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4 Cornerstones to Recruiting a Company for SEO Services

What do the most proficient and highly-sought SEO firms have in common? What are the traits should businesses look for before recruiting an SEO company?

Hiring SEO Company Services

While the process of selecting the right SEO company can be daunting (especially if you are swamped by offers from countless SEO service providers,) it does not have to be overwhelming. Here are 4 eye-opening tips that will pave the way in recruiting the right company for SEO services.

1. Evaluate Your Organization's SEO Needs

Most SEO companies offer multiple services ranging from SEO audits, link building, and retargeting, to reputation management and social bookmarking. By initially determining what your firm needs, you can tailor your search to specific entities that offer the given services.

Some SEO firms may not offer all the services you need. Your organizational goals can help in clarifying the pending need for an SEO service. For instance, if you are a start-up that simply needs to increase traffic to your website, then you can have a clear checklist to start out with in your search for a firm.

By setting a clear goal, you can narrow your engagement with prospective SEO firms to specific objectives that should form the basis of your interactions. Essentially, goals need to be measurable as this helps to eliminate grey areas and determine the level of success after outsourcing your services.

2. Screen Prospective SEO Companies Via Multiple Consultations

As a pre-selection criterion, have a sit down with various firms offering SEO services. Businesses usually conduct applicant assessments to determine their suitability for a given role. In the same vein, treat your consultation as an attempt at determining a firm’s credentials and suitability.

Generally, SEO firms are likely offer you a no-obligation consultation and warm up to you, as they perceive this as an opportunity to get some leads. This opportunity will also be ideal for you in determining whether the firm’s staffers are likeable, and as such, whether you will have a good time working with them.

Thereafter, the SEO company will make you an offer indicating their pricing for the services you desire. Consider doing this with other firms to get a better feel of the pricing and other comparative nuances. You can then narrow down to the most suitable entity to outsource your firm’s SEO needs.

Remember to keep these consultations discreet, but also ask the right questions to get what you need. You do not want all the firms you are consulting to catch wind of your maneuvering, as this may not enhance competitiveness among them.

3. Make Use of Referrals

Satisfied customers often make the best marketers. The best way for an SEO firm to stand out is to have credible references-similar entities that they have worked with and the success such firms have attained in the process.

Such customers can vouch for the SEO firm by depicting the firm’s credibility and success. If an SEO firm does not have a list of successful clients it has worked with, then you need to shop elsewhere. How else would you know that the SEO firm has been successful in the past when it does not have tangible evidence?

Although it may not be a general rule, past performance of an SEO firm can be a good indicator that the firm will successfully execute your job.

4. Assess The SEO Company's Experience

The key to hiring the right SEO company is in getting all the relevant information regarding the firm. This may entail its background, success and expertise. You need to listen to an SEO firm’s story – its founding, its client experiences, bottlenecks in doing its job, and its growth over time.

By assessing these innate details, you can make a more grounded decision about whether to hire such a firm. Often, how a firm has handled jobs in the past and its experience can be a precursor of what you can expect when your hire such an organization.

Hiring the right SEO service provider requires meticulous care on the part of the hiring firm. By evaluating your needs, screening SEOs, making use of referrals, and assessing the SEO firm’s expertise, you can get a better feel of what to expect, minimize making any mistakes and thereby make the right recruiting decision.


5 Leading Providers of Ecommerce SEO Services

Ecommerce SEO SolutionsDigital marketing companies that specialize in offering ecommerce SEO services often play a key role in the success or failure of online stores. Most ecommerce SEO companies spend a lot of time and effort trying to understand and customize the right approach to ecommerce SEO for their clients.

While many companies that offer ecommerce SEO solutions have a systematic approach to serving clients, some offer a unique display of services and programs that distinguish themselves from other firms. Among the most creative and innovative of these SEO companies, here are the 5 leading providers of ecommerce SEO services.

1. ClickCentricSEO.com

Topping the list of ecommerce SEO service providers is ClickCentricSEO.com, an online marketing company that specializes in ecommerce SEO, ecommerce web design & development, email marketing, conversion rate optimization and social media marketing. ClickCentricSEO provides comprehensive SEO strategies customized to bring more online traffic and increased sales to your ecommerce site. They also offer free SEO audits for prospective ecommerce sites, which analyze input and returns on each SEO strategy used in marketing their businesses online. This plays a key role in improving customer loyalty.

2. WebiMax.com

WebiMax.com focuses in ecommerce SEO, Landing Page Optimization, Pay Per Click Management, Web Presence Optimization and a number of other key strategies to boost your site rankings. It is one of the few online marketing companies with revenue hitting above $10 million. WebiMax experts also provide technical help to website owners in matters concerning digital marketing for their online stores. It is for this reason that this leading company finds its way on the top two of our list of leading providers of SEO services for ecommerce.

