Web Ecommerce Solutions

    

6 Product Page SEO Tips for Ecommerce

As one of the prime features of an ecommerce site, product pages demand much need attention. Smart marketers make use of effective SEO measures that target product pages because this is the bread and butter of the website.

Keen shoppers look into various product pages of different ecommerce stores. Not only do these pages serve as the "sales pitch," but product pages should find the favor of search engines to attract buyers in the first place.

By making use of these 6 solid and surefire ecommerce SEO tips for product pages, marketers can enhance the search engine performance of ecommerce store as well as attract more buyers in the process.

Create Unique Product Page Content

The most important ecommerce SEO measure that can optimize product pages is creating unique descriptions for all the products on the site. Product page content should include product benefits, as well as a moderate inclusion of the targeted keyword (which can improve the page rankings of the product page.)

Bring Product Pages Close to PR Source

The PR or PageRank of a website helps to define its authority and prowess in the search engines. If a domain has a PR of 5 on the homepage, pages closely linked to that domain may be credited with more search engine authority.

Instead of burying product pages deep into a site by means of multiple categories and sub-categories, product pages should be kept close to the greatest source related to page rank. This maybe as simple as scripting the product page URLs directly to the root of the domain.

Optimize The Product Page Images

Product pages are often filled with images. In addition, product images are appearing in the blended search results more and more. As a result, all the images should be optimized to enhance the performance of product pages in an ecommerce site. This includes a well written ALT tag as well as proper linking set-up in ecommerce product images.

Bolster Ecommerce Product Reviews

Search engines look for unique content, and allowing (as well as subtlety promoting) customers to review products is a great way to publish unique, user-generated content.

Cross-Link Relevant Ecommerce Pages

A significant ecommerce SEO measure is including keyword-rich links that connect relevant product pages together. This will not only improve navigation and help facilitate sales, but will also contribute to improved SEO performance.

Tag Your Products Accordingly

With customers staying active in social media platforms, it can be ideal to allow customers to tag various products with their own choice of keywords. By allowing customers to tag products, an ecommerce site can begin earning better rankings on related keywords.

By making use of some of these product page SEO tips for ecommerce, an online retailer can improve the performance of its product pages from both conversion optimization standpoint as well as search engine optimization standpoint. Thanks for reading the Web Ecommerce Solutions blog!

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Ecommerce SEO Checklist for Your Online Store

SEO Checklist Ecommerce SitesWhen looking at SEO, most companies still ignore the kind of business they operate and instead focus on the basic strategies. All the SEO principles are the same for all kinds of companies and all industries. Some things differ depending on whether you own a blog, a franchise or an ecommerce site.

After understanding how SEO operates, it is good to know the way it relates to the company type that you own. The best way to do this is to create a SEO checklist. Here is the ecommerce SEO checklist for your search marketing needs:

  • Reduce the load time - Few things annoy a customer while shopping on the Internet that a site that takes eternity to simply load. Reducing the loading time is within the control of a webmaster. Ensure you do away with unnecessary plugins, reduce the HTTP requests and use external CSS files.
     
  • Design something engaging and interactive - While this sounds commonplace, it is not that easy. You need to invest your time and energy into ensuring that you have an appealing web design, surveys and polls to encourage people to participate. You should also use interactive infographics plus a simple and short way for users to sign up.
     
  • Put products on the homepage and have product reviews - Before giving you a PageRank, search engines analyze your home page. Therefore, your products should be near or on the home page. Moreover, you need to give the customers a platform to discuss your service or product. Product reviews are the best way to achieve this. Good reviews will win prospective customers, as well.
     
  • Integrate social media and think about Pinterest - Several companies understand that networks like Twitter, LinkedIn, Facebook, and Google+ are amazingly essential when you want to increase visibility and clicks. For the ecommerce websites, people usually forget Pinterest, which is a good place to showcase your products.
     
  • Start the blog and guest blogging approach – This is the best time to create a blog and set up a guest blogging strategy. This will help you to gain more backlinks as well as increase visibility. To do this, you may need to hire a writer to write niche-specific content and pitch to various websites.
     
  • Use rich snippets – These are little videos, graphics or additional information that appears in the results page of search engines. These work effectively because they help to distinguish your results from others and they allow users and search engines to see what your site constitutes without the need to click.
     
  • Optimize the images for search – Use alt tags on your images to enable search engine bots recognize what the images represent. This makes a great difference when Google is analyzing your site, as it shows how important each part of your site is.
     
  • Use Content management systems (CMS) – Most companies still ignore CMS that work effectively for ecommerce sites. These systems allow you to update products and add info related to those products on your sites. Magento is a popular CMS system for most ecommerce sites.
     
  • Have a HTML or XML sitemap – This is essential for those with big ecommerce sites, as the update will be automatic when you want to change or revise your products.

