When it comes to link building for ecommerce SEO, product reviews are a great way of doing so.
We often think of product reviews to be on an ecommerce site. However, off-site product reviews provide greater advantages for ecommerce SEO and ethical link building. The trick is find the external or off-site web properties that are willing to accept reviews and provide links back to your ecommerce site.
There are numerous bloggers who would be willing to do product reviews for a fee. Another good approach is to offer content, such as that of guest blogging. You'll want to reach out and strike a deal that benefits your ecommerce SEO efforts and the individual who owns the blog or web property.
Link building through these product reviews is not only a quick way of generating traffic, but it's also a cost effective approach to SEO for ecommerce. So what are some of the things that one should keep in mind when choosing bloggers who can write these reviews?
Before you recruit any bloggers to write up product reviews for you, one will need to determine what it is they are looking for in a blog. You should only pick out blogs that are relevant to the products that you are offering on your ecommerce site.
One thing to keep in mind when selecting bloggers would be the value of the items that you want reviewed. For example, if your products are cheap, you will be able to send them out to numerous bloggers to review them. However, if they are expensive, you will only be able to send them out to a few, so you should ensure you are making the right choice when deciding who they will go to.
So where are some of the places that you can get these bloggers from?
1. Blog communities: You will find that bloggers that tend to write about the same niche topic will have formed their own community for them to interact. Getting in on these communities will give you a selection of bloggers to choose from.
2. Blog rolls: Most bloggers will have a list of their favorite blogs right on their website. These blog rolls could include bloggers who have the same interests as them or just blogs that the writer likes but do not relate to their blog. Having a look at blog rolls will widen your sphere of available bloggers to choose from.
3. Forums: There are numerous forums each with their own niche topics. Finding a forum that offers content relates to your product can help you find bloggers to review your products.
4. Networking: Most bloggers will be in contact with other bloggers. Ask the different bloggers that you know if they would know any other bloggers or blog services that would interested in reviewing your products.
Once you have an idea of who you would like to review your products for you, you then have to contact the bloggers. This initial contact should be brief and cordial. Send the different bloggers emails introducing yourself and your company. Explain to them the products that you are selling and enquire on whether they would be interested in reviewing the products for you.
You can then have a list of products that the blogger can choose from. Also state clearly whether or not they will be able to keep the products once they are done reviewing them or if you would need them back. You also might want include your details in-terms of SEO link building for ecommerce SEO value.
Do not assume that the bloggers will review the product in the format that you have in mind. The only way they can do this is through instructions. Let the blogger know that you would like links in their review, a positive write-up, and optimized tagging.continue...
Content that's submitted on your ecommerce site is of incredible value for both marketing and SEO. As an ecommerce store owner or marketer, you must always try to provide a space for testimonials and reviews of the products you offer.
In short, it is helpful to have reviews that are written and submitted by customers, and fore many reasons. Not only can good reviews motivate future sales, but when reviews are marked-up with Schema Product Review markup, you can improve search engine value of your reviews and enhance your ecommerce site's search engine listing.
To enhance the way the reviews will be displayed, you will need to include a simple code within the review that has been submitted. In turn, this will be increasing the possibilities of showing your website on the top ranking of the search results. Also, it could be included in the top list of the Blue Widget Reviews.
The reviews and ratings from Schema Product markup are not always displayed Google, nevertheless, when high ratings and reviews are displayed in the search engines they can make your site listing standout from the crowd. The rating and mark up of these ratings and reviews is on the basis of Schema protocol.
You will only be allowed to include the ratings for service or product reviews that have been submitted on your site and those that contain the ratings on the particular page. You should therefore include the highest customer rating from the customers on your site. To successfully achieve that, you can insert this code:
<div itemscope itemtype="http://schema.org/Review">
<a itemprop="url" href="http://www.yoursite.com"><div itemprop="name"><strong>Your Product Review</strong></div>
Although this is a shortened version of Product Review Schema, it's the basis that can help with your ecommerce SEO and marketing efforts.
Schema Markup is a communication language that helps you better communicate your site's content to search engines like Google, Yahoo, and Bing. Because search engine bots can't always interpret content like a human, using Schema can define precisely what the content is all about.
When you use the appropriate coding for marking up the reviews, your search results will entail data that comes from different customers and the average rating will also be included. As you mark up your customer ratings, always keep these tips in mind:
With Schema, as you mark up more content, also in return, you will make them be readable to search engines and the search engines will easily determine what the niche of the page. This software will help you increase your ecommerce site's SEO potential in the search results rankings.continue...
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