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What to Look for in Ecommerce SEO Services

If you have an ecommerce business, you're probably well aware of the benefits that search engine optimization (SEO) services have to offer.

What to Look for in Ecommerce SEO Services - http://bit.ly/RxNcwJ #ecommerce #seo #servicesHowever in today's ever-changing digital age, it's extremely important to choose the right provider of ecommerce SEO services. In short, some ecommerce SEO's employ unethical tactics that are risky to a website's search engine rankings.

In this blog post, we'll underscore some of the qualities that you should be aware of when seeking professional SEO services for your ecommerce site.

Be Cautious of "Guaranteed Rankings"

There's a number of SEO companies out there that guarantee their clients will attain top search engine rankings. You should be very cautious of these services because rankings, although sometimes predictable, are in full control of the search engine. With that said, it's almost impossible to guarantee long-term results.

In addition, ecommerce SEO is often times a highly competitive subset to search engine optimization. There's no telling what competitors might arise or which competitors might take action to outrank your site. Regardless of how good a company claims there SEO services to be, promoting guaranteed rankings should raise a red flag.

Whether via Google or Bing, one thing that's for certain is that search engine change constantly, and keeping up with those changes is a diligent job. Google's policies as well as its search engine algorithm changes frequently to best ensure quality results to its users. As a result, quality ecommerce SEO services will account for the ongoing updates to ensure clients sustain top search exposure.

Ecommerce SEO Services are Ongoing

If a company is offering a hit-and-run ecommerce SEO package, they're probably only going to perform on-site SEO work. On-site SEO is only a fraction of the pie. Now more than ever, ecommerce stores need to reach out, get social, and promote quality content. In short, the rules of SEO have changed. Off-site SEO contributes to a majority of the ranking algorithm. This includes link popularity, social signals, and other off-site factors.

If you're on the hunt for ecommerce SEO services, we strongly suggest reading this great article that offers insights on what to ask your prospective SEO provider. Asking the right questions can reveal a wealth of information in regards to how effective a company is at getting your ecommerce site ranked in the search engine results.

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Solid Ecommerce Directories for Quality, SEO-friendly Backlinks

Ecommerce SEO LinksBacklinks are still the most important aspect in an ecommerce SEO campaign. By generating backlinks to a website, you are able to gain higher authority, trust and thus rankings for your ecommerce.

With ecommerce SEO, you can choose from several linking building practices available out there that will help you rank your ecommerce websites. Take note that one of the easiest ways in acquiring high - quality links is using those general or specific niches. Then, this is where ecommerce directories come in because these directories would be responsible not only for higher ranking, but also in generating potential traffic and potential sales leads.

What can you do?

You know that a major part of your ecommerce SEO success will always depends or relies from the organic rankings in any search engines, so your main priority is to use the best ecommerce directories. Although, some of these directories are not working or dead, but you must take time researching them in the first place and looking for alternative links that are working.

Bear in mind that these directory will hold and help your link to build its weight on any search engines. Therefore, you must not stop until the end. Literary, thousands of these links are available online, but there are not 100% working, so do not dwell on these and look for others. However, there are some good directories online that help for ecommerce SEO, and these are as follows:

1) Elib.org - is an international ecommerce directory that has a page ranking of 5. This directory has a friendly - user interface that allows your potential or current customers to pick and get all kinds of products, goods, and services online. This directory has a safe window, so online shoppers worldwide are safe and secure when they are shopping in your website. This also provides shopping services related to computers and games, clothing and accessories, and pets.

2) Ecommercedirectory.net - is another web directory that has a page ranking of 3, aims to increase your websites or online businesses, boost and increase your earnings by providing you the platform for e - ecommerce related resources, links, and businesses. They have easy features of the indexes of e - commerce related links including technology vendors, internet marketing, customer relationship management, strategy and many more. They also help e - commerce businesses to lessen their advertising cost while increasing their sales at the same time.

3) Dmoz.org - is the newest innovation of the Open Directory Project that is one of the most comprehensive and largest human - edited online ecommerce directories. The contrition and maintenance of this directory depend solely on the immeasurable and international community of volunteer editors. All important features in this directory are simple and easy to use, so you don't need deeper knowledge in using this directory. This directory also has the Open Source Movement, so submitting your major directory is 100% free.

