Web Ecommerce Solutions


Tips to Use Schema.org for Your Ecommerce SEO Strategy

Before you start using Schema.org for ecommerce SEO, it is important to learn a few things about what it all entails or seek some professional help. Even though it is advisable to learn some coding so as to be proficient in it, one can still do a lot once he or she knows the basic construction rules and common terms used in marking up the text.

First and foremost, it is important to note that Schema.org is not a protocol neither is it a markup language on its own. It is a collection of a large amount of micro data mark vocabulary that is explained and organized at the official site. Its main aim is to make the use of structured data easier to understand for search engine crawlers and webmasters, which in turn can enhance a company's ecommerce SEO strategy. It was developed by Yahoo, Google and Bing in 2011 and is now the preferred method by search engines for web owners to structure their content if they want a rich snippet in search results.

Schemas for Rich Snippets

To populate rich snippets, there are certain schema types that one should use especially for Google and Bing. Some of these schemas include:

  • Review, which shows reviewer and average rating.
  • Products, it shows price range and availability.
  • Events, it shows the date, time and actual place.
  • People, it shows the organization, position or title and location.
  • Recipes, it shows cooking time, calories and ingredients.
  • Video, it shows time and video thumbnail image.

Organization is another schema type, but it is mostly used in detailed and in depth articles. It is also insightful to note that Bing naturally does not display or show rich snippets as often as Google does, even though it will not generate any rich snippets for time sensitive pages. Schema types such as Review and Products form an important part of any ecommerce SEO as they provide prospects and clients with relevant and accurate data.

SEO Value of Schema

It is important to appreciate that the use of structured data does not appeal to human users, neither is it intended for them. It is specifically meant for the search engine’s consumption and subsequent display of relevant search results. Because the major search engines namely Google, Yahoo, Bing and lately Yandex the largest search engine in Russia have endorsed Schema.org as the most appropriate markup language to use.

It is also worth noting that its continuous rise does affect both webmasters and bloggers in equal measure as it greatly improves the sites visibility in all search results. Thus for owners of ecommerce sites that rely on selling their products online, using Schema for SEO is paramount.

If you intend to use the social media to attract traffic to your ecommerce site, it is advisable to use other social graph protocols that have been developed by social network giants such as Facebook and Twitter. Their rich data can be used on the same page as schema.org. For Facebook make sure you use Open Graph and for Twitter one should use Twitter card, there has been no conflict even when all the 3 rich data markup’s have been used in the same page.

When using Schema.org, all the search engines do require webmasters to have most of the markup from Schema.org visible to the human being; this means that one should avoid using the Meta tag as much as possible. As an ecommerce site this will allow crawlers to work freely and faster with your pages; attracting enough web traffic for your site in the process.


3 Unconventional On-page SEO Techniques for Ecommerce Sites

On-page Ecommerce SEO IdeasAre you looking to learn a few unconventional on-page SEO techniques to further increase the keyword relevancy of your ecommerce money pages? Although there are numerous variables that go into ranking a website, there are a several techniques that can make your webpage even more SEO-friendly than they already are. Below we share 5 on-page SEO tips that you can implement rather simply without needing a technical expert.

Markup Pages with Product Microdata

Marking-up pages with product microdata is a technical way of saying better communicate your pages' content to the search engines. But how?

If you haven't started learning the ways of Schema and microdata, hop on over to Schema.org. Essentially, Schema is HTML markup (or special tags) that you added to pieces to a page's content. For ecommerce SEO, adding product schemas will enable you to markup aspects of your product's information, as well as reviews, images, and other forms of data that search engines can better interpret. In short, learning and implementing these on-page SEO techniques can be a game changer, especially in a competitive ecommerce SEO playing field.

Keyword Optimize Images

Only the best search marketers leverage the power of image optimization, or image SEO, to further improve the keyword relevancy of their pages and blog posts. Not does optimizing images help to improve the keyword relevancy of your pages, but this on-page SEO technique can also result in your product images showing up in Google's image results (which are often blended in the organic search results.)

Keyword optimizing images is easy. You simply name the image file to be aligned with your keyword targets prior to uploading the image to your page. Furthermore (and also before you upload the image,) you can open the image properties and keyword optimize various fields like the image descriptions, title, tags, and comments. To get the details on this SEO technique, visit this handy tutorial over at Top of Mind Search Marketing.

