Having a smooth, fast-loading ecommerce website is imperative if you want your online store to be successful. If you want your ecommerce website to be effective, users must find the website easy to use. Fast loading speed is also important because it helps in ecommerce search engine optimization (SEO). So, how do you go about enhancing your ecommerce website’s mechanical performance for better usability and ecommerce SEO?
Keep everything simple. Keeping your ecommerce website simple ensures that it is cached quickly whenever someone visits it. It is important that you ensure your website loads fast and that all the necessary information reaches customers since customers who are concerned about security will not cache their sites. However, do not sacrifice effectiveness for simplicity.
The only things that could be simplified are those that do not hinder the function of the website. Good user experience is important because it ensures potential customers convert, that they come back whether or not they have converted and that they recommend others. You could make your ecommerce site simple by cutting back on the images, the videos and other multimedia. If there are requests for images, you could combine them into a single, big image. Incorporate simplicity in the Web design and back-end coding structure, and the improvements for ecommerce SEO may suffice.
Keep up with the latest ecommerce technology if you want your website to have fast loading speeds. Complacency is not acceptable because falling behind means it will take a long time to catch up with others. This will end up costing you a lot of money. If you have enlisted the services of a programmer to do the coding for you, knowing the latest technological advances will help you ensure that the ecommerce web site is being constructed in a way that it will have fast loading times.
Have a working knowledge of such technologies as CSS scripts and HTML5. You could also take advantage of add-ons. Knowing about these technologies will help you understand why your Web pages are loading slowly so that you are not confused when discussing methods of making improvements with the Web designer. You could focus on ensuring that your storefront has a nice window since this ensures that potential customers are able to vide the products on offer easily.
Consider the appearance of fast loading even as you seek to improve your site’s speed. Some Web pages seem to load faster than others with the same loading speed. There are several strategies to ensure that your Web pages seem to load quickly for SEO purposes. They may have the same effect as Web pages that actually load fast.
One way of doing this, particularly for ecommerce SEO, is ensuring that the windows are clean. With a properly-present website, the customer will feel like there has been improvements and time will fly a lot more slowly. This website optimization process also helps with your customer service. You simply need to reorganize the HTML to make the site appear to be loading faster. Be careful when using automated Web page designers since they usually use complicated code.
If you need guidance or services on improving the usability or SEO performance of you ecommerce site, ClickCentric SEO is one company that offers strategy and consulting expertise specifically for ecommerce.continue...
The practice of ecommerce search engine optimization (SEO) is paramount for online stores because it helps to bring in much need traffic to stay afloat. However, what's more important than just traffic is making sales conversions. With so many buying options for consumers and tons of competitors in ecommerce SEO and PPC, conversion optimization is key for ecommerce sites in today's digital age.
Ecommerce conversion optimization refers to the processes of testing, analyzing, and implementing the many aspects of a website that contribute to a sales funnel, or how a visitor interacts with the website. In essence, conversion optimization is the icing on the SEO cake, and is perhaps one the best investments for ecommerce sites. Below are 7 powerful tips to optimize your ecommerce site for more conversions.
Optimizing acquisition channels is very critical if you want to better understand the value of your conversions and where most sales are deriving. Here you'll want to look into Google Analytics to see where your customers are coming from. You should then delve deeper into top-content pages and see where this traffic is going after it lands on your website. This will enable you to become more aware of the acquisition channels that offer the greatest profits.
Quality, value-driven content is king when it comes to ecommerce SEO and conversion optimization. Your content should be highly relevant to your target market, as well as what you offer on your ecommerce site. The best utilization of content stems from content marketing (sharing your good content to build your brand and inbound traffic to your website) and link building (using the content you publish as a means to build quality links back to your ecommerce website.)
Empathy is simply understanding or feeling the emotions and mind-set of another person or group. Sense the perspective of your target market by putting yourself in your customers’ shoes. This will help you appreciate the true nature of what they are looking for. It will also help you pinpoint the weaknesses and opportunities of your site to address their needs. Start on one of you landing pages or high traffic inside pages, and imagine you are a potential buyer. How can you optimize the conversion funnel to make sales most efficient?
