Web Ecommerce Solutions

    

Basic SEO Tips For Ecommerce Stores

Ecommerce SEO efforts are focused mainly on concepts of organization.

This simple idea opens up a world of optimization complexity. Ecommerce stores are typically deep. That is, they contain tons of pages, many of which may be related to one another. This raises concerns about duplicated content and overlapping pages. Thus, Ecommerce SEO can be a mind-boggling endeavor.

Below we touch on the major aspects of optimizing an Ecommerce store and what areas you should be focusing your attention to better your SEO performance.

Product Details

The heart of an Ecommerce website is the pages that include specific product details. Product detail pages are considered the most important since these pages are where sales conversions are realized. And as many optimizers know, web content is king.

Potential customers go to these pages to find product specs, read reviews, compare prices and view actual products before making purchase decisions. Regarded as the Ecommerce “bread and butter” pages, product specific pages play an important role in on-site and external search engine queries. Branded goods thrive on granular searches, and sites that put importance on even the smallest product details, gain more opportunities for conversions.

Classification

To maximize ranking potential, correct classification of pages is a critical factor. It enhances browsing experience and optimizes performance in generic and short-tail search queries. SEO experts are faced with two tasks pertaining to classification.

One is page assignation depending on top-categories, or those that contain product detail pages. The other is the organization of these categories into hierarchies which is referred to as ontology. Proper execution of these two tasks results in a cohesive structure of low-level pages being supporting top-level pages. This in turn can promote wonders in overall rankings – especially when URLs are named in perfect accordance.

Meticulous planning of page classification is essential because even semi-correct classifications can turn out harmful, particularly if product details are used as a methodology of creating URLs. Here, experience and expertise on the SEO provider’s part is highly crucial.

On-Site Search Engines

Another important feature of Ecommerce websites are on-site search engines. Many internal search engines perform poorly, rendering undesirable results even when the specific item queried is present on the site. SEO providers can only do their job well if they have access to the marketing metrics and relevancy data in which the in-house IT department may have exclusive rights on.

A search engine that performs excellently is desirable to begin with. Although well-performing internal search engines can be costly, the end results make it worth the splurge. Internal search engines hold the key to extremely important data that are used for analyzing queries, result observations, and manipulation of search engine settings to optimize results. It allows for errors to be addressed appropriately, like poor classification, which allows you to change settings and eventually, maximize performance in external search engines as well.

There so many factors that going into a well performing Ecommerce store. Many e-retailers are complex and filled with bugs, but addressing some of the primary components mentioned above can yield much better search engine results. In essences, a better optimized Ecommerce store begins with organization – through various levels of pages, site content, and overall architecture of the website.

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Deep Link Building for Ecommerce SEO

Deep link building is a highly effective technique to improve you Ecommerce SEO efforts. Not only does deep linking help promote specific product pages in the search engines, but deep link building helps the overall performance of the domain.

What are deep links?

In essence, backlinks that are not directed to a website’s homepage are called as deep links. These links are actually directed to one of the sub-pages of the concerned website. This form of linking is importance for large websites in order to make them more popular on search engines like Yahoo, Google, and Bing. It helps the website being optimized to be found by people who are looking for keywords in their searches. Deep linking for ecommerce is a very important aspect, because it helps the optimization of those inner-pages that often influence conversions.

Why is deep linking important?

Deep linking tells the search engine that our website offers relevant and desired information in all its content. It is one of the most powerful tools to advertise the content of our site throughout the Web. Links are like votes, and using deep links makes our content more relevant to the search engines.

An ecommerce website can always use more traffic, thus improving its conversion opportunities. Thus better link popularity is a prerequisite for search engines optimization when it comes to ecommerce. Any ecommerce site will benefit from deep linking to pages that provide product information and the like. These pages are often the most important, and when linked to, can find their way to the search engine results.

How deep linking can be done?

 

1) Get all of your link building resources in line, whether that be article submissions, forum posts, or blog commenting.
2) Determine the sub-pages and product pages of your ecommerce website that offer the most value.
3) Pinpoint the keyword phrases that you plan to target for each sub-page for SEO purposes.
4) Use your link building resources to direct relevant anchor text links to these inside pages.
5) Boom! That's deep linking!

