Deep linking is an effective SEO strategy that contributes to highly specific search engine rankings. For very large websites, such as those for ecommerce stores, hospitals and universities, the SEO value in deep linking is even more significant. Not only can deep linking efforts improve organic SEO performance, but users will appreciate more specified link paths while navigating a complex website.
Optimizing for long-tail keywords is a common SEO practice for larger websites. With respect to ecommerce, Internet users are becoming more specific and detailed with their search queries. Instead of "winter coats," savvy searchers are looking for "blue north face snowboarding coats for men." Many shoppers will go as far as searching for specific product models and SKU numbers. These behaviors are making the benefits of deep linking so powerful.
In essence, the practice of deep linking is directing a hyperlink to a specific sub-page, image, anchor tag, or any other destination other than a website's primary homepage. As a result, users are navigated to highly relevant web content. In addition, deep linking contributes to deeper content on a website being crawled and recognized - which helps facilitate desirable search engine placement.
Deep linking efforts are appreciated by both search engine users and spiders. Users are able find content that meets their needs in a more efficient manner, and search engine spiders have more link paths to crawl to interpret the overall website. Here we discuss two approaches to deep linking: external deep linking and internal deep linking (or deep cross-linking)
Although external deep linking for SEO is far from complicated, the practice does demand some logic and creativity. The first step is knowing the precise keyword target that reflects the link destination or webpage on the site. In short, deep linking requires an understanding of what anchor text (or link name) will best suit the content being linked to.
For example, mayoclinic.org is a complex website with tons of webpages filled with medical and health-related information. If the SEO team behind mayoclinic.org had goals to increase their organic SEO rankings on searches pertaining to "cardiovascular disease services" via link building, a deep linking technique could have a tremendous impact.
The SEO team could build a link with the anchor text "cardiovascular disease services" to the website's main Cardiovascular Disease page: http://www.mayoclinic.org/cardiovascular-disease/. Although this is would certain help the SEO efforts of mayoclinic.org, the SEO could take deep linking a bit further.
On that page is a tab that reads "Services," extending the URL to http://www.mayoclinic.org/cardiovascular-disease/diseases.html. Deep linking the latter anchor text to this specific sub-set of content would be even better. This will take the user to the exact page he or she is looking for - a list of cardiovascular diseases in which mayoclinic.org offers its services and expertise.
Deep linking for ecommerce is an extremely powerful tool for SEO. This practice involves linking to specific product pages with search-relevant anchor text. It is a very simple concept that can contribute to more search visibility and skyrocketing sales.
From within an ecommerce website, internal deep linking, otherwise known as deep cross-linking, can influence double stacks. These are a SEO dream, for double stacks display two website listings of the same domain in the organic search results. Double stack search engine results usually occur when to closely related webpages are internally linked. In ecommerce, this typically occurs when product categories are strategically linked with sub-product categories or individual product pages.
For example, MilitaryUniformSupply.com is popular ecommerce store for "kids military uniforms." The SEO team was able to achieve a double stack on that exact phrase with precise linking from a primary product category page to sub-category page.
Take a look at the link and anchor text used on the primary product category page heading to the sub-page titled "Kids Military Uniforms."
This link contributes to the following #3 & #4 rankings as seen in the screen shot.
Internal deep cross-linking and external deep linking can do wonders for both organic SEO and user experience. Creative SEO experts are now deep linking beyond product pages and primary category pages. Now images and videos are being linked to, and many are seeing top exposure in the search results. To better your deep linking efforts, practice some of the internal and external deep linking techniques we described here.continue...
Ecommerce SEO efforts are focused mainly on concepts of organization.
This simple idea opens up a world of optimization complexity. Ecommerce stores are typically deep. That is, they contain tons of pages, many of which may be related to one another. This raises concerns about duplicated content and overlapping pages. Thus, Ecommerce SEO can be a mind-boggling endeavor.
Below we touch on the major aspects of optimizing an Ecommerce store and what areas you should be focusing your attention to better your SEO performance.
The heart of an Ecommerce website is the pages that include specific product details. Product detail pages are considered the most important since these pages are where sales conversions are realized. And as many optimizers know, web content is king.