Generate social hype through social media, professional affiliations, testimonials, reviews, contests, and giveaways. Not only will this generate popularity and magnify your ecommerce seo efforts, but these social strategies help create trust in customers and often leads to more sales conversions.
Focusing your ecommerce marketing efforts on search (SEO and PPC) is key, for this is the greatest form of web traffic, aside from social media and affiliate marketing programs. There is no better form of search engine marketing, so use both organic SEO for ecommerce sites, along with Pay Per Click advertising, to create synergy and maximize your search exposure. For SEO, focus on the keywords that are driving the most conversions via PPC. For PPC, test the waters relentlessly, but keep in mind the competitive nature of some keywords.
Try using the ecommerce SEO and PPC strategies that your competitors are using, especially those ecommerce sites that have a strong web presence. If you have a truly successful competitor, try adopting there ecommerce SEO strategies. Similarly, try using ecommerce PPC strategies that seem to be working for your competitors. This may include the use of Ad Extensions in Google AdWords or setting up a Google Merchant account for product listings.
Conversion optimization can further make an impact when you know who it is you are targeting. You can pinpoint individuals through CRM data, if available. This enables ecommerce marketers to exploit very powerful PPC strategies like remarketing via the Google Display Network.
Conversion optimization for ecommerce sites must also take into consideration the website's design, product pages, and shopping cart functionality. Take your time and address only one component at a time. The process can get overwhelming, but each piece of the puzzle will contribute to greater results in the end.continue...
Search engine optimization (SEO) for your ecommerce website is crucial. However, ecommerce SEO doesn't require an expert or an SEO company to do all of the work.
There's several SEO tools available for basic users that can help educate you on how to optimize your ecommerce store. These tools enable just about anyone with some general knowledge about web marketing on how to do your own ecommerce search engine optimization.
Take a look at some of these handy tools for ecommerce SEO below.
The SEO Powersuite is a paid-for software platform that offers an abundance of tools for ecommerce SEO. The suite is composed of four primary programs that each address a specific aspect of search engine optimization. Included in the SEO Powersuite is Rank Tracker (scans and reports keyword search rankings for Google, Yahoo, and Bing,) Website Auditor (performs an on-site SEO scan and evaluates the overall content of a website,) Link Assistant (seeks link building opportunities and partnerships,) and SEO SpyGlass (scans the backlinks of a domain, offering a wealth of information on link authority, source, and more.)
In addition to offering a deep site filled with enlightening blog posts and a community forum, SEOBook.com offers SEO tools and training programs for varying skill levels. Once you become a member at SEOBook.com, you can get access to a wide spectrum of useful tools. The founder of this website, Aaron Wall, is one of the experts in search engine optimization and has valuable insights from his expertise.
SEOmoz.org is one of the giants when it comes to web-based SEO software. SEOmoz also boasts one of the largest communities of SEO-enthusiasts, as well as a great forum to learn and explore. As part of the SEOmoz software programs, users can take advantage of a wide range of tools to better their search engine optimization. In addition to on-site SEO audits for content optimization, SEOmoz also supports Open Site Explorer, which allows users to see which domains are linking to their websites. Because ecommerce sites are so deep, the tools provided by SEOmoz.org are very powerful for online stores.
This web-based SEO and PPC software benefits a wide range for ecommerce stores pursuing search engine optimization. SEMRush.com is ideal for keyword research and analysis. This hand platform enables users to see the different keywords that your competitors are website optimizing and ranking for. Ecommerce SEO providers use this tool for quick keyword insights and SERP analysis to see who is ranking for which keywords. SEOQuake is another product from SEMrush that enables you to see various SEO parameters once you perform a search on any of the leading search engines. Both of these tools are free and very insightful.
Do you use any specific tools for ecommerce SEO? Let us know in the comments section below!continue...
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