the best long-tail keywords that can lead to successful ecommerce SEO campaigns.
First know the category of the long-tail keyword you are trying to use before starting your research. You can do this by analyzing the authority and relevancy of the site, as well as its present rankings regarding the preferred keyword category.
This analysis will help you determine the attainable keyword categories. In addition to that, the feedback you get from your client will help you in keeping them happy. By using the areas of interest of your client, you can be able to establish a focus for your research.
This is one of the best resources for long-tail keyword research. Try typing in your core keyword and see what Google will offer you. Depending on your client’s products and offers, Google will draw you to a suggested searches around a particular long-tail keywords.
Try adding on another suitable word and check the results from Google’s auto-complete feature. For instance, if you are researching "Nike shoes," try typing in specifics like "nike running shoes for men..." For specific tips on doing long-tail keyword research for ecommerce SEO, check out this great blog post that offers specific insights.
Google shows the searches that are related to whatsoever keyword that is searched at the bottom of each search engine research page. Play with different kinds of keyword variations and look at new ideas. Click on some of the links to show the given keyword’s SERP. You may do anything that is aligned with your SEO goals.
Even though many ecommerce SEOs use the Google Keyword Planner Tool at the beginning of their keyword research, using it at the end of your long-tail research may be of some advantage. This tool can in most cases display a great quantity of highly competitive keywords that you may simply not be interested in. You should use it to simply determine or discover the popularity of your potential keywords.
Even though the keyword planner tool has the capacity to give you some great ideas regarding SEO, it is thought to hold greater value for pay per click (PPC) advertising. Nevertheless, explore it and see how it can help you in your research.
Keyword researching for SEO goes far beyond finding relevant keywords with legitimate search volumes. To be able to yield successful outcomes, it is important that you assess your competition. After obtaining your list of possible long-tail keywords, take some time and do a search on each phrase so as to understand the competing sites.
In case you are dealing with big time retailers such as Walmart, Best Buy, or Amazon, it may be a good idea to scratch the keyword. On the other hand, if only one or two big-time retailers show up at the top of the search results followed by a few other random sites which don’t seem to be optimized for long-tail, then you might have a good shot. You may also do some backlink scanning, analyze domain-level metrics and also assess that ranking-URL’s level of keyword use and the site's overall level of website optimization.
Ecommerce SEO isn’t an easy endeavor. Some campaigns usually involve big budgets and challenging keyword categories. If you do not want to spend many months trying to make it to the top 5; then be diligent and pinpoint the ideal long-tail keywords that will make your ecommerce SEO compaigns a success.continue...
With today's univeral Google SERP (Search Engine Results Page), SEOs are now competing with news items, products, image results, social media content, local listings, and other types of searchable content that was not otherwise being displayed in the regular SERPs of the past.
So, how does an SEO review the SERP to determine the actual content they are competing with the results page so as to improve the quality of their strategy? Below we share some solid insights as to how you can embrace SERP analysis to help shape a solid SEO strategy.
The starting point to every SEO procedure is identifying the right keywords to optimize a given website or web content. Depending on the uniqueness of your niche and the extent of your SEO exercise, you can settle on a couple of keywords to review the SERP. There are various tools that are available to help you get the ideal keywords to optimize for a given website. Three of the top tools that you can use are:
Some of the SEO tools and resources can help you shape a click centric SEO strategy that's data driven and actionable.
Once you have identified the keywords to use in your SEO campaign, you will then review the search results page of each of the keywords. For a start, you can focus on the organic results. Of importance to note are the type of content that is on the results page and the target market of the content available in the results.
Are there any predominant types of content? How much social media back-links point to the websites? Are the websites from specific brand and authority domains or from regular websites? Are the results blended, that is, news results, images, videos, shopping, local search or other Google categories? Are there any predominant characteristics of the websites on the results page?
Google has over the years evolved its results page to have more dynamic results in a bid to meet the needs of divergent searchers. Some people want straight answers, infographics, PDF results and other non-typical results. These changing results now demand for a paradigm shift in the way SEOs optimize and compete for SERP slots.
The in-depth review of the SERP page will reveal who your true SERP Competitors are, where your direct competitors rank and how this plays out in your optimization and search engine marketing campaign. The tools that you can use for this SERP analysis will include:
Another important analysis of the SERP is the sponsored links and paid advertisements featuring in a results page. The type of advertisements will give you an indication of the perception that marketing have to a given keyword.
Some keywords will have localized advertisements, price focused advertisement, variation keyword advertisements and other more sophisticated advertisements. The wording, locations and designs of the advertisements are also important to note. You can also analyze the type of predominant advertisers.
Are the advertisers manufacturers, big distributors, affiliates, providing a free product or service, or networking websites? You can also review the level of competition for a given keyword. All these factors will give you a more in-depth perspective about the keywords that you are seeking to optimize. For analyzing the paid results, you can use various tools including:
The SEO analysis of the SERP will significantly impact your SEO tactics. You may need to adjust your landing page and redesign it in a way that is more favorable to the results pages. You may also want to consider non traditional content for landing pages including blogs, PDFs, question and answer (Q&A) pages, images, forums and social media pages.
You must also manage the expectations of the leads from the search results pages to ensure high conversion rate. This may call for more creativity and a paradigm shift of how to get to your target market.continue...
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