Potential customers go to these pages to find product specs, read reviews, compare prices and view actual products before making purchase decisions. Regarded as the Ecommerce “bread and butter” pages, product specific pages play an important role in on-site and external search engine queries. Branded goods thrive on granular searches, and sites that put importance on even the smallest product details, gain more opportunities for conversions.
To maximize ranking potential, correct classification of pages is a critical factor. It enhances browsing experience and optimizes performance in generic and short-tail search queries. SEO experts are faced with two tasks pertaining to classification.
One is page assignation depending on top-categories, or those that contain product detail pages. The other is the organization of these categories into hierarchies which is referred to as ontology. Proper execution of these two tasks results in a cohesive structure of low-level pages being supporting top-level pages. This in turn can promote wonders in overall rankings – especially when URLs are named in perfect accordance.
Meticulous planning of page classification is essential because even semi-correct classifications can turn out harmful, particularly if product details are used as a methodology of creating URLs. Here, experience and expertise on the SEO provider’s part is highly crucial.
Another important feature of Ecommerce websites are on-site search engines. Many internal search engines perform poorly, rendering undesirable results even when the specific item queried is present on the site. SEO providers can only do their job well if they have access to the marketing metrics and relevancy data in which the in-house IT department may have exclusive rights on.
A search engine that performs excellently is desirable to begin with. Although well-performing internal search engines can be costly, the end results make it worth the splurge. Internal search engines hold the key to extremely important data that are used for analyzing queries, result observations, and manipulation of search engine settings to optimize results. It allows for errors to be addressed appropriately, like poor classification, which allows you to change settings and eventually, maximize performance in external search engines as well.
There so many factors that going into a well performing Ecommerce store. Many e-retailers are complex and filled with bugs, but addressing some of the primary components mentioned above can yield much better search engine results. In essences, a better optimized Ecommerce store begins with organization – through various levels of pages, site content, and overall architecture of the website.continue...
If you have an idea for an ecommerce venture or are thinking about taking your retail business online, now is the time to seize the moment and start taking action. Below we have compiled a few general strategies for those interested in pursuing ecommerce as a new road to success.
Just like a brick and mortar business, ecommerce requires that you understand the market for your products. The first thing to do is see if consumers are looking online for the products or services you are planning to offer. Google's Keyword Tool should provide you with the traffic volume data you need. Enter a list of 20 or so keywords which best describe your products and see if the results offer viability in terms of demand. Low traffic keywords doesn't necessarily equate to low viability. Certain products, by their nature, will manifest low numbers, but may in fact be ideal for your ecommerce efforts. Also try searching your desired keywords in Google just as you would from a consumer’s standpoint. This can help you gauge just how competitive these keywords are, in accordance with traffic data. Are companies bidding on your keywords in the paid or sponsored listings? How many sites are competing in results (found just below the keyword entry box)? If competition is low, you might be able to carve your niche on many desirable keywords.
Software for ecommerce is expensive but it can provide a strong foundation for online retailers with a lot of products. A good system carries a number of features that includes seamless integration with merchandizing, product tracking and reporting, as well as sales and conversion data. When researching ecommerce software, look for integrative features like SEO and CMS functions, content editing, and if the program includes “back office” functionality for warehouse management and stock control. Last but not least, a solid software platform for ecommerce should have an effective payment system that enables seamless authorizations and product settlements.
There are several excellent ways to market your website and its products. And because many of the techniques for ecommerce marketing are highly specialized, many experts will agree that consulting with an experience ecommerce Internet marketer is the best approach. This way, you can rest assure knowing that the right tools and strategies are in place to maximize your website and product’s visibility. Ecommerce marketers commonly use a combination of organic SEO, Pay Per Click advertising, affiliate marketing, and social media. Typically, search engine optimization ideal for low-competition markets, such as those products that Amazon and other powerful websites are not optimizing for. When SEO deems too competitive, many Internet marketers utilize paid search advertising and other forms content marketing and direct online marketing. Consultancy services are also a good route to take for ecommerce marketing, especially if your inventory is small or if you have a very niche product line that you know best. Here professional Internet marketers can offer insights and training on how to establish your own SEO or PPC program.