Cross-link Pages, Relentlessly

Internal links, or the "cross-links" within your site, can further help search engine spiders define what your pages are about. Many ecommerce sites have natural internal links, such as a product category page that links links to individual product pages. However, you can take cross-linking one step further by implementing these links in page copy, such as product descriptions, or more empowering, your blog posts.

For example, let's say you have two very similar pairs of shoes for sale on your ecommerce site: the RunnerShoe I and the RunnerShoe I Sport. Somewhere near the end of the product description of Model I's page, you can add a line that says Also check out the RunnerShoe Model I Sport... You can slip-in a link in that sentence to the Sport model.

Cross-linking is a creative process that can be done on all types of pages. One of the most effective is blog posts, especially product review posts. Those are golden SEO opportunities to cross-link to money pages and further help increase keyword relevancy.

Interested in learning more on-page SEO tips for ecommerce sites? Head on over to Click Centric SEO and check out their Articles section where they share a wealth of knowledge for ecommerce SEO and other aspects of ecommerce marketing. And of course, also connect with Web Ecommerce Solutions on Google+ and Twitter for more great insights on ecommerce SEO.


Study Reveals Schema Markup Works, But Most Webmasters Fail to Use It

A recent Google study by Searchmetrics.com revealed that "more than 33.3% of Google search results take into account Schema.org rich snippets. However, only a small fraction of websites are actively utilizing rich data markup."

Schema Code

This information was released at the end of March 2014 is is based on Google's U.S. search data. In the study, more than 500,000 web domains and tens of thousands of keywords were examined.

Further, the study revealed that 36.6% of Google's search results incorporate a minimum of one snippet with information obtained from Schema.org. The highest integrations were noted in various types of offers and movies at 21% and 27% respectively. These are followed closely by product and TV series tying up in the third position.

More About Schema.org

Schema.org is a joint effort by Microsoft, Google, and Yahoo to improve Web search by providing a structured data markup Schema that is braced by all major search engines. On page data markup helps search engines understand data and information on webpages making it easier to provide users with richer results.

Further, a Shared markup vocabulary makes it possible for webmasters to establish a suitable markup schema, and reap optimal benefits from their efforts. Few Domains Using Schema Markup

Regardless of high prevalence of rich snippets in Google search results (note that Yandex, Bing and Yahoo also use snippets from Schema.org but they were not sampled in the study), the study showed that only 0.3 percent of the domains were using markup codes on their websites.

SEO Value in Schema (from the House)

In the words of Google CEO, "this is shocking since many domains are generated using structured data and which is mostly stored in databases. With this data formatted in HTML, it becomes very hard to decode it into the original structured information. Search engines benefit directly from immediate access to structured data. It enables them to quickly understand the information on the web page, and offer users high value results. As such, websites using snippets from Schema are ranked favorable. It is a great SEO strategy that we should adopt."

The study also revealed that large sites (particularly those invested in ecommerce and enterprise-level SEO) are more likely to utilize Schema markup. However, the study did not defined what makes a website large or small. This leaves the long pending dilemma on whether small websites may benefit from taking advantage of the rich snippet opportunity unresolved. Many people have argued that Schema markup codes are for big websites.

However, the bottom line as revealed in the study is that snippets are a valuable component in SEO. If you are not already using Schema markup, you are missing a lot. I recommend you get started today. 33.3% of your competitors are already in it.


Ecommerce Schema Markup for Product Reviews

Content that's submitted on your ecommerce site is of incredible value for both marketing and SEO. As an ecommerce store owner or marketer, you must always try to provide a space for testimonials and reviews of the products you offer.

In short, it is helpful to have reviews that are written and submitted by customers, and fore many reasons. Not only can good reviews motivate future sales, but when reviews are marked-up with Schema Product Review markup, you can improve search engine value of your reviews and enhance your ecommerce site's search engine listing.

How It Works

To enhance the way the reviews will be displayed, you will need to include a simple code within the review that has been submitted. In turn, this will be increasing the possibilities of showing your website on the top ranking of the search results. Also, it could be included in the top list of the Blue Widget Reviews.

