Organic search engine optimization (SEO) for your ecommerce website is essential to be found in Google and other search engines. However, you do not need a professional SEO expert or website optimization company to do this work for you.
There are a number of organic SEO tools that can help do your own keyword optimization and website promotion. For small to medium sized companies with limited website budgets, these tools can help your website thrive without having to spend top dollar for organic SEO services.
Below we share with you seven SEO resources for ecommerce websites.
Content is and will continue to be the king of organic SEO. Scribe is simple SEO software program from Brian Clark who is the originator of Copyblogger. The program offers three step plan to help you build and optimized a successful website for SEO.
Scribe will enlighten you on the language and semantics that Internet users use, which is helpful knowledge to consider before creating and optimizing your ecommerce website's content. Once you have content for your website, Scribe can proceed to analyze the content of your website trying to ensure that it is reader focused. You will then learn ways in which you should tweak your content to ensure that it gets high page rankings in search engines. Lastly, Scribe will teach you how to build backlinks to your website (for off-page SEO authority) as well as teach you how to cross-link content and pages of your website (on-page SEO authority.) To start using Scribe, you'll need to pay a $17 monthly fee (which comes with a 30-day money back guarantee.)
SEOmoz is one of the biggest players in the organic SEO profession when it comes to ecommerce SEO software. SEOmoz supports a huge community of Internet users as well as a blog. SEOmoz provides the SEO-interested with an array of free SEO tools which they can use to for website optimization and link building.
In addition to this, there are also paid plans that users could opt for if they would like to take advantage of more tools. The Open Site explorer allows website owners to see which domains have been linking to their websites. If you use Google Chrome or Firefox you can get the MOZbar for free which is an add-on that will enable you to view page level details.
When it comes to link indices, Majestic SEO is the largest one available. Users can test it out whenever they want by simply keying in a web address into their home page. However, if you would like to take advantage of the tools and services that it offers, you should subscribe to it at $49.99 monthly fee.
SEMRush is not only ideal for ecommerce SEO, but also Pay Per Click (PPC) advertisers. This free, web-based software tool enables you to see the different keywords that your competitors are making use of on their site (SEO), as well as what keywords competitors are bidding on (via PPC advertising.) With this software, you are better placed at establishing what would be the most ideal content for your website that would attract web traffic. SEOQuake is another product from SEMrush that enables you to see different SEO parameters once you perform a search on any of the leading search engines.
In essence, the knowledge provided by SEO Book is based on a training program which helps to make ecommerce search engine optimization easy for basic end-users. Once you become a member, you get a host of useful tools. The founder of this website, Aaron Wall, is one of the experts in search engine optimization and has valuable insights from his expertise. In addition to this, Aaron Wall has written a host of eBooks which have sold over a million in volume. By becoming a member of SEO Book.com, you get a chance to interact with Aaron and his team of experts.
Raven offers Internet marketing tools to SEO's and website optimization specialists looking to improve on their organic SEO as well as social media marketing. The optimization company is not only good at what it does, but it does so in a fun and light manner. Using this service is convenient for beginners as they are not bombarded with SEO jargon rather it helps them figure out what keywords would be best suited for their website as well as greatly reduce their research time. You can earn some really good SEO tips for ecommerce sites based on the free thirty day trial. If you would like to still get access to the services you can then pay $99 a month.
As the name suggests, DIY SEO" is do-it-yourself SEO program that's education-based. The monthly plan for doing this on your own is $33.25. However, if you would like the software provider to handle some tasks on your behalf, you are required to pay a monthly rate of $149. One thing to note with this software though is that your personal contact information will be needed before you can get access to it.continue...
Search engine optimization (SEO) for your ecommerce website is crucial. However, ecommerce SEO doesn't require an expert or an SEO company to do all of the work.
There's several SEO tools available for basic users that can help educate you on how to optimize your ecommerce store. These tools enable just about anyone with some general knowledge about web marketing on how to do your own ecommerce search engine optimization.
Take a look at some of these handy tools for ecommerce SEO below.
The SEO Powersuite is a paid-for software platform that offers an abundance of tools for ecommerce SEO. The suite is composed of four primary programs that each address a specific aspect of search engine optimization. Included in the SEO Powersuite is Rank Tracker (scans and reports keyword search rankings for Google, Yahoo, and Bing,) Website Auditor (performs an on-site SEO scan and evaluates the overall content of a website,) Link Assistant (seeks link building opportunities and partnerships,) and SEO SpyGlass (scans the backlinks of a domain, offering a wealth of information on link authority, source, and more.)
In addition to offering a deep site filled with enlightening blog posts and a community forum, SEOBook.com offers SEO tools and training programs for varying skill levels. Once you become a member at SEOBook.com, you can get access to a wide spectrum of useful tools. The founder of this website, Aaron Wall, is one of the experts in search engine optimization and has valuable insights from his expertise.
SEOmoz.org is one of the giants when it comes to web-based SEO software. SEOmoz also boasts one of the largest communities of SEO-enthusiasts, as well as a great forum to learn and explore. As part of the SEOmoz software programs, users can take advantage of a wide range of tools to better their search engine optimization. In addition to on-site SEO audits for content optimization, SEOmoz also supports Open Site Explorer, which allows users to see which domains are linking to their websites. Because ecommerce sites are so deep, the tools provided by SEOmoz.org are very powerful for online stores.
This web-based SEO and PPC software benefits a wide range for ecommerce stores pursuing search engine optimization. SEMRush.com is ideal for keyword research and analysis. This hand platform enables users to see the different keywords that your competitors are website optimizing and ranking for. Ecommerce SEO providers use this tool for quick keyword insights and SERP analysis to see who is ranking for which keywords. SEOQuake is another product from SEMrush that enables you to see various SEO parameters once you perform a search on any of the leading search engines. Both of these tools are free and very insightful.
Do you use any specific tools for ecommerce SEO? Let us know in the comments section below!continue...
Getting traffic to your ecommerce website is only a small piece of entire Internet marketing pie. Perhaps a larger pie of the action is conversion optimization, which is incredibly important for ecommerce sites.
Conversion optimization is all about continuously enhancing, testing, and fine-tuning the "touch points" of your website that interact with your visitors. This includes various media elements, links, buttons, calls-to-action, etc.
On the SEOmoz blog, CueBlocks.com published a masterpiece on ecommerce conversion optimization. The masterpiece is titled the "Holy Grail of eCommerce Conversion Optimization" which includes a highly detailed 91-point checklist and a handy infographic that brings it all together.
In the introduction, CueBlocks underscores the big picture of conversion optimization for ecommerce sites:
Whether you're selling pajamas, concert tickets, shoes or shaving blades; e-commerce today has evolved and humanized beyond just convenience shopping . It is therefore imperative that you stop seeing people who land on your store as 'traffic'; but as real human visitors. People come to your store and engage at various levels (let’s call these levels 'touch points'). With each word that visitors read and with each media pixel they view at these touch points, they form a picture of your business in their minds. And based on whether or not they like the final picture, they make a decision about buying from your store or your competitor’s.
Read (and bookmark!) this brilliant resource at SEOmoz.com. And thank CueBlocks.com for their wonderful insights on how to leverage conversion optimization strategies for ecommerce. The material is gold for ecommerce marketers.continue...
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