There, you have it! Ecommerce directories can attract business participants, potential consumers, as well as earn backlinks for SEO. You don't have to worry about your audiences because these directories will take care of it. This is also the place where you can develop your resources and help establish a better SEO campaign. As a result, using ecommerce directories always make a big influence in generating traffic, leads, and customers!

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Hiring a Website Optimization Company: What to Look For

Website Optimization SEO EcommerceRegardless of the size of your company, optimizing your website for greater search engine visibility is important for the success of your ecommerce business. Consumers search for products and services online; and thus, SEO is important to increase your websites visibility and ranking.

Hiring a website optimization company can help increase your website’s performance and overall success of your business. However with the many ecommerce SEO companies around, how do you choose the best? Listed below are six things to look for to ensure that you choose the best ecommerce-friendly website optimization company.

Years of experience

Anyone can come up with a website optimization company and claim to be an expert. However people who do not know what they are doing aren’t likely to stay in business for long. Choose a company with extensive years of experience in SEO.

Ideally the company should have been in business for more than three years. Experienced professionals know what works and what doesn’t in the SEO world unlike a newly formed company that may still be figuring things out. Hiring an experienced company will give you peace of mind and help you concentrate better on your core business

Multidimensional team

The ideal company should have a multidimensional team composed of content writers and strategists, social media marketers, graphic designers and web developers. A multidimensional team will help move your business towards its goals as the different staff has different skills and responsibilities to help meet your company’s SEO goals.

SEO Resources and strategies

To be successful, SEO campaigns need to encompass different strategies and tricks. The ideal company should have link building resources for SEO to market your website to different people on different platforms. The ideal website optimization company should have deep Thorough understanding of the various SEO levels SEO involves three important tiers. Technical SEO tier which is the overall structure of the website, On-page optimization tier which includes things like keywords to increase traffic to a website and off-page optimization which encompasses strategies such as link building and other SEO strategies done off page to increase traffic and site rakings. The ideal company should have a thorough understanding and how they all work.

Reputation of Success

The ideal SEO and website optimization company should have a successful track record. There should be a trail of happy and satisfied customers. You can look at online reviews and testimonials to choose a reputable ecommerce SEO service provider in your area.

Online marketing savvy

The perfect SEO and website optimization company needs to know online marketing tricks and strategies to follow to market your website. From writing valuable, keyword rich content, using attractive graphics, successful link building, the ideal company should know the tricks ideal to market your website to increase rankings and overall performance, after a thorough ecommerce SEO site audit, of course.

With the many website optimization companies today, you need to ensure that you choose a company that shares your SEO visions and goals. Research different companies in your area, compare their quotes and choose a company that is more likely to steer you towards your website SEO goals.

 

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Hiring a Website Optimization Company: What to Look For

Website Optimization SEO EcommerceRegardless of the size of your company, optimizing your website for greater search engine visibility is important for the success of your ecommerce business. Consumers search for products and services online; and thus, SEO is important to increase your websites visibility and ranking.

Hiring a website optimization company can help increase your website’s performance and overall success of your business. However with the many ecommerce SEO companies around, how do you choose the best? Listed below are six things to look for to ensure that you choose the best ecommerce-friendly website optimization company.

Years of experience

Anyone can come up with a website optimization company and claim to be an expert. However people who do not know what they are doing aren’t likely to stay in business for long. Choose a company with extensive years of experience in SEO.

Ideally the company should have been in business for more than three years. Experienced professionals know what works and what doesn’t in the SEO world unlike a newly formed company that may still be figuring things out. Hiring an experienced company will give you peace of mind and help you concentrate better on your core business

Multidimensional team

The ideal company should have a multidimensional team composed of content writers and strategists, social media marketers, graphic designers and web developers. A multidimensional team will help move your business towards its goals as the different staff has different skills and responsibilities to help meet your company’s SEO goals.

SEO Resources and strategies

To be successful, SEO campaigns need to encompass different strategies and tricks. The ideal company should have link building resources for SEO to market your website to different people on different platforms. The ideal website optimization company should have deep Thorough understanding of the various SEO levels SEO involves three important tiers. Technical SEO tier which is the overall structure of the website, On-page optimization tier which includes things like keywords to increase traffic to a website and off-page optimization which encompasses strategies such as link building and other SEO strategies done off page to increase traffic and site rakings. The ideal company should have a thorough understanding and how they all work.