Schema Produc Review

The reviews and ratings from Schema Product markup are not always displayed Google, nevertheless, when high ratings and reviews are displayed in the search engines they can make your site listing standout from the crowd. The rating and mark up of these ratings and reviews is on the basis of Schema protocol.

Using Schema

You will only be allowed to include the ratings for service or product reviews that have been submitted on your site and those that contain the ratings on the particular page. You should therefore include the highest customer rating from the customers on your site. To successfully achieve that, you can insert this code:

<div itemscope itemtype="http://schema.org/Review">
<a itemprop="url" href="http://www.yoursite.com"><div itemprop="name"><strong>Your Product Review</strong></div>

Although this is a shortened version of Product Review Schema, it's the basis that can help with your ecommerce SEO and marketing efforts.

Schema Markup is a communication language that helps you better communicate your site's content to search engines like Google, Yahoo, and Bing. Because search engine bots can't always interpret content like a human, using Schema can define precisely what the content is all about.

When you use the appropriate coding for marking up the reviews, your search results will entail data that comes from different customers and the average rating will also be included. As you mark up your customer ratings, always keep these tips in mind:

  • The only reviews to be marked up are those that are given by your genuine customers and submitted on your site. Never duplicate reviews from a different site.
  • You must have the collective rating markup when you are collecting ratings with your reviews, because you will not be able to collect rating markup if the reviews have not been rated.
  • Also, you will not be able to use a review markup if your web page has no multiple services and products.
  • You will not use this program and software for adult-related services or product.
  • You should try to be realistic in the offer you place on your products, and also, ensure that the name of the customer is genuine and it should be their real name.

With Schema, as you mark up more content, also in return, you will make them be readable to search engines and the search engines will easily determine what the niche of the page. This software will help you increase your ecommerce site's SEO potential in the search results rankings.


5 SEO Tips to Help Increase Your Ecommerce Website Ranking in Google

Increase Website Ranking in GoogleIn order to make it easier for potential customers to find your ecommerce store, you need to employ the right SEO strategies to increase your website’s ranking on search engines like Google.

By increasing your ranking, your ecommerce site's organic search listing will rank higher in search engine results pages, making it more likely that people looking for your products and services will visit your site. Below are five effective SEO tips can help increase your ecommerce site rankings in Google.

1. Integrate Product Schema Markup

Schema is under used by most websites, even though it has existed for several years. Since it has been under used, you may not know what it is. Schema is microdata that can be added to a website to make it easier for Google analyze and interpret the information on web pages to help retrieve the most relevant information for users based on their searches.

Schema elements and attributes are added directly to the HTML code to provide additional information to search crawlers. There are many different forms of Schema, but Product Schema is one of the most powerful for ecommerce SEO, higher rankings, and greater click-through rates. For more information various Schema types, check out this post at EcommerceSEOMarketing.com.

2. Don’t Neglect SEO Copywriting

SEO copywriting is used to create compelling text based content for your website. Where in the past it involved focusing on keywords in your articles or blog posts in order to help searchers find your website, the value of the content is just as important.

If content can increase your search engine ranking if it is fresh and provides your web visitors with information they need, or didn’t know they needed. Good, fresh content is also shareable, which will also help to increase your website ranking in Google.

3. Build Segmented Sitemaps

Some SEO experts consider sitemaps as second most important web page on a site, with the landing page being number one. A sitemap helps users find web pages on a site with the information the user wants. It is basically a blueprint or index where information can be found on the website. A segmented sitemap separates the site’s content by category and it can be set up to tell search engines when fresh content has been posted, which will help increase your website ranking on Google.

4. Conduct a Backlink Analysis

Having backlinks to your site is also important to increasing your website’s ranking, especially on Google, so you should run a backlink analysis on your website. As a vital component to any ecommerce SEO marketing strategy, the analysis should tell you the number of links you have, the number of unique domains you’re linking to, the anchor text you’re using and the variety of the text, the number of fresh links on your site, the quality of links you have, etc.

There are a variety of tools that you can find online to help you do a good backlink analysis. Our favorite is Majestic, formally known as Majestic SEO.

