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Product Page Optimization Tips for Ecommerce SEO

Product pages are the bread and butter for ecommerce websites. They serve as the primary page the yields conversions, and in many cases, are the pages that offer the most value for SEO.

Think about a search engine user who is seeking a product of desire. That individual (assuming they know what they are looking for) will probably search a semi-specific keyword phrase (depending on how far along they are in the buy cycle.)

Some examples of product-related keyword searches are:

  • "mens running shoes"
  • "New Balance minimus running shoes"
  • "New Balance minimus 10v2 trail shoes"

Notice how each search phrase gets even more specific.

The nature of product seekers who are ready to make a purchase is to search very specific keyword phrases. Additionally, the more broad keyword phrases (e.g. "mens running shoes") are typically far more competitive for ecommerce SEO.

It's thus wise to optimize your product pages to the very specific make and model keywords that your target market is seeking. You will definitely want to include the brand, model, type of product, and whether or not it's gender specific for men or woman (or for kids, too.)

Below are the elements of your product pages that you'll want to optimize for ecommerce SEO.

What to Optimize on Your Product Pages

After you have your keyword phrase selected, you'll want to optimize your product pages via the following elements:

  • URL's: Include the most essential words of your target keyword phrase in the URL.
  • Meta Titles: Parallel to the URL, include the exact phrase match of your target keyword phrase. Shoot to keep titles under 70 characters so all appears in the search results.
  • Meta Descriptions: This is your sales pitch to search engine users. Although it under debate to whether or not keyword inclusion helps with SEO, search phrases will appear in bold which helps to make your listing more relevant to searchers.
  • Page Copy: In the visible copy, try to use keywords in an header one (H1) and perhaps in H2's and H3's down the page. Keyword inclusion is important, but don't over-do it. Customer generated reviews are perhaps the best way to keep content valuable, fresh, and keyword rich.
  • Images: Before uploaded images to your product pages, name and optimize images according to their keywords. You can do this by opening up the image properties where tags, descriptions, etc.

Lastly, be sure to have your produce pages linked in an HTML sitemap. For robust ecommerce sites with thousands of products, you may want to have dedicated or segmented sitemaps to help facilitate crawling and indexing of the website.

Want more ecommerce SEO tips? Visit the SEO articles section of Click Centric SEO where experts of the company share a wealth of insights on ecommerce SEO, social media, and PPC advertising.

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