Want more in a SEO checklist for your ecommerce site? Visit the ecommerce SEO checklist from Click Centric SEO, a professinal provider of ecommerce SEO services.

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Product Page Development Tips for Ecommerce Optimization

Ecommerce Conversion OptimizationWhether you own a land based business or an ecommerce store, you still want to make sure that every customer that walks in or visits your website is a converted sale. With ecommerce, the best way to do this is to carry our CRO (conversion rate optimization) on when developing product page.

Every business website can be optimized such that it appeals more to the impulse shopper in whomever visits the landing page. This often involves a great deal of CRO testing and could include trying out various versions of the same site just to see which one works best. The intricacies of CRO are quite abundant but as a rule of thumb, the following should be adhered to at the most basic of levels if CRO success if to be achieved.

Clear Call-to-Actions

This is perhaps the most important area as far as product page optimization is concerned. Unfortunately, most business owners are unclear on what to do here. A call to action button is basically an instructions manual as to what you want the client to do once they have landed on the product page. This should be made very clear, prominent and preferably above the fold of your product page.

The text/copy is also very important. If you want the client to buy something, write something like 'Buy Now' or 'Click To Buy' and if your intention is to get the client to sign up for a newsletter feed or for further information use 'Sign Up Here' or 'Get More Information'. The point is, it should be very clear to the client what action the button leads to.

Quality Product Images

These images are the first visual interaction your potential client is going to have when undergoing product page development. They need to be of the highest possible quality for the client will associate that with the actual product. If the image is blurry, has poor lighting or composition, the client will subconsciously relate that to the quality of value they will get from using the product. Bright colors attract and excite ecommerce shoppers. Make sure these product images portray a clear picture and are designed in such a way as to prompt someone to want to own one.

Unique and Compelling Copy/Text

In ecommerce, content is king. This is your sales pitch to the client. Besides the other integral bits like your search engine rank depending on the quality and relevance of your text/copy, this is the one thing that your client uses to decide whether or not to buy from you. The copy should clearly highlight to the potential buyer the product features and various benefits that they stand to receive by using your product. Statistics show that a landing page has only 8 seconds to grab the visitors attention. Make the text simple, striking and outstanding. Something that prompts the client to stay and read on, not mundane everyday information.

Product Highlight Videos

People more often than not will opt to watch a short video on about the product rather than read a long 'pros and cons' text about it. The most compelling videos are those of the product being used in real life. This leads the client to identify with the product as part of their home as well as learn more about it. Besides, chances are that if someone else is using it, then it must be good. That is the normal human thinking.

In essence, CRO is an absolute necessity for ecommerce websites, that is not in contention. It is how you go about it that determines your sales conversion rate.

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6 Usability Tips to Better Optimize Your Ecommerce Site

 Ecommerce Website UsabilityEcommerce websites are increasing at a fast rate and this has necessitated the development of more appealing websites in order to maintain high sales. Ecommerce has no boundaries and allows enthusiastic shoppers to purchase products at their convenience.

Any online store which wants to get more customers has to make a very user friendly website which is appealing to customers. However, most of the ecommerce websites fail to meet the primary reason for their website i.e. ensuring easy shopping for customers. This article provides guidelines aimed at helping you make a more usable website.

Developing an Intuitive Navigation

An ecommerce website should be kept simple to avoid confusing the customer. A complex navigation structure makes potential customers look for other simpler ecommerce websites to purchase the desired product. Keeping the navigation structure neat ensures a smooth and effortless browsing which encourages customers to continue exploring the website and end up becoming regular customers. A good navigation structure enables customers easily locate information, do comparison between products, and make payment with minimum clicks.

Optimizing the Ever-Powerful Homepage

The homepage of an ecommerce website creates a first and lasting impression for shoppers who visit a website. The homepage should help visitors find what they are looking for immediately they get there. If an ecommerce website has offers, they should show up in the homepage. It is also important to display numerous products in the homepage so that you do not narrow down customer’s choices from the start.

Populating Product Pages

Product page should use a clearly visible font type, font color, and have the right combination of colors to ensure that visitors do not have any problem in finding details of products. Each item on product pages should have a purpose so as to make it easy for the customer to find relevant information in the shortest time possible.

Creating a Seamless Shopping Cart

For visitors to trust a ecommerce website, security of the personal details should be guaranteed. A website with a trust certificate is more trusted by customers because it assures them of security. A shopping cart button is usually the final action button of an ecommerce website. It should therefore be designed with a good shape, font and color so that it triggers final action from a shopper.

Optimizing Search Functionality

This functionality helps customers easily find what they are looking for hence making their shopping experience more enjoyable and fulfilling. The search functionality saves a buyer the labor of going from one page to the other while reading the every product before locating the desired product.

