The wrapping-up of the holiday season would usually mean a marketing halt for most ecommerce stores. Many online businesses assume the peak of storm has calmed, so they slack on their post-holiday sales strategies.
In today’s digital age, many the opportunities for ecommerce extend well beyond Christmas and into the new year. Below we outline a list of reasons why ecommerce web marketing and sales strategies should continue well beyond the holiday season.
Gift Cards: Ecommerce stores that offer gift cards should definitely keep up their web marketing efforts, however with a slightly different approach then a pre-holiday strategy. Consumers will be more apt to add more goods into their online shopping carts with incentives like "free shipping on purchases over $50" or "buy X amount, get Y for 50% off." These promotions will have gift card recipients checking-out with balances exceeding their gift card amount.
Inventory Clearance: The post-holiday season is a popular time for deal seekers. This is the ideal time to dedicate product categories to after-Christmas specials and post-holiday mark-downs. Not only can this help get rid of old inventory for next year's models, but this can also be a way to attract new customers through creative web marketing.
Complementary Shopping: A DVD player is not complete with a few favorite movies to enjoy. Many online shoppers are looking for complementary products to enhance the gifts that they have received during the holiday season. Particularly for digital devices, focusing on complementary shoppers and their motives is wise web marketing move.
Learn from the Holiday Storm: The evaluation of key online sales data after the holiday season, such as that of Google Analytics, can offer a wealth of information. Pinpoint strengths and weaknesses based on your ecommerce web marketing efforts over the holidays, and target specific areas to grow and improve.
The end of the holiday season does not mean the end of the shopping season for ecommerce businesses. Your web marketing and sales efforts should be refined and continued for several weeks beyond the peak of the season. Get creative and find ways that will incentivize the post-holiday swarm of shoppers.continue...
The iPad is a really cool device that's not only enjoyable and convenient for users, but pretty straight-forward for introducing aspect of marketing and business.
As more people become accustomed to using their devices to browse, shop, and learn about various things, the expectations for more interaction are growing. This can pose big challenges for businesses, especially for those that are not up to speed on the latest technologies.
The iPad is one device that business professional can hang their hat on. In other words, iPad technology is evolving into a great business tool for many different purposes.
Whether between vendors, clients, and prospective customers, communication is key in any business relationship. The iPad can help remove proximity barriers by offering face-to-face interaction, and then some.
Not only can two individuals share a conversation with the iPad, but the device enables users to exchange information as if they were instant messaging or emailing each other.
An example of this in a business context could be a doctor interviewing a patient. In addition to their conversation, the patient can also fill our forms or other documents in a digital form that the doctor can see.
Not on the food menu, but on the iPad menu of applications. The iPad offers a wealth of apps to help streamline your operations.
There are apps to help you organize aspect of your company as well as manage your customers, their needs, and their communications. Take some time to find some solid iPad apps that will make your efforts more efficient.
If you make use of social media, the iPad is great tool to use. Not only can you manage your accounts with the convenience of an iPad, but you can effortlessly share things with other people via Facebook, Twitter, LinkedIn, or even just your basic e-mail.
The iPad is rapidly becoming a popular resource for savvy business people and those who do things on-the-go. The trick is choosing the right applications and implement the right functionality to better your business.continue...
A decade ago, the idea of small business ecommerce seemed like an impossible dream. Only large companies and multinationals had the resources to utilize Internet servers, develop websites, and pay for web-hosting. This has changed drastically because of the way the IT industry has developed in the last few years.
Right now, there are various opportunities opening up for small business ecommerce. Any business can have a web presence and take advantage of its benefits to increase it customer base and revenue stream.
The main drivers behind the growing opportunities for small business ecommerce include cheaper software and website solutions. Not small businesses can take advantage of free products like Wordpress, or ecommerce specific products like Exponent. Several of these types of platforms offer many downloadable software tools that can help a small business execute online sales efficiently.
Other opportunities for small business ecommerce stem from the use of free web services to enhance customer connectivity and drive down costs. A small business owner can use electronic receipts and invoices to carry out business processes.
In addition, small businesses can have a fairly effective web presence by using social media platforms such as Facebook, Twitter, and Google+ to promote goods and services, and to create brand loyalty among their target customers.
Thirdly, the cost of running web services is reducing with improving technology. Therefore, even if a small business requires its own website under its own domain name, the costs are now affordable. The increasing bandwidth and speeds have made available multimedia applications that enable anyone to freely upload videos, slideshows, audio files, and animated materials at little or no costs.
These benefits translate to number of advantages for small business owners. First of all there is the possibility of increasing the speed of processing orders through small business ecommerce by allowing customers to order via email. Additionally, this reduces the need for customers to visit the actual store.
Small businesses can also take advantage of sending out electronic invoices faster than they would be able to send paper based ones. Not to mention the web offers small businesses many options for advertising. It is now easier to develop online marketing and advertising campaigns through Pay Per Click and SEO.
Lastly, a small business web ecommerce solution offers the ability to collect payments electronically. By using payment methods such as PayPal, it is possible to collect money without waiting for paper based currencies. The beauty of it all is that these options are very affordable and although they are designed for the large retailers, local small business are beginning to take advantage.continue...
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