Web Ecommerce Solutions


Tips to Enhance Your Ecommerce Pay Per Click (PPC) Advertising

Pay Per Click advertising is powerful form of online marketing for ecommerce sites. Ecommerce PPC enables online retailers to advertise their products in very targeted and precise manner. And although some keyword categories are highly competitive in the paid search playing field, employing the right ecommerce PPC strategy can be a highly profitable endeavor.

Ecommerce Pay Per Click (PPC) Advertising Before starting an ecommerce PPC campaign, it is critical to have specific metrics defined for which you'll measure the success of the campaign. Your initial efforts should focus on goal creation and how you intend to measure the success of those advertising goals. So whether your goals are to capture new website visitors or generate more sales conversions, know exactly how you'll measure success is an important consideration.

Determine the Break-Even Point

The greatest factor in deterring the success of your ecommerce PPC efforts is pinpointing the break-even point of your investment. Two important metrics that you'll want to focus on for break-even are cost-per-click and cost-per-conversion. These metrics define how much you spend versus how much you're making.

Market Research & Immersion

Another great way to improve your ecommerce Pay Per Click advertising strategy is research and learn all that you can about your target market. PPC advertising enables marketers to reach a very precise market since the marketer is control of which keywords trigger the ad.

If you are well aware of the search behaviors of your target audience, you better minimize your PPC expenditure and save on advertising costs. To learn more about specific market segments, thorough market research is essential. One way in which you can conduct research is assess the demographic data of you ecommerce sales. This will enable you to employ more targeted advertising strategies which are very powerful of Google display advertising.

It's also very important to consistently split test ads and track how different creatives and concepts are working. Once you have learned which ad variations are performing the best you can constantly refine and build upon the techniques that are working the best.

Managing & Improving Your Ecommerce PPC Advertising

By improving the quality and effectiveness of your ecommerce PPC ads, not only can you improve your CTR (click-through rate) but the quality scores of your ad groups can also potential rise. Take the time needed to perform good content experiments and build the best presentation you can for you market.

To best manage an ecommerce PPC campaign, create a solid plan and establish the PPC ad groups you will use to run your ads. When doing keyword research, segment keyword groupings in very tight and highly relevant categories. Once you have broken apart your keyword list into related groupings, you'll be able to write a targeted ad (or multiple ads to split-test) for each ad groups.

Lastly, don't become too overwhelmed by the fierce competition of big budget advertisers. Focus on carving your very unique ecommerce niche and improving your efforts. There are a number of online resources that can offer great advice on how to reap the greatest profits from your ecommerce PPC services. Additionally, allocate a budget for ongoing education and learning. Pay Per Click advertising has a very steep learning curve (using Google AdWords) so you should be well versed on how to execute essential functionality.


Curb "Quality Score" to Enhance Your PPC Campaigns

Below we underscore the importance of quality score for PPC campaign management and optimization.

What's Keyword Quality Score?

Keyword quality score is a range between 1 to 10. One to five is low, whereas seven to ten is high. As PPC campaign manageer, you'll want to strive for an average of seven to ten across your PPC keyword targets in order to minimize cost per click (CPC) and run an efficient PPC campaign.

Factors Influenced by Quality Score

Position in the Search Engines - The position of the advert in the search engines is decided by your quality score. Adverts that are of poor quality will have trouble featuring on page one.

Bid Prices - The price of one click upon your adverts additionally depends upon your quality score. Badly scored ads might be priced less, yet ultimately are inefficient. However, highly scored adverts might be priced more yet possess a higher conversion rate.

Display Network Rank - Within the AdWords settings, there's the choice to opt in Google's display network. If you choose to do this, it's vital that the adverts are highly scored as they'll be faced with tough competition from additional advertisers and those higher scoring ads are going to get the top positions upon the display network sites.

Ways to Improve Keyword Quality Score for a Better PPC Campaign

1. Advert and Keyword Relevance: The copy of an advert, keywords and landing page utilized to trigger an advert ought to be relevant to one another.

2. High Quality on Landing Page: The search engines expect the consistency and quality of a landing page to compliment that of the copy and keywords of the advert. If the adverts are triggered by keywords that surround 'blog themes,' as well as that the landing page has data concerning 'blog hosting', and the quality score of the adverts will reduce as a consequence.

