Retailers spend thousands of dollars on analysis and usability testing before launching a redesigned or new ecommerce website. Shortly after launch, businesses are often puzzled about their website’s lack of search engine visibility. When they turn to vital SEO information online, they often encounter various black-hat myths and other misconceptions about the SEO process.
The conclusion often reached is user-centered design (UCD) and SEO are at odds with one another. Many Black Hat professionals try to encourage this belief because this way they try to wriggle away from an area that they have limited or no knowledge about.
This is the best time for usability professionals and website owners to open their eyes. SEO and UCD are now closely related. The shift on putting users and customers in focus is quite different from SEO practices of yesterday.
There are two basic goals of user-centric SEO. The first and most important one is to get high-value traffic by using targeted and valuable experience on the website. This can be done using on-site SEO techniques. The second is to create an environment where users can directly connect with the content that’s highly relevant to them. This not only leads to higher user satisfaction, but also conversion.
Other benefits of user-focused SEO are protection against massive traffic loss and ranking due to website migrations and redesigns, protection against penalization, increase in conversions, traffic quality/quantity, user satisfaction and ROI. There is also a noticeable increase in in-bound links, earned citations, engagement and social shares from authority websites and other industry influencers.
Now that you’ve understood the concept of user-centric SEO, it’s time to learn more about its primary components:
It’s very important to carry out thorough review and analysis of keywords with special emphasis on compiling a list of all high-value keywords. These might not necessarily be the ones with higher search volumes, but they definitely have a greater appeal to target personals, can drive traffic and build brands. They can also help in much better conversion. Later on, you can easily integrate appropriate keywords in your page content.
It’s very important to develop user centric content that also contains your niche keywords. Your content will define how you’ll interact with your target audience. This content is not only for your website but also for blogs, social media, and forums. Your ultimate goal should be to produce and share content that advances your goals.
Developing personals is key to user-focused SEO, as this process compels you to think about your users and their needs. Whether you're doing SEO for surgeons and medical specialists or SEO for ecommerce, personas each may have different goals and conversion paths that will decide how you place your keywords on your website. By developing personas in planning stages you and your clients can be on the same page from the get-go and this will also prevent you from implementing wrong SEO strategies to get traffic.
In this, you should determine all the metrics that are to be tracked, techniques used to capture, and the frequency of reporting. This is important for two reasons: The first is to get hold of crucial client data that will help you refine your SEO activities. The second is to ensure an integrated way that will help you show your value to your target audience and identify successes.
Setting these four vital elements securely in place can give you the springboard from where you can work further for your online success. Each and every aspect of your SEO efforts will then be driven by and reflected in all these areas.continue...
For every business moving forward with SEO services, it is important to know the industry standards in terms of cost and expectations. One should make a very favorable decision and also look at the tips on how certain SEO agencies and service providers operate. This way you can make a more informed decision about the SEO services you choose to invest in, and when you can expect to see results.
Most SEO agencies, consultants, and related service providers offer four main payment models:
In this model, the customers pay a given amount of fee every month in exchange of a service. It is a common model of making payments as it offers the greatest ROI based on the SEO services being performed. The monthly arrangements for the customer, or deliverables, often include regular analytic reports, press releases, rank reports, and/or optimization checklists.
Project-based SEO fees are similar to the services contract. The pricing usually varies depending on the project. Example a local cupcake shop can ask an SEO agency to help them with their online marketing. The customer decides if they are ready for the agency to make an establishment of their social media accounts. Therefore the cupcake business and the SEO agency decide on the scope and the cost of the project.
Mostly all SEO agencies use contract SEO services. Before a customer is ready to engage a monthly retailer, they make a selection of the contract services which they want to be completed. The SEO services that are provided by the SEO agency on month-to-month bases or for a 6-to-12 month SEO program for a set price.
A good example of this is the SEO audit that determines the existing strengths and weaknesses in the online presence of the customers, competitive analysis that have the highest potential to give a positive return on ROI.
This is a known model of SEO consulting which hourly fee is exchanged for the information. It's very simple and straightforward. SEO consulting services will often range from $50/hour to $300/hour depending on the location, type of SEO, and professional offering the services. For instance, ecommerce SEO consulting services are often more expensive than local SEO services because of the depth of the website and competition.
For most of the business, SEO is the best ROI marketing effort and the cost of SEO services is worth it. The benefits it offers are more than the value of other approaches of marketing that is broadcast advertising, direct mailing and the online ads etc.continue...
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