5. Implement a Creative Content Marketing Strategy

Along with keeping fresh content on your site, creative content can compel visitors to perform an action, such as to buy something or sign up for your newsletter. If you can compel your web visitors to watch video content or sign up for email alerts, you increase your chances of turning them into buying customers.


5 Ways to Increase the SEO Value of a Webpage

SEO ValueThere's no doubt that SEO is a significant avenue to attain higher search engine rankings and bring greater traffic to a webpage. There are various factors that make the better-positioned websites different from those that are placed at lower rankings. So to help you optimize your webpage (beyond using keywords,) here are 5 simple yet very efficient ways to increase the SEO value of a webpage.

1. Include Videos & Images When Possible

A good quality and relevant content is most significant factor of getting favourable search engine rankings. Elements such as good word count, addition of images or videos as well as well structured and nicely written content gain preference. The higher the number of people you connect with including consumers, viewers, forums and organizations, higher are the chances of them visiting your website.

2. Integrate Proper Schema Markup

Schema markup is a very effective approaches to on-site SEO. It communicates what the content of webpage is all about in a better way that's more definitively interpreted by Yahoo, Google and Bing. Schema helps to makesthe SEO thrive better as search engines can understand the semantics of your site in a easier fashion. Try integrating Schema markup on a few specific pages and you will surely be surprised with the search engine results.

3. Ensure Copy is Unique, Purposeful, and Keyword-Relevant

To get people to link to your website and to make the search engines rank your pages high, it is important to have unique and quality content that serves the right purpose. The correct use of keywords is very significant. Multi-word keywords are much favorable than single subject keywords.

Also, ensure that the keywords are not overused. The search engine results are not solely based on the keywords that appear in the URL or the domain name. Meta descriptions are important to target the right audience and keywords should be included in the page descriptions and the headings. Every page and post should own a unique title including the main keywords.

4. Generate Social Signals

A URLs with a large number of social sharing signals have greater credibility, and this more SEO value to atop the search engines. Also, it has been widely observed that well positioned URLs have more tweets, likes, plus ones, shares and other social indictors.

Participating in the major social media platforms such as Twitter, Facebook and Google+ and regularly making updates to them helps to gain better visibility for a brand as it stems by ensuring that a page has meaning, merit and purpose that resonates with a particular audience. Google considers social signals a major element in its ranking algorithm as well as it adds a factor of trust to one's site.

5. Earn Backlinks

One of the most significant factors that influences a webpages SEO power is backlinks. Sites that have more backlinks always have an upper leg in the organic search rankings. Along with the quantity of backlinks, their quality also matters considerably.

Deciding the type of content that benefits the audience and makes them to link to it is a major element of SEO. It is essential to use resourceful and informative content to earn popularity from the web to earn a good amount of backlinks.


Employing Schema Markup for Ecommerce SEO

schema seo orgThe Schema markup is one of the latest and new forms of optimizing a website for better placement and unique identifications on search engine results. Some corporate and ecommerce SEO sites have utilized the SEO values of this new optimizing technology and they have achieved a great boost in their rankings. However, a majority of webmaster are missing out on the benefits of this advanced ecommerce SEO optimization due to lack of a clear understanding on how the Schema markup works.

Once you understand or grasp a concept on how to use Schema with your ecommerce website, you will discover that Schema markup is a very innovative and great ecommerce SEO optimizing technology to use on your site. The term Schema markup means "a semantic vocabulary that is placed on a website to help search engines determine the information displayed on a site in order to present informative results to users." Schema markup is very essential to Google’s rich snippets and generating enhanced Google listings.

Better Communicate Optimized Content to Search Engines

Normally when you write an article of a product description and publish it to your ecommerce site, Google and other search engines crawl your site and rank the post or page according to it’s Keywords and SEO score. If you post a new article with Schema markups, your website will be crawled in another different way than a normal crawl.

The search engines will interpret the code of the Schema markup and they will use it to better understand, rank, and display your site in the search engine results.

For example, if your ecommerce website specializes in selling "microwaves" and you happen to write a product description article about "microwaves". The search engines will note the keyword and place your site on search engine result page (SERP) for microwaves.

