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3 Unconventional On-page SEO Techniques for Ecommerce Sites
Are you looking to learn a few unconventional on-page SEO techniques to further increase the keyword relevancy of your ecommerce money pages? Although there are numerous variables that go into ranking a website, there are a several techniques that can make your webpage even more SEO-friendly than they already are. Below we share 5 on-page SEO tips that you can implement rather simply without needing a technical expert.
Markup Pages with Product Microdata
Marking-up pages with product microdata is a technical way of saying better communicate your pages' content to the search engines. But how?
If you haven't started learning the ways of Schema and microdata, hop on over to Schema.org. Essentially, Schema is HTML markup (or special tags) that you added to pieces to a page's content. For ecommerce SEO, adding product schemas will enable you to markup aspects of your product's information, as well as reviews, images, and other forms of data that search engines can better interpret. In short, learning and implementing these on-page SEO techniques can be a game changer, especially in a competitive ecommerce SEO playing field.
Keyword Optimize Images
Only the best search marketers leverage the power of image optimization, or image SEO, to further improve the keyword relevancy of their pages and blog posts. Not does optimizing images help to improve the keyword relevancy of your pages, but this on-page SEO technique can also result in your product images showing up in Google's image results (which are often blended in the organic search results.)
Keyword optimizing images is easy. You simply name the image file to be aligned with your keyword targets prior to uploading the image to your page. Furthermore (and also before you upload the image,) you can open the image properties and keyword optimize various fields like the image descriptions, title, tags, and comments. To get the details on this SEO technique, visit this handy tutorial over at Top of Mind Search Marketing.
Cross-link Pages, Relentlessly
Internal links, or the "cross-links" within your site, can further help search engine spiders define what your pages are about. Many ecommerce sites have natural internal links, such as a product category page that links links to individual product pages. However, you can take cross-linking one step further by implementing these links in page copy, such as product descriptions, or more empowering, your blog posts.
For example, let's say you have two very similar pairs of shoes for sale on your ecommerce site: the RunnerShoe I and the RunnerShoe I Sport. Somewhere near the end of the product description of Model I's page, you can add a line that says Also check out the RunnerShoe Model I Sport... You can slip-in a link in that sentence to the Sport model.
Cross-linking is a creative process that can be done on all types of pages. One of the most effective is blog posts, especially product review posts. Those are golden SEO opportunities to cross-link to money pages and further help increase keyword relevancy.
Interested in learning more on-page SEO tips for ecommerce sites? Head on over to Click Centric SEO and check out their Articles section where they share a wealth of knowledge for ecommerce SEO and other aspects of ecommerce marketing. And of course, also connect with Web Ecommerce Solutions on Google+ and Twitter for more great insights on ecommerce SEO.
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