Reputation of Success

The ideal SEO and website optimization company should have a successful track record. There should be a trail of happy and satisfied customers. You can look at online reviews and testimonials to choose a reputable ecommerce SEO service provider in your area.

Online marketing savvy

The perfect SEO and website optimization company needs to know online marketing tricks and strategies to follow to market your website. From writing valuable, keyword rich content, using attractive graphics, successful link building, the ideal company should know the tricks ideal to market your website to increase rankings and overall performance, after a thorough ecommerce SEO site audit, of course.

With the many website optimization companies today, you need to ensure that you choose a company that shares your SEO visions and goals. Research different companies in your area, compare their quotes and choose a company that is more likely to steer you towards your website SEO goals.

 

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5 SEO Tips to Help Increase Your Ecommerce Website Ranking in Google

Increase Website Ranking in GoogleIn order to make it easier for potential customers to find your ecommerce store, you need to employ the right SEO strategies to increase your website’s ranking on search engines like Google.

By increasing your ranking, your ecommerce site's organic search listing will rank higher in search engine results pages, making it more likely that people looking for your products and services will visit your site. Below are five effective SEO tips can help increase your ecommerce site rankings in Google.

1. Integrate Product Schema Markup

Schema is under used by most websites, even though it has existed for several years. Since it has been under used, you may not know what it is. Schema is microdata that can be added to a website to make it easier for Google analyze and interpret the information on web pages to help retrieve the most relevant information for users based on their searches.

Schema elements and attributes are added directly to the HTML code to provide additional information to search crawlers. There are many different forms of Schema, but Product Schema is one of the most powerful for ecommerce SEO, higher rankings, and greater click-through rates. For more information various Schema types, check out this post at EcommerceSEOMarketing.com.

2. Don’t Neglect SEO Copywriting

SEO copywriting is used to create compelling text based content for your website. Where in the past it involved focusing on keywords in your articles or blog posts in order to help searchers find your website, the value of the content is just as important.

If content can increase your search engine ranking if it is fresh and provides your web visitors with information they need, or didn’t know they needed. Good, fresh content is also shareable, which will also help to increase your website ranking in Google.

3. Build Segmented Sitemaps

Some SEO experts consider sitemaps as second most important web page on a site, with the landing page being number one. A sitemap helps users find web pages on a site with the information the user wants. It is basically a blueprint or index where information can be found on the website. A segmented sitemap separates the site’s content by category and it can be set up to tell search engines when fresh content has been posted, which will help increase your website ranking on Google.

4. Conduct a Backlink Analysis

Having backlinks to your site is also important to increasing your website’s ranking, especially on Google, so you should run a backlink analysis on your website. As a vital component to any ecommerce SEO marketing strategy, the analysis should tell you the number of links you have, the number of unique domains you’re linking to, the anchor text you’re using and the variety of the text, the number of fresh links on your site, the quality of links you have, etc.

There are a variety of tools that you can find online to help you do a good backlink analysis. Our favorite is Majestic, formally known as Majestic SEO.

5. Implement a Creative Content Marketing Strategy

Along with keeping fresh content on your site, creative content can compel visitors to perform an action, such as to buy something or sign up for your newsletter. If you can compel your web visitors to watch video content or sign up for email alerts, you increase your chances of turning them into buying customers.

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5 Aspects of SEO That New Startups Should Push Aside

SEO ConfusionSEO is very important when it comes to getting your ecommerce website found. It's so important, in fact, that you want to make sure you aren't putting much thought into it.

You read that right. When you're doing SEO, the first rule to remember is that the rules that worked last year likely won't work the same as they did today. This primarily because Google is always making tweaks to its algorithms, and it often targets effective SEO practices (that manipulate search results in SEO's favor) to make them either less effective, or potential penalty prone.

Some rules may always be valid. For instance, when you make a comment on somebody else's blog that actually sounds like you're adding something to the discussion, add a link to your own website if you can do it without looking like you're spamming.

Another example is updating your ecommerce site's content regularly with new ideas and fresh pages. This can help your SEO efforts, but should be apart of your overall online marketing strategy.

Where to Focus & What to Push Aside

In essence, don't fall for “black hat” tactics (like artificially going for the keywords whenever possible) that might work, but take some sketchy practice to achieve. Instead, push aside former SEO practices and embrace more holistic online marketing strategies that bring value to your website, business, and target market.

To help you understand what aspects of SEO to avoid, below are five common strategies that new ecommerce startups in particluar should push aside.