It's a pretty straight forward process and it doesn't require much SEO or technical background. Keep deep linking for SEO and exploit a powerful web ecommerce solution.

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6 Product Page SEO Tips for Ecommerce

As one of the prime features of an ecommerce site, product pages demand much need attention. Smart marketers make use of effective SEO measures that target product pages because this is the bread and butter of the website.

Keen shoppers look into various product pages of different ecommerce stores. Not only do these pages serve as the "sales pitch," but product pages should find the favor of search engines to attract buyers in the first place.

By making use of these 6 solid and surefire ecommerce SEO tips for product pages, marketers can enhance the search engine performance of ecommerce store as well as attract more buyers in the process.

Create Unique Product Page Content

The most important ecommerce SEO measure that can optimize product pages is creating unique descriptions for all the products on the site. Product page content should include product benefits, as well as a moderate inclusion of the targeted keyword (which can improve the page rankings of the product page.)

Bring Product Pages Close to PR Source

The PR or PageRank of a website helps to define its authority and prowess in the search engines. If a domain has a PR of 5 on the homepage, pages closely linked to that domain may be credited with more search engine authority.

Instead of burying product pages deep into a site by means of multiple categories and sub-categories, product pages should be kept close to the greatest source related to page rank. This maybe as simple as scripting the product page URLs directly to the root of the domain.

Optimize The Product Page Images

Product pages are often filled with images. In addition, product images are appearing in the blended search results more and more. As a result, all the images should be optimized to enhance the performance of product pages in an ecommerce site. This includes a well written ALT tag as well as proper linking set-up in ecommerce product images.

Bolster Ecommerce Product Reviews

Search engines look for unique content, and allowing (as well as subtlety promoting) customers to review products is a great way to publish unique, user-generated content.

Cross-Link Relevant Ecommerce Pages

A significant ecommerce SEO measure is including keyword-rich links that connect relevant product pages together. This will not only improve navigation and help facilitate sales, but will also contribute to improved SEO performance.

Tag Your Products Accordingly

With customers staying active in social media platforms, it can be ideal to allow customers to tag various products with their own choice of keywords. By allowing customers to tag products, an ecommerce site can begin earning better rankings on related keywords.

By making use of some of these product page SEO tips for ecommerce, an online retailer can improve the performance of its product pages from both conversion optimization standpoint as well as search engine optimization standpoint. Thanks for reading the Web Ecommerce Solutions blog!

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How to Use Pinterest to Build Link Popularity to Your Ecommerce Site

PinterestBacklinks have always been an effective method to improving a website’s visibility. However, the way in which they are implemented has changed. This is mainly because the references generated have to bring about organic growth of the website’s popularity. Any unnatural growth as a result of backlinks may result in search engines shying away from the site.

New methods of creating backlinks have therefore been introduced to satisfy search engine criteria. Thus, PR6 backlinks are catching on while techniques such as comment spam are losing grace. It is easy for a layman to consider the backlinks as a method of sharing. Users of sharing platforms like pinterest may therefore look forward to using them as a method of spreading the word.

Pinterest images are tagged and indexed and this is immediately visible to the world. The tags must carry weight which means the more panda updates are done the more visible the content becomes. It is good to form a habit of double-checking that your pinterest images are tagged correctly and that they represent the correct topic. Then the tagging begins and a positive outlook for natural ranking. Connecting Twitter and Facebook accounts to Pinterest will help to ensure automatic updates in all the accounts, which increase the number of people viewing the posts at a time. Interest eases the process and helps to edit by displaying all images ready to be tagged. The site management and creation of backlinks does not require profound knowledge of web page coding.

Pinterest has come into popularity at a time when Internet users and businesses have come to expect more images and videos and fewer words. Thus, the website has to be visually stimulating in order to score high points on the web. Pinterest helps the webmasters to do just that. As long as the images are relevant to the topic, then they will boost the website’s popularity in a relatively short amount of time.

Once viewers discover your site and affirm it to be credible, they will keep coming back thus contributing to the cumulative growth of traffic. They will share or comment thus helping to advertise the website to their circles. Using images as links brings attention to your website content that normal links could not have done. The web page is automatically appended to lead interested users to more content.