However, if you add aggregate rating Schema markup for 5 Star ratings after 245 reviews around the name "microwave". Search engines will be able to recognize that your site also includes rating reviews and a category ranking of the top 10 microwaves. With these details, the three main search engines will be able to provide results that will display better information of users searching for the term "microwave"

Attain Better Rankings & Enhanced Visibility

Schema markup helps to rank your website much better for all types of keywords and you can use it's designed data markup to improve your site visibility on local business, restaurants, Book reviews, Movies, TV episodes, and products. If your website deals with a specific product or many brands of products, you can add different Schema markup to improve it’s visibility on search engines, and improve your ecommerce SEO strategy

If you search for a particular popular product on Google, yahoo or Bing, you will notice that the first top five websites of the page results have Schema markup rich snippets related to the keywords you are searching on. Ecommerce site can take advantage of this SEO technology and utilize it for higher ranking and better placement on all search engines. Writing product descriptions and integrating them with rich schema markup can help to boost a low ranking ecommerce website and get it featured on the first page results of every search response of it's related keywords.


Advanced Ecommerce SEO Strategies for 2015

Ecommerce StrategyWith the influx of competition, basic ecommerce SEO marketing strategies no longer cut it. You’ll need to be ahead of the competition and introduce new ecommerce SEO and digital marketing techniques that will help your business stand out.

If you’re currently looking for ways to make your mark and progress the visibility of your ecommerce site, check out these advanced ecommerce SEO strategies for 2015.

Schema Markup

Schema Markup is essentially a microdata that makes it easier for search engines to understand what your content means. For example, the word “Sarah Collins” appears in the article – but for the search engine, this is just a random set of words with absolutely no meaning.

Schema Markup makes it possible for the search engine to identify Sarah Collins as the author of the article by placing the right microdata in the code. Now, whenever a search is made from the words “Sarah Collins”, it becomes easier for the search engine to crawl through your site and identify the important words.

Simply put, using Schema Markup helps increase your visibility online. It's far from being a "magical" fix on your ecommerce SEO strategy, but be aware that when combined with proper optimization techniques, schema can help you stand out from the crowd.

More on Schema can be found on Schema.org – and you’ll be glad to know that this project is actually collaboration between Yahoo, Google, and Bing.

Content Marketing Strategy

Content marketing is the use of articles, videos, images, and even audio to reach out to your market. In the old day, the basic concept for content marketing is simply: to create something the market finds useful/entertaining.

Today though, content marketing strategy is the buzzword in the SEO community. This is simply a documented, step-by-step plan, on what you plan to say and how you plan to say it. Your strategy should contribute towards a common whole and should include the following components: (1) business plan for innovation, (2) content mapping, (3) persona development of the target market, (4) brand story, and (5) business plan for content marketing.

More great SEO-driven content marketing strategies can be found at the ContentMarketingInstitute.com.

Ironing the Technical and Creative Team

When it comes to content, the typical flow is that the creative team works on the job first and when they’re done, the technical team swoops in and optimizes the system. This is a fairly good process – but you have to understand that the two teams sometimes do not meet eye to eye.

So how do you solve this problem? It’s a good idea to find an overlap between the two – don’t divide the team but rather, help each one find a common ground in the process of their work. This makes it easier for each one to create and optimize content for SEO with a common goal kept top of mind.

If you outsource your technical ecommerce SEO services then you'll want to ensure that there is good communication between this party and the creative team.

Invest in Mobile

This seems pretty basic, but the fact is that businesses aren’t paying as much attention to mobile as they need to. Remember: there’s wireless internet now, and the number of mobile phones in use are marginally larger than computers.

If you haven't heard already, Google has plans to roll-out a mobile search ranking factor that will diminish the rankings of non-mobile-friendly websites. In short, this new mobile friendly ranking signal can have a tremendous impact on your ecommerce site's rankings in Google mobile search. As a result, one of your advanced SEO strategies for 2015 therefore should involve mobile site optimization – specifically, mobile SEO.

Share SEO Information

Lastly, give your internet marketing teams the chance to bond, swap information, and learn from each other. Remember: they’re aiming for the same goal so it makes sense that they’d share information and use each other’s data to achieve results. For example, there’s SEO and PPC. The two might approach marketing in a completely different way, but you’ll find that SEO can supply PPC with invaluable information and vice versa. Ultimately, good synergy between your team will results in successful ecommerce SEO marketing strategies that win in 2015.


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