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Earn Links Organically With a User-Focused Content Strategy

Content StrategyBloggers and website owners know too well the importance of quality content. Actually, the value derived from your site by users is largely determined by the content, other factors come later.

Creating user-focused content will help your website earn organic links as well as helping your online business thrive. Getting to know exactly what your users want can be an uphill task. The tips below (segmented into two parts) will help you develop content that will not only help retain current users but attract potential clients as well.

Part I: Know exactly what your audience like

Figuring how exactly what resonantes with your target audience is vital to the health of your content strategy. Extracting this information can not only fuel a link earning content strategy, but also ignite aspects of your SEO strategy. Below are a few ways in which you can learn more about your audience.

Talk to your clients

Remember without engaging your users you will never ever learn more on their tastes and preferences. After posting something on your site ask them questions concerning that particular topic. Also, your system should allow users to leave their phone numbers and email addresses when making comments. This way you can contact them later and have a more personal conversation or even send them mails.

Note that communicating to clients is very important in establishing long-term relationships and even building trust. Clients will always feel how much you value them and be very honest with you.

Conduct background research

Usually when you post content, users will comment, like and even share that information. Be very keen and take track of these responses. When you talk to users they will tell you what interests but you can only know the truth after presenting that content.

Get to know the number of tweets and Facebook shares a particular post gave you. For example if you post an article an article about traveling tips and another about health, look at the response you get for both. If the article on health issues elicits more reaction, then your users are more concerned about their health and not traveling.

Note that these are judgments made from simply observing what happens. Dig deep into what makes users value another topic and not the other.

Study the trends in social media

Social media is important to the success of any online marketing and SEO strategy. As such, study what happens on social media very carefully. People may not be reading or sharing your content not because it lacks value but due to the language and style of content. Learn to use the jargon that is appropriate for either twitter or Facebook at that given time. Also do not limit yourself to Twitter and Facebook use sites as LinkedIn and Pinterest as well.

Be efficient with alerts and RSS feeds

Sometimes you might be committed and rarely have time to follow up on current news. Using Google and Talkwalker alerts will save you time. Set up alerts depending on your niche, that way you will be notified whenever something important comes up.

Part I: Develop content that resonates with your audience

Once you established the means for which you can generate ideas, now comes the harder part of actually putting those ideas in motion. Below are a few tips to help direction your efforts with the right intentions.

Work hard to retain your current customers

As much as you are looking to expand your client base, never ignore existing clients. It is important that your current clients or users remain loyal. Be creative and craft ways of rewarding loyal customers. For example you can offer those discounts, incentives, free shipping and coupons. This way they will feel appreciated, make repeated purchases and refer others.

Create content that targets your niche

If you operate a local American travel website, the content might interest someone from Europe who is interested in visiting America. Therefore develop your content to cater for that particular area but make it appealing to others also. As such, you will get numerous links that are from both within and without.

Think locally and act globally

Creating a natural content strategy that favors your local audience is not a bad idea. However, in order to attract more users develop something that can be consumed by people of diverse cultures.

For example, if you own a website that advises on health matters in your region, you can design the content to suit anyone. Health is diverse and problems related to health are common in most parts of the world. As a hint you can have a list of as many health facilities as possible and let users search the ones closer to them. If you liaise with the health facilities, then you can agree on commission rates for each referral.

The most important thing in link earning is to know what your users want. After that you can develop tailor made content to specifically meet their needs. Remember the importance of social media in expanding your customer base. Also note that there is no standard formula when it come s to natural link building, just use the mentioned tips and a little creativity.

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