Ecommerce is becoming more and more prevalent, particularly through mobile devices. And because consumers are shopping on there smartphones, having a mobile-friendly shopping cart is going to be the new “must have” for online retailers. Keep reading the Web Ecommerce Solutions blog to stay fresh on the best practices of ecommerce and online marketing.continue...
As an innovative content management system (CMS), Exponent CMS offers features and benefits that any web entrepreneur can surely appreciate. Self-contained, easy to use, and offered as a free download, Exponent is a great CMS that offers excellent advantages for eCommerce ventures.
Exponent CMS offers exceptional efficiency in many ways. Unlike other content management systems, Exponent needs no additional applications for user management, site configuration and content editing. All that's needed to create web pages and manage content is included when you download Exponent.
By offering an intuitive and flexible editing system, Exponent CMS eliminates the hassle of back-end administration and brings content management to an entirely new level. Regardless of skill level, users can easily change and edit web content similar to how it looks on the page. You can simply navigate to the web page you wish to edit, and everything is laid out with exceptional convenience.
SEO professionals appreciate the search-friendly features that Exponent allows. Unlike other CMS’s that require specific downloads or “plug-ins” for such features, Exponent offers the ability to write and implement search engine-friendly URLs, page titles, Meta descriptions and keywords.
In addition, Exponent CMS has reputation for easy search engine crawling. That is, Google spiders are able to crawl and index a page with greater efficacy. This results in faster and more sustainable search engine rankings.
Exponent CMS is cutting edge and many developers support it because it is simple and sensible. Created for the community by the community, exponent's developers have an acute knowledge about the inner workings of quality CMS. Best of all, Exponent CMS is open source and is available as a free download for anyone who wishes to use it.continue...
Deep link building is a highly effective technique to improve you Ecommerce SEO efforts. Not only does deep linking help promote specific product pages in the search engines, but deep link building helps the overall performance of the domain.
In essence, backlinks that are not directed to a website’s homepage are called as deep links. These links are actually directed to one of the sub-pages of the concerned website. This form of linking is importance for large websites in order to make them more popular on search engines like Yahoo, Google, and Bing. It helps the website being optimized to be found by people who are looking for keywords in their searches. Deep linking for ecommerce is a very important aspect, because it helps the optimization of those inner-pages that often influence conversions.
Deep linking tells the search engine that our website offers relevant and desired information in all its content. It is one of the most powerful tools to advertise the content of our site throughout the Web. Links are like votes, and using deep links makes our content more relevant to the search engines.
An ecommerce website can always use more traffic, thus improving its conversion opportunities. Thus better link popularity is a prerequisite for search engines optimization when it comes to ecommerce. Any ecommerce site will benefit from deep linking to pages that provide product information and the like. These pages are often the most important, and when linked to, can find their way to the search engine results.
1) Get all of your link building resources in line, whether that be article submissions, forum posts, or blog commenting.
2) Determine the sub-pages and product pages of your ecommerce website that offer the most value.
3) Pinpoint the keyword phrases that you plan to target for each sub-page for SEO purposes.
4) Use your link building resources to direct relevant anchor text links to these inside pages.
5) Boom! That's deep linking!
It's a pretty straight forward process and it doesn't require much SEO or technical background. Keep deep linking for SEO and exploit a powerful web ecommerce solution.continue...
As one of the prime features of an ecommerce site, product pages demand much need attention. Smart marketers make use of effective SEO measures that target product pages because this is the bread and butter of the website.
Keen shoppers look into various product pages of different ecommerce stores. Not only do these pages serve as the "sales pitch," but product pages should find the favor of search engines to attract buyers in the first place.
By making use of these 6 solid and surefire ecommerce SEO tips for product pages, marketers can enhance the search engine performance of ecommerce store as well as attract more buyers in the process.
The most important ecommerce SEO measure that can optimize product pages is creating unique descriptions for all the products on the site. Product page content should include product benefits, as well as a moderate inclusion of the targeted keyword (which can improve the page rankings of the product page.)
The PR or PageRank of a website helps to define its authority and prowess in the search engines. If a domain has a PR of 5 on the homepage, pages closely linked to that domain may be credited with more search engine authority.
