With the ecommerce market at an all time high, capitalizing on smart and effective online business strategies is an absolute must. When building a properly structured ecommerce website, there are a few key elements that must be employed for optimal results. In this article we are going to break down 13 "must do" tips for building the ultimate ecommerce website.
1 - Use A Simple and Straight Forward Navigation - Using a simple and straight forward navigation on your website isn't just encouraged, it's a necessity. The internet average for page view duration is between 10 and 20 seconds. This means if the visitor doesn't get exactly what they want in that time, you can bet their going to be clicking the back button. Not only will this help you with conversions, Google rewards sites with simple navigation's via SEO presence.
2 - Use High Definition and Unique Images - Since you are building an online store, the visitor will not be able to touch or feel the product, this is why images are the lifeblood of your conversions. Using high definition images from many different angles will help visitors get a better feel of the object without actually getting a feel of it.
3 - Use Video - Video has been proven to increase conversions in almost every type of online business, and ecommerce is no different. By creating product review videos or product specification videos in the ecommerce site's design, you can change a visitors mind from "browsing" to "buying".
4 - Make Your Site Social - Having a social media presence is almost expected by online buyers these days, and without it your significantly hurting yourself. On top of making potential visitors feel more comfortable because of your social media presence, share buttons can drastically increase exposure and viralability. Most brands these days have an established presence on Facebook, Twitter, Instagram, and Google Plus just to name a few.
5 - Use Proper "On Page" SEO Practices - If you are not experienced with SEO, it might be more beneficial to outsource this task to a third party ecommerce SEO company. But the use of proper on page SEO can drive hundreds of thousands of free visitors to your website from the search engines. One of the key elements about effective SEO for ecommerce websites are the vast competitors and competing ecommerce websites They can have anywhere from 10,000 to 10,000,000,000 pages depending on how big the site is. Knowing how to use meta tags, descriptions, H1 tags, and other information can allow you to tap into a large variety of keywords.
6 - Use Proper "Off Page" SEO Practices - Once again, if you are not experienced, it might be more beneficial to outsource the SEO. However, link building can be extremely beneficial for getting your site ranked higher in the search engines for targeted keywords.
7 - Use an Email List - Even though you are building your ecommerce website, the bottom line is that you are building your business. Build an email list by giving out a free coupon or product. Then email your list with special deals and promotions to further increase profits. Repeat buyers are the lifeblood of any business as they already trust your brand and website.
8 - Offer Related Products - On every product page, offer related products to the one the visitor is shopping. If a visitor is on the fence of buying a certain product, similar products could be exactly what they are looking for.
9 - Use Product Reviews - Put product reviews on the product pages of each item. By allowing a user to freely browse what the community thinks of an item, it greatly increase conversion rates. It also allows the buyer to leave a review which makes them feel involved in your brand's community. The more interaction in the community = more sales.
10 - Don't use Ads - While Google Adsense and other advertising platforms can be a smart monetization strategy, your ecommerce website already has a strong monetization strategy. Ads will just divert the visitor's attention, and if they click through you will lose them forever.
11 - Use a "Featured Products" Section - On the homepage of your website, use a "featured product" section that diverts visitors to the best selling items in your store. If the items have been proven to be best selling, you know for a fact they convert well. This means increased conversions and more money.
12 - Offer Multiple Payment Options - By offering multiple payment options, you are allowing the visitor to buy with no problems. It would make very little sense to lose a buyer because you don't offer payment from a certain credit card. I highly suggest looking into an online payment processing company such as Authorize.net or 2Checkout; these companies have all major credit card processing abilities built into their framework.
13 - Create a Well Thought Out "About" Page - The biggest concern with online customers is the legitimacy of an online store. By creating a well designed "About" page, you show transparency which puts trust in the visitor. You should also put your contact information somewhere on the site that is easy to find, and easy to read.continue...
In 2016, digital marketing has completely come of age, with SEO leading the way for high-traffic websites. This is because for the last couple of years, the digital market has undergone a tremendous evolution. Over the last decade, SEO has become one of the most important marketing tools for all sorts of businesses.
Although there has been such positive growth in the digital world, the dust finally seems to have settled and businesses all over are realizing some important lessons – successful marketing still highly relies on traditional marketing methods like branding. There is no doubt that building a brand is one of the most important elements to SEO and generating traffic to a website. There are many reasons for this.
While brand awareness can be improved through digital means like SEO and digital strategy, the basic tenets like having a loyal consumer base who identify with the product lies in the traditional technique of creating a strong brand. A strong brand is one which accurately aligns all its various aspects into a single idea that the customers can identify with.
By building and leveraging a strong brand, businesses ensure that every time a target customer is looking for the product, they go directly to it without looking for its alternatives. This means that customers do not just stumble upon the product, they actually look for it. Companies can benefit from a strong brand by having complementary marketing methods like mainstream media and a proper branding strategy.
Consistency is the most important approach of getting actual people aware of your products. When it comes to technology however, there are special algorithms in SEO that work well with search engines. The design of these algorithms is in such a way that they rely heavily on traffic to match certain keywords with certain websites.
This means that, a good branding strategy that encompasses all these basics will give the brand priority when certain keywords are input into the search engine. Crafting an intelligent SEO strategy that takes into account these fundamentals will definitely work best for companies who have built strong brands.
Search engine algorithms give priority to websites that have greater authority. This authority is determined by links that confirm the reach and credibility of a certain website. Search engines often rank websites according their content and link veracity. While some companies may get involved in unscrupulous methods of generating fake links, it does not work in the long-run due to smart algorithms that filter fake links.
Better branding ensures that certain websites have higher online authority than others, thus increasing their SEO potential. Companies can leverage on this by improving their brands through good promotion techniques both online and offline. Offline classification, definition and differentiation of brands is one of the best ways to attract unique hits online from both individuals and other websites online.
Many companies and websites have totally missed the opportunity that digital marketing has availed due to poor marketing strategies. While SEO is a very strong marketing tool, in the end it highly depends on the authenticity and strength of the brand offline.continue...
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