Buying Without the Need to Register

Long tedious sign up processes before purchase usually turns most shoppers off. Customers should only be asked to fit crucial details only, like email address and password. It is also good to allow customers to check out the products first without having to register, and then registering later when making purchase. This improves customer retention and reduces cat abandonment.

For success of any ecommerce website, customer experience improvement is very important. The website should be kept simple while meeting the client’s expectations. This helps to transform potential clicks to final payments and also increases likelihood of the customer revisiting the website in future.

For more usability tips and resources to better optimize your ecommerce site for conversions, SEO, and other aspects of your ecommerce site, visit www.ClickCentricSEO.com. Here they offer free audits for ecommerce SEO and usability.

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5 Web Design Tips for Ecommerce Product Pages

Product page web designThe product pages of your ecommerce site need to be designed in such a way to get visitors engaged, interested, and motivated to take action. The web design should be effective in terms of both SEO and customers.

In essence, the web design of your product pages truly matters to turn visitors into buyers. It is quite a simple task if the right web design elements are put in place. Here are some of the most effective product page web design tips to take you through successful and notable changes in your business. These tips were provided by professional web design OIC Group of Peoria, IL.

Use Quality Product Images and Videos

According to studies regarding product page engagement and web design, large better quality images can improve sales to around 10%. Once you have high quality images, spice it up with views from various angles preferably 360 degrees views. Set up multiple images of the same product showcasing the various features. The images help the potential customer in deciding the next step to take. Adding keyword alt text to each image is necessary as it helps the search engines understand what that picture entails.

Now that the customer cannot touch your product consider providing a demonstration of the product in video form. Videos with properly laid out instructions offer great appeal especially when trying to sell complicated items. Sales will absolutely rise since the customer has a better view and perception of the product. Hence, your web design should take both images and videos into consideration.

Integrate Social Media Icons

Set up share plugins to enable customers to share the page on platforms like Twitter, Facebook, Pinterest and Google+. Encourage the customers by providing incentives for their willingness. In the same spirit of boosting publicity, you can consider enabling live chat feature on your product page. Sharing the product page drives more visits to the page hence improving the product page's SEO.

Make Room for Adequate Product Description

The product description is provided in short text, usually under 100 words. This makes it vital make each word count in laying out the important features in a persuasive way. This is done using unique SEO keywords to make the product page rank higher in search engine results. The description should differentiate your product and explain why the customer should choose it and not others. It serves well to set the description for real people in the sense that it is in a manner they understand. The description and images should give the visitor the same desire and information as they would derive from the actual stores.

Include a Reviews Section

The reviews section can make it easy to convince potential customers. Many online shoppers will go through other customer reviews before deciding to purchase any product. Display the reviews even though not all are positive. During the web design planning process, consider making use of the lower part of the page so that the customers scroll down through the images first before landing on the warm appreciations. Keep in mind that the user-generated information provides most content about the product through shared text, photo and video.

Design Buttons for Call-To-Action and Scarcity

Design your product pages so that these buttons are clear to the shopper so as to hinder any hesitation in making a purchase. The call-to-action button could say "buy now" or "add to cart". In addition, the scarcity notion acts as a good tool in prompting customers to act by creating a sense of urgency. These sections should be easily recognizable and compelling. Various variations can be implemented from time to time and the best one adopted eventually.

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Amazon SEO for Ecommerce: Tips for Top Product Lising Rankings

Amazon SEOSEO for ecommerce is essential for any online store looking to sell products. If you're in online sales (or doing marketing for ecommerce sites,) then you know how important it is to get ranked in popular search engines such as Google, Yahoo, and even YouTube. Given the sheer number of competitors that never stops growing, getting your website ranked in the top results of these search engines can be very hard.

Fortunately, there are other alternative search engines that offer equal potential for SEO and sales. That is Amazon, and it's considered to be the biggest online retailer which makes it one of the most visited sites on the Internet. Therefore, getting ranked in Amazon could benefit you and your business.

In this article, we share strategies for Amazon SEO and getting your ecommerce store's product listings ranked near the top. So, my friend, lets drive right in.

Optimizing Your Product Pages

First, you have to get yourself listed on Amazon. You can do this by publishing one or more products that you sell. You will then be given one webpage per product. To get a high chance of getting one of your product pages ranked high in Amazon, one thing you can do is to work on your product pages one section at a time. Remember, every section of a product page is important. Working on each section one by one ensures that you don’t miss any one of them.

Keyword Rich Title

Most Amazon sellers have the habit of using the name of their products in the title section of their product pages. Well, the name of your product may sound cool and catchy but if product page title doesn’t contain the words that people use to search for items in the search box then your product page will not realize its fullest ecommerce SEO potential.