3. Boostability.com

A longtime provider of digital marketing solutions for online businesses, Boostability.com is probably the most popular of the ecommerce service providers. However, this does not make it the best in this industry. Boostability ranks third on this comprehensive list of SEO for ecommerce service providers. Apart from ecommerce SEO strategies, Boostability.com also provides content marketing services, web development and local SEO programs. These are provided to improve your site visibility on search engine programs such as Google and Yahoo Search.

4. ThinkBIGsites.com

ThinkBIGsites is a strong performer in Search Engine Optimization. The company’s main area of focus includes Integrated Search (SEO & PPC) and Local SEO. These experts in both on and off page SEO strategies have been in the business since 2007 and boast of clients such as Bunn Coffee and Candy.com who delegate their SEO marketing requirements on a regular basis. ThinkBigSites is a digital company that is worth appearing on this top list of SEO service providers.

5. VGJInteractive.com

Lastly on our list of top SEO service providers for ecommerce business is VGJInteractive.com, an online marketing firm that also specializes in ecommerce web development, ecommerce reputation management, ecommerce pay per click management and other SEO strategies that are aimed at increasing sales on your web pages. The experts at VGJInteractive.com will also help you in getting gainful ratings and reviews on your web pages with their personalized ecommerce web design platforms.

These are the top 5 companies that provide top-quality ecommerce SEO strategies for their clients. Remember that the main aim of using online marketing strategies is to increase sales to your business. You can easily reach out to thousands of potential clients and online users by making use of effective ecommerce SEO strategies provided by any of these 5 companies.


What You Should Know Before Investing in SEO Services

Investing SEO ServicesFor every business moving forward with SEO services, it is important to know the industry standards in terms of cost and expectations. One should make a very favorable decision and also look at the tips on how certain SEO agencies and service providers operate. This way you can make a more informed decision about the SEO services you choose to invest in, and when you can expect to see results.

Models of the SEO Payment

Most SEO agencies, consultants, and related service providers offer four main payment models:

Monthly Retailer

In this model, the customers pay a given amount of fee every month in exchange of a service. It is a common model of making payments as it offers the greatest ROI based on the SEO services being performed. The monthly arrangements for the customer, or deliverables, often include regular analytic reports, press releases, rank reports, and/or optimization checklists.

Project-based Pricing

Project-based SEO fees are similar to the services contract. The pricing usually varies depending on the project. Example a local cupcake shop can ask an SEO agency to help them with their online marketing. The customer decides if they are ready for the agency to make an establishment of their social media accounts. Therefore the cupcake business and the SEO agency decide on the scope and the cost of the project.

Contract SEO Services at Fixed Prices

Mostly all SEO agencies use contract SEO services. Before a customer is ready to engage a monthly retailer, they make a selection of the contract services which they want to be completed. The SEO services that are provided by the SEO agency on month-to-month bases or for a 6-to-12 month SEO program for a set price.

A good example of this is the SEO audit that determines the existing strengths and weaknesses in the online presence of the customers, competitive analysis that have the highest potential to give a positive return on ROI.

Hourly Consulting

This is a known model of SEO consulting which hourly fee is exchanged for the information. It's very simple and straightforward. SEO consulting services will often range from $50/hour to $300/hour depending on the location, type of SEO, and professional offering the services. For instance, ecommerce SEO consulting services are often more expensive than local SEO services because of the depth of the website and competition.

Things To Be Suspicious Of

  • Instant results – Some of the SEO tactics can have instant results through gaming of the system. Therefore you need to be warned since these can hurt you in the long run. They involve the SEO practices which are against the webmaster guidelines put out by the search engines.
  • Guarantees – SEO firms cannot provide guarantees because of the constant changing nature of the industry.
  • Costs that are lower than $750 per month – when it comes to SEO you are not shopping for the lowest price but you are seeking the best level of the service. Be warned of the unbelievable deals.
  • Spot on Google – if an agency promises you number one spot on the Google it something good. However it is something that a firm cannot promise to hand over to you.

Things to Keep Top of Mind

  • Not SEO services are created equal – Always find the finest SEO agency you can. Keep top of mind finding an SEO company that defines the scope of the services and take time to educate you.
  • SEO takes time – a monthly trainer is the best- Think of SEO as a long term investment. The most enduring results of the SEO come from a long term relationship.
  • SEO is important – The point of your website is just to increase or improve your business. The best thing to do is to pay what it takes to keep your site available by the people you are looking.

For most of the business, SEO is the best ROI marketing effort and the cost of SEO services is worth it. The benefits it offers are more than the value of other approaches of marketing that is broadcast advertising, direct mailing and the online ads etc.


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