Instead of burying product pages deep into a site by means of multiple categories and sub-categories, product pages should be kept close to the greatest source related to page rank. This maybe as simple as scripting the product page URLs directly to the root of the domain.
Product pages are often filled with images. In addition, product images are appearing in the blended search results more and more. As a result, all the images should be optimized to enhance the performance of product pages in an ecommerce site. This includes a well written ALT tag as well as proper linking set-up in ecommerce product images.
Search engines look for unique content, and allowing (as well as subtlety promoting) customers to review products is a great way to publish unique, user-generated content.
A significant ecommerce SEO measure is including keyword-rich links that connect relevant product pages together. This will not only improve navigation and help facilitate sales, but will also contribute to improved SEO performance.
With customers staying active in social media platforms, it can be ideal to allow customers to tag various products with their own choice of keywords. By allowing customers to tag products, an ecommerce site can begin earning better rankings on related keywords.
By making use of some of these product page SEO tips for ecommerce, an online retailer can improve the performance of its product pages from both conversion optimization standpoint as well as search engine optimization standpoint. Thanks for reading the Web Ecommerce Solutions blog!continue...
A decade ago, the idea of small business ecommerce seemed like an impossible dream. Only large companies and multinationals had the resources to utilize Internet servers, develop websites, and pay for web-hosting. This has changed drastically because of the way the IT industry has developed in the last few years.
Right now, there are various opportunities opening up for small business ecommerce. Any business can have a web presence and take advantage of its benefits to increase it customer base and revenue stream.
The main drivers behind the growing opportunities for small business ecommerce include cheaper software and website solutions. Not small businesses can take advantage of free products like Wordpress, or ecommerce specific products like Exponent. Several of these types of platforms offer many downloadable software tools that can help a small business execute online sales efficiently.
Other opportunities for small business ecommerce stem from the use of free web services to enhance customer connectivity and drive down costs. A small business owner can use electronic receipts and invoices to carry out business processes.
In addition, small businesses can have a fairly effective web presence by using social media platforms such as Facebook, Twitter, and Google+ to promote goods and services, and to create brand loyalty among their target customers.
Thirdly, the cost of running web services is reducing with improving technology. Therefore, even if a small business requires its own website under its own domain name, the costs are now affordable. The increasing bandwidth and speeds have made available multimedia applications that enable anyone to freely upload videos, slideshows, audio files, and animated materials at little or no costs.
These benefits translate to number of advantages for small business owners. First of all there is the possibility of increasing the speed of processing orders through small business ecommerce by allowing customers to order via email. Additionally, this reduces the need for customers to visit the actual store.
Small businesses can also take advantage of sending out electronic invoices faster than they would be able to send paper based ones. Not to mention the web offers small businesses many options for advertising. It is now easier to develop online marketing and advertising campaigns through Pay Per Click and SEO.
Lastly, a small business web ecommerce solution offers the ability to collect payments electronically. By using payment methods such as PayPal, it is possible to collect money without waiting for paper based currencies. The beauty of it all is that these options are very affordable and although they are designed for the large retailers, local small business are beginning to take advantage.continue...
Ecommerce content management systems (CMS) are critical for online retailers. Many ecommerce stores rely on CMS systems to maintain customer and product catalog data, perform payments and transactions, deliver online shopping cart features, marketing and search analytics, as well as SEO support.
At Web Ecommerce Solutions, we outline 3 key features to look out for in an ecommerce CMS system.
Don't judge an ecommerce CMS platform by its cover. Many might look clean and simple to use, but their functionality might suck.
The ability to efficiently manage the content of the website is a number one priority for a good ecommerce CMS. This often entails a clean dashboard or platform that lays it all out in a convenient interface. A good platform enables users to make edit on the breeze without having to dig for specific products and pages.
A ecommerce CMS that is search engine optimization friendly comes in two forms: slim and easy.
Slim content management systems are minimal in their code. That is, the HTML that makes up the structure of the website, or back-end, is slim and easy to crawl for search engine spiders. Slim, minimal coding often correlates to fast crawling and better performance in the search engines.
Easy SEO-friendliness means its simple to implement on-site optimization. Some of the most SEO-friendly content management systems provide a URL, page Title, meta description and meta keywords field for each page of the site. The ability to add these SEO elements uniquely to each page is a critical one-up for ecommerce optimization.
