Web Ecommerce Solutions


Using "Search Terms" to Improve PPC Campaign Management

PPC campaign management is often times are tricky undertaking for many advertisers. The Google AdWords PPC advertising platform is requires some degree of familiarity to know how to make proper executions. As a result, many marketers fail to manage profitable PPC campaigns.

Trying to manage a PPC advertising campaign on Google AdWords demands the right knowledge on how to use the right tools to properly set-up and manage a PPC campaign. In this blog post, I am going to share with a powerful tool to help you with you PPC campaign management efforts.

Search Terms in AdWords for PPC Campaign Optimization

There's a highly powerful tool in AdWords that can reveal a wealth of insights. It is called "Search Terms" and it is found under the Dimensions tab in the AdWords interface.

PPC Campaign Management 1

Under Search Terms, PPC campaign managers can view the exact keywords that are being used to trigger their ads. This information can offer a lot of great information and data. For some individuals offering PPC campaign management services, Search Terms is their go-to source to optimize their PPC campaigns.

For example, observe the image below of a troublesome PPC campaign. In this ad group, the PPC campaign manager is only selling Ghel parts and components, not actual Ghel skid steers.

PPC Campaign Management 2

Based on the information given by Search Terms, we can conclude that keyword bidding techniques that are being used are resulting in unwanted impressions and clicks throughs. As a result, these bidding tactics are wasting budget.

To optimize this PPC campaign for better performance, we will use more exact match bidding strategies to avoid these problems.

Other Insights for PPC Campaign Management

Taking advantage of Search Terms is one of the best resources for PPC campaign management. Another way you can leverage the information offered by Search Terms is for negative keyword research.

For instance, if pinpoint keywords that we clearly do not want triggering our ads (e.g. "free," "tutorials," "cheap") we can include these unwanted keyword variations in the negative keyword list (which is located just below the targeted keyword list in the AdWords interface.

Learn more about how to use AdWords and maximize you company's web presence with PPC campaign management by staying in-tune with the Web Ecommerce Solutions blog.


Recent Posts

  • Why Branding May Be The Best SEO Strategy
    In 2016, digital marketing has completely come... read more
  • SEO Intelligence: Top Google Search Engine Ranking Factors
    In addition to leveraging Google Ads to increa... read more
  • What You Should Know Before Investing in SEO Services
    For every business moving forward with SEO se... read more
  • PPC Optimization Tips for Using Negative Keywords
    There are times when your PPC advertising cam... read more
  • How to Pinpoint Industry Influencers on Social Media Sites
    Social media is now playing a major role in t... read more

Blog Tags

Ecommerce Resources

Ecommerce Times

Ecommerce news and information about E-marketing, social media, and more.


An online training course platform that features hands-on learning modules in Google Ads, SEO, and more.

YisooTraining.com's Google Ads Online Course

The direct link to Yisoo Training's Google Ads online course, a great value for beginner and advanced advertisers.

Ecommerce Site Audits by Click Centric SEO

Company offering SEO and Internet Marketing services for Ecommerce Websites.

SEO-friendly Website Design

Whether for large ecommerce websites or small business sites, here you can find solutions for SEO-friendly web design services.

Google Maps Optimization & Marketing

Yes, also applicable to ecommerce stores, see local SEO strategies and news to help businesses craft successful Google Maps marketing campaigns.

Web Presence Optimization Strategy Guide

Take your SEO and web marketing efforts to the next level with web presence optimization, and this profoundly awesome strategy guide.

Best Practices of Backlink Building

A highly informative Squidoo lens that outlines 3 best practices techniques for "white hat" SEO link building for websites.

Righteous Business Blog

Explore a blog that is dedicated to righteous business practices. Find inspiring ideas, industry examples, and insights to improve your business.

Website Optimization Company

More than just SEO, this website optimization company takes into consideration the critical elements that help to convert users after they land on your webpages.

SEO Copywriting Blog

Learn SEO copywriting tips for ecommerce sites. Ensure your product pages are keyword relevant and compelling to customers.

Pay Per Click Optimization Strategies

Know these strategies for Pay Per Click advertising and PPC optimization. They are highly valuable for ecommerce marketers.

Choosing an Optimization Company

This is a great article on what to consider when shopping for a SEO specialist or website optimization company.

Local Traverse City SEO Guide

The ultimate how-to guide on doing local SEO, specifically if you operate a northern Michigan business

Ecommerce SEO Services

Find information, resources, and services for ecommerce search engine optimization, such as link building, content marketing, and more.

Small Business Ecommerce Tips

This is a  great article that provides tips for small business ecommerce sites trying to compete with big-budget goliaths. 

Sweet Tumblr on Website Optimization

Awesome blog that shares tips, strategies, and resources on SEO and website optimization

SEO Tips for Ecommerce Sites Blog

A great blog dedicated to sharing SEO tips and strategy insights specifically for ecommerce sites.

Epic Entrepreneur Blog

An insightful blog that offers creative ideas for entrepreneurs and business owners.

All Things SEO Blog

Personal SEO Blog with Tips, Strategies and Insights on All things related to SEO.