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Employing Schema Markup for Ecommerce SEO

schema seo orgThe Schema markup is one of the latest and new forms of optimizing a website for better placement and unique identifications on search engine results. Some corporate and ecommerce SEO sites have utilized the SEO values of this new optimizing technology and they have achieved a great boost in their rankings. However, a majority of webmaster are missing out on the benefits of this advanced ecommerce SEO optimization due to lack of a clear understanding on how the Schema markup works.

Once you understand or grasp a concept on how to use Schema with your ecommerce website, you will discover that Schema markup is a very innovative and great ecommerce SEO optimizing technology to use on your site. The term Schema markup means "a semantic vocabulary that is placed on a website to help search engines determine the information displayed on a site in order to present informative results to users." Schema markup is very essential to Google’s rich snippets and generating enhanced Google listings.

Better Communicate Optimized Content to Search Engines

Normally when you write an article of a product description and publish it to your ecommerce site, Google and other search engines crawl your site and rank the post or page according to it’s Keywords and SEO score. If you post a new article with Schema markups, your website will be crawled in another different way than a normal crawl.

The search engines will interpret the code of the Schema markup and they will use it to better understand, rank, and display your site in the search engine results.

For example, if your ecommerce website specializes in selling "microwaves" and you happen to write a product description article about "microwaves". The search engines will note the keyword and place your site on search engine result page (SERP) for microwaves.

However, if you add aggregate rating Schema markup for 5 Star ratings after 245 reviews around the name "microwave". Search engines will be able to recognize that your site also includes rating reviews and a category ranking of the top 10 microwaves. With these details, the three main search engines will be able to provide results that will display better information of users searching for the term "microwave"

Attain Better Rankings & Enhanced Visibility

Schema markup helps to rank your website much better for all types of keywords and you can use it's designed data markup to improve your site visibility on local business, restaurants, Book reviews, Movies, TV episodes, and products. If your website deals with a specific product or many brands of products, you can add different Schema markup to improve it’s visibility on search engines, and improve your ecommerce SEO strategy

If you search for a particular popular product on Google, yahoo or Bing, you will notice that the first top five websites of the page results have Schema markup rich snippets related to the keywords you are searching on. Ecommerce site can take advantage of this SEO technology and utilize it for higher ranking and better placement on all search engines. Writing product descriptions and integrating them with rich schema markup can help to boost a low ranking ecommerce website and get it featured on the first page results of every search response of it's related keywords.

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