Web Ecommerce Solutions

    

The Marketing Potential of Google Shopping for Ecommerce

google shoppingGoogle Shopping is a Google service, which was introduced by Craig Nevill-Manning in December 2002, was designed to enable users to look for relevant products on shopping websites and compare prices offered by various ecommerce sites and product vendors.

It was initially known as Google Product Search, Google products as well as Froogle. Froogle differed from other companies which were facilitating price comparison since it used Google's web crawler in indexing product data from the merchants' websites in place of paid submissions.

In the beginning, this service listed various prices which were submitted by ecommerce vendors that were in turn just like the other Google services monetized via AdWords. Google brought it to public notice in May 2012 that the service would later in the year be changed to a paid model and vendors would be required to pay in order to have their products listed on the service. It was immediately renamed Google Shopping.

When it rebranded as Google Product Search, some modification was done to highlight incorporation with Google Search, making it possible for listings from the service to appear beside web search results.

Google warranted the move when it announced that it would provide the service in order to deliver the best solutions for internet users who were searching for particular products and facilitate the linking of vendors with the relevant clients. However, this change became quite controversial with a number of small companies being worried that they would not manage to compete with bigger ecommerce sites with larger advertising budgets.

Microsoft Bing mounted a negative advertisement campaign called 'Scroogled' which alleged that Google was employing fraudulent advertising means and encouraged users to instead make use of its Bing Shopping Service. Google unveiled its plans to incorporate Google Catalogues with Google shopping so as to provide users with additional ways of finding various concepts and motivation as they shopped and be able to engage with their preferred brand.

Google Shopping is ideal for ecommerce stores as it offers vast marketing opportunities. This is because most results on Google Shopping are known to appear on every keyword oriented search products. In this case, incorporating your products is likely to result into an effective exposure in the market as well as probable sales. However, the "pay-to-play model" focuses on ensuring that merchants or businessmen pay Google for listing their services and products.

In this case the results are likely to be influenced by the bid amounts and relevance of the system. However all in all, Google Shopping proves to be an effective form of marketing for ecommerce stores and e-retailers alike.

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5 Elements of 2015 Focused Search Marketing Program

Search Marketing 2015SEO and search marketing are of the main marketing strategies that can help any online retailer take business to next level. The whole process of optimizing an ecommerce website as per changing algorithms of search engines can help you rank better in the online industry. That, in addition to a number of other possibilities and opportunities with search marketing.

Since search engine algorithms continue to change, online retailers need to evolve with time to survive in the industry. We should make sure that we stay up-to-date and formulate best practices to claim good rankings for specific keywords. If you want your website to have a purposeful impact in 2015, here are five components of search marketing that every online retailers and marketer should know when marketing their website:

PPC Advertising

We all know about it, but only a few are able to make the best use of this tool offered by Google. Google Adwords offer quick and easy pay-per-click advertising option to all e-marketers and e-retailers. Best part is that you need not even make heavy investment to make use of this marketing method.

This platform provides you with great flexibility and control on a budget. You can set your PPC account and reap maximum profits. Since it is often difficult to get organic traffic on a regular basis, using a PPC strategy will help you attract targeted audience to the website. The main benefit is that you pay only when someone clicks on your advertisement.

Organic SEO

Organic SEO is all about targeting the right keywords in the right manner. You can use tools and services offered by search engines to know about trending keywords relevant to your company niche. Once you have them, content marketing is what that lets you implement them in a way that attracts high number of audience on a regular basis.

Like local SEO, ecommerce SEO get uber niche targeted on specific brands, products, or product-types. For instance, like a local SEO firm might specialize in search engine optimization for surgeons, an ecommerce SEO firm might specialize in search engine optimization for health and beauty retailers. Try seeking out SEO providers with niche expertise.

Understanding the basic phenomenon of implement SEO strategies to attract organic traffic is the right way to optimize your website. This ensures overall profit and lasting results.

Social Media Marketing

The algorithms of search engines have truly changed since the emergence of social media. Many content-based websites have become community oriented, such as Digg started allowing its users to vote out for which stories should make the front page, while YouTube factors total video views and user ratings on their front page rankings. Given all the benefits of using social media sites for marketing your business, you should focus more on establishing a strong social media presence on networking sites, such as Facebook, Twitter, Pinterest, etc. These sites send search engines signals of authority and influence.

Content Marketing

Content is the king and there is no denying to it. Best part is that content marketing is one of the simplest forms of internet advertising. You write a minimum of two- three articles a day and your website automatically starts ranking higher on search engines. Make sure all your articles and videos or audios are unique and relevant to your business. Search engines have stated that creating and publishing quality content is the best way to rank for keywords, as well as create positive user experiences. It is one strategy that goes a long way.

Link Generation

If content is the king, link generation is the queen. It’s not about which website has the maximum links, but the most quality links pointing back the website. Link generation and building backlinks by submitting press releases on popular blogs in your niche is the best way to attract organic traffic to the site. The whole idea is to create newsworthy content that can influence bloggers and other websites to link that content.

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