Many missed conversions on ecommerce sites occur during the checkout process. Sometimes the process is too long and asks for too much information on too many pages, whereas other CMS are too brief with their checkout process, giving buyers a lack of confidence and motivation to shop elsewhere.
A seamless, SEO-friendly shopping cart and checkout process is ideal for ecommerce. Know exactly the process users take in placing their order until the final confirmation page. If you sell high dollar items, a lengthy checkout process might be more appropriate by giving users a sense of security and assurance.
We hope these three features of a solid CMS for ecommerce will help you find a platform that meets your goals. Thanks for visiting the Web Ecommerce Solutions blogs.continue...
There is too much to loose and not enough to gain with the enactment of SOPA and PIPA. Everything has gone online, and at a global scale. The enactment of SOPA will further complicate the global storefronts of ecommerce, and may foreshadow a destination of doom for Internet-based businesses.
One of the simplest ways that SOPA will affect ecommerce and SEO is its strict adherence to intellectual property. This will require a user to verify all the information that he or she posts, including all of the sources that one may have used to generate such content. This means that even if one does not violate SOPA but one of the sources does, the websites risks getting blocked and facing litigation.
For online companies that rely on information from various sources, the process of verifying all the information and its sources will be an extremely time consuming endeavor (and a waste of resources.)
Furthermore, SOPA and PIPA may instill fear amongst people in linking information to different websites, and thus greatly affecting SEO.
Google is apparently the greatest search engine on the Web, and since it will be affected by the law it will not be easy for Google to carry out the same indexing process. This follows the fact that Google will have to verify all the information and its sources to ensure that the search engine complies with SOPA. A hold-up in the Google indexing process can lead to a great hindrance of development on the Web.
Time is of the essence, and with extreme protection measures set in by SOPA and PIPA, there will not be enough time to carry out Google indexing if thousands, if not millions, of verifications have to be made. In turn, this will profoundly influence ecommerce and quite possibly make it a lesser popular form of business.
According to the law, a website that is suspected to have violated SOPA will be blocked within 48 hours of the violation, and it will remain so until litigation process is completed. Unfortunately, there are times when competitors could use this to their own advantage, creating loopholes to exploit unrighteous business practices.
As has been implied with the enactment of these bills, Visa, PayPal and other online money transfer companies are required to suspend payments on sites that are suspected to infringe the SOPA. As a result, these companies could incur losses due to the delays brought about by the suspension.
This means that SOPA invades the peaceful coexistence of ecommerce companies, including money transfer organs. If the websites that support online trading are blocked as a result of SOPA, it can mean that the online money transfer organs also feel the wrath.
The effects of SOPA may not come directly to the companies involved in handling copyrighted materials, but it there is bound to be a drop in the ecommerce due to the fear that the bill gives to the people. For instance, it is notable that if one made a comment or product review, and plagiarized sensitive, copyrighted material on your website, you may be held responsible for the user's negligence.
The overwhelming agreement is that SOPA and PIPA may risk a channel for conducting business that our global economy relies so heavily upon. Keep your fingers crossed that these bills will be passed down, and the regular order of ecommerce with continue to thrive.continue...
How can Pinterest help your business?
Similar to many other social media plaftorms like Facebook, Twitter, and YouTube, there are a number of advantages to using Pinterest for business. Below are some of the most powerful:
The first step for marketers is to obtain an invite to the Pinterest network. If you are struggling to get an invite, you can request one directly from the Pinterest.com.
Upon set-up, users will be asked to provide a few interests that suit their style. Based on the interests that have been outlined, Pinterest will select a few of the most active users to follow. This is to get the user underway and start learning how the site works.
From Food & Drink to Technology, Science & Nature, Pinterest currently offers 32 categories. No matter what industry or niche a user has interested in, there is a place to share and interact with all types of brands on Pinterest.com.
Similar to other content sharing networks, there are definitely some best practices that marketers will need to follow to realize the greatest benefit. With respect to the ‘pinning’ site itself, marketers should always:
Once you are on your way to pinning, there are a few things to keep in mind:
Pinterest is exploding with popularity. What are your thoughts on using Pinterest as a marketing tool?continue...
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