A short description should accompany each image once pinned. The description involves a keyword or keywords. This will make it easier for others to find the images that have topics of their interest. The audience enticed in this way is the right target for your blog since they have vested interest in the subject. This kind of traffic is more likely to participate in the blog then others drawn in by random references.

The keyword database is still new in Pinterest so it might not have keywords that are as diverse as one would like. However, this is the right time to use the facility because using it early on will capture the most common keywords.

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Variance in SEO Companies: What You Should Know About Different SEO Techniques

There several techniques that a SEO company can use to increase the visibility of its webpages within search results. There are methods that search engines recommend as part of good design and others that are not approved.

Basically search engines try to minimize the effects of the disapproved methods while encouraging the use of the conventional techniques. These methods are categorized as:

White Hat SEO

A technique is considered as white hat if it follows the search engine's guidelines without engaging in deception .Although search engine rules are not written down there are certain regulations that should be followed. White hat SEO methods seeks to follow guidelines that conform to guidelines set down by search engines but also ensures that the content searched and indexed is the same as what the user sees.

Basically this technique attempts to create content for users and not for search engines. They also make the content easily accessible to spiders unlike trying to trick the algorithm from its main purpose. In many ways white hat is the same to web development that improves accessibility however both are not identical. Results produced by this technique tend to last longer unlike using other methods that may get you banned when search engines discover such illegal techniques.

Black hat SEO

These are techniques that attempt to boost rankings using methods that are frowned upon by search engines including deception. Black hat methods uses hidden text, this can be text that is colored differently to the background or position off the screen. Black hat also uses a different method by giving a different page depending on whether the page is requested by a search engine or a human visitor, this technique is commonly referred to as cloaking. Black hats are known to hack into people's websites and using spam content.

A SEO company can be penalized when it is discovered to be using these techniques. This is done by eliminating or reducing its listings from databases. Penalties can be applied automatically by the search engine algorithms or manually by reviewing the site.

Grey Hat SEO

These are strategies that are riskier compared to white hats. Grey hat uses a set of SEO techniques that closely resemble white hat. They abide by the rules set by Google, this enables them to escape being scrutinized which gives them the leeway to manipulate rankings. They achieve this by exchanging or buying links to improve site rank at a medium speed.

SEO is not always the most appropriate strategy for every site as there are other marketing methods that are also effective although it depends on the goals of the operator. Successful internet marketing may also be hinged upon establishing high web pages to engage and persuade. Analytics programs can also be set up to enable site owners to evaluate results and improve the rate of a site's conversion. This is particularly important for ecommerce SEO campaigns.

Google performs regular updates every year, this is why it is important for every SEO company to play by the rules and practice SEO strategies that benefit your website in the long term. If you abide by the rules and regulations laid down your website will grow naturally and make great connections in the process.

This article was written by the advocates of ClickCentric SEO, a professional ecommerce SEO services provider. Learn more and receive a free ecommerce SEO audit by visiting ClickCentricSEO.com.

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"The Evolution of Search" - a Whiteboard Friday Recap

Have your ever wondered how the world of search has evolved to where it is today?

Evolution of Search

You know, before Google reigned king, and other more dominant search engines at the would rank websites based on how many keywords were on the page?

Danny Sullivan tells a wonderful story in a recent Whiteboard Friday presentation at Moz. The title of this Whiteboard Friday is "The Evolution of Search" - but with respect to the search marketing interests here at Web Ecommerce Solutions - we can also consider this topic to be about the evolution of SEO and how search marketers have adapted to each era.

Check out this entertaining and enlightening video by clicking here.

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Website Optimization: 5 Tips To Improve Your Company’s Web Presence

Web Presence ManagementWebsite optimization is undoubtedly one of the most important parts of web developing for any online business. There have been many speculations on how to achieve a better listing on search engines as developers continue exploring how the selection algorithm works.

Keywords may have been the best way to get better ranking but that has now changed as the ranking system adapts to such usage. The listing is chiefly structured to display sites that exhibit superior relevance in providing the information sought. Keyword stuffing and optimization still has some influence, but newer methods exist and a combined use will create the much needed competitive edge.

Here are five powerful tips that will help you optimize your company's web presence in the search engines.

5 Powerful Website Optimization Tips

Google autho continue...

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