3. Keyword Relevancy within Search Engines: Keywords will be tagged as 'low,' 'medium,' and 'high' density and you will discover that a few keywords contain no search value whatsoever. AdWords will advise on keyword value and if you fill the campaign with keywords that are of low value, your quality score is going to suffer. Therefore, carefully choose your keywords. Be certain they're really being searched for.

4. Pick the Proper Device: If you're promoting a mobile application with the AdWord campaign, it's reasonable to wish for most of your adverts to be displayed upon a smart phone. If your site isn't optimized for hand-held devices, clicks from those sources are going to be a waste of money. Utilize the setting in order to target the proper device.

5. Geography: Even though the details are vague, search engines claim the geographical location of adverts and your targeted audience will impact the quality score.

6. CTR (Click Through Rate): This measures how many times the adverts are clicked upon as compared with how many times there're shown. If the advert is displayed 100 times and gets only a single click its click through rate is 1%. It indicates poor performance; the quality score is going to be affected accordingly.

7. Effective Keyword Grouping: Every keyword group ought to have a collection of about10 - 30 linked phrases or words. It'll boost your quality scores and help with disciplined campaign management. By utilizing multiple keyword groups you will have the ability to target various landing pages, as well as optimize the advert copy. These all will impact the quality rating.

Want to learn more about quality score for better PPC campaign management? Visit the WebPresenceGroup.net for tips and insights to better optimize and manage your PPC campaigns.


Recent Posts

  • Why Branding May Be The Best SEO Strategy
    In 2016, digital marketing has completely come... read more
  • SEO Intelligence: Top Google Search Engine Ranking Factors
    In addition to leveraging Google Ads to increa... read more
  • What You Should Know Before Investing in SEO Services
    For every business moving forward with SEO se... read more
  • PPC Optimization Tips for Using Negative Keywords
    There are times when your PPC advertising cam... read more
  • How to Pinpoint Industry Influencers on Social Media Sites
    Social media is now playing a major role in t... read more

Blog Tags

Ecommerce Resources

Ecommerce Times

Ecommerce news and information about E-marketing, social media, and more.


An online training course platform that features hands-on learning modules in Google Ads, SEO, and more.

YisooTraining.com's Google Ads Online Course

The direct link to Yisoo Training's Google Ads online course, a great value for beginner and advanced advertisers.

Ecommerce Site Audits by Click Centric SEO

Company offering SEO and Internet Marketing services for Ecommerce Websites.

SEO-friendly Website Design

Whether for large ecommerce websites or small business sites, here you can find solutions for SEO-friendly web design services.

Google Maps Optimization & Marketing

Yes, also applicable to ecommerce stores, see local SEO strategies and news to help businesses craft successful Google Maps marketing campaigns.

Web Presence Optimization Strategy Guide

Take your SEO and web marketing efforts to the next level with web presence optimization, and this profoundly awesome strategy guide.

Best Practices of Backlink Building

A highly informative Squidoo lens that outlines 3 best practices techniques for "white hat" SEO link building for websites.

Righteous Business Blog

Explore a blog that is dedicated to righteous business practices. Find inspiring ideas, industry examples, and insights to improve your business.

Website Optimization Company

More than just SEO, this website optimization company takes into consideration the critical elements that help to convert users after they land on your webpages.

SEO Copywriting Blog

Learn SEO copywriting tips for ecommerce sites. Ensure your product pages are keyword relevant and compelling to customers.

Pay Per Click Optimization Strategies

Know these strategies for Pay Per Click advertising and PPC optimization. They are highly valuable for ecommerce marketers.

Choosing an Optimization Company

This is a great article on what to consider when shopping for a SEO specialist or website optimization company.

Local Traverse City SEO Guide

The ultimate how-to guide on doing local SEO, specifically if you operate a northern Michigan business

Ecommerce SEO Services

Find information, resources, and services for ecommerce search engine optimization, such as link building, content marketing, and more.

Small Business Ecommerce Tips

This is a  great article that provides tips for small business ecommerce sites trying to compete with big-budget goliaths. 

Sweet Tumblr on Website Optimization

Awesome blog that shares tips, strategies, and resources on SEO and website optimization

SEO Tips for Ecommerce Sites Blog

A great blog dedicated to sharing SEO tips and strategy insights specifically for ecommerce sites.

Epic Entrepreneur Blog

An insightful blog that offers creative ideas for entrepreneurs and business owners.

All Things SEO Blog

Personal SEO Blog with Tips, Strategies and Insights on All things related to SEO.