Web Ecommerce Solutions

    

3 Unconventional On-page SEO Techniques for Ecommerce Sites

On-page Ecommerce SEO IdeasAre you looking to learn a few unconventional on-page SEO techniques to further increase the keyword relevancy of your ecommerce money pages? Although there are numerous variables that go into ranking a website, there are a several techniques that can make your webpage even more SEO-friendly than they already are. Below we share 5 on-page SEO tips that you can implement rather simply without needing a technical expert.

Markup Pages with Product Microdata

Marking-up pages with product microdata is a technical way of saying better communicate your pages' content to the search engines. But how?

If you haven't started learning the ways of Schema and microdata, hop on over to Schema.org. Essentially, Schema is HTML markup (or special tags) that you added to pieces to a page's content. For ecommerce SEO, adding product schemas will enable you to markup aspects of your product's information, as well as reviews, images, and other forms of data that search engines can better interpret. In short, learning and implementing these on-page SEO techniques can be a game changer, especially in a competitive ecommerce SEO playing field.

Keyword Optimize Images

Only the best search marketers leverage the power of image optimization, or image SEO, to further improve the keyword relevancy of their pages and blog posts. Not does optimizing images help to improve the keyword relevancy of your pages, but this on-page SEO technique can also result in your product images showing up in Google's image results (which are often blended in the organic search results.)

Keyword optimizing images is easy. You simply name the image file to be aligned with your keyword targets prior to uploading the image to your page. Furthermore (and also before you upload the image,) you can open the image properties and keyword optimize various fields like the image descriptions, title, tags, and comments. To get the details on this SEO technique, visit this handy tutorial over at Top of Mind Search Marketing.

Cross-link Pages, Relentlessly

Internal links, or the "cross-links" within your site, can further help search engine spiders define what your pages are about. Many ecommerce sites have natural internal links, such as a product category page that links links to individual product pages. However, you can take cross-linking one step further by implementing these links in page copy, such as product descriptions, or more empowering, your blog posts.

For example, let's say you have two very similar pairs of shoes for sale on your ecommerce site: the RunnerShoe I and the RunnerShoe I Sport. Somewhere near the end of the product description of Model I's page, you can add a line that says Also check out the RunnerShoe Model I Sport... You can slip-in a link in that sentence to the Sport model.

Cross-linking is a creative process that can be done on all types of pages. One of the most effective is blog posts, especially product review posts. Those are golden SEO opportunities to cross-link to money pages and further help increase keyword relevancy.

Interested in learning more on-page SEO tips for ecommerce sites? Head on over to Click Centric SEO and check out their Articles section where they share a wealth of knowledge for ecommerce SEO and other aspects of ecommerce marketing. And of course, also connect with Web Ecommerce Solutions on Google+ and Twitter for more great insights on ecommerce SEO.

continue...

Recent Posts

  • Why Branding May Be The Best SEO Strategy
    In 2016, digital marketing has completely come... read more
  • SEO Intelligence: Top Google Search Engine Ranking Factors
    Smart businesses know that SEO and achieving h... read more
  • What You Should Know Before Investing in SEO Services
    For every business moving forward with SEO se... read more
  • PPC Optimization Tips for Using Negative Keywords
    There are times when your PPC advertising cam... read more
  • How to Pinpoint Industry Influencers on Social Media Sites
    Social media is now playing a major role in t... read more

Blog Tags

Ecommerce Resources

Ecommerce Times

Ecommerce news and information about E-marketing, social media, and more.

Ecommerce Site Audits by Click Centric SEO

Company offering SEO and Internet Marketing services for Ecommerce Websites.

SEO-friendly Website Design

Whether for large ecommerce websites or small business sites, here you can find solutions for SEO-friendly web design services.

Google Maps Optimization & Marketing

Yes, also applicable to ecommerce stores, see local SEO strategies and news to help businesses craft successful Google Maps marketing campaigns.

Web Presence Optimization Strategy Guide

Take your SEO and web marketing efforts to the next level with web presence optimization, and this profoundly awesome strategy guide.

Best Practices of Backlink Building

A highly informative Squidoo lens that outlines 3 best practices techniques for "white hat" SEO link building for websites.

Righteous Business Blog

Explore a blog that is dedicated to righteous business practices. Find inspiring ideas, industry examples, and insights to improve your business.

Website Optimization Company

More than just SEO, this website optimization company takes into consideration the critical elements that help to convert users after they land on your webpages.

SEO Copywriting Blog

Learn SEO copywriting tips for ecommerce sites. Ensure your product pages are keyword relevant and compelling to customers.

Pay Per Click Optimization Strategies

Know these strategies for Pay Per Click advertising and PPC optimization. They are highly valuable for ecommerce marketers.

Choosing an Optimization Company

This is a great article on what to consider when shopping for a SEO specialist or website optimization company.

Local Traverse City SEO Guide

The ultimate how-to guide on doing local SEO, specifically if you operate a northern Michigan business

Ecommerce SEO Services

Find information, resources, and services for ecommerce search engine optimization, such as link building, content marketing, and more.

Small Business Ecommerce Tips

This is a  great article that provides tips for small business ecommerce sites trying to compete with big-budget goliaths. 

Sweet Tumblr on Website Optimization

Awesome blog that shares tips, strategies, and resources on SEO and website optimization

SEO Tips for Ecommerce Sites Blog

A great blog dedicated to sharing SEO tips and strategy insights specifically for ecommerce sites.

Epic Entrepreneur Blog

An insightful blog that offers creative ideas for entrepreneurs and business owners.

All Things SEO Blog

Personal SEO Blog with Tips, Strategies and Insights on All things related to SEO.