First, you have to know the keywords that people use when searching for products that are similar to yours. You can do this by typing a few phrases in the search box of Amazon and letting the auto complete feature show you the keywords that correspond to your product industry.

Take note of the keywords that best describe your products. With a little creativity, include one or two of those keywords together with your product name for a catchy and SEO-friendly title.

Have an Optimized Product Description

A description is a must-have for every product page and is a factor for ecommerce SEO success. It lets potential customers know about your product and your company as well as gives you an opportunity to persuade readers to actually make a purchase.

Product descriptions are also used by Amazon’s search engine in finding products. Therefore, it is important to write descriptions that are not only well-detailed but also keyword rich. Including keywords in your descriptions can further increase your rankings in your chosen product keyword.

Another benefit to using keyword rich descriptions in your products is that it contributes to increasing your visibility on sites outside Amazon since your product pages are crawled like regular web pages by other search engines.

Don’t Forget About Customer Product Reviews

Customer reviews are a great way to not only attract more buying customers; they are also a great way to effortlessly add more keywords to your product page to rank for. Just make sure that majority of the reviews that you get from your customers are positive or no one will buy any of your products.

Having great customer reviews on your product page will require you to actually have a great product and service that the customers will love. To start getting reviews, simply ask customers who are happy with your product to leave a review on your Amazon page.

You can also add a review button on your site that automatically posts reviews on your Amazon product to make it easy for customers to publish their reviews. Keep in mind, that fake reviews are prohibited. Posting fake reviews are against Amazon policies and doing so will get you banned. And don't think that an ecommerce SEO company is the solution to generate false reviews. It's organic process that must be done naturally.

Polishing Your Page

Just like when publishing web pages, make sure that all information about your product is in the page. After filling up the form, do one or two rounds of proof reading to make sure that everything is written perfectly. To get the most out of optimizing your Amazon, you should consider doing some off-page SEO. This will help bring in more customers and more profit.

For online businesses who either want to increase their profit or simply turn their declining earnings the other way around, getting ranked high in big search engines such as Google, YouTube, and others. However, the number of competitors getting ranked makes it impossible to do this.

Fortunately, Amazon provides an alternative way to get traffic for your business. Use the Amazon SEO tips for ecommerce sites above along with your creativity to get your product pages ranked high and ultimately make profit in Amazon.

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Employing Schema Markup for Ecommerce SEO

schema seo orgThe Schema markup is one of the latest and new forms of optimizing a website for better placement and unique identifications on search engine results. Some corporate and ecommerce SEO sites have utilized the SEO values of this new optimizing technology and they have achieved a great boost in their rankings. However, a majority of webmaster are missing out on the benefits of this advanced ecommerce SEO optimization due to lack of a clear understanding on how the Schema markup works.

Once you understand or grasp a concept on how to use Schema with your ecommerce website, you will discover that Schema markup is a very innovative and great ecommerce SEO optimizing technology to use on your site. The term Schema markup means "a semantic vocabulary that is placed on a website to help search engines determine the information displayed on a site in order to present informative results to users." Schema markup is very essential to Google’s rich snippets and generating enhanced Google listings.

Better Communicate Optimized Content to Search Engines

Normally when you write an article of a product description and publish it to your ecommerce site, Google and other search engines crawl your site and rank the post or page according to it’s Keywords and SEO score. If you post a new article with Schema markups, your website will be crawled in another different way than a normal crawl.

The search engines will interpret the code of the Schema markup and they will use it to better understand, rank, and display your site in the search engine results.

For example, if your ecommerce website specializes in selling "microwaves" and you happen to write a product description article about "microwaves". The search engines will note the keyword and place your site on search engine result page (SERP) for microwaves.

However, if you add aggregate rating Schema markup for 5 Star ratings after 245 reviews around the name "microwave". Search engines will be able to recognize that your site also includes rating reviews and a category ranking of the top 10 microwaves. With these details, the three main search engines will be able to provide results that will display better information of users searching for the term "microwave"

Attain Better Rankings & Enhanced Visibility

Schema markup helps to rank your website much better for all types of keywords and you can use it's designed data markup to improve your site visibility on local business, restaurants, Book reviews, Movies, TV episodes, and products. If your website deals with a specific product or many brands of products, you can add different Schema markup to improve it’s visibility on search engines, and improve your ecommerce SEO strategy

If you search for a particular popular product on Google, yahoo or Bing, you will notice that the first top five websites of the page results have Schema markup rich snippets related to the keywords you are searching on. Ecommerce site can take advantage of this SEO technology and utilize it for higher ranking and better placement on all search engines. Writing product descriptions and integrating them with rich schema markup can help to boost a low ranking ecommerce website and get it featured on the first page results of every search response of it's related keywords.

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