Push aside link building. There is software that can automatically build the links for you, but you want to avoid even that much because Google can tell if you're not doing it yourself. Make link building something you do by hand when you do it at all so that Google can see what you're not blindly going for as many links as you can get. Instead, focus on making your content so good that it won't really matter if Google suddenly decides to say, “Nevermind,” when it comes to counting backlinks.

Push aside the need/quest for #1 rankings. Basically, you shouldn't obsess about it. Everybody's going for the top spot, but you'll be doing good if you can get on the front page. Instead, design your content and your marketing strategy around what you would have done if Google never existed. The algorithms are getting better at reading your content like a human would, so if a visitor who is seeing your site for the first time can tell right away what it's about, so can Google.

Don't let yourself get talked into a strategy that doesn't feel right. Sometimes people will pretend to be SEO marketing experts and try to sell you services you don't need. Ignore them and that rulebook that was written a few years ago, before the Panda Update shakeup ever happened. Your business is about people, not Google, so you want to make sure you're not selling to a company that may not know or care that you exist.

Try localized SEO if you run a local business. You'll usually have better luck if you optimize for the people who search for women's clothing boutiques in Toronto or bookshops in Cleveland. You still want to make your website looks like you proofread, but in most cases, you'll get a better return on investment by applying local SEO strategies along with your online marketing efforts.

Don't freak out if you don't see results right away. Think of this as being like a good diet and exercise regiment for your website. You feed it quality content with wise use of keywords and bulk it up with frequent updates. It can take a couple of months to start noticing an increase in search engine traffic if you're using good tactics.

So good SEO is still doable, but you want to make sure you're basically not being obsessive about it and using outdated tactics. Instead, focus on greater ways to build and manage a web presence as a whole from a branding perspective, and worry less about keyword rankings and search engine performance.

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SEO Intelligence: Top Google Search Engine Ranking Factors

Smart businesses know that SEO and achieving high search rankings are crucial to getting exposure and being seen by new customers. SEO helps companies increase their visibility in search engines' organic listing, helping to drive qualified traffic to their websites.

In light of vital SEO intelligence from Moz, over 150 of the best SEO companies and analysts were asked in 2015 to rank the factors that were most important for websites to be more visible in search engines. There are many ways to increase your exposure, and these are only four of the most important in 2015 and in the coming year.

You can learn more about these factors by visiting the data at Moz, or read some of the most influential Google ranking factors below.

Domain-level Link Features

Domain-level link features (DLLF) were regarded as the most important SEO ranking factor in 2015. Put simply, DLLF refers to the link popularity of each page of your website. It is important to have several quality sites that link to each of the pages of your site as it indicates that your site is seen as an authority in your field. DLLF is an SEO element that is likely to continue to rank highly in 2016, so it is important to keep those links bringing in customers to increase your search engine presence.

Page-level Link Features

Much like DLLF, page-level link factors relies on links to an individual page on your site. PLLF are ranked almost as highly as DLLF, so it is important not only to get links to each of your pages, but to get high quality sites linking to the individual pages you wish to showcase.

Page-level Keyword & Content-based Features

These features are important for your page visibility because it tells search engines and customers what your page is about. The first step is to create quality content that people want to read. The next step is to ensure that your primary keywords are located in the heading, the page URL and the content. Creating topically-relevant SEO-friendly content that customers actually want to read with well-placed keywords is almost as important as link features.

Engagement and Traffic/Query Data

These days it is not enough just to have quality links to your site and good content, ideally you want to engage people in your site and get them to stay for longer and click on the other pages of your site. Google collects the data of how long people engage in a site.

If customers are clicking back as soon as they see the site, Google will understand that the site doesn’t contain the necessary information and automatically list it lower in the search results. As Google collects more site engagement data, this feature will become more important for sites that want to remain ranked highly. Creating engaging content and quality links will be increasingly important for SEO's to keep top of mind in 2016.

SEO Moving Forward in 2016

Each of these factors will be crucial in 2016 for SEO and website visibility on Google. It is important to work these factors into your SEO strategy to stay ahead of the pack in the coming year. As more websites and businesses are created every year, ranking your website on the prestigious page one becomes increasingly competitive.

Unfortunately the quality of your product is not a factor that Google concerns itself with, and it is important that customers can easily find your website, by having high quality links and creating engaging content to be successful in 2016.

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